Crafting Channel Graphics: Icons, Banners & Thumbnails

YouTube Channel Art: How to Make Banners, Icons, and Thumbnails?

Shanoon Cox

Oct 26, 2023• Proven solutions

0

YouTube channel art refers to your banner, icon, and watermark along with the thumbnails of your videos. Creating custom channel art is a great way to express yourself and communicate the tone of your videos.

YouTube supports JPG, GIF, BMP, and PNG files for channel art, although they do not allow animated GIFs.

Part 1: Top Sites for YouTube Channel Art

You can make your channel art in Photoshop, or another photo editing program, but there are also some excellent tools online which you can access for free. Here are two of the best:

Canva.com

Canva has templates for YouTube banners as well as a variety of stock images. You can also upload and edit your own images on Canva. It is a free service, but they do have some premium features which cost $1 each. Canva has a desktop version and an iPad app.

PicMonkey.com

PicMonkey lets you import images from your computer or social media accounts, edit them, and use them in templates for YouTube banners or other kinds of social media graphics. It’s free to use, but you can only access their more advanced editing tools if you buy a paid subscription for either $4.99 a month, or $2.75 a month for a year.

Part 2: Banners

Your banner is the header for your channel page. Its dimensions are 2560 x 1440 px.

Not all of your banner will be visible on all devices. The full 2560 x 1440 px image will only be seen by viewers watching on tv screens.

Only 1546 x 423 px of your banner will be visible on computers, and this ‘safe area’ can vary for different tablets and smartphones depending on the width of their screens. Make sure any important text or logos are placed in a central location so everybody can see them.

Also, keep in mind that your icon will hover over the top left corner of your banner and that your social media icons will be located in the bottom right corner.

The file size of your banner cannot be over 4MB.

Part 3: Icons

Your icon is the avatar you use when leaving and replying to comments on YouTube. It also hovers over your banner on your channel page.

By default, your icon will be the picture associated with your Google account.

If you upload a new icon, it will render down to 98 x 98 px. So, any square image larger than 98 x 98 px will work. However, YouTube recommends you use one as large as 800 x 800 px. This will give you a sharper, higher quality, image.

Part 4: Thumbnails

Thumbnails are the images that represent your videos on your channel page and in search results.

You can browse through your video and choose a still frame you want to use as your video’s thumbnail. Or, you can upload a custom image.

Custom thumbnails should have an aspect ratio of 16:9, the same as YouTube’s video player. The files should be under 2MB and have a resolution of 1280 x 720.

To upload a custom thumbnail, select the custom thumbnail option under Video Thumbnails at the end of the video uploading process. You can also change the thumbnails of your existing videos to custom ones through Video Manager.

Remember that your thumbnail will be rendered down to a much smaller size. If you use text, like the title of your video, then you should make it really big so that it is easy to read when it gets shrunk down.

Part 5: Watermarks

A watermark is a small, usually 50 x 50 px image displayed in the bottom right corner of your video.

Watermarks protect your videos by making them harder for others to steal and take credit for.

Ideally, your watermark will be a transparent version of your logo. Try not to use more than three colors – you do not want your watermark to distract your viewers.

If you add a branding watermark through YouTube then that watermark will also double as a subscribe link.

Here is how you can add a branding watermark through YouTube:

1. On YouTube, go to your Creator Studio and select Branding under the Channel menu.
2. Click the blue add a watermark button on the Branding page.
3. An upload of a watermark window will pop up. Select your image file and click Save.
4. Choose between having a start time for your watermark, making it appear only at the end of your videos, or having it there for the entire length of your videos. The popular choice is to have it visible through the entire video.
5. Click Update. Your watermark will be applied to all of your videos.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

YouTube channel art refers to your banner, icon, and watermark along with the thumbnails of your videos. Creating custom channel art is a great way to express yourself and communicate the tone of your videos.

YouTube supports JPG, GIF, BMP, and PNG files for channel art, although they do not allow animated GIFs.

Part 1: Top Sites for YouTube Channel Art

You can make your channel art in Photoshop, or another photo editing program, but there are also some excellent tools online which you can access for free. Here are two of the best:

Canva.com

Canva has templates for YouTube banners as well as a variety of stock images. You can also upload and edit your own images on Canva. It is a free service, but they do have some premium features which cost $1 each. Canva has a desktop version and an iPad app.

PicMonkey.com

PicMonkey lets you import images from your computer or social media accounts, edit them, and use them in templates for YouTube banners or other kinds of social media graphics. It’s free to use, but you can only access their more advanced editing tools if you buy a paid subscription for either $4.99 a month, or $2.75 a month for a year.

Part 2: Banners

Your banner is the header for your channel page. Its dimensions are 2560 x 1440 px.

Not all of your banner will be visible on all devices. The full 2560 x 1440 px image will only be seen by viewers watching on tv screens.

Only 1546 x 423 px of your banner will be visible on computers, and this ‘safe area’ can vary for different tablets and smartphones depending on the width of their screens. Make sure any important text or logos are placed in a central location so everybody can see them.

Also, keep in mind that your icon will hover over the top left corner of your banner and that your social media icons will be located in the bottom right corner.

The file size of your banner cannot be over 4MB.

Part 3: Icons

Your icon is the avatar you use when leaving and replying to comments on YouTube. It also hovers over your banner on your channel page.

By default, your icon will be the picture associated with your Google account.

If you upload a new icon, it will render down to 98 x 98 px. So, any square image larger than 98 x 98 px will work. However, YouTube recommends you use one as large as 800 x 800 px. This will give you a sharper, higher quality, image.

Part 4: Thumbnails

Thumbnails are the images that represent your videos on your channel page and in search results.

You can browse through your video and choose a still frame you want to use as your video’s thumbnail. Or, you can upload a custom image.

Custom thumbnails should have an aspect ratio of 16:9, the same as YouTube’s video player. The files should be under 2MB and have a resolution of 1280 x 720.

To upload a custom thumbnail, select the custom thumbnail option under Video Thumbnails at the end of the video uploading process. You can also change the thumbnails of your existing videos to custom ones through Video Manager.

Remember that your thumbnail will be rendered down to a much smaller size. If you use text, like the title of your video, then you should make it really big so that it is easy to read when it gets shrunk down.

Part 5: Watermarks

A watermark is a small, usually 50 x 50 px image displayed in the bottom right corner of your video.

Watermarks protect your videos by making them harder for others to steal and take credit for.

Ideally, your watermark will be a transparent version of your logo. Try not to use more than three colors – you do not want your watermark to distract your viewers.

If you add a branding watermark through YouTube then that watermark will also double as a subscribe link.

Here is how you can add a branding watermark through YouTube:

1. On YouTube, go to your Creator Studio and select Branding under the Channel menu.
2. Click the blue add a watermark button on the Branding page.
3. An upload of a watermark window will pop up. Select your image file and click Save.
4. Choose between having a start time for your watermark, making it appear only at the end of your videos, or having it there for the entire length of your videos. The popular choice is to have it visible through the entire video.
5. Click Update. Your watermark will be applied to all of your videos.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

YouTube channel art refers to your banner, icon, and watermark along with the thumbnails of your videos. Creating custom channel art is a great way to express yourself and communicate the tone of your videos.

YouTube supports JPG, GIF, BMP, and PNG files for channel art, although they do not allow animated GIFs.

Part 1: Top Sites for YouTube Channel Art

You can make your channel art in Photoshop, or another photo editing program, but there are also some excellent tools online which you can access for free. Here are two of the best:

Canva.com

Canva has templates for YouTube banners as well as a variety of stock images. You can also upload and edit your own images on Canva. It is a free service, but they do have some premium features which cost $1 each. Canva has a desktop version and an iPad app.

PicMonkey.com

PicMonkey lets you import images from your computer or social media accounts, edit them, and use them in templates for YouTube banners or other kinds of social media graphics. It’s free to use, but you can only access their more advanced editing tools if you buy a paid subscription for either $4.99 a month, or $2.75 a month for a year.

Part 2: Banners

Your banner is the header for your channel page. Its dimensions are 2560 x 1440 px.

Not all of your banner will be visible on all devices. The full 2560 x 1440 px image will only be seen by viewers watching on tv screens.

Only 1546 x 423 px of your banner will be visible on computers, and this ‘safe area’ can vary for different tablets and smartphones depending on the width of their screens. Make sure any important text or logos are placed in a central location so everybody can see them.

Also, keep in mind that your icon will hover over the top left corner of your banner and that your social media icons will be located in the bottom right corner.

The file size of your banner cannot be over 4MB.

Part 3: Icons

Your icon is the avatar you use when leaving and replying to comments on YouTube. It also hovers over your banner on your channel page.

By default, your icon will be the picture associated with your Google account.

If you upload a new icon, it will render down to 98 x 98 px. So, any square image larger than 98 x 98 px will work. However, YouTube recommends you use one as large as 800 x 800 px. This will give you a sharper, higher quality, image.

Part 4: Thumbnails

Thumbnails are the images that represent your videos on your channel page and in search results.

You can browse through your video and choose a still frame you want to use as your video’s thumbnail. Or, you can upload a custom image.

Custom thumbnails should have an aspect ratio of 16:9, the same as YouTube’s video player. The files should be under 2MB and have a resolution of 1280 x 720.

To upload a custom thumbnail, select the custom thumbnail option under Video Thumbnails at the end of the video uploading process. You can also change the thumbnails of your existing videos to custom ones through Video Manager.

Remember that your thumbnail will be rendered down to a much smaller size. If you use text, like the title of your video, then you should make it really big so that it is easy to read when it gets shrunk down.

Part 5: Watermarks

A watermark is a small, usually 50 x 50 px image displayed in the bottom right corner of your video.

Watermarks protect your videos by making them harder for others to steal and take credit for.

Ideally, your watermark will be a transparent version of your logo. Try not to use more than three colors – you do not want your watermark to distract your viewers.

If you add a branding watermark through YouTube then that watermark will also double as a subscribe link.

Here is how you can add a branding watermark through YouTube:

1. On YouTube, go to your Creator Studio and select Branding under the Channel menu.
2. Click the blue add a watermark button on the Branding page.
3. An upload of a watermark window will pop up. Select your image file and click Save.
4. Choose between having a start time for your watermark, making it appear only at the end of your videos, or having it there for the entire length of your videos. The popular choice is to have it visible through the entire video.
5. Click Update. Your watermark will be applied to all of your videos.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

YouTube channel art refers to your banner, icon, and watermark along with the thumbnails of your videos. Creating custom channel art is a great way to express yourself and communicate the tone of your videos.

YouTube supports JPG, GIF, BMP, and PNG files for channel art, although they do not allow animated GIFs.

Part 1: Top Sites for YouTube Channel Art

You can make your channel art in Photoshop, or another photo editing program, but there are also some excellent tools online which you can access for free. Here are two of the best:

Canva.com

Canva has templates for YouTube banners as well as a variety of stock images. You can also upload and edit your own images on Canva. It is a free service, but they do have some premium features which cost $1 each. Canva has a desktop version and an iPad app.

PicMonkey.com

PicMonkey lets you import images from your computer or social media accounts, edit them, and use them in templates for YouTube banners or other kinds of social media graphics. It’s free to use, but you can only access their more advanced editing tools if you buy a paid subscription for either $4.99 a month, or $2.75 a month for a year.

Part 2: Banners

Your banner is the header for your channel page. Its dimensions are 2560 x 1440 px.

Not all of your banner will be visible on all devices. The full 2560 x 1440 px image will only be seen by viewers watching on tv screens.

Only 1546 x 423 px of your banner will be visible on computers, and this ‘safe area’ can vary for different tablets and smartphones depending on the width of their screens. Make sure any important text or logos are placed in a central location so everybody can see them.

Also, keep in mind that your icon will hover over the top left corner of your banner and that your social media icons will be located in the bottom right corner.

The file size of your banner cannot be over 4MB.

Part 3: Icons

Your icon is the avatar you use when leaving and replying to comments on YouTube. It also hovers over your banner on your channel page.

By default, your icon will be the picture associated with your Google account.

If you upload a new icon, it will render down to 98 x 98 px. So, any square image larger than 98 x 98 px will work. However, YouTube recommends you use one as large as 800 x 800 px. This will give you a sharper, higher quality, image.

Part 4: Thumbnails

Thumbnails are the images that represent your videos on your channel page and in search results.

You can browse through your video and choose a still frame you want to use as your video’s thumbnail. Or, you can upload a custom image.

Custom thumbnails should have an aspect ratio of 16:9, the same as YouTube’s video player. The files should be under 2MB and have a resolution of 1280 x 720.

To upload a custom thumbnail, select the custom thumbnail option under Video Thumbnails at the end of the video uploading process. You can also change the thumbnails of your existing videos to custom ones through Video Manager.

Remember that your thumbnail will be rendered down to a much smaller size. If you use text, like the title of your video, then you should make it really big so that it is easy to read when it gets shrunk down.

Part 5: Watermarks

A watermark is a small, usually 50 x 50 px image displayed in the bottom right corner of your video.

Watermarks protect your videos by making them harder for others to steal and take credit for.

Ideally, your watermark will be a transparent version of your logo. Try not to use more than three colors – you do not want your watermark to distract your viewers.

If you add a branding watermark through YouTube then that watermark will also double as a subscribe link.

Here is how you can add a branding watermark through YouTube:

1. On YouTube, go to your Creator Studio and select Branding under the Channel menu.
2. Click the blue add a watermark button on the Branding page.
3. An upload of a watermark window will pop up. Select your image file and click Save.
4. Choose between having a start time for your watermark, making it appear only at the end of your videos, or having it there for the entire length of your videos. The popular choice is to have it visible through the entire video.
5. Click Update. Your watermark will be applied to all of your videos.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Does Rapid Subscription Improve Video Watching?

YouTube Sub4Sub: Does It Really Work?

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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