Affiliate Advancements: How Small Channels Thrive Financially

How to Get YouTube Sponsorship for Small Channels (Easy)

Richard Bennett

Mar 27, 2024• Proven solutions

Are you looking for YouTube sponsorship? Getting YouTube sponsorship for small channels might seem to be a very difficult goal. Whenever the word sponsors strikes your mind, you think of the big and expensive commercials.

However, if you lower your expectation from the big commercial companies, there are several other companies in the market that can help you with the YouTube sponsorship.

In this article, you will learn how to get YouTube sponsorship and make money out of it.

• Part1: Before You Start Applying For Sponsorship
• Part2: How To Get A Sponsor For Youtube Channel
• Part3: Types of Sponsorship

Part 1: Before You Start Applying For Sponsorship

1. Read YouTube Rules

As you are a small channel, you must be very cautious about the YouTube rules. Never put up any abusive content on your channel that degrades the value of YouTube. Ensure that your channel’s content fits the directions and guidelines of YouTube.

The supporters of YouTube sponsorship for small channels would never wish to get associated with channels that might be erased due to the strategy infringement of YouTube. So, be careful before uploading your content.

2. Quality Content Is Important

The content you offer through your channel must offer valuable content. Not just that, you must have a library of valuable content so that the potential sponsors can browse through several materials in your channel. Uploading once in a blue moon or just a few contents in the beginning and expecting YouTube sponsorships to pour in is not the way out to acquire supporters.

3. Leave Your Business Email

Always add a business email ID to your channel, which shows that you would love to receive business inquiries. This is the ID where you will receive notifications for friend requests, video comments, and even the battering messages once you have a large fan following.

4. Try to Make Your Video Eye-catching

A high-quality video will also attract sponsors. Don’t just put your footage together and upload it to YouTube, add some transitions, elements, and effects to make it more entertaining and attractive. Yet not everyone is able to edit videos perfectly, that’s why we would like to recommend Filmora for you.

Filmora is a video editing software for people of different levels. For beginners, the Instant Mode, Template Mode saves you from the trouble of finding the proper transitions or elements. For experienced, the Green Screen, Split Screen, Speed Ramping, and more allow you to add more effects to your video.

Check the below videos to find out the features of Filmora and download it to get started with video editing.

Part 2: How To Get A Sponsor For Youtube Channel

1. Use YouTube Sponsorship Platform – Famebit

If you are searching for YouTube sponsorship for small channels, Famebit is a trusted platform that can be considered. It is an interface for the advertisers and the video creators who require sponsorship for their content.

Utilizing Famebit can be beneficial in acquiring more than the average amount of cash as it is added by Google. If you have 5000 endorsers for your channel, you can very well utilize Famebit to obtain YouTube sponsorship for small channels.

You can explore various items like contraptions, innovations, designs, and more when you get to their commercial center by making a free record. Famebit charges 10% of the sponsored amount and the installment is made by check or PayPal.

2. Reach Out Directly

Reaching out to the people directly is one of the tried and tested ways to acquire YouTube sponsorship for small channels. Research and try to find 50 to 100 companies that would be interested in your channel.

It will not be much difficult to search for that one person within this list whom you can connect with directly. Once you have the company’s list and detailed contact information of those companies, send a mail inviting them to check your channel and show your interest to partner with them.

It is essential to make yourself stand out in the colossal crowd. Ensure your channel is unique and somewhat different from the rest because the contacted companies keep receiving partnering submissions from several other content creators too.

One important thing is not to send out the same old letter to all 50 companies and keep hoping to receive a positive response from at least one. Try to focus on your channel’s USP and highlight the same in your letter to the companies while trying to contact the companies for YouTube Sponsorship.

3. Remember To Attend Exhibition

The trade shows and exhibitions are a great way to search for YouTube sponsorship for small channels. The exhibitions that focus on new media give a huge platform for you to find a sponsor when you participate in it.

Such events offer tricks and tips, helps you to talk to other content creators, and also lets you connect with the brand managers who can offer your channel with YouTube sponsorship.

Part 3: Types of Sponsorship

1. Product Sponsorships

When you are searching for sponsorship for a particular product, ensure that it is relevant to your channel. Never approach the sponsors without ensuring the same as you might put off your viewers and your sponsors will not achieve their expected results. You might lose both your sponsors and audiences in such a case.

When you try to get YouTube sponsorship for small channels, it is quite difficult as the promotion of the product becomes limited to whatever small following they have. Product reviews and tutorials are the best ways to obtain product sponsorships.

2. Paid Sponsorship

Among all sponsorships, paid sponsorship is the most challenging one. Usually, when you review the products of the affiliate links in your videos, you earn revenues, but, in the paid sponsorship you earn by advertising product and company links on your channel.

When you add the company’s products to your videos, you earn money. It appears at the beginning and at the end of your videos after it is played on your YouTube channel.

3. Affiliate Sponsorship

It is the easiest of all sponsorships but also the least revenue-generating one too. Affiliate sponsorship works by sharing affiliate codes and links. It is used by your audiences to obtain discounts or offer you a reward.

There are two types in which affiliate sponsorship works. One is the discounting option where the code is shared and the viewers use these codes to get discounts anywhere between 5-15% in shopping products from that same site. Another option is to use the affiliate code to integrate it into an URL that offers profits to a content creator in form of traffic.

Conclusion

Not just the popular channels, the newbies can also earn YouTube sponsorship when they know the way outs. Follow the above tricks to get the youtube sponsorship for small channels without much effort. If your content is unique and your process to reach the sponsors is right, you can definitely make money through this medium. If you want to edit a YouTube video, Filmora can help you with its powerful features.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you looking for YouTube sponsorship? Getting YouTube sponsorship for small channels might seem to be a very difficult goal. Whenever the word sponsors strikes your mind, you think of the big and expensive commercials.

However, if you lower your expectation from the big commercial companies, there are several other companies in the market that can help you with the YouTube sponsorship.

In this article, you will learn how to get YouTube sponsorship and make money out of it.

• Part1: Before You Start Applying For Sponsorship
• Part2: How To Get A Sponsor For Youtube Channel
• Part3: Types of Sponsorship

Part 1: Before You Start Applying For Sponsorship

1. Read YouTube Rules

As you are a small channel, you must be very cautious about the YouTube rules. Never put up any abusive content on your channel that degrades the value of YouTube. Ensure that your channel’s content fits the directions and guidelines of YouTube.

The supporters of YouTube sponsorship for small channels would never wish to get associated with channels that might be erased due to the strategy infringement of YouTube. So, be careful before uploading your content.

2. Quality Content Is Important

The content you offer through your channel must offer valuable content. Not just that, you must have a library of valuable content so that the potential sponsors can browse through several materials in your channel. Uploading once in a blue moon or just a few contents in the beginning and expecting YouTube sponsorships to pour in is not the way out to acquire supporters.

3. Leave Your Business Email

Always add a business email ID to your channel, which shows that you would love to receive business inquiries. This is the ID where you will receive notifications for friend requests, video comments, and even the battering messages once you have a large fan following.

4. Try to Make Your Video Eye-catching

A high-quality video will also attract sponsors. Don’t just put your footage together and upload it to YouTube, add some transitions, elements, and effects to make it more entertaining and attractive. Yet not everyone is able to edit videos perfectly, that’s why we would like to recommend Filmora for you.

Filmora is a video editing software for people of different levels. For beginners, the Instant Mode, Template Mode saves you from the trouble of finding the proper transitions or elements. For experienced, the Green Screen, Split Screen, Speed Ramping, and more allow you to add more effects to your video.

Check the below videos to find out the features of Filmora and download it to get started with video editing.

Part 2: How To Get A Sponsor For Youtube Channel

1. Use YouTube Sponsorship Platform – Famebit

If you are searching for YouTube sponsorship for small channels, Famebit is a trusted platform that can be considered. It is an interface for the advertisers and the video creators who require sponsorship for their content.

Utilizing Famebit can be beneficial in acquiring more than the average amount of cash as it is added by Google. If you have 5000 endorsers for your channel, you can very well utilize Famebit to obtain YouTube sponsorship for small channels.

You can explore various items like contraptions, innovations, designs, and more when you get to their commercial center by making a free record. Famebit charges 10% of the sponsored amount and the installment is made by check or PayPal.

2. Reach Out Directly

Reaching out to the people directly is one of the tried and tested ways to acquire YouTube sponsorship for small channels. Research and try to find 50 to 100 companies that would be interested in your channel.

It will not be much difficult to search for that one person within this list whom you can connect with directly. Once you have the company’s list and detailed contact information of those companies, send a mail inviting them to check your channel and show your interest to partner with them.

It is essential to make yourself stand out in the colossal crowd. Ensure your channel is unique and somewhat different from the rest because the contacted companies keep receiving partnering submissions from several other content creators too.

One important thing is not to send out the same old letter to all 50 companies and keep hoping to receive a positive response from at least one. Try to focus on your channel’s USP and highlight the same in your letter to the companies while trying to contact the companies for YouTube Sponsorship.

3. Remember To Attend Exhibition

The trade shows and exhibitions are a great way to search for YouTube sponsorship for small channels. The exhibitions that focus on new media give a huge platform for you to find a sponsor when you participate in it.

Such events offer tricks and tips, helps you to talk to other content creators, and also lets you connect with the brand managers who can offer your channel with YouTube sponsorship.

Part 3: Types of Sponsorship

1. Product Sponsorships

When you are searching for sponsorship for a particular product, ensure that it is relevant to your channel. Never approach the sponsors without ensuring the same as you might put off your viewers and your sponsors will not achieve their expected results. You might lose both your sponsors and audiences in such a case.

When you try to get YouTube sponsorship for small channels, it is quite difficult as the promotion of the product becomes limited to whatever small following they have. Product reviews and tutorials are the best ways to obtain product sponsorships.

2. Paid Sponsorship

Among all sponsorships, paid sponsorship is the most challenging one. Usually, when you review the products of the affiliate links in your videos, you earn revenues, but, in the paid sponsorship you earn by advertising product and company links on your channel.

When you add the company’s products to your videos, you earn money. It appears at the beginning and at the end of your videos after it is played on your YouTube channel.

3. Affiliate Sponsorship

It is the easiest of all sponsorships but also the least revenue-generating one too. Affiliate sponsorship works by sharing affiliate codes and links. It is used by your audiences to obtain discounts or offer you a reward.

There are two types in which affiliate sponsorship works. One is the discounting option where the code is shared and the viewers use these codes to get discounts anywhere between 5-15% in shopping products from that same site. Another option is to use the affiliate code to integrate it into an URL that offers profits to a content creator in form of traffic.

Conclusion

Not just the popular channels, the newbies can also earn YouTube sponsorship when they know the way outs. Follow the above tricks to get the youtube sponsorship for small channels without much effort. If your content is unique and your process to reach the sponsors is right, you can definitely make money through this medium. If you want to edit a YouTube video, Filmora can help you with its powerful features.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you looking for YouTube sponsorship? Getting YouTube sponsorship for small channels might seem to be a very difficult goal. Whenever the word sponsors strikes your mind, you think of the big and expensive commercials.

However, if you lower your expectation from the big commercial companies, there are several other companies in the market that can help you with the YouTube sponsorship.

In this article, you will learn how to get YouTube sponsorship and make money out of it.

• Part1: Before You Start Applying For Sponsorship
• Part2: How To Get A Sponsor For Youtube Channel
• Part3: Types of Sponsorship

Part 1: Before You Start Applying For Sponsorship

1. Read YouTube Rules

As you are a small channel, you must be very cautious about the YouTube rules. Never put up any abusive content on your channel that degrades the value of YouTube. Ensure that your channel’s content fits the directions and guidelines of YouTube.

The supporters of YouTube sponsorship for small channels would never wish to get associated with channels that might be erased due to the strategy infringement of YouTube. So, be careful before uploading your content.

2. Quality Content Is Important

The content you offer through your channel must offer valuable content. Not just that, you must have a library of valuable content so that the potential sponsors can browse through several materials in your channel. Uploading once in a blue moon or just a few contents in the beginning and expecting YouTube sponsorships to pour in is not the way out to acquire supporters.

3. Leave Your Business Email

Always add a business email ID to your channel, which shows that you would love to receive business inquiries. This is the ID where you will receive notifications for friend requests, video comments, and even the battering messages once you have a large fan following.

4. Try to Make Your Video Eye-catching

A high-quality video will also attract sponsors. Don’t just put your footage together and upload it to YouTube, add some transitions, elements, and effects to make it more entertaining and attractive. Yet not everyone is able to edit videos perfectly, that’s why we would like to recommend Filmora for you.

Filmora is a video editing software for people of different levels. For beginners, the Instant Mode, Template Mode saves you from the trouble of finding the proper transitions or elements. For experienced, the Green Screen, Split Screen, Speed Ramping, and more allow you to add more effects to your video.

Check the below videos to find out the features of Filmora and download it to get started with video editing.

Part 2: How To Get A Sponsor For Youtube Channel

1. Use YouTube Sponsorship Platform – Famebit

If you are searching for YouTube sponsorship for small channels, Famebit is a trusted platform that can be considered. It is an interface for the advertisers and the video creators who require sponsorship for their content.

Utilizing Famebit can be beneficial in acquiring more than the average amount of cash as it is added by Google. If you have 5000 endorsers for your channel, you can very well utilize Famebit to obtain YouTube sponsorship for small channels.

You can explore various items like contraptions, innovations, designs, and more when you get to their commercial center by making a free record. Famebit charges 10% of the sponsored amount and the installment is made by check or PayPal.

2. Reach Out Directly

Reaching out to the people directly is one of the tried and tested ways to acquire YouTube sponsorship for small channels. Research and try to find 50 to 100 companies that would be interested in your channel.

It will not be much difficult to search for that one person within this list whom you can connect with directly. Once you have the company’s list and detailed contact information of those companies, send a mail inviting them to check your channel and show your interest to partner with them.

It is essential to make yourself stand out in the colossal crowd. Ensure your channel is unique and somewhat different from the rest because the contacted companies keep receiving partnering submissions from several other content creators too.

One important thing is not to send out the same old letter to all 50 companies and keep hoping to receive a positive response from at least one. Try to focus on your channel’s USP and highlight the same in your letter to the companies while trying to contact the companies for YouTube Sponsorship.

3. Remember To Attend Exhibition

The trade shows and exhibitions are a great way to search for YouTube sponsorship for small channels. The exhibitions that focus on new media give a huge platform for you to find a sponsor when you participate in it.

Such events offer tricks and tips, helps you to talk to other content creators, and also lets you connect with the brand managers who can offer your channel with YouTube sponsorship.

Part 3: Types of Sponsorship

1. Product Sponsorships

When you are searching for sponsorship for a particular product, ensure that it is relevant to your channel. Never approach the sponsors without ensuring the same as you might put off your viewers and your sponsors will not achieve their expected results. You might lose both your sponsors and audiences in such a case.

When you try to get YouTube sponsorship for small channels, it is quite difficult as the promotion of the product becomes limited to whatever small following they have. Product reviews and tutorials are the best ways to obtain product sponsorships.

2. Paid Sponsorship

Among all sponsorships, paid sponsorship is the most challenging one. Usually, when you review the products of the affiliate links in your videos, you earn revenues, but, in the paid sponsorship you earn by advertising product and company links on your channel.

When you add the company’s products to your videos, you earn money. It appears at the beginning and at the end of your videos after it is played on your YouTube channel.

3. Affiliate Sponsorship

It is the easiest of all sponsorships but also the least revenue-generating one too. Affiliate sponsorship works by sharing affiliate codes and links. It is used by your audiences to obtain discounts or offer you a reward.

There are two types in which affiliate sponsorship works. One is the discounting option where the code is shared and the viewers use these codes to get discounts anywhere between 5-15% in shopping products from that same site. Another option is to use the affiliate code to integrate it into an URL that offers profits to a content creator in form of traffic.

Conclusion

Not just the popular channels, the newbies can also earn YouTube sponsorship when they know the way outs. Follow the above tricks to get the youtube sponsorship for small channels without much effort. If your content is unique and your process to reach the sponsors is right, you can definitely make money through this medium. If you want to edit a YouTube video, Filmora can help you with its powerful features.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you looking for YouTube sponsorship? Getting YouTube sponsorship for small channels might seem to be a very difficult goal. Whenever the word sponsors strikes your mind, you think of the big and expensive commercials.

However, if you lower your expectation from the big commercial companies, there are several other companies in the market that can help you with the YouTube sponsorship.

In this article, you will learn how to get YouTube sponsorship and make money out of it.

• Part1: Before You Start Applying For Sponsorship
• Part2: How To Get A Sponsor For Youtube Channel
• Part3: Types of Sponsorship

Part 1: Before You Start Applying For Sponsorship

1. Read YouTube Rules

As you are a small channel, you must be very cautious about the YouTube rules. Never put up any abusive content on your channel that degrades the value of YouTube. Ensure that your channel’s content fits the directions and guidelines of YouTube.

The supporters of YouTube sponsorship for small channels would never wish to get associated with channels that might be erased due to the strategy infringement of YouTube. So, be careful before uploading your content.

2. Quality Content Is Important

The content you offer through your channel must offer valuable content. Not just that, you must have a library of valuable content so that the potential sponsors can browse through several materials in your channel. Uploading once in a blue moon or just a few contents in the beginning and expecting YouTube sponsorships to pour in is not the way out to acquire supporters.

3. Leave Your Business Email

Always add a business email ID to your channel, which shows that you would love to receive business inquiries. This is the ID where you will receive notifications for friend requests, video comments, and even the battering messages once you have a large fan following.

4. Try to Make Your Video Eye-catching

A high-quality video will also attract sponsors. Don’t just put your footage together and upload it to YouTube, add some transitions, elements, and effects to make it more entertaining and attractive. Yet not everyone is able to edit videos perfectly, that’s why we would like to recommend Filmora for you.

Filmora is a video editing software for people of different levels. For beginners, the Instant Mode, Template Mode saves you from the trouble of finding the proper transitions or elements. For experienced, the Green Screen, Split Screen, Speed Ramping, and more allow you to add more effects to your video.

Check the below videos to find out the features of Filmora and download it to get started with video editing.

Part 2: How To Get A Sponsor For Youtube Channel

1. Use YouTube Sponsorship Platform – Famebit

If you are searching for YouTube sponsorship for small channels, Famebit is a trusted platform that can be considered. It is an interface for the advertisers and the video creators who require sponsorship for their content.

Utilizing Famebit can be beneficial in acquiring more than the average amount of cash as it is added by Google. If you have 5000 endorsers for your channel, you can very well utilize Famebit to obtain YouTube sponsorship for small channels.

You can explore various items like contraptions, innovations, designs, and more when you get to their commercial center by making a free record. Famebit charges 10% of the sponsored amount and the installment is made by check or PayPal.

2. Reach Out Directly

Reaching out to the people directly is one of the tried and tested ways to acquire YouTube sponsorship for small channels. Research and try to find 50 to 100 companies that would be interested in your channel.

It will not be much difficult to search for that one person within this list whom you can connect with directly. Once you have the company’s list and detailed contact information of those companies, send a mail inviting them to check your channel and show your interest to partner with them.

It is essential to make yourself stand out in the colossal crowd. Ensure your channel is unique and somewhat different from the rest because the contacted companies keep receiving partnering submissions from several other content creators too.

One important thing is not to send out the same old letter to all 50 companies and keep hoping to receive a positive response from at least one. Try to focus on your channel’s USP and highlight the same in your letter to the companies while trying to contact the companies for YouTube Sponsorship.

3. Remember To Attend Exhibition

The trade shows and exhibitions are a great way to search for YouTube sponsorship for small channels. The exhibitions that focus on new media give a huge platform for you to find a sponsor when you participate in it.

Such events offer tricks and tips, helps you to talk to other content creators, and also lets you connect with the brand managers who can offer your channel with YouTube sponsorship.

Part 3: Types of Sponsorship

1. Product Sponsorships

When you are searching for sponsorship for a particular product, ensure that it is relevant to your channel. Never approach the sponsors without ensuring the same as you might put off your viewers and your sponsors will not achieve their expected results. You might lose both your sponsors and audiences in such a case.

When you try to get YouTube sponsorship for small channels, it is quite difficult as the promotion of the product becomes limited to whatever small following they have. Product reviews and tutorials are the best ways to obtain product sponsorships.

2. Paid Sponsorship

Among all sponsorships, paid sponsorship is the most challenging one. Usually, when you review the products of the affiliate links in your videos, you earn revenues, but, in the paid sponsorship you earn by advertising product and company links on your channel.

When you add the company’s products to your videos, you earn money. It appears at the beginning and at the end of your videos after it is played on your YouTube channel.

3. Affiliate Sponsorship

It is the easiest of all sponsorships but also the least revenue-generating one too. Affiliate sponsorship works by sharing affiliate codes and links. It is used by your audiences to obtain discounts or offer you a reward.

There are two types in which affiliate sponsorship works. One is the discounting option where the code is shared and the viewers use these codes to get discounts anywhere between 5-15% in shopping products from that same site. Another option is to use the affiliate code to integrate it into an URL that offers profits to a content creator in form of traffic.

Conclusion

Not just the popular channels, the newbies can also earn YouTube sponsorship when they know the way outs. Follow the above tricks to get the youtube sponsorship for small channels without much effort. If your content is unique and your process to reach the sponsors is right, you can definitely make money through this medium. If you want to edit a YouTube video, Filmora can help you with its powerful features.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Dissecting YouTube’s Operational Model Post-Upload

How Does YouTube Work After a Video Is Uploaded

Richard Bennett

Mar 27, 2024• Proven solutions

You use YouTube to watch videos, post your own content, and build up a following. That is how YouTube works for you. This article is about how YouTube works technically. There are a lot of steps which occur between you clicking ‘upload’ and a viewer clicking ‘play’. Understanding this process can be useful to YouTubers because it can help shed light on where problems may be occurring when you have issues uploading or watching videos. Generally when there is a problem it is on your end and there are multiple simple things you can do to fix it.

This article will explain what goes on behind the scenes when you upload a video, where that video really goes, and what happens when somebody clicks play.

How Does YouTube Work

1. What Happens When You Upload?

When you upload a video your computer or device packages it into IP packets. Packets are fragments of information containing both data from your video and the address you are sending it to, in this case YouTube. The packets are encoded into radio signals which are sent through a wifi or cellular network. Your video travels through switches and routers on the internet until they reach YouTube’s servers. Your video is then reassembled and stored.

If uploading takes a long time for you it probably has nothing to do with YouTube; there is a lot that needs to happen for your video to even get there. How long the upload process takes depends on a number of factors including how many devices share your internet connection, how strong your wifi signal is, and the age of your router. If your uploads are taking too long consider compressing your videos before you upload them. You can also try uploading from your college campus or public libraries as institutions like these tend to have fast internet speeds.

2. Where is Your Video Stored?

As it is owned by Google YouTube uses Google’s ‘Bigtable’, a compressed data storage system which allows it to store the 500+ hours of video uploaded to its servers every minute. Bigtable is software, though, not hardware. YouTube and Google both have massive amounts of data and it needs to be physically housed somewhere.

Google has Modular Data Centers all over the world where it keeps its servers. These centers could cost as much as $600 million dollars each and consume huge amounts of electricity. There are six of them in the United States, three in Europe, two in Asia, and one is South America.

3. What Happens When Someone Watches Your Video?

When a viewer clicks on your video their computer sends an encoded request through the internet to YouTube’s servers. After YouTube receives the play request it chooses which format to play the video in based on the viewer’s browser. Your video is again turned into packets, which are again sent as radio signals over the internet to your viewer. Your viewer’s computer or device reforms the packets into your video and their browser plays it.

If videos take a long time to load for you then there are a few things you can do to speed them up. First, consider changing the channel of your wifi router. Most people stay on the channel their router was set to when they first got it and so there is a good chance you and your neighbors are all on the same channel. This causes your networks to interfere with each other. You can also delete the temporary files on your computer. Besides helping you stream video faster this will free up storage space. Another thing you can do is make sure there are as few devices connected to your network as possible while you are watching videos. Besides mobile phones and laptops you may have appliances, like coffee machines and refrigerators, which are wifi enabled. Disconnect them temporarily and it will help your videos to load faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You use YouTube to watch videos, post your own content, and build up a following. That is how YouTube works for you. This article is about how YouTube works technically. There are a lot of steps which occur between you clicking ‘upload’ and a viewer clicking ‘play’. Understanding this process can be useful to YouTubers because it can help shed light on where problems may be occurring when you have issues uploading or watching videos. Generally when there is a problem it is on your end and there are multiple simple things you can do to fix it.

This article will explain what goes on behind the scenes when you upload a video, where that video really goes, and what happens when somebody clicks play.

How Does YouTube Work

1. What Happens When You Upload?

When you upload a video your computer or device packages it into IP packets. Packets are fragments of information containing both data from your video and the address you are sending it to, in this case YouTube. The packets are encoded into radio signals which are sent through a wifi or cellular network. Your video travels through switches and routers on the internet until they reach YouTube’s servers. Your video is then reassembled and stored.

If uploading takes a long time for you it probably has nothing to do with YouTube; there is a lot that needs to happen for your video to even get there. How long the upload process takes depends on a number of factors including how many devices share your internet connection, how strong your wifi signal is, and the age of your router. If your uploads are taking too long consider compressing your videos before you upload them. You can also try uploading from your college campus or public libraries as institutions like these tend to have fast internet speeds.

2. Where is Your Video Stored?

As it is owned by Google YouTube uses Google’s ‘Bigtable’, a compressed data storage system which allows it to store the 500+ hours of video uploaded to its servers every minute. Bigtable is software, though, not hardware. YouTube and Google both have massive amounts of data and it needs to be physically housed somewhere.

Google has Modular Data Centers all over the world where it keeps its servers. These centers could cost as much as $600 million dollars each and consume huge amounts of electricity. There are six of them in the United States, three in Europe, two in Asia, and one is South America.

3. What Happens When Someone Watches Your Video?

When a viewer clicks on your video their computer sends an encoded request through the internet to YouTube’s servers. After YouTube receives the play request it chooses which format to play the video in based on the viewer’s browser. Your video is again turned into packets, which are again sent as radio signals over the internet to your viewer. Your viewer’s computer or device reforms the packets into your video and their browser plays it.

If videos take a long time to load for you then there are a few things you can do to speed them up. First, consider changing the channel of your wifi router. Most people stay on the channel their router was set to when they first got it and so there is a good chance you and your neighbors are all on the same channel. This causes your networks to interfere with each other. You can also delete the temporary files on your computer. Besides helping you stream video faster this will free up storage space. Another thing you can do is make sure there are as few devices connected to your network as possible while you are watching videos. Besides mobile phones and laptops you may have appliances, like coffee machines and refrigerators, which are wifi enabled. Disconnect them temporarily and it will help your videos to load faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You use YouTube to watch videos, post your own content, and build up a following. That is how YouTube works for you. This article is about how YouTube works technically. There are a lot of steps which occur between you clicking ‘upload’ and a viewer clicking ‘play’. Understanding this process can be useful to YouTubers because it can help shed light on where problems may be occurring when you have issues uploading or watching videos. Generally when there is a problem it is on your end and there are multiple simple things you can do to fix it.

This article will explain what goes on behind the scenes when you upload a video, where that video really goes, and what happens when somebody clicks play.

How Does YouTube Work

1. What Happens When You Upload?

When you upload a video your computer or device packages it into IP packets. Packets are fragments of information containing both data from your video and the address you are sending it to, in this case YouTube. The packets are encoded into radio signals which are sent through a wifi or cellular network. Your video travels through switches and routers on the internet until they reach YouTube’s servers. Your video is then reassembled and stored.

If uploading takes a long time for you it probably has nothing to do with YouTube; there is a lot that needs to happen for your video to even get there. How long the upload process takes depends on a number of factors including how many devices share your internet connection, how strong your wifi signal is, and the age of your router. If your uploads are taking too long consider compressing your videos before you upload them. You can also try uploading from your college campus or public libraries as institutions like these tend to have fast internet speeds.

2. Where is Your Video Stored?

As it is owned by Google YouTube uses Google’s ‘Bigtable’, a compressed data storage system which allows it to store the 500+ hours of video uploaded to its servers every minute. Bigtable is software, though, not hardware. YouTube and Google both have massive amounts of data and it needs to be physically housed somewhere.

Google has Modular Data Centers all over the world where it keeps its servers. These centers could cost as much as $600 million dollars each and consume huge amounts of electricity. There are six of them in the United States, three in Europe, two in Asia, and one is South America.

3. What Happens When Someone Watches Your Video?

When a viewer clicks on your video their computer sends an encoded request through the internet to YouTube’s servers. After YouTube receives the play request it chooses which format to play the video in based on the viewer’s browser. Your video is again turned into packets, which are again sent as radio signals over the internet to your viewer. Your viewer’s computer or device reforms the packets into your video and their browser plays it.

If videos take a long time to load for you then there are a few things you can do to speed them up. First, consider changing the channel of your wifi router. Most people stay on the channel their router was set to when they first got it and so there is a good chance you and your neighbors are all on the same channel. This causes your networks to interfere with each other. You can also delete the temporary files on your computer. Besides helping you stream video faster this will free up storage space. Another thing you can do is make sure there are as few devices connected to your network as possible while you are watching videos. Besides mobile phones and laptops you may have appliances, like coffee machines and refrigerators, which are wifi enabled. Disconnect them temporarily and it will help your videos to load faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

You use YouTube to watch videos, post your own content, and build up a following. That is how YouTube works for you. This article is about how YouTube works technically. There are a lot of steps which occur between you clicking ‘upload’ and a viewer clicking ‘play’. Understanding this process can be useful to YouTubers because it can help shed light on where problems may be occurring when you have issues uploading or watching videos. Generally when there is a problem it is on your end and there are multiple simple things you can do to fix it.

This article will explain what goes on behind the scenes when you upload a video, where that video really goes, and what happens when somebody clicks play.

How Does YouTube Work

1. What Happens When You Upload?

When you upload a video your computer or device packages it into IP packets. Packets are fragments of information containing both data from your video and the address you are sending it to, in this case YouTube. The packets are encoded into radio signals which are sent through a wifi or cellular network. Your video travels through switches and routers on the internet until they reach YouTube’s servers. Your video is then reassembled and stored.

If uploading takes a long time for you it probably has nothing to do with YouTube; there is a lot that needs to happen for your video to even get there. How long the upload process takes depends on a number of factors including how many devices share your internet connection, how strong your wifi signal is, and the age of your router. If your uploads are taking too long consider compressing your videos before you upload them. You can also try uploading from your college campus or public libraries as institutions like these tend to have fast internet speeds.

2. Where is Your Video Stored?

As it is owned by Google YouTube uses Google’s ‘Bigtable’, a compressed data storage system which allows it to store the 500+ hours of video uploaded to its servers every minute. Bigtable is software, though, not hardware. YouTube and Google both have massive amounts of data and it needs to be physically housed somewhere.

Google has Modular Data Centers all over the world where it keeps its servers. These centers could cost as much as $600 million dollars each and consume huge amounts of electricity. There are six of them in the United States, three in Europe, two in Asia, and one is South America.

3. What Happens When Someone Watches Your Video?

When a viewer clicks on your video their computer sends an encoded request through the internet to YouTube’s servers. After YouTube receives the play request it chooses which format to play the video in based on the viewer’s browser. Your video is again turned into packets, which are again sent as radio signals over the internet to your viewer. Your viewer’s computer or device reforms the packets into your video and their browser plays it.

If videos take a long time to load for you then there are a few things you can do to speed them up. First, consider changing the channel of your wifi router. Most people stay on the channel their router was set to when they first got it and so there is a good chance you and your neighbors are all on the same channel. This causes your networks to interfere with each other. You can also delete the temporary files on your computer. Besides helping you stream video faster this will free up storage space. Another thing you can do is make sure there are as few devices connected to your network as possible while you are watching videos. Besides mobile phones and laptops you may have appliances, like coffee machines and refrigerators, which are wifi enabled. Disconnect them temporarily and it will help your videos to load faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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