Charting the Course of Creative Conquests: Self Vs. Competitors on YouTube

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Crafting Powerful Partnerships: A Guide to Choosing YouTube Allies

How to Find YouTube Collaboration Partners?

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a guide to YouTube collaborations - specifically, it’s a list of tips for finding and approaching collab partners. Here are videos from 4 YouTubers who have done successful collabs about how they were able to get other creators to work with them.

1. Tips from Tech YouTuber Roberto Blake
   1. Approach people you already have a relationship with
   2. Think about what your potential partner could have to offer your existing subscribers
   3. Create quality content consistently
2. Tips from YouTube Guru Nick Nimmin
   1. Use the person’s name when you contact them
   2. Keep it simple
   3. Have ideas
3. Tips from Freelancer / Lifestyle Vlogger Amy Schmittauer
   1. Networking is important in finding collab partners
   2. Don’t stray too far from your other content
   3. Thank the people you work with in your videos
4. Tips from Lifestyle and Fashion YouTuber MyLifeAsEva
   1. Don’t approach other YouTubers as a ‘fan’
   2. Ask questions
   3. Use Twitter

Also, check out these tips on how to grow your channel using collab videos .

Tips From Tech YouTuber Roberto Blake

Roberto Blake is a YouTuber who does tech reviews and graphic design tutorials in addition to providing great information about being a creative entrepreneur. He has done several collab videos and has a lot of advice about how to find potential partners. Here are 3 of his biggest tips:

1. Approach people you already have a relationship with

This could mean friends, people you have met at events like VidCon, or people who are subscribed to your channel. It is easier for someone to want to collaborate with you if they feel like they know you.

2. Think about what your potential partner could have to offer your existing subscribers.

People sub to Roberto for tech advice, for example, so it makes sense for him to collaborate with people who have insights into technology. Collaborations should never be all about bringing in new subs – make your videos for the people who already watch your channel.

3. Create quality content consistently.

If you approach somebody about collaborating and they see that you haven’t posted in over a month, or that you don’t have many videos, it might be harder to get them to agree to work with you. The same goes if they watch your videos and don’t think they are at the same quality level as their videos.

Tips From YouTube Guru Nich Nimmin

This is a collab video about collab videos! Nick Nimmin’s channel is all about YouTube, and Brandon’s channel OnePercentBetter has tons of cool self-development animations. It’s Brandon giving the tips in this video, and 3 of his best are:

1. Use the person’s name when you contact them.

This might seem obvious, but it is an easy mistake to make. If you send someone an email where you don’t use their name (maybe you just say ‘hey’) it will seem like you aren’t interested in them. Talking about a video of theirs you like can also help show your interest in them as a creator.

2. Keep it simple.

When you’re approaching someone for the first time, don’t overwhelm them with a long email. Limit yourself to around two paragraphs.

3. Have ideas.

Don’t make your potential partner do the work of pitching ideas to you. Be open to their ideas, but come up with 1 or 2 ideas of your own you can mention when you approach the creator you want to work with. People will be more likely to say ‘yes’ to a specific idea than to the idea of collaborating in general, if they don’t already know you.

Tips From Freelancer / Lifestyle Vlogger Amy Schmittauer

Amy Schmittauer of Savvy Sexy Social does vlogs, lifestyle videos, and provides tips on being a freelancer. After doing several collabs in one week, she posted this video about how collaborations work best and how you should approach people you might want to work with.

1. Networking is important in finding collab partners.

Be nice to other creators when you meet them, offline or online, and build real relationships. Amy got to collaborate with Marques Brownlee (MKBHD) even though she had not met him before because Austin Evans - who she had built a friendship with – vouched for her with him. When you are networking, think beyond what the immediate payoff could be.

2. Don’t stray too far from your other content.

Aim to make your collab videos similar, content-wise, to the other videos on your channel. That way the new viewers you get from having the guest YouTuber in your video will be able to make an informed decision about whether they want to subscribe to you.

3. Thank the people you work with in your videos.

If you appeared in someone else’s video, you would probably appreciate it if they thanked you for being there, told their viewers to go check out your channel, and provided a link for them to do so. So, when you host someone else in one of your videos, that’s the kind of treatment you should give them. If you don’t, then the next person you want to collaborate with will see that and probably won’t want to work with you.

Collab advice starts at around 2:10.

Tips From Lifestyle and Fashion YouTuber MyLifeAsEva

Eva Gutowski (MyLifeAsEva) is a lifestyle, fashion, and DIY YouTuber who has done numerous collaborations and believes in making real friends on YouTube. In the video above she shares some of her experiences and talks about how to come across as a real person when you approach other YouTubers about collaborating.

1. Don’t approach other YouTubers as a ‘fan’.

If you want to be friends and collab partners, talk to other YouTubers as if you are their equal (which you are!). If you want to work with someone it’s probably because you like their videos, and there’s nothing wrong with saying so. Being all ‘omg, I love you, please subscribe to me too!’ isn’t likely to lead to a collab, though.

2. Ask questions.

If you’re just trying to break the ice with someone, it is a good idea to as them a question – potentially about YouTube or one of their videos. This will give them something to engage with, and it’s also a good way to let them know you’re a YouTuber too.

3. Use Twitter.

Twitter is the best place to make YouTube friends, in Eva’s opinion. It’s an easy place to casually introduce yourself and ask questions.

Do you have any of your advice on YouTube collaborations?

Excellent YouTube Video Editor Always Save Your Time

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a guide to YouTube collaborations - specifically, it’s a list of tips for finding and approaching collab partners. Here are videos from 4 YouTubers who have done successful collabs about how they were able to get other creators to work with them.

1. Tips from Tech YouTuber Roberto Blake
   1. Approach people you already have a relationship with
   2. Think about what your potential partner could have to offer your existing subscribers
   3. Create quality content consistently
2. Tips from YouTube Guru Nick Nimmin
   1. Use the person’s name when you contact them
   2. Keep it simple
   3. Have ideas
3. Tips from Freelancer / Lifestyle Vlogger Amy Schmittauer
   1. Networking is important in finding collab partners
   2. Don’t stray too far from your other content
   3. Thank the people you work with in your videos
4. Tips from Lifestyle and Fashion YouTuber MyLifeAsEva
   1. Don’t approach other YouTubers as a ‘fan’
   2. Ask questions
   3. Use Twitter

Also, check out these tips on how to grow your channel using collab videos .

Tips From Tech YouTuber Roberto Blake

Roberto Blake is a YouTuber who does tech reviews and graphic design tutorials in addition to providing great information about being a creative entrepreneur. He has done several collab videos and has a lot of advice about how to find potential partners. Here are 3 of his biggest tips:

1. Approach people you already have a relationship with

This could mean friends, people you have met at events like VidCon, or people who are subscribed to your channel. It is easier for someone to want to collaborate with you if they feel like they know you.

2. Think about what your potential partner could have to offer your existing subscribers.

People sub to Roberto for tech advice, for example, so it makes sense for him to collaborate with people who have insights into technology. Collaborations should never be all about bringing in new subs – make your videos for the people who already watch your channel.

3. Create quality content consistently.

If you approach somebody about collaborating and they see that you haven’t posted in over a month, or that you don’t have many videos, it might be harder to get them to agree to work with you. The same goes if they watch your videos and don’t think they are at the same quality level as their videos.

Tips From YouTube Guru Nich Nimmin

This is a collab video about collab videos! Nick Nimmin’s channel is all about YouTube, and Brandon’s channel OnePercentBetter has tons of cool self-development animations. It’s Brandon giving the tips in this video, and 3 of his best are:

1. Use the person’s name when you contact them.

This might seem obvious, but it is an easy mistake to make. If you send someone an email where you don’t use their name (maybe you just say ‘hey’) it will seem like you aren’t interested in them. Talking about a video of theirs you like can also help show your interest in them as a creator.

2. Keep it simple.

When you’re approaching someone for the first time, don’t overwhelm them with a long email. Limit yourself to around two paragraphs.

3. Have ideas.

Don’t make your potential partner do the work of pitching ideas to you. Be open to their ideas, but come up with 1 or 2 ideas of your own you can mention when you approach the creator you want to work with. People will be more likely to say ‘yes’ to a specific idea than to the idea of collaborating in general, if they don’t already know you.

Tips From Freelancer / Lifestyle Vlogger Amy Schmittauer

Amy Schmittauer of Savvy Sexy Social does vlogs, lifestyle videos, and provides tips on being a freelancer. After doing several collabs in one week, she posted this video about how collaborations work best and how you should approach people you might want to work with.

1. Networking is important in finding collab partners.

Be nice to other creators when you meet them, offline or online, and build real relationships. Amy got to collaborate with Marques Brownlee (MKBHD) even though she had not met him before because Austin Evans - who she had built a friendship with – vouched for her with him. When you are networking, think beyond what the immediate payoff could be.

2. Don’t stray too far from your other content.

Aim to make your collab videos similar, content-wise, to the other videos on your channel. That way the new viewers you get from having the guest YouTuber in your video will be able to make an informed decision about whether they want to subscribe to you.

3. Thank the people you work with in your videos.

If you appeared in someone else’s video, you would probably appreciate it if they thanked you for being there, told their viewers to go check out your channel, and provided a link for them to do so. So, when you host someone else in one of your videos, that’s the kind of treatment you should give them. If you don’t, then the next person you want to collaborate with will see that and probably won’t want to work with you.

Collab advice starts at around 2:10.

Tips From Lifestyle and Fashion YouTuber MyLifeAsEva

Eva Gutowski (MyLifeAsEva) is a lifestyle, fashion, and DIY YouTuber who has done numerous collaborations and believes in making real friends on YouTube. In the video above she shares some of her experiences and talks about how to come across as a real person when you approach other YouTubers about collaborating.

1. Don’t approach other YouTubers as a ‘fan’.

If you want to be friends and collab partners, talk to other YouTubers as if you are their equal (which you are!). If you want to work with someone it’s probably because you like their videos, and there’s nothing wrong with saying so. Being all ‘omg, I love you, please subscribe to me too!’ isn’t likely to lead to a collab, though.

2. Ask questions.

If you’re just trying to break the ice with someone, it is a good idea to as them a question – potentially about YouTube or one of their videos. This will give them something to engage with, and it’s also a good way to let them know you’re a YouTuber too.

3. Use Twitter.

Twitter is the best place to make YouTube friends, in Eva’s opinion. It’s an easy place to casually introduce yourself and ask questions.

Do you have any of your advice on YouTube collaborations?

Excellent YouTube Video Editor Always Save Your Time

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a guide to YouTube collaborations - specifically, it’s a list of tips for finding and approaching collab partners. Here are videos from 4 YouTubers who have done successful collabs about how they were able to get other creators to work with them.

1. Tips from Tech YouTuber Roberto Blake
   1. Approach people you already have a relationship with
   2. Think about what your potential partner could have to offer your existing subscribers
   3. Create quality content consistently
2. Tips from YouTube Guru Nick Nimmin
   1. Use the person’s name when you contact them
   2. Keep it simple
   3. Have ideas
3. Tips from Freelancer / Lifestyle Vlogger Amy Schmittauer
   1. Networking is important in finding collab partners
   2. Don’t stray too far from your other content
   3. Thank the people you work with in your videos
4. Tips from Lifestyle and Fashion YouTuber MyLifeAsEva
   1. Don’t approach other YouTubers as a ‘fan’
   2. Ask questions
   3. Use Twitter

Also, check out these tips on how to grow your channel using collab videos .

Tips From Tech YouTuber Roberto Blake

Roberto Blake is a YouTuber who does tech reviews and graphic design tutorials in addition to providing great information about being a creative entrepreneur. He has done several collab videos and has a lot of advice about how to find potential partners. Here are 3 of his biggest tips:

1. Approach people you already have a relationship with

This could mean friends, people you have met at events like VidCon, or people who are subscribed to your channel. It is easier for someone to want to collaborate with you if they feel like they know you.

2. Think about what your potential partner could have to offer your existing subscribers.

People sub to Roberto for tech advice, for example, so it makes sense for him to collaborate with people who have insights into technology. Collaborations should never be all about bringing in new subs – make your videos for the people who already watch your channel.

3. Create quality content consistently.

If you approach somebody about collaborating and they see that you haven’t posted in over a month, or that you don’t have many videos, it might be harder to get them to agree to work with you. The same goes if they watch your videos and don’t think they are at the same quality level as their videos.

Tips From YouTube Guru Nich Nimmin

This is a collab video about collab videos! Nick Nimmin’s channel is all about YouTube, and Brandon’s channel OnePercentBetter has tons of cool self-development animations. It’s Brandon giving the tips in this video, and 3 of his best are:

1. Use the person’s name when you contact them.

This might seem obvious, but it is an easy mistake to make. If you send someone an email where you don’t use their name (maybe you just say ‘hey’) it will seem like you aren’t interested in them. Talking about a video of theirs you like can also help show your interest in them as a creator.

2. Keep it simple.

When you’re approaching someone for the first time, don’t overwhelm them with a long email. Limit yourself to around two paragraphs.

3. Have ideas.

Don’t make your potential partner do the work of pitching ideas to you. Be open to their ideas, but come up with 1 or 2 ideas of your own you can mention when you approach the creator you want to work with. People will be more likely to say ‘yes’ to a specific idea than to the idea of collaborating in general, if they don’t already know you.

Tips From Freelancer / Lifestyle Vlogger Amy Schmittauer

Amy Schmittauer of Savvy Sexy Social does vlogs, lifestyle videos, and provides tips on being a freelancer. After doing several collabs in one week, she posted this video about how collaborations work best and how you should approach people you might want to work with.

1. Networking is important in finding collab partners.

Be nice to other creators when you meet them, offline or online, and build real relationships. Amy got to collaborate with Marques Brownlee (MKBHD) even though she had not met him before because Austin Evans - who she had built a friendship with – vouched for her with him. When you are networking, think beyond what the immediate payoff could be.

2. Don’t stray too far from your other content.

Aim to make your collab videos similar, content-wise, to the other videos on your channel. That way the new viewers you get from having the guest YouTuber in your video will be able to make an informed decision about whether they want to subscribe to you.

3. Thank the people you work with in your videos.

If you appeared in someone else’s video, you would probably appreciate it if they thanked you for being there, told their viewers to go check out your channel, and provided a link for them to do so. So, when you host someone else in one of your videos, that’s the kind of treatment you should give them. If you don’t, then the next person you want to collaborate with will see that and probably won’t want to work with you.

Collab advice starts at around 2:10.

Tips From Lifestyle and Fashion YouTuber MyLifeAsEva

Eva Gutowski (MyLifeAsEva) is a lifestyle, fashion, and DIY YouTuber who has done numerous collaborations and believes in making real friends on YouTube. In the video above she shares some of her experiences and talks about how to come across as a real person when you approach other YouTubers about collaborating.

1. Don’t approach other YouTubers as a ‘fan’.

If you want to be friends and collab partners, talk to other YouTubers as if you are their equal (which you are!). If you want to work with someone it’s probably because you like their videos, and there’s nothing wrong with saying so. Being all ‘omg, I love you, please subscribe to me too!’ isn’t likely to lead to a collab, though.

2. Ask questions.

If you’re just trying to break the ice with someone, it is a good idea to as them a question – potentially about YouTube or one of their videos. This will give them something to engage with, and it’s also a good way to let them know you’re a YouTuber too.

3. Use Twitter.

Twitter is the best place to make YouTube friends, in Eva’s opinion. It’s an easy place to casually introduce yourself and ask questions.

Do you have any of your advice on YouTube collaborations?

Excellent YouTube Video Editor Always Save Your Time

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a guide to YouTube collaborations - specifically, it’s a list of tips for finding and approaching collab partners. Here are videos from 4 YouTubers who have done successful collabs about how they were able to get other creators to work with them.

1. Tips from Tech YouTuber Roberto Blake
   1. Approach people you already have a relationship with
   2. Think about what your potential partner could have to offer your existing subscribers
   3. Create quality content consistently
2. Tips from YouTube Guru Nick Nimmin
   1. Use the person’s name when you contact them
   2. Keep it simple
   3. Have ideas
3. Tips from Freelancer / Lifestyle Vlogger Amy Schmittauer
   1. Networking is important in finding collab partners
   2. Don’t stray too far from your other content
   3. Thank the people you work with in your videos
4. Tips from Lifestyle and Fashion YouTuber MyLifeAsEva
   1. Don’t approach other YouTubers as a ‘fan’
   2. Ask questions
   3. Use Twitter

Also, check out these tips on how to grow your channel using collab videos .

Tips From Tech YouTuber Roberto Blake

Roberto Blake is a YouTuber who does tech reviews and graphic design tutorials in addition to providing great information about being a creative entrepreneur. He has done several collab videos and has a lot of advice about how to find potential partners. Here are 3 of his biggest tips:

1. Approach people you already have a relationship with

This could mean friends, people you have met at events like VidCon, or people who are subscribed to your channel. It is easier for someone to want to collaborate with you if they feel like they know you.

2. Think about what your potential partner could have to offer your existing subscribers.

People sub to Roberto for tech advice, for example, so it makes sense for him to collaborate with people who have insights into technology. Collaborations should never be all about bringing in new subs – make your videos for the people who already watch your channel.

3. Create quality content consistently.

If you approach somebody about collaborating and they see that you haven’t posted in over a month, or that you don’t have many videos, it might be harder to get them to agree to work with you. The same goes if they watch your videos and don’t think they are at the same quality level as their videos.

Tips From YouTube Guru Nich Nimmin

This is a collab video about collab videos! Nick Nimmin’s channel is all about YouTube, and Brandon’s channel OnePercentBetter has tons of cool self-development animations. It’s Brandon giving the tips in this video, and 3 of his best are:

1. Use the person’s name when you contact them.

This might seem obvious, but it is an easy mistake to make. If you send someone an email where you don’t use their name (maybe you just say ‘hey’) it will seem like you aren’t interested in them. Talking about a video of theirs you like can also help show your interest in them as a creator.

2. Keep it simple.

When you’re approaching someone for the first time, don’t overwhelm them with a long email. Limit yourself to around two paragraphs.

3. Have ideas.

Don’t make your potential partner do the work of pitching ideas to you. Be open to their ideas, but come up with 1 or 2 ideas of your own you can mention when you approach the creator you want to work with. People will be more likely to say ‘yes’ to a specific idea than to the idea of collaborating in general, if they don’t already know you.

Tips From Freelancer / Lifestyle Vlogger Amy Schmittauer

Amy Schmittauer of Savvy Sexy Social does vlogs, lifestyle videos, and provides tips on being a freelancer. After doing several collabs in one week, she posted this video about how collaborations work best and how you should approach people you might want to work with.

1. Networking is important in finding collab partners.

Be nice to other creators when you meet them, offline or online, and build real relationships. Amy got to collaborate with Marques Brownlee (MKBHD) even though she had not met him before because Austin Evans - who she had built a friendship with – vouched for her with him. When you are networking, think beyond what the immediate payoff could be.

2. Don’t stray too far from your other content.

Aim to make your collab videos similar, content-wise, to the other videos on your channel. That way the new viewers you get from having the guest YouTuber in your video will be able to make an informed decision about whether they want to subscribe to you.

3. Thank the people you work with in your videos.

If you appeared in someone else’s video, you would probably appreciate it if they thanked you for being there, told their viewers to go check out your channel, and provided a link for them to do so. So, when you host someone else in one of your videos, that’s the kind of treatment you should give them. If you don’t, then the next person you want to collaborate with will see that and probably won’t want to work with you.

Collab advice starts at around 2:10.

Tips From Lifestyle and Fashion YouTuber MyLifeAsEva

Eva Gutowski (MyLifeAsEva) is a lifestyle, fashion, and DIY YouTuber who has done numerous collaborations and believes in making real friends on YouTube. In the video above she shares some of her experiences and talks about how to come across as a real person when you approach other YouTubers about collaborating.

1. Don’t approach other YouTubers as a ‘fan’.

If you want to be friends and collab partners, talk to other YouTubers as if you are their equal (which you are!). If you want to work with someone it’s probably because you like their videos, and there’s nothing wrong with saying so. Being all ‘omg, I love you, please subscribe to me too!’ isn’t likely to lead to a collab, though.

2. Ask questions.

If you’re just trying to break the ice with someone, it is a good idea to as them a question – potentially about YouTube or one of their videos. This will give them something to engage with, and it’s also a good way to let them know you’re a YouTuber too.

3. Use Twitter.

Twitter is the best place to make YouTube friends, in Eva’s opinion. It’s an easy place to casually introduce yourself and ask questions.

Do you have any of your advice on YouTube collaborations?

Excellent YouTube Video Editor Always Save Your Time

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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