Improve Engagement with Skillful Use of Jump Cuts

How To Use Jump Cuts in Your Vlog

Richard Bennett

Mar 27, 2024• Proven solutions

A common problem for new YouTubers and Vlogers is that they cannot get through a recording without feeling like they have messed up and need to restart. It can be extremely discouraging at first. More experienced vloggers know that mistakes happen and they are no reason to stop recording. Instead of trying to record a perfect clip it is common for vloggers to remove errors from their videos in editing using jump cuts.

How To Use Jump Cuts in Your Vlog

1. What is a Jump Cut?

A jump cut is when you jump from one part of your clip to a later part of that same clip, cutting out the section in-between.

In movies or tv shows jump cuts can be distracting. In vlogs it is the exact opposite; jump cuts are used to remove distractions. It is not strange for a YouTube video to contain a lot of jump cuts. If you go and re-watch a video by your favorite vlogger you will probably notice that every once in a while the vlogger is suddenly sitting differently or that something else has suddenly changed. That is a jump cut, and chances are you did not even think twice about it when you first watched the video.

2. When to use Jump Cuts in your Youtube Video

There are a lot of things you might want to take out of your clips using jump cuts. Here are some examples:

Repetition: You may have had to repeat yourself because you misspoke. Or, you might watch your clip back and realize that two sections you intended – perhaps even scripted – are very similar and you only need one.

Off-Topic Tangents: Once you get comfortable talking to the camera it is easy to find yourself getting off-topic while recording. These tangents might be funny or feel important, but you should still cut them out of your final video. Rather than scrapping them completely, though, consider giving your tangent its very own video. Successful vloggers post new videos frequently, after all.

Silence: Use jump cuts to take out any pauses in your video. Every period of silence is an opportunity for viewers to get distracted and decide to click on something else. Adding music to the background of your video can help with shorter pauses, but cutting out any silence is still a good way to go.

In the video tutorial below, we will share with you some practical and creative jump cuts tips that you can try in video editing. And most of the jump cuts are done with the cutting features in Filmora . You can download the free trial version below by clicking the Free Download button based on your system.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

3. How to Make Jump Cuts in Vlog & YouTube Videos

You can make jump cuts in almost every editing program, from free software like Windows Movie Maker to professional programs like Adobe Premiere. Remember no matter which video editing software you are using to edit your videos with jump cut, you need to ensure that the software can scroll through your video clips and audio files frame-by-frame. And some video editors may only allow you to scroll video footage frame by frame. This tutorial is for Filmora Video Editor (Now upgraded to Filmora), but many of the same steps will apply to other software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

You may also like: How to trim and cut videos in Windows Movie Maker for Free

Open up Filmora Video Editor and add a clip into the timeline. Watch it through, and then revisit sections where you think you might want to make cuts.

Find a place in your clip that has silence and use the scissors icon to cut your clip into two. Then start playing your clip and pause as soon as you hear sound.

Make sure your clip is selected, and then go back frame by frame until you hear nothing.

Use the scissors icon to make another cut. You will now have three clips; one before the silence, the silent pause, and the section where sound starts again. Delete the quiet middle clip.

4. Keep video shorter for more views

The videos that get the most views on YouTube are an average of three minutes long. People will use the length of a video as a reason not to click on it. Viewers are also more likely to get distracted and stop watching longer videos before they are over. That does not mean you should not take as long as you need to properly explain your ideas, just that you should be careful your video is not longer than it needs to be. It is common for youtubers to use only about a third of the clip they record. The rest is removed using jump cuts.

Filmora video editor will help you to be more creative in video editing and saving your time at the same time. Download and leave a comment below about how do you like it.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A common problem for new YouTubers and Vlogers is that they cannot get through a recording without feeling like they have messed up and need to restart. It can be extremely discouraging at first. More experienced vloggers know that mistakes happen and they are no reason to stop recording. Instead of trying to record a perfect clip it is common for vloggers to remove errors from their videos in editing using jump cuts.

How To Use Jump Cuts in Your Vlog

1. What is a Jump Cut?

A jump cut is when you jump from one part of your clip to a later part of that same clip, cutting out the section in-between.

In movies or tv shows jump cuts can be distracting. In vlogs it is the exact opposite; jump cuts are used to remove distractions. It is not strange for a YouTube video to contain a lot of jump cuts. If you go and re-watch a video by your favorite vlogger you will probably notice that every once in a while the vlogger is suddenly sitting differently or that something else has suddenly changed. That is a jump cut, and chances are you did not even think twice about it when you first watched the video.

2. When to use Jump Cuts in your Youtube Video

There are a lot of things you might want to take out of your clips using jump cuts. Here are some examples:

Repetition: You may have had to repeat yourself because you misspoke. Or, you might watch your clip back and realize that two sections you intended – perhaps even scripted – are very similar and you only need one.

Off-Topic Tangents: Once you get comfortable talking to the camera it is easy to find yourself getting off-topic while recording. These tangents might be funny or feel important, but you should still cut them out of your final video. Rather than scrapping them completely, though, consider giving your tangent its very own video. Successful vloggers post new videos frequently, after all.

Silence: Use jump cuts to take out any pauses in your video. Every period of silence is an opportunity for viewers to get distracted and decide to click on something else. Adding music to the background of your video can help with shorter pauses, but cutting out any silence is still a good way to go.

In the video tutorial below, we will share with you some practical and creative jump cuts tips that you can try in video editing. And most of the jump cuts are done with the cutting features in Filmora . You can download the free trial version below by clicking the Free Download button based on your system.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

3. How to Make Jump Cuts in Vlog & YouTube Videos

You can make jump cuts in almost every editing program, from free software like Windows Movie Maker to professional programs like Adobe Premiere. Remember no matter which video editing software you are using to edit your videos with jump cut, you need to ensure that the software can scroll through your video clips and audio files frame-by-frame. And some video editors may only allow you to scroll video footage frame by frame. This tutorial is for Filmora Video Editor (Now upgraded to Filmora), but many of the same steps will apply to other software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

You may also like: How to trim and cut videos in Windows Movie Maker for Free

Open up Filmora Video Editor and add a clip into the timeline. Watch it through, and then revisit sections where you think you might want to make cuts.

Find a place in your clip that has silence and use the scissors icon to cut your clip into two. Then start playing your clip and pause as soon as you hear sound.

Make sure your clip is selected, and then go back frame by frame until you hear nothing.

Use the scissors icon to make another cut. You will now have three clips; one before the silence, the silent pause, and the section where sound starts again. Delete the quiet middle clip.

4. Keep video shorter for more views

The videos that get the most views on YouTube are an average of three minutes long. People will use the length of a video as a reason not to click on it. Viewers are also more likely to get distracted and stop watching longer videos before they are over. That does not mean you should not take as long as you need to properly explain your ideas, just that you should be careful your video is not longer than it needs to be. It is common for youtubers to use only about a third of the clip they record. The rest is removed using jump cuts.

Filmora video editor will help you to be more creative in video editing and saving your time at the same time. Download and leave a comment below about how do you like it.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A common problem for new YouTubers and Vlogers is that they cannot get through a recording without feeling like they have messed up and need to restart. It can be extremely discouraging at first. More experienced vloggers know that mistakes happen and they are no reason to stop recording. Instead of trying to record a perfect clip it is common for vloggers to remove errors from their videos in editing using jump cuts.

How To Use Jump Cuts in Your Vlog

1. What is a Jump Cut?

A jump cut is when you jump from one part of your clip to a later part of that same clip, cutting out the section in-between.

In movies or tv shows jump cuts can be distracting. In vlogs it is the exact opposite; jump cuts are used to remove distractions. It is not strange for a YouTube video to contain a lot of jump cuts. If you go and re-watch a video by your favorite vlogger you will probably notice that every once in a while the vlogger is suddenly sitting differently or that something else has suddenly changed. That is a jump cut, and chances are you did not even think twice about it when you first watched the video.

2. When to use Jump Cuts in your Youtube Video

There are a lot of things you might want to take out of your clips using jump cuts. Here are some examples:

Repetition: You may have had to repeat yourself because you misspoke. Or, you might watch your clip back and realize that two sections you intended – perhaps even scripted – are very similar and you only need one.

Off-Topic Tangents: Once you get comfortable talking to the camera it is easy to find yourself getting off-topic while recording. These tangents might be funny or feel important, but you should still cut them out of your final video. Rather than scrapping them completely, though, consider giving your tangent its very own video. Successful vloggers post new videos frequently, after all.

Silence: Use jump cuts to take out any pauses in your video. Every period of silence is an opportunity for viewers to get distracted and decide to click on something else. Adding music to the background of your video can help with shorter pauses, but cutting out any silence is still a good way to go.

In the video tutorial below, we will share with you some practical and creative jump cuts tips that you can try in video editing. And most of the jump cuts are done with the cutting features in Filmora . You can download the free trial version below by clicking the Free Download button based on your system.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

3. How to Make Jump Cuts in Vlog & YouTube Videos

You can make jump cuts in almost every editing program, from free software like Windows Movie Maker to professional programs like Adobe Premiere. Remember no matter which video editing software you are using to edit your videos with jump cut, you need to ensure that the software can scroll through your video clips and audio files frame-by-frame. And some video editors may only allow you to scroll video footage frame by frame. This tutorial is for Filmora Video Editor (Now upgraded to Filmora), but many of the same steps will apply to other software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

You may also like: How to trim and cut videos in Windows Movie Maker for Free

Open up Filmora Video Editor and add a clip into the timeline. Watch it through, and then revisit sections where you think you might want to make cuts.

Find a place in your clip that has silence and use the scissors icon to cut your clip into two. Then start playing your clip and pause as soon as you hear sound.

Make sure your clip is selected, and then go back frame by frame until you hear nothing.

Use the scissors icon to make another cut. You will now have three clips; one before the silence, the silent pause, and the section where sound starts again. Delete the quiet middle clip.

4. Keep video shorter for more views

The videos that get the most views on YouTube are an average of three minutes long. People will use the length of a video as a reason not to click on it. Viewers are also more likely to get distracted and stop watching longer videos before they are over. That does not mean you should not take as long as you need to properly explain your ideas, just that you should be careful your video is not longer than it needs to be. It is common for youtubers to use only about a third of the clip they record. The rest is removed using jump cuts.

Filmora video editor will help you to be more creative in video editing and saving your time at the same time. Download and leave a comment below about how do you like it.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A common problem for new YouTubers and Vlogers is that they cannot get through a recording without feeling like they have messed up and need to restart. It can be extremely discouraging at first. More experienced vloggers know that mistakes happen and they are no reason to stop recording. Instead of trying to record a perfect clip it is common for vloggers to remove errors from their videos in editing using jump cuts.

How To Use Jump Cuts in Your Vlog

1. What is a Jump Cut?

A jump cut is when you jump from one part of your clip to a later part of that same clip, cutting out the section in-between.

In movies or tv shows jump cuts can be distracting. In vlogs it is the exact opposite; jump cuts are used to remove distractions. It is not strange for a YouTube video to contain a lot of jump cuts. If you go and re-watch a video by your favorite vlogger you will probably notice that every once in a while the vlogger is suddenly sitting differently or that something else has suddenly changed. That is a jump cut, and chances are you did not even think twice about it when you first watched the video.

2. When to use Jump Cuts in your Youtube Video

There are a lot of things you might want to take out of your clips using jump cuts. Here are some examples:

Repetition: You may have had to repeat yourself because you misspoke. Or, you might watch your clip back and realize that two sections you intended – perhaps even scripted – are very similar and you only need one.

Off-Topic Tangents: Once you get comfortable talking to the camera it is easy to find yourself getting off-topic while recording. These tangents might be funny or feel important, but you should still cut them out of your final video. Rather than scrapping them completely, though, consider giving your tangent its very own video. Successful vloggers post new videos frequently, after all.

Silence: Use jump cuts to take out any pauses in your video. Every period of silence is an opportunity for viewers to get distracted and decide to click on something else. Adding music to the background of your video can help with shorter pauses, but cutting out any silence is still a good way to go.

In the video tutorial below, we will share with you some practical and creative jump cuts tips that you can try in video editing. And most of the jump cuts are done with the cutting features in Filmora . You can download the free trial version below by clicking the Free Download button based on your system.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

3. How to Make Jump Cuts in Vlog & YouTube Videos

You can make jump cuts in almost every editing program, from free software like Windows Movie Maker to professional programs like Adobe Premiere. Remember no matter which video editing software you are using to edit your videos with jump cut, you need to ensure that the software can scroll through your video clips and audio files frame-by-frame. And some video editors may only allow you to scroll video footage frame by frame. This tutorial is for Filmora Video Editor (Now upgraded to Filmora), but many of the same steps will apply to other software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

You may also like: How to trim and cut videos in Windows Movie Maker for Free

Open up Filmora Video Editor and add a clip into the timeline. Watch it through, and then revisit sections where you think you might want to make cuts.

Find a place in your clip that has silence and use the scissors icon to cut your clip into two. Then start playing your clip and pause as soon as you hear sound.

Make sure your clip is selected, and then go back frame by frame until you hear nothing.

Use the scissors icon to make another cut. You will now have three clips; one before the silence, the silent pause, and the section where sound starts again. Delete the quiet middle clip.

4. Keep video shorter for more views

The videos that get the most views on YouTube are an average of three minutes long. People will use the length of a video as a reason not to click on it. Viewers are also more likely to get distracted and stop watching longer videos before they are over. That does not mean you should not take as long as you need to properly explain your ideas, just that you should be careful your video is not longer than it needs to be. It is common for youtubers to use only about a third of the clip they record. The rest is removed using jump cuts.

Filmora video editor will help you to be more creative in video editing and saving your time at the same time. Download and leave a comment below about how do you like it.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Strategic Content Creation: Unleashing Ideas Through Google Trends

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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