Design Best Practices for Engaging YouTube Thumbnails

How To Make Good YouTube Banner - Dos and Don’ts

Richard Bennett

Oct 26, 2023• Proven solutions

0

It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.

Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.

Here are the Dos and Don’ts of YouTube Channel Art.

• What Kind of Background Should I Use?
• Should I Use My Face?
• What Should I Write on Banner?
• How Can I Make My Channel Art Look Good?

Part 1: What Kind of Background Should I Use?

DO: High-Quality Photos

It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.

When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.

DON’T: Use Chaotic Patterns

Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.

Part 2: Should I Use My Face?

Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.

If you do include pictures, here are some tips:

Don’t: Use Blurry Photos

If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.

That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.

Don’t: Use Outdated Pictures

It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.

Part 3: What Should I Write on My Banner?

Do: Include Your Channel Name

While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.

Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.

Do: Include Upload Days

Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.

If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.

Do: Include Social Media

Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.

Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.

Make sure everything important fits in the safe area!

Do: Include Brief Channel Description or Tag Line

Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”

I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.

YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.

Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.

Part 4: How Can I Make My Channel Art Look Good?

Do: Create Consistent Branding

Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.

Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.

Don’t: Include Images That Have Nothing to Do with Your Channel

This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.

Don’t: Have Images and Text That Cut Off

YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.

Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.

Now that you know how to make a good YouTube banner, what will you do next?

Touch Up YouTube Videos with Filmora

Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.

Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.

Here are the Dos and Don’ts of YouTube Channel Art.

• What Kind of Background Should I Use?
• Should I Use My Face?
• What Should I Write on Banner?
• How Can I Make My Channel Art Look Good?

Part 1: What Kind of Background Should I Use?

DO: High-Quality Photos

It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.

When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.

DON’T: Use Chaotic Patterns

Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.

Part 2: Should I Use My Face?

Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.

If you do include pictures, here are some tips:

Don’t: Use Blurry Photos

If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.

That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.

Don’t: Use Outdated Pictures

It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.

Part 3: What Should I Write on My Banner?

Do: Include Your Channel Name

While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.

Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.

Do: Include Upload Days

Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.

If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.

Do: Include Social Media

Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.

Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.

Make sure everything important fits in the safe area!

Do: Include Brief Channel Description or Tag Line

Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”

I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.

YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.

Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.

Part 4: How Can I Make My Channel Art Look Good?

Do: Create Consistent Branding

Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.

Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.

Don’t: Include Images That Have Nothing to Do with Your Channel

This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.

Don’t: Have Images and Text That Cut Off

YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.

Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.

Now that you know how to make a good YouTube banner, what will you do next?

Touch Up YouTube Videos with Filmora

Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.

Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.

Here are the Dos and Don’ts of YouTube Channel Art.

• What Kind of Background Should I Use?
• Should I Use My Face?
• What Should I Write on Banner?
• How Can I Make My Channel Art Look Good?

Part 1: What Kind of Background Should I Use?

DO: High-Quality Photos

It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.

When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.

DON’T: Use Chaotic Patterns

Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.

Part 2: Should I Use My Face?

Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.

If you do include pictures, here are some tips:

Don’t: Use Blurry Photos

If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.

That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.

Don’t: Use Outdated Pictures

It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.

Part 3: What Should I Write on My Banner?

Do: Include Your Channel Name

While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.

Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.

Do: Include Upload Days

Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.

If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.

Do: Include Social Media

Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.

Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.

Make sure everything important fits in the safe area!

Do: Include Brief Channel Description or Tag Line

Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”

I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.

YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.

Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.

Part 4: How Can I Make My Channel Art Look Good?

Do: Create Consistent Branding

Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.

Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.

Don’t: Include Images That Have Nothing to Do with Your Channel

This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.

Don’t: Have Images and Text That Cut Off

YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.

Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.

Now that you know how to make a good YouTube banner, what will you do next?

Touch Up YouTube Videos with Filmora

Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.

Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.

Here are the Dos and Don’ts of YouTube Channel Art.

• What Kind of Background Should I Use?
• Should I Use My Face?
• What Should I Write on Banner?
• How Can I Make My Channel Art Look Good?

Part 1: What Kind of Background Should I Use?

DO: High-Quality Photos

It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.

When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.

DON’T: Use Chaotic Patterns

Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.

Part 2: Should I Use My Face?

Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.

If you do include pictures, here are some tips:

Don’t: Use Blurry Photos

If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.

That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.

Don’t: Use Outdated Pictures

It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.

Part 3: What Should I Write on My Banner?

Do: Include Your Channel Name

While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.

Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.

Do: Include Upload Days

Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.

If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.

Do: Include Social Media

Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.

Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.

Make sure everything important fits in the safe area!

Do: Include Brief Channel Description or Tag Line

Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”

I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.

YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.

Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.

Part 4: How Can I Make My Channel Art Look Good?

Do: Create Consistent Branding

Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.

Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.

Don’t: Include Images That Have Nothing to Do with Your Channel

This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.

Don’t: Have Images and Text That Cut Off

YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.

Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.

Now that you know how to make a good YouTube banner, what will you do next?

Touch Up YouTube Videos with Filmora

Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Boosting Income: A Complete Guide to YouTube Ad Profits

Monetize YouTube Videos | The Ultimate Guide to Ad Revenue

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

Free Download

Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

Free Download

Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

Free Download

Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

Free Download

Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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