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In 2024, 5 Tips to Get More Views with YouTube Optimization [Free Checklist]
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5 Tips to Get More Views with YouTube Optimization [Free Checklist]
5 Tips to Get More Views with YouTube Optimization [Free Checklist]
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
YouTube Shorts Vs. TikTok: Which One Is Better for Short Videos
YouTube Shorts vs. TikTok: Which One Is Better?
Shanoon Cox
Aug 21, 2023• Proven solutions
YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!
YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.
According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.
On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.
TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.
And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.
Part 1: Is YouTube Shorts the New TikTok?
In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.
YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.
Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.
At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.
Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.
Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.
Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?
In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.
Basis of Comparison | YouTube Shorts | TikTok |
---|---|---|
Video Length/Duration | Up to 60 seconds | Up to 3 minutes |
Aspect Ratio | 9:16 | 9:16 |
Video Captions/Description | You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots. | Video captions are located at the bottom left. |
Placement of Analytics | YouTube Studio | TikTok app itself |
Dislike Button | Yes | No |
Section 1. The Similarities Between YouTube Shorts and TikTok
- Both these platforms are for short-form video content.
- The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
- Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
- The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
- Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
- Both provide tools that assist creators in earning money from their content creation.
- Users can subscribe or follow creators directly from their videos in both feeds.
- Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
- YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
- You can add closed captions and overlaying text to both of these platforms.
- They both assist creators in setting a video for the public, so anyone can view it or set it to private.
Section 2. The Differences Between YouTube Shorts and TikTok
- The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
- Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
- TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
- YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
- TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
- Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
- You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.
Features TikTok has, but YouTube Shorts does not…
- A stitch and duet feature, where users can add other creators’ videos to their accounts.
- A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
- A discovery tab that assists users in viewing trending sounds, effects, and hashtags.
Features YouTube Shorts has, but TikTok does not…
- A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
- The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
- You can edit even after publishing.
- The option to “unlist” your Shorts, which means anyone can view it with a link to that video.
Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion
One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.
Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.
Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.
Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.
Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.
She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.
Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.
Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.
It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.
To get more information, click the following video!
TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice
Conclusion
So, this is our detailed overview of YouTube Shorts vs. TikTok.
Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.
As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Aug 21, 2023• Proven solutions
YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!
YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.
According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.
On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.
TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.
And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.
Part 1: Is YouTube Shorts the New TikTok?
In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.
YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.
Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.
At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.
Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.
Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.
Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?
In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.
Basis of Comparison | YouTube Shorts | TikTok |
---|---|---|
Video Length/Duration | Up to 60 seconds | Up to 3 minutes |
Aspect Ratio | 9:16 | 9:16 |
Video Captions/Description | You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots. | Video captions are located at the bottom left. |
Placement of Analytics | YouTube Studio | TikTok app itself |
Dislike Button | Yes | No |
Section 1. The Similarities Between YouTube Shorts and TikTok
- Both these platforms are for short-form video content.
- The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
- Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
- The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
- Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
- Both provide tools that assist creators in earning money from their content creation.
- Users can subscribe or follow creators directly from their videos in both feeds.
- Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
- YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
- You can add closed captions and overlaying text to both of these platforms.
- They both assist creators in setting a video for the public, so anyone can view it or set it to private.
Section 2. The Differences Between YouTube Shorts and TikTok
- The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
- Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
- TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
- YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
- TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
- Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
- You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.
Features TikTok has, but YouTube Shorts does not…
- A stitch and duet feature, where users can add other creators’ videos to their accounts.
- A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
- A discovery tab that assists users in viewing trending sounds, effects, and hashtags.
Features YouTube Shorts has, but TikTok does not…
- A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
- The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
- You can edit even after publishing.
- The option to “unlist” your Shorts, which means anyone can view it with a link to that video.
Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion
One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.
Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.
Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.
Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.
Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.
She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.
Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.
Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.
It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.
To get more information, click the following video!
TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice
Conclusion
So, this is our detailed overview of YouTube Shorts vs. TikTok.
Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.
As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Aug 21, 2023• Proven solutions
YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!
YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.
According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.
On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.
TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.
And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.
Part 1: Is YouTube Shorts the New TikTok?
In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.
YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.
Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.
At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.
Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.
Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.
Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?
In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.
Basis of Comparison | YouTube Shorts | TikTok |
---|---|---|
Video Length/Duration | Up to 60 seconds | Up to 3 minutes |
Aspect Ratio | 9:16 | 9:16 |
Video Captions/Description | You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots. | Video captions are located at the bottom left. |
Placement of Analytics | YouTube Studio | TikTok app itself |
Dislike Button | Yes | No |
Section 1. The Similarities Between YouTube Shorts and TikTok
- Both these platforms are for short-form video content.
- The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
- Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
- The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
- Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
- Both provide tools that assist creators in earning money from their content creation.
- Users can subscribe or follow creators directly from their videos in both feeds.
- Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
- YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
- You can add closed captions and overlaying text to both of these platforms.
- They both assist creators in setting a video for the public, so anyone can view it or set it to private.
Section 2. The Differences Between YouTube Shorts and TikTok
- The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
- Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
- TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
- YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
- TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
- Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
- You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.
Features TikTok has, but YouTube Shorts does not…
- A stitch and duet feature, where users can add other creators’ videos to their accounts.
- A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
- A discovery tab that assists users in viewing trending sounds, effects, and hashtags.
Features YouTube Shorts has, but TikTok does not…
- A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
- The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
- You can edit even after publishing.
- The option to “unlist” your Shorts, which means anyone can view it with a link to that video.
Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion
One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.
Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.
Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.
Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.
Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.
She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.
Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.
Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.
It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.
To get more information, click the following video!
TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice
Conclusion
So, this is our detailed overview of YouTube Shorts vs. TikTok.
Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.
As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Aug 21, 2023• Proven solutions
YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!
YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.
According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.
On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.
TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.
And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.
Part 1: Is YouTube Shorts the New TikTok?
In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.
YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.
Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.
At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.
Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.
Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.
Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?
In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.
Basis of Comparison | YouTube Shorts | TikTok |
---|---|---|
Video Length/Duration | Up to 60 seconds | Up to 3 minutes |
Aspect Ratio | 9:16 | 9:16 |
Video Captions/Description | You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots. | Video captions are located at the bottom left. |
Placement of Analytics | YouTube Studio | TikTok app itself |
Dislike Button | Yes | No |
Section 1. The Similarities Between YouTube Shorts and TikTok
- Both these platforms are for short-form video content.
- The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
- Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
- The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
- Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
- Both provide tools that assist creators in earning money from their content creation.
- Users can subscribe or follow creators directly from their videos in both feeds.
- Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
- YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
- You can add closed captions and overlaying text to both of these platforms.
- They both assist creators in setting a video for the public, so anyone can view it or set it to private.
Section 2. The Differences Between YouTube Shorts and TikTok
- The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
- Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
- TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
- YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
- TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
- Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
- You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.
Features TikTok has, but YouTube Shorts does not…
- A stitch and duet feature, where users can add other creators’ videos to their accounts.
- A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
- A discovery tab that assists users in viewing trending sounds, effects, and hashtags.
Features YouTube Shorts has, but TikTok does not…
- A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
- The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
- You can edit even after publishing.
- The option to “unlist” your Shorts, which means anyone can view it with a link to that video.
Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion
One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.
Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.
Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.
Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.
Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.
She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.
Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.
Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.
It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.
To get more information, click the following video!
TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice
Conclusion
So, this is our detailed overview of YouTube Shorts vs. TikTok.
Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.
As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
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- Title: In 2024, 5 Tips to Get More Views with YouTube Optimization [Free Checklist]
- Author: Brian
- Created at : 2024-05-25 11:59:17
- Updated at : 2024-05-26 11:59:17
- Link: https://youtube-video-recordings.techidaily.com/in-2024-5-tips-to-get-more-views-with-youtube-optimization-free-checklist/
- License: This work is licensed under CC BY-NC-SA 4.0.