"In 2024, Elevate Vlogging Quality - The Ultimate 12 Recommended Cam Picks"

"In 2024, Elevate Vlogging Quality - The Ultimate 12 Recommended Cam Picks"

Brian Lv12

12 Best Vlogging Cameras with a Flip Screen

Richard Bennett

Nov 01, 2022• Proven solutions

0

A flip screen is a very important feature on a camera for vloggers. With a flip screen, you can preview whether or not your shot is composed the way you want it to be, all in real-time. Below is our top list and review of the twelve best vlogging cameras with a flip screen.

Table of Contents What To Look For In A Vlogging CameraThe 12 Best Vlogging Cameras With A Flip Screen (2018) Best Daily Vlogging Camera With A Flip ScreenBest Cheap Vlogging Camera With A Flip ScreenBest Entry-Level Mirrorless Camera With A Flip Screen For VloggingBest Mid-Range Mirrorless Camera With A Flip Screen For VloggingBest Professional Mirrorless Camera With A Flip Screen For VloggingBest Entry-Level DSLR Camera With A Flip Screen For VloggingBest Mid-Range DSLR Camera With A Flip Screen For VloggingBest Professional DSLR Camera With A Flip Screen For Vlogging

WHAT TO LOOK FOR IN A VLOGGING CAMERA

1. Fully articulated screen (flip screen)

2. Good continual autofocus while recording video

3. Good focus priority through face recognition

4. Touch to focus

5. Good low-light performance

6. external mic jack, hot/cold shoe bracket

7. optical image stabilization

8. good battery life

Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.

THE 12 BEST VLOGGING CAMERAS WITH A FLIP SCREEN (2018)

Camera Release Date Camera Type Flip Screen Type Mic Port Price
CanonEOSM50 Canon M50 February2018 Mirrorless Fully Articulated Yes $-
PanasonicLumixDC-GH5S Panasonic GH5S January2018 Mirrorless Fully Articulated Yes $$$
CanonEOSM100 Canon M100 August2017 Mirrorless Flip Up No $
CanonEOS6D Mark II 6D Mark II June2017 Mid-size SLR Fully Articulated Yes $$
CanonEOS RebelSL2 Canon SL2 June2017 Compact SLR Fully Articulated Yes $
CanonEOS RebelT7i Canon T7i February2017 Mid-size SLR Fully Articulated Yes $-
CanonEOSM6 Canon M6 February2017 Mirrorless Flip Up Yes $
NikonD5600 Canon D5600 November2016 Compact SLR Fully Articulated Yes $-
SonyCyber-Shot DSCRX 100 V Sony RX100 V October2016 Compact Flip Up No $-
PanasonicLumixDMC-G85 Panasonic G85 September2016 Mirrorless Flip Up Yes $-
CanonEOS80D Canon 80D February2016 Mid-size SLR Fully Articulated Yes $$
CanonPowerShotG7 X Mark II Canon G7X mark II February2016 Compact Flip Up No $
Sony RX 100 V Best daily vlogging camera with a flip screen: Sony Cyber-Shot DSC-RX 100 V If you want to use a compact camera with a flip screen, Sony’s Cyber-shot DSC-RX 100 V is an exceptional daily vlogging camera. This camera’s 20.1 MP Exmor RS BSI CMOS sensor with a maximum of 12800 in ISO sensitivity, can record footage in UHD 4K at 30 or 24 fps. The lens on this camera, a non-interchangeable Carl Zeiss Vario Sonnar T lens, performs well even under low-light conditions. With its fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode, you can expect your shots to be accurately focused. The Sony RX 100 V packs so much power into such a small, portable camera, making it a great daily vlogging device. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen
Canon M100 Best cheap vlogging camera with a flip screen: Canon EOS M100 The Canon EOS M100 is another great small vlogging camera with a flip screen. This mirrorless camera shoots up to full HD 1080p videos at 60 fps. Its 24.2 MP APS-C CMOS sensor and DIGIC 7 image processor will accurately lock the right focus and produce videos with rich detail. The camera’s ISO sensitivity goes as high as ISO 25600. Even in difficult light conditions, this camera will be able to capture a scene. You can control and navigate through the difficult functions of this camera using its 3-inch touchscreen LCD. This camera has a flip screen that flips upward so that you can see yourself while you vlog. With built-in Wi-Fi and NFC, you can also transfer your videos seamlessly to a computer without any cables. If you don’t want to spend a fortune but still want to produce videos with great picture quality, the Canon EOS M100 is the best entry-level camera for daily vlogging that’s currently on the market. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder
Canon M100 Best entry-level mirrorless camera with a flip screen for vlogging: Canon EOS M100 The Canon EOS M100 is the best entry-level mirrorless camera with a flip screen for vlogging. In case you missed it, check out my review on the Canon EOS M100.
Canon M50 Best mid-range mirrorless camera with a flip screen for vlogging: Canon EOS M50 The Canon EOS M50 is already regarded as one of the best mirrorless cameras for vlogging though it has only been on the market for just a few months. This mirrorless camera comes with the newer DIGIC 8 Image Processor that find a focus for your footage even better than the last generation’s image processor. You can crank up the ISO sensitivity to ISO 51200 with the Canon EOS M50. The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also capture 720p slow-motion videos at 120 fps. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer
Panasonic GH5S Best professional mirrorless camera with a flip screen for vlogging: Panasonic Lumix DC-GH5S When Panasonic made its Lumix DC-GH5, it was a hybrid camera that performed equally well in both photo and video. In response to customers’ interest in a video-focused camera, Panasonic released the GH5S. This camera is equipped with a micro four-thirds sensor and can shoot UHD 4K and DCI videos at 60 fps, up to 150 Mbps. If you want to capture slow-motion footage, you can shoot full HD 1080p videos at 240 fps as well. With its 10.28MP multi-aspect ratio MOS sensor, you’ll be able to produce high-quality videos even under very challenging lighting conditions. In a fraction of a second, this camera can also automatically grab focus during your video with its advanced depth-from-focus technology. It is also equipped with a microphone jack so that you can record better audio while shooting with this camera. The GH5S has a fully articulated touchscreen so that you can compose your shot from any angle. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs
Canon SL2 Best entry-level DSLR camera with a flip screen for vlogging: Canon EOS SL2 If you’re looking for a low priced entry-level vlogging camera with a flip screen, the Canon EOS Rebel SL2 is the best option. You can precisely and quickly grab focus during video recording with its 9-point AF system and dual pixel CMOS AF technology. The camera powers these functions with its DIGIC 7 image processor. You can shoot up to full HD 1080p videos at 60 fps with its 24.2 MP APS-C CMOS sensor and crank the ISO up to ISO 51200 in case you need to shoot under low light conditions. If you want better audio for your vlogs, you can connect an external microphone to the SL2’s microphone jack. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better
Canon 80D Best mid-range DSLR camera with a flip screen for vlogging: Canon EOS 80D The 80D is the best camera to go with if you’re looking for a mid-range DLSR vlogging camera with a flip screen. It is equipped with a 24.2 MP APS-C CMOS sensor, comes with the DIGIC 6 image processor, and shoots up to full HD 1080p videos at 60 fps. For low lighting conditions, you can set the camera’s ISO to as high as ISO 25600. The 80D is great for autofocusing during video recording as it comes with a 45-point all cross phase detection autofocus system and a dual pixel CMOS AF system. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better
Canon 6D Mark II Best professional DSLR camera with a flip screen for vlogging: Canon 6D Mark II The 6D Mark II is currently (at the time of writing this review) the only full-frame DSLR camera that comes with both a fully-articulated screen and a microphone jack. It is equipped with a 26.2 MP full-frame CMOS sensor, comes with the DIGIC 7 image processor, and shoots up to full HD 1080p videos at 60 fps. The 6D is also equipped with the same 45-point all cross-phase detection and dual pixel CMOS autofocusing system as the 80D. If you’re wanting to vlog with a full-frame camera, the 6D Mark II is the best option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0

Want to compare even more cameras? Check out…

12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
8 Best Mirrorless Cameras For Vlogging (2018)

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

A flip screen is a very important feature on a camera for vloggers. With a flip screen, you can preview whether or not your shot is composed the way you want it to be, all in real-time. Below is our top list and review of the twelve best vlogging cameras with a flip screen.

Table of Contents What To Look For In A Vlogging CameraThe 12 Best Vlogging Cameras With A Flip Screen (2018) Best Daily Vlogging Camera With A Flip ScreenBest Cheap Vlogging Camera With A Flip ScreenBest Entry-Level Mirrorless Camera With A Flip Screen For VloggingBest Mid-Range Mirrorless Camera With A Flip Screen For VloggingBest Professional Mirrorless Camera With A Flip Screen For VloggingBest Entry-Level DSLR Camera With A Flip Screen For VloggingBest Mid-Range DSLR Camera With A Flip Screen For VloggingBest Professional DSLR Camera With A Flip Screen For Vlogging

WHAT TO LOOK FOR IN A VLOGGING CAMERA

1. Fully articulated screen (flip screen)

2. Good continual autofocus while recording video

3. Good focus priority through face recognition

4. Touch to focus

5. Good low-light performance

6. external mic jack, hot/cold shoe bracket

7. optical image stabilization

8. good battery life

Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.

THE 12 BEST VLOGGING CAMERAS WITH A FLIP SCREEN (2018)

Camera Release Date Camera Type Flip Screen Type Mic Port Price
CanonEOSM50 Canon M50 February2018 Mirrorless Fully Articulated Yes $-
PanasonicLumixDC-GH5S Panasonic GH5S January2018 Mirrorless Fully Articulated Yes $$$
CanonEOSM100 Canon M100 August2017 Mirrorless Flip Up No $
CanonEOS6D Mark II 6D Mark II June2017 Mid-size SLR Fully Articulated Yes $$
CanonEOS RebelSL2 Canon SL2 June2017 Compact SLR Fully Articulated Yes $
CanonEOS RebelT7i Canon T7i February2017 Mid-size SLR Fully Articulated Yes $-
CanonEOSM6 Canon M6 February2017 Mirrorless Flip Up Yes $
NikonD5600 Canon D5600 November2016 Compact SLR Fully Articulated Yes $-
SonyCyber-Shot DSCRX 100 V Sony RX100 V October2016 Compact Flip Up No $-
PanasonicLumixDMC-G85 Panasonic G85 September2016 Mirrorless Flip Up Yes $-
CanonEOS80D Canon 80D February2016 Mid-size SLR Fully Articulated Yes $$
CanonPowerShotG7 X Mark II Canon G7X mark II February2016 Compact Flip Up No $
Sony RX 100 V Best daily vlogging camera with a flip screen: Sony Cyber-Shot DSC-RX 100 V If you want to use a compact camera with a flip screen, Sony’s Cyber-shot DSC-RX 100 V is an exceptional daily vlogging camera. This camera’s 20.1 MP Exmor RS BSI CMOS sensor with a maximum of 12800 in ISO sensitivity, can record footage in UHD 4K at 30 or 24 fps. The lens on this camera, a non-interchangeable Carl Zeiss Vario Sonnar T lens, performs well even under low-light conditions. With its fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode, you can expect your shots to be accurately focused. The Sony RX 100 V packs so much power into such a small, portable camera, making it a great daily vlogging device. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen
Canon M100 Best cheap vlogging camera with a flip screen: Canon EOS M100 The Canon EOS M100 is another great small vlogging camera with a flip screen. This mirrorless camera shoots up to full HD 1080p videos at 60 fps. Its 24.2 MP APS-C CMOS sensor and DIGIC 7 image processor will accurately lock the right focus and produce videos with rich detail. The camera’s ISO sensitivity goes as high as ISO 25600. Even in difficult light conditions, this camera will be able to capture a scene. You can control and navigate through the difficult functions of this camera using its 3-inch touchscreen LCD. This camera has a flip screen that flips upward so that you can see yourself while you vlog. With built-in Wi-Fi and NFC, you can also transfer your videos seamlessly to a computer without any cables. If you don’t want to spend a fortune but still want to produce videos with great picture quality, the Canon EOS M100 is the best entry-level camera for daily vlogging that’s currently on the market. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder
Canon M100 Best entry-level mirrorless camera with a flip screen for vlogging: Canon EOS M100 The Canon EOS M100 is the best entry-level mirrorless camera with a flip screen for vlogging. In case you missed it, check out my review on the Canon EOS M100.
Canon M50 Best mid-range mirrorless camera with a flip screen for vlogging: Canon EOS M50 The Canon EOS M50 is already regarded as one of the best mirrorless cameras for vlogging though it has only been on the market for just a few months. This mirrorless camera comes with the newer DIGIC 8 Image Processor that find a focus for your footage even better than the last generation’s image processor. You can crank up the ISO sensitivity to ISO 51200 with the Canon EOS M50. The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also capture 720p slow-motion videos at 120 fps. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer
Panasonic GH5S Best professional mirrorless camera with a flip screen for vlogging: Panasonic Lumix DC-GH5S When Panasonic made its Lumix DC-GH5, it was a hybrid camera that performed equally well in both photo and video. In response to customers’ interest in a video-focused camera, Panasonic released the GH5S. This camera is equipped with a micro four-thirds sensor and can shoot UHD 4K and DCI videos at 60 fps, up to 150 Mbps. If you want to capture slow-motion footage, you can shoot full HD 1080p videos at 240 fps as well. With its 10.28MP multi-aspect ratio MOS sensor, you’ll be able to produce high-quality videos even under very challenging lighting conditions. In a fraction of a second, this camera can also automatically grab focus during your video with its advanced depth-from-focus technology. It is also equipped with a microphone jack so that you can record better audio while shooting with this camera. The GH5S has a fully articulated touchscreen so that you can compose your shot from any angle. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs
Canon SL2 Best entry-level DSLR camera with a flip screen for vlogging: Canon EOS SL2 If you’re looking for a low priced entry-level vlogging camera with a flip screen, the Canon EOS Rebel SL2 is the best option. You can precisely and quickly grab focus during video recording with its 9-point AF system and dual pixel CMOS AF technology. The camera powers these functions with its DIGIC 7 image processor. You can shoot up to full HD 1080p videos at 60 fps with its 24.2 MP APS-C CMOS sensor and crank the ISO up to ISO 51200 in case you need to shoot under low light conditions. If you want better audio for your vlogs, you can connect an external microphone to the SL2’s microphone jack. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better
Canon 80D Best mid-range DSLR camera with a flip screen for vlogging: Canon EOS 80D The 80D is the best camera to go with if you’re looking for a mid-range DLSR vlogging camera with a flip screen. It is equipped with a 24.2 MP APS-C CMOS sensor, comes with the DIGIC 6 image processor, and shoots up to full HD 1080p videos at 60 fps. For low lighting conditions, you can set the camera’s ISO to as high as ISO 25600. The 80D is great for autofocusing during video recording as it comes with a 45-point all cross phase detection autofocus system and a dual pixel CMOS AF system. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better
Canon 6D Mark II Best professional DSLR camera with a flip screen for vlogging: Canon 6D Mark II The 6D Mark II is currently (at the time of writing this review) the only full-frame DSLR camera that comes with both a fully-articulated screen and a microphone jack. It is equipped with a 26.2 MP full-frame CMOS sensor, comes with the DIGIC 7 image processor, and shoots up to full HD 1080p videos at 60 fps. The 6D is also equipped with the same 45-point all cross-phase detection and dual pixel CMOS autofocusing system as the 80D. If you’re wanting to vlog with a full-frame camera, the 6D Mark II is the best option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0

Want to compare even more cameras? Check out…

12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
8 Best Mirrorless Cameras For Vlogging (2018)

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

A flip screen is a very important feature on a camera for vloggers. With a flip screen, you can preview whether or not your shot is composed the way you want it to be, all in real-time. Below is our top list and review of the twelve best vlogging cameras with a flip screen.

Table of Contents What To Look For In A Vlogging CameraThe 12 Best Vlogging Cameras With A Flip Screen (2018) Best Daily Vlogging Camera With A Flip ScreenBest Cheap Vlogging Camera With A Flip ScreenBest Entry-Level Mirrorless Camera With A Flip Screen For VloggingBest Mid-Range Mirrorless Camera With A Flip Screen For VloggingBest Professional Mirrorless Camera With A Flip Screen For VloggingBest Entry-Level DSLR Camera With A Flip Screen For VloggingBest Mid-Range DSLR Camera With A Flip Screen For VloggingBest Professional DSLR Camera With A Flip Screen For Vlogging

WHAT TO LOOK FOR IN A VLOGGING CAMERA

1. Fully articulated screen (flip screen)

2. Good continual autofocus while recording video

3. Good focus priority through face recognition

4. Touch to focus

5. Good low-light performance

6. external mic jack, hot/cold shoe bracket

7. optical image stabilization

8. good battery life

Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.

THE 12 BEST VLOGGING CAMERAS WITH A FLIP SCREEN (2018)

Camera Release Date Camera Type Flip Screen Type Mic Port Price
CanonEOSM50 Canon M50 February2018 Mirrorless Fully Articulated Yes $-
PanasonicLumixDC-GH5S Panasonic GH5S January2018 Mirrorless Fully Articulated Yes $$$
CanonEOSM100 Canon M100 August2017 Mirrorless Flip Up No $
CanonEOS6D Mark II 6D Mark II June2017 Mid-size SLR Fully Articulated Yes $$
CanonEOS RebelSL2 Canon SL2 June2017 Compact SLR Fully Articulated Yes $
CanonEOS RebelT7i Canon T7i February2017 Mid-size SLR Fully Articulated Yes $-
CanonEOSM6 Canon M6 February2017 Mirrorless Flip Up Yes $
NikonD5600 Canon D5600 November2016 Compact SLR Fully Articulated Yes $-
SonyCyber-Shot DSCRX 100 V Sony RX100 V October2016 Compact Flip Up No $-
PanasonicLumixDMC-G85 Panasonic G85 September2016 Mirrorless Flip Up Yes $-
CanonEOS80D Canon 80D February2016 Mid-size SLR Fully Articulated Yes $$
CanonPowerShotG7 X Mark II Canon G7X mark II February2016 Compact Flip Up No $
Sony RX 100 V Best daily vlogging camera with a flip screen: Sony Cyber-Shot DSC-RX 100 V If you want to use a compact camera with a flip screen, Sony’s Cyber-shot DSC-RX 100 V is an exceptional daily vlogging camera. This camera’s 20.1 MP Exmor RS BSI CMOS sensor with a maximum of 12800 in ISO sensitivity, can record footage in UHD 4K at 30 or 24 fps. The lens on this camera, a non-interchangeable Carl Zeiss Vario Sonnar T lens, performs well even under low-light conditions. With its fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode, you can expect your shots to be accurately focused. The Sony RX 100 V packs so much power into such a small, portable camera, making it a great daily vlogging device. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen
Canon M100 Best cheap vlogging camera with a flip screen: Canon EOS M100 The Canon EOS M100 is another great small vlogging camera with a flip screen. This mirrorless camera shoots up to full HD 1080p videos at 60 fps. Its 24.2 MP APS-C CMOS sensor and DIGIC 7 image processor will accurately lock the right focus and produce videos with rich detail. The camera’s ISO sensitivity goes as high as ISO 25600. Even in difficult light conditions, this camera will be able to capture a scene. You can control and navigate through the difficult functions of this camera using its 3-inch touchscreen LCD. This camera has a flip screen that flips upward so that you can see yourself while you vlog. With built-in Wi-Fi and NFC, you can also transfer your videos seamlessly to a computer without any cables. If you don’t want to spend a fortune but still want to produce videos with great picture quality, the Canon EOS M100 is the best entry-level camera for daily vlogging that’s currently on the market. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder
Canon M100 Best entry-level mirrorless camera with a flip screen for vlogging: Canon EOS M100 The Canon EOS M100 is the best entry-level mirrorless camera with a flip screen for vlogging. In case you missed it, check out my review on the Canon EOS M100.
Canon M50 Best mid-range mirrorless camera with a flip screen for vlogging: Canon EOS M50 The Canon EOS M50 is already regarded as one of the best mirrorless cameras for vlogging though it has only been on the market for just a few months. This mirrorless camera comes with the newer DIGIC 8 Image Processor that find a focus for your footage even better than the last generation’s image processor. You can crank up the ISO sensitivity to ISO 51200 with the Canon EOS M50. The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also capture 720p slow-motion videos at 120 fps. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer
Panasonic GH5S Best professional mirrorless camera with a flip screen for vlogging: Panasonic Lumix DC-GH5S When Panasonic made its Lumix DC-GH5, it was a hybrid camera that performed equally well in both photo and video. In response to customers’ interest in a video-focused camera, Panasonic released the GH5S. This camera is equipped with a micro four-thirds sensor and can shoot UHD 4K and DCI videos at 60 fps, up to 150 Mbps. If you want to capture slow-motion footage, you can shoot full HD 1080p videos at 240 fps as well. With its 10.28MP multi-aspect ratio MOS sensor, you’ll be able to produce high-quality videos even under very challenging lighting conditions. In a fraction of a second, this camera can also automatically grab focus during your video with its advanced depth-from-focus technology. It is also equipped with a microphone jack so that you can record better audio while shooting with this camera. The GH5S has a fully articulated touchscreen so that you can compose your shot from any angle. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs
Canon SL2 Best entry-level DSLR camera with a flip screen for vlogging: Canon EOS SL2 If you’re looking for a low priced entry-level vlogging camera with a flip screen, the Canon EOS Rebel SL2 is the best option. You can precisely and quickly grab focus during video recording with its 9-point AF system and dual pixel CMOS AF technology. The camera powers these functions with its DIGIC 7 image processor. You can shoot up to full HD 1080p videos at 60 fps with its 24.2 MP APS-C CMOS sensor and crank the ISO up to ISO 51200 in case you need to shoot under low light conditions. If you want better audio for your vlogs, you can connect an external microphone to the SL2’s microphone jack. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better
Canon 80D Best mid-range DSLR camera with a flip screen for vlogging: Canon EOS 80D The 80D is the best camera to go with if you’re looking for a mid-range DLSR vlogging camera with a flip screen. It is equipped with a 24.2 MP APS-C CMOS sensor, comes with the DIGIC 6 image processor, and shoots up to full HD 1080p videos at 60 fps. For low lighting conditions, you can set the camera’s ISO to as high as ISO 25600. The 80D is great for autofocusing during video recording as it comes with a 45-point all cross phase detection autofocus system and a dual pixel CMOS AF system. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better
Canon 6D Mark II Best professional DSLR camera with a flip screen for vlogging: Canon 6D Mark II The 6D Mark II is currently (at the time of writing this review) the only full-frame DSLR camera that comes with both a fully-articulated screen and a microphone jack. It is equipped with a 26.2 MP full-frame CMOS sensor, comes with the DIGIC 7 image processor, and shoots up to full HD 1080p videos at 60 fps. The 6D is also equipped with the same 45-point all cross-phase detection and dual pixel CMOS autofocusing system as the 80D. If you’re wanting to vlog with a full-frame camera, the 6D Mark II is the best option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0

Want to compare even more cameras? Check out…

12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
8 Best Mirrorless Cameras For Vlogging (2018)

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

A flip screen is a very important feature on a camera for vloggers. With a flip screen, you can preview whether or not your shot is composed the way you want it to be, all in real-time. Below is our top list and review of the twelve best vlogging cameras with a flip screen.

Table of Contents What To Look For In A Vlogging CameraThe 12 Best Vlogging Cameras With A Flip Screen (2018) Best Daily Vlogging Camera With A Flip ScreenBest Cheap Vlogging Camera With A Flip ScreenBest Entry-Level Mirrorless Camera With A Flip Screen For VloggingBest Mid-Range Mirrorless Camera With A Flip Screen For VloggingBest Professional Mirrorless Camera With A Flip Screen For VloggingBest Entry-Level DSLR Camera With A Flip Screen For VloggingBest Mid-Range DSLR Camera With A Flip Screen For VloggingBest Professional DSLR Camera With A Flip Screen For Vlogging

WHAT TO LOOK FOR IN A VLOGGING CAMERA

1. Fully articulated screen (flip screen)

2. Good continual autofocus while recording video

3. Good focus priority through face recognition

4. Touch to focus

5. Good low-light performance

6. external mic jack, hot/cold shoe bracket

7. optical image stabilization

8. good battery life

Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.

THE 12 BEST VLOGGING CAMERAS WITH A FLIP SCREEN (2018)

Camera Release Date Camera Type Flip Screen Type Mic Port Price
CanonEOSM50 Canon M50 February2018 Mirrorless Fully Articulated Yes $-
PanasonicLumixDC-GH5S Panasonic GH5S January2018 Mirrorless Fully Articulated Yes $$$
CanonEOSM100 Canon M100 August2017 Mirrorless Flip Up No $
CanonEOS6D Mark II 6D Mark II June2017 Mid-size SLR Fully Articulated Yes $$
CanonEOS RebelSL2 Canon SL2 June2017 Compact SLR Fully Articulated Yes $
CanonEOS RebelT7i Canon T7i February2017 Mid-size SLR Fully Articulated Yes $-
CanonEOSM6 Canon M6 February2017 Mirrorless Flip Up Yes $
NikonD5600 Canon D5600 November2016 Compact SLR Fully Articulated Yes $-
SonyCyber-Shot DSCRX 100 V Sony RX100 V October2016 Compact Flip Up No $-
PanasonicLumixDMC-G85 Panasonic G85 September2016 Mirrorless Flip Up Yes $-
CanonEOS80D Canon 80D February2016 Mid-size SLR Fully Articulated Yes $$
CanonPowerShotG7 X Mark II Canon G7X mark II February2016 Compact Flip Up No $
Sony RX 100 V Best daily vlogging camera with a flip screen: Sony Cyber-Shot DSC-RX 100 V If you want to use a compact camera with a flip screen, Sony’s Cyber-shot DSC-RX 100 V is an exceptional daily vlogging camera. This camera’s 20.1 MP Exmor RS BSI CMOS sensor with a maximum of 12800 in ISO sensitivity, can record footage in UHD 4K at 30 or 24 fps. The lens on this camera, a non-interchangeable Carl Zeiss Vario Sonnar T lens, performs well even under low-light conditions. With its fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode, you can expect your shots to be accurately focused. The Sony RX 100 V packs so much power into such a small, portable camera, making it a great daily vlogging device. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen
Canon M100 Best cheap vlogging camera with a flip screen: Canon EOS M100 The Canon EOS M100 is another great small vlogging camera with a flip screen. This mirrorless camera shoots up to full HD 1080p videos at 60 fps. Its 24.2 MP APS-C CMOS sensor and DIGIC 7 image processor will accurately lock the right focus and produce videos with rich detail. The camera’s ISO sensitivity goes as high as ISO 25600. Even in difficult light conditions, this camera will be able to capture a scene. You can control and navigate through the difficult functions of this camera using its 3-inch touchscreen LCD. This camera has a flip screen that flips upward so that you can see yourself while you vlog. With built-in Wi-Fi and NFC, you can also transfer your videos seamlessly to a computer without any cables. If you don’t want to spend a fortune but still want to produce videos with great picture quality, the Canon EOS M100 is the best entry-level camera for daily vlogging that’s currently on the market. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder
Canon M100 Best entry-level mirrorless camera with a flip screen for vlogging: Canon EOS M100 The Canon EOS M100 is the best entry-level mirrorless camera with a flip screen for vlogging. In case you missed it, check out my review on the Canon EOS M100.
Canon M50 Best mid-range mirrorless camera with a flip screen for vlogging: Canon EOS M50 The Canon EOS M50 is already regarded as one of the best mirrorless cameras for vlogging though it has only been on the market for just a few months. This mirrorless camera comes with the newer DIGIC 8 Image Processor that find a focus for your footage even better than the last generation’s image processor. You can crank up the ISO sensitivity to ISO 51200 with the Canon EOS M50. The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also capture 720p slow-motion videos at 120 fps. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer
Panasonic GH5S Best professional mirrorless camera with a flip screen for vlogging: Panasonic Lumix DC-GH5S When Panasonic made its Lumix DC-GH5, it was a hybrid camera that performed equally well in both photo and video. In response to customers’ interest in a video-focused camera, Panasonic released the GH5S. This camera is equipped with a micro four-thirds sensor and can shoot UHD 4K and DCI videos at 60 fps, up to 150 Mbps. If you want to capture slow-motion footage, you can shoot full HD 1080p videos at 240 fps as well. With its 10.28MP multi-aspect ratio MOS sensor, you’ll be able to produce high-quality videos even under very challenging lighting conditions. In a fraction of a second, this camera can also automatically grab focus during your video with its advanced depth-from-focus technology. It is also equipped with a microphone jack so that you can record better audio while shooting with this camera. The GH5S has a fully articulated touchscreen so that you can compose your shot from any angle. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs
Canon SL2 Best entry-level DSLR camera with a flip screen for vlogging: Canon EOS SL2 If you’re looking for a low priced entry-level vlogging camera with a flip screen, the Canon EOS Rebel SL2 is the best option. You can precisely and quickly grab focus during video recording with its 9-point AF system and dual pixel CMOS AF technology. The camera powers these functions with its DIGIC 7 image processor. You can shoot up to full HD 1080p videos at 60 fps with its 24.2 MP APS-C CMOS sensor and crank the ISO up to ISO 51200 in case you need to shoot under low light conditions. If you want better audio for your vlogs, you can connect an external microphone to the SL2’s microphone jack. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better
Canon 80D Best mid-range DSLR camera with a flip screen for vlogging: Canon EOS 80D The 80D is the best camera to go with if you’re looking for a mid-range DLSR vlogging camera with a flip screen. It is equipped with a 24.2 MP APS-C CMOS sensor, comes with the DIGIC 6 image processor, and shoots up to full HD 1080p videos at 60 fps. For low lighting conditions, you can set the camera’s ISO to as high as ISO 25600. The 80D is great for autofocusing during video recording as it comes with a 45-point all cross phase detection autofocus system and a dual pixel CMOS AF system. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better
Canon 6D Mark II Best professional DSLR camera with a flip screen for vlogging: Canon 6D Mark II The 6D Mark II is currently (at the time of writing this review) the only full-frame DSLR camera that comes with both a fully-articulated screen and a microphone jack. It is equipped with a 26.2 MP full-frame CMOS sensor, comes with the DIGIC 7 image processor, and shoots up to full HD 1080p videos at 60 fps. The 6D is also equipped with the same 45-point all cross-phase detection and dual pixel CMOS autofocusing system as the 80D. If you’re wanting to vlog with a full-frame camera, the 6D Mark II is the best option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0

Want to compare even more cameras? Check out…

12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
8 Best Mirrorless Cameras For Vlogging (2018)

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Blueprint: Strategies for Authentic Life Enrichment Videos

How to Create a Lifestyle Video to Inspire Your Audience

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Lifestyle Video

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Lifestyle Video Production

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

Download Win Version Download Mac Version

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Promote Lifestyle Video

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Lifestyle Video

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Lifestyle Video Production

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

Download Win Version Download Mac Version

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Promote Lifestyle Video

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Lifestyle Video

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Lifestyle Video Production

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

Download Win Version Download Mac Version

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Promote Lifestyle Video

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Lifestyle Video

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Lifestyle Video Production

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

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How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Promote Lifestyle Video

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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