Deconstructing the Revenue Stream of TSeries in YouTube Economy

Founded by Gulshan Kumar on 11 July 1983, T-Series is an Indian Music record label with over 220 million subscribers on YouTube. Lately, there have been lots of controversies about the T-Series YouTube income, and one common question that we see is “What is T-Series income on YouTube?”

So, if you have the same question, then, you’ve come to the right page to find an answer. In this post, we’ve covered everything you need to know about the T-Series YouTube income. So, without wasting much time, let’s dive in to find out more.

1. Huge YouTube Channel Monthly Visits
2. Large Subscriber Base
3. Regular Posting of Quality Videos

• Bonus Tip: How to be a YouTuber and Make Videos like t series

Part 1: Information Box on T Series

Before we reveal all you need to know about T-Series YouTube income, here is an overview of Who T-Series is.

Name	T-Series
Real Name	Bhushan Kumar Dua
Net Worth (2022)	$515.4 Million
Monthly Income and Salary	Approximately $8.6 Million
Yearly Income	Over $128 Million
Type	Private
Industry	Music & Entertainment
Founded	11 July 1983; 39 years ago in Delhi, India
Founder	Gulshan Kumar
Key People	Bhushan Kumar Dua (Chairman, managing director), Krishan Kumar, Neeraj Kalyan (President)
Services	Music record label % Film production
YouTube Channel	T-Series
Awards and Recognition	Creator Awards

Now you have an overview of what T-Series YouTube channel income is, read on to discover more

Part 2: T-Series YouTube Earning and Stats

T-Series main source of revenue is the views and adverts, and as of when this article was written, research shows that T-Series attracts more than 2.15 billion views per month. Since a YouTube channel could earn an average of $3 to $5 per one thousand views, it can be estimated that T-Series earn a monthly income of up to $8.6 Million per month, and could make up to over 128 Million per year. Do you still want to find out more? Check out the table on T-Series stats;

Estimated Monthly Earning (USD/INDIAN RUPEES)	$8.6 Million / R.S699 Million
Estimated Yearly Earning (USD/INDIAN RUPEES)	Approximately $128 Million / R.S 10.4 Billion
Total Videos Uploads	17, 516
Total Views	202,606,674,113
Subscribers	225 Million
Years Active	16 years
Genre	Music

T-Series is very popular on all social media platforms, including Facebook, Twitter, and Instagram. He has been in the game for so long that anyone believes in the content he creates. The company was discovered in the 1980s by Gulshan Kumar a cassette tape business, and it was focused on devotional music, especially Hindu hymns and Bollywood music.M

The good thing back then was that T-Series was the first of its kind, and the devotional music market was really big, especially amongst old folks. So, it was easy for T-Series music to reach the right audience within a short time, and it had its first breakthrough in the late 1980s.

Fast forward to 2004, telecommunication companies were having complaints from mobile phone users who were not satisfied with their ringtones. So, T-Series became their plug and started 30-second of their music to them. Then, in 2009, when YouTube was launched in India, T-Series discovered lots of his music where being uploaded on YouTube illegally. This led to a ruling against YouTube, and in January 2011, T-Series published its first video on YouTube.

Since 2011 till now, T-Series has experienced tremendous growth. T-Series has up to 29 different YouTube channels with total subscribers of 225million with over a billion views monthly, making them one of the top-leading YouTube channels globally. Right now,

Part 3: Why Is T-Series Trending on YouTube?

Since you already know what T-Series income on YouTube is, you might be eager to find out what he did that made him so popular and became a trend on YouTube. Well, the truth is, T-Series is not doing anything no one can do. However, he has been in the industry for so long that his YouTube channel is like a dish for many viewers, especially the ones in India.

Below are the three main things why T-Series is always trending on YouTube;

Huge YouTube Channel Monthly Visits

Boasting monthly views of over 100 million per month, T-Series is one of the few YouTube channels that usually have millions of visits from users globally every month. Research shows that the YouTube channel usually has approximately 7.9million visitors per month. This huge monthly visit helps them stay at the top of most YouTube searches that relates with his videos keywords, thus making them trend more when compared with his competitor’s YouTube channel.

Large Subscriber Base

With over 225 million subscribers and still counting, T-Series YouTube channel is a home for many folks to listen to music and see movie thrillers. The large subscriber base plays a huge role in his trend, and the subscriber base continues to increase, he still has the high chance of maintaining his trend within the industry for a very long time.

Regular Posting of Quality Videos

Having a huge YouTube subscriber base is one thing, but being able to deliver quality video content that anyone would love to watch is different. T-Series has been consistent in delivering quality videos, that immediately he uploads a new video on YouTube, he starts getting massive views instantly. Many folks are always eager to see his next upload on YouTube. This has been the same thing for T-Series over the past years, and it has helped him gained more and more popularity.

Bonus Tip: How to be a YouTuber and Make Videos like t series

To be a YouTube-like T-Series you don’t only need to put in the hard work in what you do, you also need to be smart and stay consistent. Plus, you must acquire advanced video editing software that will help you create videos that will make you stand out in the industry. One such video editing software is Wondershare’s Filmora video editor.

Filmora is a video editing powerhouse that boasts lots of efficient tools that one can use to edit every aspect of a video clip. From removing background noise to editing audio, adding transitions, applying effects, and lots more. The tool is one that any YouTuber must have at his/her fingertips.

Besides, Filmora offers lots of free built-in video effects from popular platforms like FilmStock, Pixel, Unsplash, and many others. The amazing thing is you don’t necessarily need video editing skills to utilize the features of the software.

Here is how to use Filmora to Create Impressive Videos for YouTube;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download the latest version of Filmora from the official website and install it. Then, launch the tool and use the Import button to upload the YouTube video you wish to edit.

Drag-n-drop the imported video to the Timeline.

Step2 Navigate to the top of the screen and select Effects. Choose AI Portrait from the left-hand side. After that, drag-n-drop a preferred AI Portrait effect to the Timeline. Then, adjust it to the section of your video you want it to be displayed.

You can also change the AI Portrait effect settings. To do that, double-click on the effect from the timeline to prompt a pop-up window. Apply the AI Portrait effect from there.

Step3 You can add royalty-free music to your YouTube video by clicking Audio from the top. Then, select the preferred audio to use in the video and move it to the timeline.

To adjust your audio settings, double-click the audio clip from the timeline and use the relevant button to balance audio fade-in and fade-out, volume, pitch, etc.

Step4 Another crucial thing you need to do is to add Subscribe watermark. To do this, click the >> icon next to Export from the top of the screen and select Element.

Locate and click ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step5 Change the position where the Subscribe watermark should appear in your video. Then, play the video to preview it.

Step6 After you’re done with the editing, click the Export button from the top bar and choose Burn DVD from the drop-down list that shows up.

Spet 7: A pop-up window will appear on your PC screen. Select where you want to save the edited video file from the Folder Path section. Then, enter the file name in Lable. Click Export to finish.

Final Words

That’s all on T-Series income on YouTube. T-Series did not just become successful overnight. It took consistent hard work. The team put so much effort not just to come up with ideas and create videos, but also to invest in the right tools to make their videos stand out in the industry. If you’re looking to start your YouTube journey and be like T-Series some days, you should start now. The first move you should make is to invest in Wondershare Filmora software, as it has lots of tools to offer for editing videos with high quality.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Information Box on T Series

Before we reveal all you need to know about T-Series YouTube income, here is an overview of Who T-Series is.

Name	T-Series
Real Name	Bhushan Kumar Dua
Net Worth (2022)	$515.4 Million
Monthly Income and Salary	Approximately $8.6 Million
Yearly Income	Over $128 Million
Type	Private
Industry	Music & Entertainment
Founded	11 July 1983; 39 years ago in Delhi, India
Founder	Gulshan Kumar
Key People	Bhushan Kumar Dua (Chairman, managing director), Krishan Kumar, Neeraj Kalyan (President)
Services	Music record label % Film production
YouTube Channel	T-Series
Awards and Recognition	Creator Awards

Now you have an overview of what T-Series YouTube channel income is, read on to discover more

Part 2: T-Series YouTube Earning and Stats

T-Series main source of revenue is the views and adverts, and as of when this article was written, research shows that T-Series attracts more than 2.15 billion views per month. Since a YouTube channel could earn an average of $3 to $5 per one thousand views, it can be estimated that T-Series earn a monthly income of up to $8.6 Million per month, and could make up to over 128 Million per year. Do you still want to find out more? Check out the table on T-Series stats;

Estimated Monthly Earning (USD/INDIAN RUPEES)	$8.6 Million / R.S699 Million
Estimated Yearly Earning (USD/INDIAN RUPEES)	Approximately $128 Million / R.S 10.4 Billion
Total Videos Uploads	17, 516
Total Views	202,606,674,113
Subscribers	225 Million
Years Active	16 years
Genre	Music

T-Series is very popular on all social media platforms, including Facebook, Twitter, and Instagram. He has been in the game for so long that anyone believes in the content he creates. The company was discovered in the 1980s by Gulshan Kumar a cassette tape business, and it was focused on devotional music, especially Hindu hymns and Bollywood music.M

The good thing back then was that T-Series was the first of its kind, and the devotional music market was really big, especially amongst old folks. So, it was easy for T-Series music to reach the right audience within a short time, and it had its first breakthrough in the late 1980s.

Fast forward to 2004, telecommunication companies were having complaints from mobile phone users who were not satisfied with their ringtones. So, T-Series became their plug and started 30-second of their music to them. Then, in 2009, when YouTube was launched in India, T-Series discovered lots of his music where being uploaded on YouTube illegally. This led to a ruling against YouTube, and in January 2011, T-Series published its first video on YouTube.

Since 2011 till now, T-Series has experienced tremendous growth. T-Series has up to 29 different YouTube channels with total subscribers of 225million with over a billion views monthly, making them one of the top-leading YouTube channels globally. Right now,

Part 3: Why Is T-Series Trending on YouTube?

Since you already know what T-Series income on YouTube is, you might be eager to find out what he did that made him so popular and became a trend on YouTube. Well, the truth is, T-Series is not doing anything no one can do. However, he has been in the industry for so long that his YouTube channel is like a dish for many viewers, especially the ones in India.

Below are the three main things why T-Series is always trending on YouTube;

Huge YouTube Channel Monthly Visits

Boasting monthly views of over 100 million per month, T-Series is one of the few YouTube channels that usually have millions of visits from users globally every month. Research shows that the YouTube channel usually has approximately 7.9million visitors per month. This huge monthly visit helps them stay at the top of most YouTube searches that relates with his videos keywords, thus making them trend more when compared with his competitor’s YouTube channel.

Large Subscriber Base

With over 225 million subscribers and still counting, T-Series YouTube channel is a home for many folks to listen to music and see movie thrillers. The large subscriber base plays a huge role in his trend, and the subscriber base continues to increase, he still has the high chance of maintaining his trend within the industry for a very long time.

Regular Posting of Quality Videos

Having a huge YouTube subscriber base is one thing, but being able to deliver quality video content that anyone would love to watch is different. T-Series has been consistent in delivering quality videos, that immediately he uploads a new video on YouTube, he starts getting massive views instantly. Many folks are always eager to see his next upload on YouTube. This has been the same thing for T-Series over the past years, and it has helped him gained more and more popularity.

Bonus Tip: How to be a YouTuber and Make Videos like t series

To be a YouTube-like T-Series you don’t only need to put in the hard work in what you do, you also need to be smart and stay consistent. Plus, you must acquire advanced video editing software that will help you create videos that will make you stand out in the industry. One such video editing software is Wondershare’s Filmora video editor.

Filmora is a video editing powerhouse that boasts lots of efficient tools that one can use to edit every aspect of a video clip. From removing background noise to editing audio, adding transitions, applying effects, and lots more. The tool is one that any YouTuber must have at his/her fingertips.

Besides, Filmora offers lots of free built-in video effects from popular platforms like FilmStock, Pixel, Unsplash, and many others. The amazing thing is you don’t necessarily need video editing skills to utilize the features of the software.

Here is how to use Filmora to Create Impressive Videos for YouTube;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download the latest version of Filmora from the official website and install it. Then, launch the tool and use the Import button to upload the YouTube video you wish to edit.

Drag-n-drop the imported video to the Timeline.

Step2 Navigate to the top of the screen and select Effects. Choose AI Portrait from the left-hand side. After that, drag-n-drop a preferred AI Portrait effect to the Timeline. Then, adjust it to the section of your video you want it to be displayed.

You can also change the AI Portrait effect settings. To do that, double-click on the effect from the timeline to prompt a pop-up window. Apply the AI Portrait effect from there.

Step3 You can add royalty-free music to your YouTube video by clicking Audio from the top. Then, select the preferred audio to use in the video and move it to the timeline.

To adjust your audio settings, double-click the audio clip from the timeline and use the relevant button to balance audio fade-in and fade-out, volume, pitch, etc.

Step4 Another crucial thing you need to do is to add Subscribe watermark. To do this, click the >> icon next to Export from the top of the screen and select Element.

Locate and click ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step5 Change the position where the Subscribe watermark should appear in your video. Then, play the video to preview it.

Step6 After you’re done with the editing, click the Export button from the top bar and choose Burn DVD from the drop-down list that shows up.

Spet 7: A pop-up window will appear on your PC screen. Select where you want to save the edited video file from the Folder Path section. Then, enter the file name in Lable. Click Export to finish.

Final Words

That’s all on T-Series income on YouTube. T-Series did not just become successful overnight. It took consistent hard work. The team put so much effort not just to come up with ideas and create videos, but also to invest in the right tools to make their videos stand out in the industry. If you’re looking to start your YouTube journey and be like T-Series some days, you should start now. The first move you should make is to invest in Wondershare Filmora software, as it has lots of tools to offer for editing videos with high quality.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The Ultimate Guide to YouTube Caption Insertion

How To Add Captions to YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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