Elevate Your Content: Top-Rated Cameras for YouTubers

The Best Cameras for YouTube from Beginners to Professionals

Max Wales

Mar 27, 2024• Proven solutions

Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?

In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.

• Part 1: 7 Best Best Camera for Youtube to Make Videos
• Part 2: Frequently Asked Questions

Part 1: 7 Best Best Camera for Youtube to Make Videos

1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera

Specifications:

• 40x clear image zoom; 20x optical zoom
• Lock-on Auto Focus
• Wi-Fi with NFC3 connectivity for mobile devices
• 4 megapixels
• CMOS sensor that provides top quality images, even in low lighting
• Motion shot video with up to 4k quality output

Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.

Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.

Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.

2. GoPro HERO8 Action Camera - Best Wearable Sports Camera

Specifications:

• Up to 60 FPS
• 4k and HD capabilities
• HyperSmooth 2.0 stabilization options.
• Optional Battery Mod available.
• Integrated Mount
• Crisp, easy to use and navigate LCD.

Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.

Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!

Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.

3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera

Specifications:

• 5x zoom
• Premium glass lens
• 4k image sensor for videoing and HDR with autofocus
• Light exposure automatically adjusts for whatever lighting that you’re filming in.
• Streaming and recording available.
• Enterprise ready for any use.
• Plug and play software automatically installs upon first use.
• Cover clip so you can cover the camera quickly, when needed.

Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.

Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.

Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.

4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals

Specifications:

• 16 megapixels
• No pass filter with four thirds sensor
• Wi-Fi capability
• 4k and HD video capture available at 30 frames per second.
• Aperture and shutter settings are adjusted via knobs, not menus.
• 3 inch tilt and swivel display
• High resolution viewfinder

Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.

Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.

Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.

5. Sony CX405 Full HD - Best Camcorder (Only) for Video

Specifications:

• 60x clear image zoom with Zeiss Lens
• 50 Mbps XAVC
• MP4 and AVCHD codecs
• SteadyShot image stabilization
• Built-in USB cable
• Face detection and noise reduction
• 7 picture effects for video

Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.

Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.

Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.

6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners

Specifications:

• 3 axis Gimbal that reduces shaky footage
• Ultra-responsive design reacts in real time.
• Easily folds up for maximum portability
• Battery operated ensures that you don’t always need a connection
• Comfortable grip allows you to use the gimbal without discomfort or pain.

Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.

Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.

Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.

7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice

Specifications:

• Wi-Fi and NFC built in for ease of video and photo transfer
• 18 Megapixel
• Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
• Full HD videos with manual controls for focus and exposure
• 3 inch LCD monitor turns and adjusts as needed.
• Interchangeable lens, Bayonet mount for tripods and selfie sticks.

Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.

Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.

Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.

Want to know more about camera? Watch this!

What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon

Part 2: Frequently Asked Questions

1. What is a good camera for YouTube beginners?

Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.

2. What equipment do you need to start a YouTube channel?

• A camera that meets all of your needs and purposes.
• A microphone that is easy to use and produces high quality audio options.
• A sturdy, reliable tripod that is compatible with your camera
• Lighting equipment for the space that you’re filming in.
• An idea as to what you’re going to do and how you’d like to proceed.

3. What software do YouTubers use to edit videos?

There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube

Beginners

• Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
• iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
• Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.

Professional

• Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
• Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?

In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.

• Part 1: 7 Best Best Camera for Youtube to Make Videos
• Part 2: Frequently Asked Questions

Part 1: 7 Best Best Camera for Youtube to Make Videos

1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera

Specifications:

• 40x clear image zoom; 20x optical zoom
• Lock-on Auto Focus
• Wi-Fi with NFC3 connectivity for mobile devices
• 4 megapixels
• CMOS sensor that provides top quality images, even in low lighting
• Motion shot video with up to 4k quality output

Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.

Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.

Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.

2. GoPro HERO8 Action Camera - Best Wearable Sports Camera

Specifications:

• Up to 60 FPS
• 4k and HD capabilities
• HyperSmooth 2.0 stabilization options.
• Optional Battery Mod available.
• Integrated Mount
• Crisp, easy to use and navigate LCD.

Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.

Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!

Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.

3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera

Specifications:

• 5x zoom
• Premium glass lens
• 4k image sensor for videoing and HDR with autofocus
• Light exposure automatically adjusts for whatever lighting that you’re filming in.
• Streaming and recording available.
• Enterprise ready for any use.
• Plug and play software automatically installs upon first use.
• Cover clip so you can cover the camera quickly, when needed.

Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.

Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.

Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.

4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals

Specifications:

• 16 megapixels
• No pass filter with four thirds sensor
• Wi-Fi capability
• 4k and HD video capture available at 30 frames per second.
• Aperture and shutter settings are adjusted via knobs, not menus.
• 3 inch tilt and swivel display
• High resolution viewfinder

Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.

Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.

Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.

5. Sony CX405 Full HD - Best Camcorder (Only) for Video

Specifications:

• 60x clear image zoom with Zeiss Lens
• 50 Mbps XAVC
• MP4 and AVCHD codecs
• SteadyShot image stabilization
• Built-in USB cable
• Face detection and noise reduction
• 7 picture effects for video

Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.

Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.

Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.

6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners

Specifications:

• 3 axis Gimbal that reduces shaky footage
• Ultra-responsive design reacts in real time.
• Easily folds up for maximum portability
• Battery operated ensures that you don’t always need a connection
• Comfortable grip allows you to use the gimbal without discomfort or pain.

Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.

Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.

Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.

7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice

Specifications:

• Wi-Fi and NFC built in for ease of video and photo transfer
• 18 Megapixel
• Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
• Full HD videos with manual controls for focus and exposure
• 3 inch LCD monitor turns and adjusts as needed.
• Interchangeable lens, Bayonet mount for tripods and selfie sticks.

Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.

Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.

Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.

Want to know more about camera? Watch this!

What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon

Part 2: Frequently Asked Questions

1. What is a good camera for YouTube beginners?

Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.

2. What equipment do you need to start a YouTube channel?

• A camera that meets all of your needs and purposes.
• A microphone that is easy to use and produces high quality audio options.
• A sturdy, reliable tripod that is compatible with your camera
• Lighting equipment for the space that you’re filming in.
• An idea as to what you’re going to do and how you’d like to proceed.

3. What software do YouTubers use to edit videos?

There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube

Beginners

• Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
• iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
• Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.

Professional

• Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
• Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?

In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.

• Part 1: 7 Best Best Camera for Youtube to Make Videos
• Part 2: Frequently Asked Questions

Part 1: 7 Best Best Camera for Youtube to Make Videos

1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera

Specifications:

• 40x clear image zoom; 20x optical zoom
• Lock-on Auto Focus
• Wi-Fi with NFC3 connectivity for mobile devices
• 4 megapixels
• CMOS sensor that provides top quality images, even in low lighting
• Motion shot video with up to 4k quality output

Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.

Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.

Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.

2. GoPro HERO8 Action Camera - Best Wearable Sports Camera

Specifications:

• Up to 60 FPS
• 4k and HD capabilities
• HyperSmooth 2.0 stabilization options.
• Optional Battery Mod available.
• Integrated Mount
• Crisp, easy to use and navigate LCD.

Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.

Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!

Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.

3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera

Specifications:

• 5x zoom
• Premium glass lens
• 4k image sensor for videoing and HDR with autofocus
• Light exposure automatically adjusts for whatever lighting that you’re filming in.
• Streaming and recording available.
• Enterprise ready for any use.
• Plug and play software automatically installs upon first use.
• Cover clip so you can cover the camera quickly, when needed.

Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.

Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.

Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.

4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals

Specifications:

• 16 megapixels
• No pass filter with four thirds sensor
• Wi-Fi capability
• 4k and HD video capture available at 30 frames per second.
• Aperture and shutter settings are adjusted via knobs, not menus.
• 3 inch tilt and swivel display
• High resolution viewfinder

Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.

Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.

Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.

5. Sony CX405 Full HD - Best Camcorder (Only) for Video

Specifications:

• 60x clear image zoom with Zeiss Lens
• 50 Mbps XAVC
• MP4 and AVCHD codecs
• SteadyShot image stabilization
• Built-in USB cable
• Face detection and noise reduction
• 7 picture effects for video

Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.

Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.

Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.

6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners

Specifications:

• 3 axis Gimbal that reduces shaky footage
• Ultra-responsive design reacts in real time.
• Easily folds up for maximum portability
• Battery operated ensures that you don’t always need a connection
• Comfortable grip allows you to use the gimbal without discomfort or pain.

Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.

Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.

Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.

7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice

Specifications:

• Wi-Fi and NFC built in for ease of video and photo transfer
• 18 Megapixel
• Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
• Full HD videos with manual controls for focus and exposure
• 3 inch LCD monitor turns and adjusts as needed.
• Interchangeable lens, Bayonet mount for tripods and selfie sticks.

Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.

Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.

Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.

Want to know more about camera? Watch this!

What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon

Part 2: Frequently Asked Questions

1. What is a good camera for YouTube beginners?

Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.

2. What equipment do you need to start a YouTube channel?

• A camera that meets all of your needs and purposes.
• A microphone that is easy to use and produces high quality audio options.
• A sturdy, reliable tripod that is compatible with your camera
• Lighting equipment for the space that you’re filming in.
• An idea as to what you’re going to do and how you’d like to proceed.

3. What software do YouTubers use to edit videos?

There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube

Beginners

• Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
• iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
• Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.

Professional

• Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
• Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Whether you’re a beginner or a pro as a YouTuber, your YouTube equipment shouldn’t be the thing that holds you back from becoming a YouTube star. But, how do you find the best camera for making YouTube videos? What options do you have?

In this article, we’re going to explore some of the best cameras for YouTube. We’ll label each one based on what we believe is best for particular uses, so that you can better parse what it is that you want to purchase. All of this is in hopes that you can find the video camera for YouTube that is right for you and what you need.

• Part 1: 7 Best Best Camera for Youtube to Make Videos
• Part 2: Frequently Asked Questions

Part 1: 7 Best Best Camera for Youtube to Make Videos

1. Sony DSC WX350 Digital Camera – Best Point and Shoot Video Camera

Specifications:

• 40x clear image zoom; 20x optical zoom
• Lock-on Auto Focus
• Wi-Fi with NFC3 connectivity for mobile devices
• 4 megapixels
• CMOS sensor that provides top quality images, even in low lighting
• Motion shot video with up to 4k quality output

Description: Have you been looking for a 20x zoom camera that fits in your pocket ? Get the best pictures with the Sony DSC WX350. This camera offers both still photos and video recording, using technology that minimizes how much the camera shakes, even if you’re filming on the go.

Pros: The image stabilizer makes this one of the best cameras for making YouTube videos out there, alongside of the 20x optical zoom. The battery life is quite long as well, which means you can get a lot of content done without any problems. Lastly, you can film in HD, which makes any YouTube influencer happy.

Cons: The LED screen can be quite dim, so it’s hard to see it when you’re out in bright sunlight; be sure you make adjustments before you go outside. There is also not your typical viewfinder installed, so experienced videographers may not like using it.

2. GoPro HERO8 Action Camera - Best Wearable Sports Camera

Specifications:

• Up to 60 FPS
• 4k and HD capabilities
• HyperSmooth 2.0 stabilization options.
• Optional Battery Mod available.
• Integrated Mount
• Crisp, easy to use and navigate LCD.

Description: If you need an on-the-go video camera for YouTube, there’s nothing better than a GoPro. With their HERO series of GoPros, they have all sorts of great features that allow you to capture the smoothest video, even when you’re out and on the go. Their top end stabilization makes their cameras the best for the active YouTuber.

Pros: The rugged, waterproof design of the HERO7 is a great option for anyone who is looking to be on the go with their YouTube. The integrated mount makes it simple for anyone who wants to put it on a selfie stick or something else, and it even has a companion app for easy, on the go editing!

Cons: The Wi-Fi capabilities are great, but the video transfer can take a bit of time due to how large the files may be. So, if you’re uploading the transfer, you may want to consider using the USB port instead. Also, the memory card slot is in an awkward place near the mount, so those with larger fingers may have trouble putting a card in there.

3. Logitech BRIO HD Webcam for Video – Best Video Recording and Streaming Camera

Specifications:

• 5x zoom
• Premium glass lens
• 4k image sensor for videoing and HDR with autofocus
• Light exposure automatically adjusts for whatever lighting that you’re filming in.
• Streaming and recording available.
• Enterprise ready for any use.
• Plug and play software automatically installs upon first use.
• Cover clip so you can cover the camera quickly, when needed.

Description: If you need an easy to use, simple to install option for filming and streaming from your computer, then this Logitech is the best camera for YouTube videos of this type. With multiple features and a design that has been made for streamers like you, you’ll always be able to just turn it on, make adjustments with ease, and get streaming in no time.

Pros: The camera is incredibly easy to use and install; it connects to your PC with a USB type C to USB type 3.0 cord (backwards compatible to 2.0). You can easily tinker with all of the settings and such in the included software.

Cons: The arm is designed for thick edges; those with flat monitors or borderless monitors may find that it’s difficult to attach it to your monitor. The software is easy to use, but it’s missing a handful of settings that more experienced streamers would want to have available. There is a crop out background feature, but it can be hard to find and use.

4. PANASONIC Lumix G7 4K Digital Camera - Best Mirrorless Camera for Professionals

Specifications:

• 16 megapixels
• No pass filter with four thirds sensor
• Wi-Fi capability
• 4k and HD video capture available at 30 frames per second.
• Aperture and shutter settings are adjusted via knobs, not menus.
• 3 inch tilt and swivel display
• High resolution viewfinder

Description: If you want to have professional looking photos and videos, the PANASONIC Lumix G7 4K is a solid choice for a mirrorless camera. All of the controls make it easy to get things the way that you want it, and it comes with multiple ports so that you can plug it into any device and get it ready to go.

Pros: This one of the best 4k video options out there, and you don’t need to spend an arm and a leg on it. The dual control dials and the variable touch LCD allow for maximum control, making it simple to film what you want with minimal editing after you’ve filmed.

Cons: There is a tracking focus, which can be good, but it makes the burst rate (which helps with motion blur) a lot slower. It does have a plastic build, rather than metal, so it’s not as heavy duty as other options. And, you need to purchase it with everything included, instead of just purchasing the body.

5. Sony CX405 Full HD - Best Camcorder (Only) for Video

Specifications:

• 60x clear image zoom with Zeiss Lens
• 50 Mbps XAVC
• MP4 and AVCHD codecs
• SteadyShot image stabilization
• Built-in USB cable
• Face detection and noise reduction
• 7 picture effects for video

Description: If you’re looking for the best cheap camera for YouTube, this is a pretty solid option. It has a Carl Zeiss lens (low light capable) and SteadyShot technology for stabilization. It’s the starter camera that beginners dream of due to its ease of use and affordability.

Pros: The image stabilization is some of the best out there, and it’s got a user friendly interface. Dual recording options make for great YouTube and other social media use. Lightweight makes it easy to take anywhere.

Cons: Connectivity ports are in strange spots, and can be hard to get to. You cannot add an external mic, so you have to use the on-board ones. After extensive use of the ports, the on-board USB cable may have some issues with connectivity over time.

6. DJI OSMO Handheld Gimbal – Best Easy to Use Holder for Camera Phone for Beginners

Specifications:

• 3 axis Gimbal that reduces shaky footage
• Ultra-responsive design reacts in real time.
• Easily folds up for maximum portability
• Battery operated ensures that you don’t always need a connection
• Comfortable grip allows you to use the gimbal without discomfort or pain.

Description: If your phone is currently the best camera for YouTube videos, then the DJI OSMO Handheld Gimbal makes it really easy for you to use it on the go. This has been designed to keep your camera flat, no matter where you’re moving, and it helps you take some pretty great shots. This is an option if you need freedom in your movement.

Pros: The DJI OSMO Handheld Gimbal is really easy to use and compatible with most mobile phones that are out there. With multiple settings and options, you can easily turn your phone into the very best option for getting footage, even if your regular video camera isn’t nearby.

Cons: Some people note that it doesn’t work with wide-screen mobile devices or “phablets” as they are called. Another complaint is that it can be difficult to get used the construction of the Gimbal, but that’s something that you can sort out with practice.

7. Canon Digital SLR Camera Kit – Best Cheap SLR Choice

Specifications:

• Wi-Fi and NFC built in for ease of video and photo transfer
• 18 Megapixel
• Image sensor with an IS of 100 to 6400 (and the option to expand to 12800)
• Full HD videos with manual controls for focus and exposure
• 3 inch LCD monitor turns and adjusts as needed.
• Interchangeable lens, Bayonet mount for tripods and selfie sticks.

Description: The Canon Digital SLR Camera Kit is an all-in-one kit that makes it simple for you to start making videos right out of the bag. Complete with everything that you need in order to use an SLR well, you’ll find it’s quite simple to get the hang of, and that you have a lot of flexibility in how you use it.

Pros: The Canon Digital SLR Camera Kit has Wi-Fi capability, offers a great auto focus and is made from heavy duty materials. Plus, it can shoot stills, video, and rolls, which makes it really versatile for anyone.

Cons: This particular set doesn’t have Bluetooth with it, so you can’t connect a remote. Its lens is interchangeable, but you can only use Canon lenses and flashes with it, so that decreases the number of options you have here.

Want to know more about camera? Watch this!

What Gear Do Creators Actually Use | Vidcon 2023 | Sony vs Canon

Part 2: Frequently Asked Questions

1. What is a good camera for YouTube beginners?

Sony DSCHX80/B Point & Shoot Camera is the best cheap camera for YouTube that you can find if you’re on any sort of budget. It has a 60x clear image zoom and incredibly versatile video with multiple viewfinder and autofocus options. It’s selfie ready with a multi-angle LCD display and you can customize your setting sin whatever way that you wish to do so. It also comes with pretty much anything that you need in the box, so you’re ready to start filming as soon as you charge it.

2. What equipment do you need to start a YouTube channel?

• A camera that meets all of your needs and purposes.
• A microphone that is easy to use and produces high quality audio options.
• A sturdy, reliable tripod that is compatible with your camera
• Lighting equipment for the space that you’re filming in.
• An idea as to what you’re going to do and how you’d like to proceed.

3. What software do YouTubers use to edit videos?

There are a number of different options that you can consider if you’re looking to edit your videos well. Here is a quick list of some of the top options that you’ll see them using alongside of the best cameras for YouTube

Beginners

• Filmora : A simple to download and use option which can create high-quality videos in just a few clicks.
• iMovie: Only for Macs, this is a simple to use, intuitively designed video editor has a lot of features, and comes pre-installed on most Macs.
• Adobe Rush: Adobe Rush is a simple to use, browser based, video editing program that is also available as a phone app.

Professional

• Adobe Premiere: One of the top programs out there for editing video, this is part of the Adobe series and has endless options and features.
• Final Cut Pro: A Mac-Only, high end video editing software, many people who use the best YouTube camera also use this.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Decoding the Visual Language of YouTube Thumbnails

The Ultimate Guide to YouTube Thumbnails that Get Views

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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