Ideal Titles & Sizes: Maximizing Click Through Rates

What’s the Best YouTube Thumbnail Size?

Richard Bennett

Dec 30, 2022• Proven solutions

0

Making better YouTube thumbnails will help you get more views, and knowing the best YouTube thumbnail size is part of that. There are millions of videos on YouTube, so if you want the audience to click on yours, then you need to make a great first impression.

1. What’s the ideal YouTube thumbnail Size and Dimension?
2. Tips for Perfect Thumbnails
3. Making Better Thumbnails for YouTube

1. What’s the ideal YouTube thumbnail Size and Dimension?

An essential thing that every YouTube video developer needs to know is about the selection of the right side of the thumbnail for any video. As per the guidelines circulated by Google itself, the most appropriate size for the thumbnail image is 1280x720 pixels, where the recommended minimal pixel width is 640 pixels. Generally, the 16:9 ratio is considered as an ideal choice for Most of YouTube previews and players.

Here is one interesting thing that you need to know; the thumbnail of videos appears smaller during searches, but it naturally grows to the full size of a video during suggestions. Now the fact is that upscaling of images often loses the quality of content, whereas it is much easier to downscale larger images into smaller ones. Hence, the best idea is to use large size images so that this search and suggestion based scaling needs can be well accomplished.

You May Also Like:
Top 12 Best Free YouTube Thumbnail Makers >>
How to Download YouTube Thumbnail in 3 Ways [Online/Win/Mac] >>

2. Tips for Perfect Thumbnails

So, if you are ready to add thumbnails to your videos, then it is time to learn a few essential tips to do this task with improved impact. You need to ignore the blurry details and boost the eye-catching ones. Here are a few essential tips for developing the best videos with an impressive selection of thumbnail images:

YouTube’s Default Thumbnails

When you upload your video on YouTube, the platform itself gives you suggestions about thumbnails, and they are directly picked up from your own video. Although the idea is good and original, these thumbnails use to be of low quality with blur details. Hope! You don’t want to lose your audience with this bad selection.

Custom Thumbnails

This is probably the best choice for your customized videos, and the interesting thing is that here you can control everything manually with lots of useful effects.

First of all, you need to open your video on YouTube and then scrub a useful still from your video that you wish to use as a thumbnail.

Now, you need to take a screenshot of this particular instance of your video file. The best part is that most of the operating systems allow users to enjoy several shortcuts to complete this task. For example:

Mac users need to press Command+Shift+4 and then simply highlight the area that you want to include in your screenshot with the help of a frame. The system will automatically save your selected area to your desktop in the form of an image.

Window users are advised to access Windows Key with Print Screen option to get their desired screenshot.

Once you are ready with your video specific still image, then simply get it uploaded on YouTube using the edit video page.

3. Making Better Thumbnails for YouTube

The best part is to access some photo editing software tool to edit your image the way you like. You can use an advanced tool like Photoshop or a free online tool like Canva.

• Focus on Size:

It is always advised to create thumbnail images with standard video file size; the most commonly used standard size range is 1980x1080 or 1280x720. Images having a size smaller than this range may often appear blurry.

• Add Text:

The best idea is to use text-based editing for your thumbnail images and preferably add the title of your video to this image. It will naturally attract more viewers.

• Borders matter:

Professionals recommend adding borders around thumbnail images but do not try to make it too thick rather, try to make it noticeable with fine details.

• Background editing:

Most of the expert video thumbnail developers prefer to change the impact of thumbnail background by simply replacing the background color with solid colors. It will definitely attract more viewers and will bring major attention to the major subject.

• Test it before uploading:

Before uploading your customized thumbnail to your YouTube channel, prefer to check its final view. Zoom in to check the appearance of the thumbnail image on the larger screen, and it should also look fine when sized down.

Now that you know the best YouTube thumbnail size and how to design better thumbnails, do you think you’ll revisit the thumbnails of your existing YouTube videos?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

Making better YouTube thumbnails will help you get more views, and knowing the best YouTube thumbnail size is part of that. There are millions of videos on YouTube, so if you want the audience to click on yours, then you need to make a great first impression.

1. What’s the ideal YouTube thumbnail Size and Dimension?
2. Tips for Perfect Thumbnails
3. Making Better Thumbnails for YouTube

1. What’s the ideal YouTube thumbnail Size and Dimension?

An essential thing that every YouTube video developer needs to know is about the selection of the right side of the thumbnail for any video. As per the guidelines circulated by Google itself, the most appropriate size for the thumbnail image is 1280x720 pixels, where the recommended minimal pixel width is 640 pixels. Generally, the 16:9 ratio is considered as an ideal choice for Most of YouTube previews and players.

Here is one interesting thing that you need to know; the thumbnail of videos appears smaller during searches, but it naturally grows to the full size of a video during suggestions. Now the fact is that upscaling of images often loses the quality of content, whereas it is much easier to downscale larger images into smaller ones. Hence, the best idea is to use large size images so that this search and suggestion based scaling needs can be well accomplished.

You May Also Like:
Top 12 Best Free YouTube Thumbnail Makers >>
How to Download YouTube Thumbnail in 3 Ways [Online/Win/Mac] >>

2. Tips for Perfect Thumbnails

So, if you are ready to add thumbnails to your videos, then it is time to learn a few essential tips to do this task with improved impact. You need to ignore the blurry details and boost the eye-catching ones. Here are a few essential tips for developing the best videos with an impressive selection of thumbnail images:

YouTube’s Default Thumbnails

When you upload your video on YouTube, the platform itself gives you suggestions about thumbnails, and they are directly picked up from your own video. Although the idea is good and original, these thumbnails use to be of low quality with blur details. Hope! You don’t want to lose your audience with this bad selection.

Custom Thumbnails

This is probably the best choice for your customized videos, and the interesting thing is that here you can control everything manually with lots of useful effects.

First of all, you need to open your video on YouTube and then scrub a useful still from your video that you wish to use as a thumbnail.

Now, you need to take a screenshot of this particular instance of your video file. The best part is that most of the operating systems allow users to enjoy several shortcuts to complete this task. For example:

Mac users need to press Command+Shift+4 and then simply highlight the area that you want to include in your screenshot with the help of a frame. The system will automatically save your selected area to your desktop in the form of an image.

Window users are advised to access Windows Key with Print Screen option to get their desired screenshot.

Once you are ready with your video specific still image, then simply get it uploaded on YouTube using the edit video page.

3. Making Better Thumbnails for YouTube

The best part is to access some photo editing software tool to edit your image the way you like. You can use an advanced tool like Photoshop or a free online tool like Canva.

• Focus on Size:

It is always advised to create thumbnail images with standard video file size; the most commonly used standard size range is 1980x1080 or 1280x720. Images having a size smaller than this range may often appear blurry.

• Add Text:

The best idea is to use text-based editing for your thumbnail images and preferably add the title of your video to this image. It will naturally attract more viewers.

• Borders matter:

Professionals recommend adding borders around thumbnail images but do not try to make it too thick rather, try to make it noticeable with fine details.

• Background editing:

Most of the expert video thumbnail developers prefer to change the impact of thumbnail background by simply replacing the background color with solid colors. It will definitely attract more viewers and will bring major attention to the major subject.

• Test it before uploading:

Before uploading your customized thumbnail to your YouTube channel, prefer to check its final view. Zoom in to check the appearance of the thumbnail image on the larger screen, and it should also look fine when sized down.

Now that you know the best YouTube thumbnail size and how to design better thumbnails, do you think you’ll revisit the thumbnails of your existing YouTube videos?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

Making better YouTube thumbnails will help you get more views, and knowing the best YouTube thumbnail size is part of that. There are millions of videos on YouTube, so if you want the audience to click on yours, then you need to make a great first impression.

1. What’s the ideal YouTube thumbnail Size and Dimension?
2. Tips for Perfect Thumbnails
3. Making Better Thumbnails for YouTube

1. What’s the ideal YouTube thumbnail Size and Dimension?

An essential thing that every YouTube video developer needs to know is about the selection of the right side of the thumbnail for any video. As per the guidelines circulated by Google itself, the most appropriate size for the thumbnail image is 1280x720 pixels, where the recommended minimal pixel width is 640 pixels. Generally, the 16:9 ratio is considered as an ideal choice for Most of YouTube previews and players.

Here is one interesting thing that you need to know; the thumbnail of videos appears smaller during searches, but it naturally grows to the full size of a video during suggestions. Now the fact is that upscaling of images often loses the quality of content, whereas it is much easier to downscale larger images into smaller ones. Hence, the best idea is to use large size images so that this search and suggestion based scaling needs can be well accomplished.

You May Also Like:
Top 12 Best Free YouTube Thumbnail Makers >>
How to Download YouTube Thumbnail in 3 Ways [Online/Win/Mac] >>

2. Tips for Perfect Thumbnails

So, if you are ready to add thumbnails to your videos, then it is time to learn a few essential tips to do this task with improved impact. You need to ignore the blurry details and boost the eye-catching ones. Here are a few essential tips for developing the best videos with an impressive selection of thumbnail images:

YouTube’s Default Thumbnails

When you upload your video on YouTube, the platform itself gives you suggestions about thumbnails, and they are directly picked up from your own video. Although the idea is good and original, these thumbnails use to be of low quality with blur details. Hope! You don’t want to lose your audience with this bad selection.

Custom Thumbnails

This is probably the best choice for your customized videos, and the interesting thing is that here you can control everything manually with lots of useful effects.

First of all, you need to open your video on YouTube and then scrub a useful still from your video that you wish to use as a thumbnail.

Now, you need to take a screenshot of this particular instance of your video file. The best part is that most of the operating systems allow users to enjoy several shortcuts to complete this task. For example:

Mac users need to press Command+Shift+4 and then simply highlight the area that you want to include in your screenshot with the help of a frame. The system will automatically save your selected area to your desktop in the form of an image.

Window users are advised to access Windows Key with Print Screen option to get their desired screenshot.

Once you are ready with your video specific still image, then simply get it uploaded on YouTube using the edit video page.

3. Making Better Thumbnails for YouTube

The best part is to access some photo editing software tool to edit your image the way you like. You can use an advanced tool like Photoshop or a free online tool like Canva.

• Focus on Size:

It is always advised to create thumbnail images with standard video file size; the most commonly used standard size range is 1980x1080 or 1280x720. Images having a size smaller than this range may often appear blurry.

• Add Text:

The best idea is to use text-based editing for your thumbnail images and preferably add the title of your video to this image. It will naturally attract more viewers.

• Borders matter:

Professionals recommend adding borders around thumbnail images but do not try to make it too thick rather, try to make it noticeable with fine details.

• Background editing:

Most of the expert video thumbnail developers prefer to change the impact of thumbnail background by simply replacing the background color with solid colors. It will definitely attract more viewers and will bring major attention to the major subject.

• Test it before uploading:

Before uploading your customized thumbnail to your YouTube channel, prefer to check its final view. Zoom in to check the appearance of the thumbnail image on the larger screen, and it should also look fine when sized down.

Now that you know the best YouTube thumbnail size and how to design better thumbnails, do you think you’ll revisit the thumbnails of your existing YouTube videos?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

Making better YouTube thumbnails will help you get more views, and knowing the best YouTube thumbnail size is part of that. There are millions of videos on YouTube, so if you want the audience to click on yours, then you need to make a great first impression.

1. What’s the ideal YouTube thumbnail Size and Dimension?
2. Tips for Perfect Thumbnails
3. Making Better Thumbnails for YouTube

1. What’s the ideal YouTube thumbnail Size and Dimension?

An essential thing that every YouTube video developer needs to know is about the selection of the right side of the thumbnail for any video. As per the guidelines circulated by Google itself, the most appropriate size for the thumbnail image is 1280x720 pixels, where the recommended minimal pixel width is 640 pixels. Generally, the 16:9 ratio is considered as an ideal choice for Most of YouTube previews and players.

Here is one interesting thing that you need to know; the thumbnail of videos appears smaller during searches, but it naturally grows to the full size of a video during suggestions. Now the fact is that upscaling of images often loses the quality of content, whereas it is much easier to downscale larger images into smaller ones. Hence, the best idea is to use large size images so that this search and suggestion based scaling needs can be well accomplished.

You May Also Like:
Top 12 Best Free YouTube Thumbnail Makers >>
How to Download YouTube Thumbnail in 3 Ways [Online/Win/Mac] >>

2. Tips for Perfect Thumbnails

So, if you are ready to add thumbnails to your videos, then it is time to learn a few essential tips to do this task with improved impact. You need to ignore the blurry details and boost the eye-catching ones. Here are a few essential tips for developing the best videos with an impressive selection of thumbnail images:

YouTube’s Default Thumbnails

When you upload your video on YouTube, the platform itself gives you suggestions about thumbnails, and they are directly picked up from your own video. Although the idea is good and original, these thumbnails use to be of low quality with blur details. Hope! You don’t want to lose your audience with this bad selection.

Custom Thumbnails

This is probably the best choice for your customized videos, and the interesting thing is that here you can control everything manually with lots of useful effects.

First of all, you need to open your video on YouTube and then scrub a useful still from your video that you wish to use as a thumbnail.

Now, you need to take a screenshot of this particular instance of your video file. The best part is that most of the operating systems allow users to enjoy several shortcuts to complete this task. For example:

Mac users need to press Command+Shift+4 and then simply highlight the area that you want to include in your screenshot with the help of a frame. The system will automatically save your selected area to your desktop in the form of an image.

Window users are advised to access Windows Key with Print Screen option to get their desired screenshot.

Once you are ready with your video specific still image, then simply get it uploaded on YouTube using the edit video page.

3. Making Better Thumbnails for YouTube

The best part is to access some photo editing software tool to edit your image the way you like. You can use an advanced tool like Photoshop or a free online tool like Canva.

• Focus on Size:

It is always advised to create thumbnail images with standard video file size; the most commonly used standard size range is 1980x1080 or 1280x720. Images having a size smaller than this range may often appear blurry.

• Add Text:

The best idea is to use text-based editing for your thumbnail images and preferably add the title of your video to this image. It will naturally attract more viewers.

• Borders matter:

Professionals recommend adding borders around thumbnail images but do not try to make it too thick rather, try to make it noticeable with fine details.

• Background editing:

Most of the expert video thumbnail developers prefer to change the impact of thumbnail background by simply replacing the background color with solid colors. It will definitely attract more viewers and will bring major attention to the major subject.

• Test it before uploading:

Before uploading your customized thumbnail to your YouTube channel, prefer to check its final view. Zoom in to check the appearance of the thumbnail image on the larger screen, and it should also look fine when sized down.

Now that you know the best YouTube thumbnail size and how to design better thumbnails, do you think you’ll revisit the thumbnails of your existing YouTube videos?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

FIFA Highlights & Trends: Charting on YouTube

Top Insights into 2018 FIFA Football Videos On YouTube [Infographic]

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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