5 Effective Tricks for YouTube Subscriber Surges

YouTube Subscriber Boost – The 4 Simplest Tricks to Grow Your Channel Faster

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you have a YouTube channel, you are one of many content creators competing for viewers’ attention online - a YouTube subscriber boost is a tough thing to manage. The good news is that time spent on YouTube is on the rise around the world. There’s no reason you can’t have a slice of that gigantic pie.

When it comes to running a successful YouTube channel , it’s all about subscribers. The more subscribers you attract, the more your videos will be viewed and shared online. In fact, YouTube confirms that subscribers watch double the number of videos non-subscribers do. So, getting more people to subscribe to your channel will certainly increase the number of views and engagement your videos get.

It’s no wonder the rate at which channels’ subscribers grow is an important metric in YouTube’s algorithm. The channels with the best rate of subscriber growth get featured. It’s not about suddenly skyrocketing to stardom, though. It’s about consistent growth. So, as a YouTube creator, growing your subscribers should definitely be a top priority.

There are many tips out there on how to go about increasing your YouTube subscribers . In this post, we share 4 simple and smart tricks to get the process rolling.

1. Make Sure All Your Links Are Subscribe Links
2. Sort Your Videos Into Playlists
3. Create a Channel Trailer or Set a Featured Video
4. Add Your Rivals To Your Tags

1. MAKE SURE ALL YOUR LINKS ARE SUBSCRIBE LINKS

This point is key. By making all your links subscribe links anytime you link to your channel, you make sure that anyone who views your channel is prompted to subscribe. Subscribe links create a pop-up once viewers reach your channel. It’s a bold move that can give you instant results especially if you are referring traffic to your YouTube channel from other social media platforms.

All you need do is add ‘_?sub_confirmation=1_’ at the end of all your YouTube links and there’ll be a pop-up whenever people click.

Now, it’s true that YouTube’s subscribe button isn’t exactly hidden. The bright red subscribe button can be found beneath all videos and at the top right side of every channel’s homepage. However, including your own subscribe link (via a YouTube card or in your video’s description) allows you to write a message that creates a sense of urgency which can produce fast results especially when people are really interested in watching your videos.

2. SORT YOUR VIDEOS INTO PLAYLISTS

Playlists have long been a part of our entertainment experience. Whether on our iPods or via apps like SoundCloud or Spotify, playlists make it easy for us to find and access the kind of content we like. But playlists aren’t just for music. Creating playlists on your YouTube channel is a very smart move. It gives your subscribers and viewers added value they will appreciate. Part of the hassle of being online these days is trying to find the content you actually want to consume because you have to wade through so much content you aren’t actually interested in. By taking the work out of finding related content, you actually increase the chances that your viewers will stay longer on your channel and watch more of your videos.

You can also create playlists to curate content by other YouTube creators. As long as your curated content falls within your chosen category, and also complements your channel, you should go for it. In a way, creating curated playlists makes it easier to convince non-subscribed viewers that you understand the sort of content they like, and your channel is one to watch. Seeing that you know the best content and creators for a particular topic might just be the thing that convinces non-subscribed viewers to sign-on to receive updates from your channel.

3. CREATE A CHANNEL TRAILER OR SET A FEATURED VIDEO

Most dedicated YouTube creators have made channel trailers . It’s their chance to give visitors a taste of what they’re all about in a short and exciting video. YouTube trailers are a sure way to hook viewers and you should definitely make one if you want to increase your channel subscribers fast.

YouTube channel trailers are usually under a minute long. In less than 60 seconds, you can showcase your best videos and get viewers excited about what you have to offer. You may choose to employ the sorts of clever videography we see in movie trailers. With so many open source and free video editing programs, doing this is actually not as difficult as you might think. The bottom line is that a YouTube trailer can be a creative and effective way of creating buzz about your channel and ultimately, growing your subscribers.

That said, you don’t have to make a YouTube channel trailer if you don’t want to. Setting a featured video can be just as effective. Featuring your most popular video will make a b first impression on people who visit your channel and increase the likelihood that they’ll click the subscribe button. Featuring your most recent video will keep your channel looking fresh.

4. ADD YOUR RIVALS TO YOUR TAGS

Adding your rival’s names to your tags might sound a bit underhanded, but it’s a fair way of increasing the chances that your content will show up as related to theirs. The trick is to choose rivals whose content ranks highest for the category or group related to your own content.

To find your rivals, simply search for your video titles. If your video is very popular and you’ve optimized it well enough, it may rank tops in your search. In most cases, however, the search results will show someone else’s content at the top of the list. Adding the names of the top 3 creators on that search list to your video’s tags will increase the likelihood that your video will be presented to viewers as related to theirs. When your video shows up as related to a top-ranking video, the chance that it will be viewed is increased significantly. And in addition, the more you are seen to create content that’s similar to the best videos, the more viewers are likely to subscribe to your channel.

CONCLUSION

The tips on this list are simple, straightforward, and sure to deliver results. If you want a YouTube subscriber boost, you’d better be smart about it! What’s more, if you also want to know how to make an attractive YouTube video, you can try Wondershare Filmora and get more ideas!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you have a YouTube channel, you are one of many content creators competing for viewers’ attention online - a YouTube subscriber boost is a tough thing to manage. The good news is that time spent on YouTube is on the rise around the world. There’s no reason you can’t have a slice of that gigantic pie.

When it comes to running a successful YouTube channel , it’s all about subscribers. The more subscribers you attract, the more your videos will be viewed and shared online. In fact, YouTube confirms that subscribers watch double the number of videos non-subscribers do. So, getting more people to subscribe to your channel will certainly increase the number of views and engagement your videos get.

It’s no wonder the rate at which channels’ subscribers grow is an important metric in YouTube’s algorithm. The channels with the best rate of subscriber growth get featured. It’s not about suddenly skyrocketing to stardom, though. It’s about consistent growth. So, as a YouTube creator, growing your subscribers should definitely be a top priority.

There are many tips out there on how to go about increasing your YouTube subscribers . In this post, we share 4 simple and smart tricks to get the process rolling.

1. Make Sure All Your Links Are Subscribe Links
2. Sort Your Videos Into Playlists
3. Create a Channel Trailer or Set a Featured Video
4. Add Your Rivals To Your Tags

1. MAKE SURE ALL YOUR LINKS ARE SUBSCRIBE LINKS

This point is key. By making all your links subscribe links anytime you link to your channel, you make sure that anyone who views your channel is prompted to subscribe. Subscribe links create a pop-up once viewers reach your channel. It’s a bold move that can give you instant results especially if you are referring traffic to your YouTube channel from other social media platforms.

All you need do is add ‘_?sub_confirmation=1_’ at the end of all your YouTube links and there’ll be a pop-up whenever people click.

Now, it’s true that YouTube’s subscribe button isn’t exactly hidden. The bright red subscribe button can be found beneath all videos and at the top right side of every channel’s homepage. However, including your own subscribe link (via a YouTube card or in your video’s description) allows you to write a message that creates a sense of urgency which can produce fast results especially when people are really interested in watching your videos.

2. SORT YOUR VIDEOS INTO PLAYLISTS

Playlists have long been a part of our entertainment experience. Whether on our iPods or via apps like SoundCloud or Spotify, playlists make it easy for us to find and access the kind of content we like. But playlists aren’t just for music. Creating playlists on your YouTube channel is a very smart move. It gives your subscribers and viewers added value they will appreciate. Part of the hassle of being online these days is trying to find the content you actually want to consume because you have to wade through so much content you aren’t actually interested in. By taking the work out of finding related content, you actually increase the chances that your viewers will stay longer on your channel and watch more of your videos.

You can also create playlists to curate content by other YouTube creators. As long as your curated content falls within your chosen category, and also complements your channel, you should go for it. In a way, creating curated playlists makes it easier to convince non-subscribed viewers that you understand the sort of content they like, and your channel is one to watch. Seeing that you know the best content and creators for a particular topic might just be the thing that convinces non-subscribed viewers to sign-on to receive updates from your channel.

3. CREATE A CHANNEL TRAILER OR SET A FEATURED VIDEO

Most dedicated YouTube creators have made channel trailers . It’s their chance to give visitors a taste of what they’re all about in a short and exciting video. YouTube trailers are a sure way to hook viewers and you should definitely make one if you want to increase your channel subscribers fast.

YouTube channel trailers are usually under a minute long. In less than 60 seconds, you can showcase your best videos and get viewers excited about what you have to offer. You may choose to employ the sorts of clever videography we see in movie trailers. With so many open source and free video editing programs, doing this is actually not as difficult as you might think. The bottom line is that a YouTube trailer can be a creative and effective way of creating buzz about your channel and ultimately, growing your subscribers.

That said, you don’t have to make a YouTube channel trailer if you don’t want to. Setting a featured video can be just as effective. Featuring your most popular video will make a b first impression on people who visit your channel and increase the likelihood that they’ll click the subscribe button. Featuring your most recent video will keep your channel looking fresh.

4. ADD YOUR RIVALS TO YOUR TAGS

Adding your rival’s names to your tags might sound a bit underhanded, but it’s a fair way of increasing the chances that your content will show up as related to theirs. The trick is to choose rivals whose content ranks highest for the category or group related to your own content.

To find your rivals, simply search for your video titles. If your video is very popular and you’ve optimized it well enough, it may rank tops in your search. In most cases, however, the search results will show someone else’s content at the top of the list. Adding the names of the top 3 creators on that search list to your video’s tags will increase the likelihood that your video will be presented to viewers as related to theirs. When your video shows up as related to a top-ranking video, the chance that it will be viewed is increased significantly. And in addition, the more you are seen to create content that’s similar to the best videos, the more viewers are likely to subscribe to your channel.

CONCLUSION

The tips on this list are simple, straightforward, and sure to deliver results. If you want a YouTube subscriber boost, you’d better be smart about it! What’s more, if you also want to know how to make an attractive YouTube video, you can try Wondershare Filmora and get more ideas!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you have a YouTube channel, you are one of many content creators competing for viewers’ attention online - a YouTube subscriber boost is a tough thing to manage. The good news is that time spent on YouTube is on the rise around the world. There’s no reason you can’t have a slice of that gigantic pie.

When it comes to running a successful YouTube channel , it’s all about subscribers. The more subscribers you attract, the more your videos will be viewed and shared online. In fact, YouTube confirms that subscribers watch double the number of videos non-subscribers do. So, getting more people to subscribe to your channel will certainly increase the number of views and engagement your videos get.

It’s no wonder the rate at which channels’ subscribers grow is an important metric in YouTube’s algorithm. The channels with the best rate of subscriber growth get featured. It’s not about suddenly skyrocketing to stardom, though. It’s about consistent growth. So, as a YouTube creator, growing your subscribers should definitely be a top priority.

There are many tips out there on how to go about increasing your YouTube subscribers . In this post, we share 4 simple and smart tricks to get the process rolling.

1. Make Sure All Your Links Are Subscribe Links
2. Sort Your Videos Into Playlists
3. Create a Channel Trailer or Set a Featured Video
4. Add Your Rivals To Your Tags

1. MAKE SURE ALL YOUR LINKS ARE SUBSCRIBE LINKS

This point is key. By making all your links subscribe links anytime you link to your channel, you make sure that anyone who views your channel is prompted to subscribe. Subscribe links create a pop-up once viewers reach your channel. It’s a bold move that can give you instant results especially if you are referring traffic to your YouTube channel from other social media platforms.

All you need do is add ‘_?sub_confirmation=1_’ at the end of all your YouTube links and there’ll be a pop-up whenever people click.

Now, it’s true that YouTube’s subscribe button isn’t exactly hidden. The bright red subscribe button can be found beneath all videos and at the top right side of every channel’s homepage. However, including your own subscribe link (via a YouTube card or in your video’s description) allows you to write a message that creates a sense of urgency which can produce fast results especially when people are really interested in watching your videos.

2. SORT YOUR VIDEOS INTO PLAYLISTS

Playlists have long been a part of our entertainment experience. Whether on our iPods or via apps like SoundCloud or Spotify, playlists make it easy for us to find and access the kind of content we like. But playlists aren’t just for music. Creating playlists on your YouTube channel is a very smart move. It gives your subscribers and viewers added value they will appreciate. Part of the hassle of being online these days is trying to find the content you actually want to consume because you have to wade through so much content you aren’t actually interested in. By taking the work out of finding related content, you actually increase the chances that your viewers will stay longer on your channel and watch more of your videos.

You can also create playlists to curate content by other YouTube creators. As long as your curated content falls within your chosen category, and also complements your channel, you should go for it. In a way, creating curated playlists makes it easier to convince non-subscribed viewers that you understand the sort of content they like, and your channel is one to watch. Seeing that you know the best content and creators for a particular topic might just be the thing that convinces non-subscribed viewers to sign-on to receive updates from your channel.

3. CREATE A CHANNEL TRAILER OR SET A FEATURED VIDEO

Most dedicated YouTube creators have made channel trailers . It’s their chance to give visitors a taste of what they’re all about in a short and exciting video. YouTube trailers are a sure way to hook viewers and you should definitely make one if you want to increase your channel subscribers fast.

YouTube channel trailers are usually under a minute long. In less than 60 seconds, you can showcase your best videos and get viewers excited about what you have to offer. You may choose to employ the sorts of clever videography we see in movie trailers. With so many open source and free video editing programs, doing this is actually not as difficult as you might think. The bottom line is that a YouTube trailer can be a creative and effective way of creating buzz about your channel and ultimately, growing your subscribers.

That said, you don’t have to make a YouTube channel trailer if you don’t want to. Setting a featured video can be just as effective. Featuring your most popular video will make a b first impression on people who visit your channel and increase the likelihood that they’ll click the subscribe button. Featuring your most recent video will keep your channel looking fresh.

4. ADD YOUR RIVALS TO YOUR TAGS

Adding your rival’s names to your tags might sound a bit underhanded, but it’s a fair way of increasing the chances that your content will show up as related to theirs. The trick is to choose rivals whose content ranks highest for the category or group related to your own content.

To find your rivals, simply search for your video titles. If your video is very popular and you’ve optimized it well enough, it may rank tops in your search. In most cases, however, the search results will show someone else’s content at the top of the list. Adding the names of the top 3 creators on that search list to your video’s tags will increase the likelihood that your video will be presented to viewers as related to theirs. When your video shows up as related to a top-ranking video, the chance that it will be viewed is increased significantly. And in addition, the more you are seen to create content that’s similar to the best videos, the more viewers are likely to subscribe to your channel.

CONCLUSION

The tips on this list are simple, straightforward, and sure to deliver results. If you want a YouTube subscriber boost, you’d better be smart about it! What’s more, if you also want to know how to make an attractive YouTube video, you can try Wondershare Filmora and get more ideas!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

If you have a YouTube channel, you are one of many content creators competing for viewers’ attention online - a YouTube subscriber boost is a tough thing to manage. The good news is that time spent on YouTube is on the rise around the world. There’s no reason you can’t have a slice of that gigantic pie.

When it comes to running a successful YouTube channel , it’s all about subscribers. The more subscribers you attract, the more your videos will be viewed and shared online. In fact, YouTube confirms that subscribers watch double the number of videos non-subscribers do. So, getting more people to subscribe to your channel will certainly increase the number of views and engagement your videos get.

It’s no wonder the rate at which channels’ subscribers grow is an important metric in YouTube’s algorithm. The channels with the best rate of subscriber growth get featured. It’s not about suddenly skyrocketing to stardom, though. It’s about consistent growth. So, as a YouTube creator, growing your subscribers should definitely be a top priority.

There are many tips out there on how to go about increasing your YouTube subscribers . In this post, we share 4 simple and smart tricks to get the process rolling.

1. Make Sure All Your Links Are Subscribe Links
2. Sort Your Videos Into Playlists
3. Create a Channel Trailer or Set a Featured Video
4. Add Your Rivals To Your Tags

1. MAKE SURE ALL YOUR LINKS ARE SUBSCRIBE LINKS

This point is key. By making all your links subscribe links anytime you link to your channel, you make sure that anyone who views your channel is prompted to subscribe. Subscribe links create a pop-up once viewers reach your channel. It’s a bold move that can give you instant results especially if you are referring traffic to your YouTube channel from other social media platforms.

All you need do is add ‘_?sub_confirmation=1_’ at the end of all your YouTube links and there’ll be a pop-up whenever people click.

Now, it’s true that YouTube’s subscribe button isn’t exactly hidden. The bright red subscribe button can be found beneath all videos and at the top right side of every channel’s homepage. However, including your own subscribe link (via a YouTube card or in your video’s description) allows you to write a message that creates a sense of urgency which can produce fast results especially when people are really interested in watching your videos.

2. SORT YOUR VIDEOS INTO PLAYLISTS

Playlists have long been a part of our entertainment experience. Whether on our iPods or via apps like SoundCloud or Spotify, playlists make it easy for us to find and access the kind of content we like. But playlists aren’t just for music. Creating playlists on your YouTube channel is a very smart move. It gives your subscribers and viewers added value they will appreciate. Part of the hassle of being online these days is trying to find the content you actually want to consume because you have to wade through so much content you aren’t actually interested in. By taking the work out of finding related content, you actually increase the chances that your viewers will stay longer on your channel and watch more of your videos.

You can also create playlists to curate content by other YouTube creators. As long as your curated content falls within your chosen category, and also complements your channel, you should go for it. In a way, creating curated playlists makes it easier to convince non-subscribed viewers that you understand the sort of content they like, and your channel is one to watch. Seeing that you know the best content and creators for a particular topic might just be the thing that convinces non-subscribed viewers to sign-on to receive updates from your channel.

3. CREATE A CHANNEL TRAILER OR SET A FEATURED VIDEO

Most dedicated YouTube creators have made channel trailers . It’s their chance to give visitors a taste of what they’re all about in a short and exciting video. YouTube trailers are a sure way to hook viewers and you should definitely make one if you want to increase your channel subscribers fast.

YouTube channel trailers are usually under a minute long. In less than 60 seconds, you can showcase your best videos and get viewers excited about what you have to offer. You may choose to employ the sorts of clever videography we see in movie trailers. With so many open source and free video editing programs, doing this is actually not as difficult as you might think. The bottom line is that a YouTube trailer can be a creative and effective way of creating buzz about your channel and ultimately, growing your subscribers.

That said, you don’t have to make a YouTube channel trailer if you don’t want to. Setting a featured video can be just as effective. Featuring your most popular video will make a b first impression on people who visit your channel and increase the likelihood that they’ll click the subscribe button. Featuring your most recent video will keep your channel looking fresh.

4. ADD YOUR RIVALS TO YOUR TAGS

Adding your rival’s names to your tags might sound a bit underhanded, but it’s a fair way of increasing the chances that your content will show up as related to theirs. The trick is to choose rivals whose content ranks highest for the category or group related to your own content.

To find your rivals, simply search for your video titles. If your video is very popular and you’ve optimized it well enough, it may rank tops in your search. In most cases, however, the search results will show someone else’s content at the top of the list. Adding the names of the top 3 creators on that search list to your video’s tags will increase the likelihood that your video will be presented to viewers as related to theirs. When your video shows up as related to a top-ranking video, the chance that it will be viewed is increased significantly. And in addition, the more you are seen to create content that’s similar to the best videos, the more viewers are likely to subscribe to your channel.

CONCLUSION

The tips on this list are simple, straightforward, and sure to deliver results. If you want a YouTube subscriber boost, you’d better be smart about it! What’s more, if you also want to know how to make an attractive YouTube video, you can try Wondershare Filmora and get more ideas!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Definitive Guide to Professional-Level YouTube Video Edits

How To Edit YouTube Videos

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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