Future Finances: Techno Gamers 2024 Outlook

Gone is when playing video games was strictly for entertainment. These days, you can record and share your gaming skills on YouTube and earn a fortune. A good example is Techno Gamerz. This YouTube channel has over 29 million subscribers, and it’s believed to be among the fastest-growing channels in India. In fact, the channel recently crossed the 1 billion views mark.

Now, this begs the query; what is the Techno Gamerz income on YouTube? This article discusses everything you need to know about the young YouTube gamer, from his monthly and yearly payments to his net worth.

Meta Description: This article discusses the brains behind the popular Techno Gamerz YouTube channel. You’ll learn about the Techno Gamerz income, age, gender, nationality, and more.

Part 1: Summary Box on Techno Gamerz

Name	Ujjwal Chaurasia
Net worth in USD (2022)	$2 million
Monthly income and salary	RS.15 Lakh+
Yearly income and salary	1.5 Crore
Age	20 years (born January 12, 2002)
Gender	Male
Nationality	Indian
Height	5.5 inches
Profession	YouTuber
YouTube channel	Techno Gamerz
Awards and recognition	Diamond, Gold, and Silver play buttons

Up to this point, you should have a brief overview of who Techno Gamerz is and what he does to earn such staggering figures on YouTube. So, the next section discusses his income in detail and what makes this YouTuber so famous. Keep reading!

Part 2: Techno Gamerz YouTube Earning and Stats

Ujjwal Chaurasia, alias Techno Gamerz, was born and grew up in New Delhi, India. The charismatic vlogger first joined YouTube on August 13, 2017, and uploaded his first gaming video on January 2018. Initially, Ujjwal used his elder brother’s phone to post gaming tutorial videos. This obviously limited his input on YouTube as he also had to set aside time for studying.

But after seeing potential in what Techno Gamerz was doing, his brother encouraged him to post more often. His first viral video was for Dragon Ball Z, a downloading tutorial. This video garnered a massive 250K views, boosting his channel’s profile. The young YouTube star has never looked back since then.

Meantime, you must be asking yourself how YouTube generates income in India. It’s simple; via AdSense! YouTube’s RPM (Revenue Per Mile) metric per 1,000 views varies between countries. In India, the video-sharing platform pays $0.50 per 1,000 views. This means that Indian YouTube teachers and influencers can earn $500 after garnering 1 million views.

But nothing is cast in stone on YouTube. Most Indian channels can earn between $800 and $2,500 after reaching 1 million views. However, this depends on where you get the most views from. For example, if at least half of your views are from the US, you’ll earn at least $1,500. Techno Gamerz YouTube income per 1,000 views is approximately $1.21.

Remember that there are some conditions to meet before you start earning money on YouTube. First, the channel must be active for at least a year and have a minimum of 1,000 subscribers. That’s not all; you’ll need nothing less than 4,000 watch hours to be on YouTube’s payroll.

With that said, below are some YouTube stats about the Techno Gamerz monthly income, number of views, and more:

Estimated Monthly earnings in USD/Indian rupees	$167K
Estimated Yearly earnings in USD/Indian rupees	$8.6 million
Total video uploads	858
Type of videos	Gaming tutorials
Subscribers	29 million
Video views	7.5 billion
Last 30 days’ views	7 million

As expected, Ujjwal Chaurasia has a massive following on other social media platforms, especially on Instagram. Here, the 20-year-old has more than 2 million followers and over 250K likes on “ujjwalgamer.” He usually posts selfies, pictures, and a few gaming contents on Instagram. Ujjwal’s engagement rate on Instagram is around 12.5%.

He also has another Instagram account called “Techno_Gamerz ,” which has over 1M followers and over 120K likes. Ujjwal uses this account to keep his followers abreast of what’s happening on his YouTube channel and give hints of future releases. He also posts subscriber milestones. His Twitter account is “Ujjwal Chaurasia ,” with over 116K followers and around 290 posts.

Ujjwal is also venturing into music lately, specifically Hip Hop. He partnered with one of India’s most prominent producers, Sez on the Beat, to release Game On. This music tells a tale of how Chaurasia started from zero subscribers to more than 10 million. Currently, this single boasts over 62 million views.

Part 3: Why Is Techno Gamerz Trending on YouTube?

The Techno Gamerz earnings are certainly no fluke. Many YouTube careers come crashing down before they even start. You’ll even need to congratulate yourself for earning just $100 on YouTube. So, what makes Techno Gamers a darling to many YouTubers?

1. Engaging and interactive videos

YouTube is a very competitive video-sharing platform, and Techno Gamerz knows this fact quite well. Techno Gamerz adds funny and interactive commentary to his YouTube gaming videos to make them more interactive. Many YouTubers also love his confidence and composure in front of the camera.

2. Captivating story and continuity

One major thing you’ll see about all of Techno Gamerz’s videos is continuity. The YouTuber churns out new content every couple of days, keeping his fans entertained at all times. Also, Techno Gamerz always does a recap on his previous episodes to ensure that viewers can keep up with the pace. He even admitted in an interview that it’s critical for his audience to follow the storyline, making watching series like GTA V more interesting.

3. Single and multiplayer tutorials

Techno Gamerz’s tutorials consist of single and multiplayer games. He says that single-player games bring out his character’s awesomely powerful and superior side. He also admitted that he loves multiplayer games’ unpredictable and challenging nature.

Something about Techno Gamerz’s most loved videos

As said before, Dragon Ball Z was the YouTuber’s first upload on the platform. Then in January 2018, he went ahead to upload PUBG videos, but his breakthrough came when he switched to GTA. Up to now, he has posted 140+ GTA 5 episodes, which are famous for their unique storylines. Interestingly, each of his GTA videos has 5+ million views.

But to be one of the most popular YouTubers, you’ll need diversity. Techno Gamerz has this in abundance. His “Grandpa and Granny Two Hunters” video has 10+ million views. It’s a horror game where Techno Gamerz plays the scary granny with insane tricks.

His other videos, “BeamNG” and “Just Draw,” have more than 12 million and 13 million views, respectively. GTA V is the most loved by his audience, with over 30 million views.

Bonus Tip: How To Be a YouTuber and Make Videos Like Techno Gamerz

Evidently, you need to create compelling videos to increase your chances of getting over 1 million views and matching the Techno Gamerz salary. So, what makes a great YouTube video? The perfect YouTube videos should have a catchy intro, voice overlays, picture-in-picture effects, background audio, and more. You can also include elements like timers, subtitles, and effect overlays.

Thankfully, Wondershare Filmora comes with all these features and many more. It’s a macOS/iPadOS/Windows program that allows you to record Techno Gamerz-like videos with a live microphone commentary. After recording the video, add it to the editing timeline to customize it with stunning plugin effects, texts, transitions, subtitles, background music, and more. You also can explore features like motion tracking, key framing, speed ramping, and split screen if it’s a fast-paced video like GTA.

Let’s learn how to create and edit a YouTube video on Filmora 11:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start a new video project

Install and run Filmora 11 on your computer and choose the 16:9 aspect ratio for YouTube videos. Then, start a New Project.

Step2 Import the YouTube video tutorial

Now click the Import Media button to open a video file from your local storage. You can add multiple media files before moving them to the storyboard.

Step3 Edit your gaming video

Start by trimming your video to remove the noisy or unwanted parts. To trim and split a video, place the playhead where you want to cut and press the Split button. Repeat the same procedure to cut out a clip and delete it.

Your YouTube gaming tutorial also needs subtitles to stand out from the crowd. Select the YouTube video clip and click the Speech-to-Text button. Once the Speech-to-Text feature is active, select the translation language to start creating subtitles. Remember, you can edit and download the subtitle tracks as a .txt or .srt file.

Step4 Convert the video and upload it on YouTube

If you’re satisfied with the edited video, click the Export button, then select MP4, WebM, or MP4 AV1 as the target format. Now name your video, choose a folder path, and export it. Remember that you can also directly upload videos on YouTube by clicking the YouTube tab.

Hot FAQs on Techno Gamerz

1. Who earns more between Techno Gamerz and Carry Minati?

Techno Gamerz is not alone in Indian YouTube vlogging. CarryMinati is another top YouTuber in India, with 36.90 million followers. This YouTuber earns more than 25 Lakhs per month with annual revenue of at least 3 Crore Rupees. According to reports, Carry Minati (Ajey Nagar) has over $5 million in net worth.

2. How much does Techno Gamerz earn from one video?

It depends on the number of views. According to reports, this popular Indian YouTuber earns over $1.21 per 1,000 views. He has over 7.5 billion views currently.

3. What does Techno Gamerz do for a living?

Techno Gamerz’s primary source of income is YouTubing. This is where the 20-year-old earns most of his dollars.

Final Words

YouTubing can pay top money as long as you do it professionally. But it may need a lot of hard work and patience to start earning on YouTube. Also, invest in a powerful, all-in-one video editor for vloggers like Filmora 11. So, are you ready to start making the Techno Gamerz monthly income from YouTube? Give it a try!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Up to this point, you should have a brief overview of who Techno Gamerz is and what he does to earn such staggering figures on YouTube. So, the next section discusses his income in detail and what makes this YouTuber so famous. Keep reading!

Part 2: Techno Gamerz YouTube Earning and Stats

Ujjwal Chaurasia, alias Techno Gamerz, was born and grew up in New Delhi, India. The charismatic vlogger first joined YouTube on August 13, 2017, and uploaded his first gaming video on January 2018. Initially, Ujjwal used his elder brother’s phone to post gaming tutorial videos. This obviously limited his input on YouTube as he also had to set aside time for studying.

But after seeing potential in what Techno Gamerz was doing, his brother encouraged him to post more often. His first viral video was for Dragon Ball Z, a downloading tutorial. This video garnered a massive 250K views, boosting his channel’s profile. The young YouTube star has never looked back since then.

Meantime, you must be asking yourself how YouTube generates income in India. It’s simple; via AdSense! YouTube’s RPM (Revenue Per Mile) metric per 1,000 views varies between countries. In India, the video-sharing platform pays $0.50 per 1,000 views. This means that Indian YouTube teachers and influencers can earn $500 after garnering 1 million views.

But nothing is cast in stone on YouTube. Most Indian channels can earn between $800 and $2,500 after reaching 1 million views. However, this depends on where you get the most views from. For example, if at least half of your views are from the US, you’ll earn at least $1,500. Techno Gamerz YouTube income per 1,000 views is approximately $1.21.

Remember that there are some conditions to meet before you start earning money on YouTube. First, the channel must be active for at least a year and have a minimum of 1,000 subscribers. That’s not all; you’ll need nothing less than 4,000 watch hours to be on YouTube’s payroll.

With that said, below are some YouTube stats about the Techno Gamerz monthly income, number of views, and more:

Estimated Monthly earnings in USD/Indian rupees	$167K
Estimated Yearly earnings in USD/Indian rupees	$8.6 million
Total video uploads	858
Type of videos	Gaming tutorials
Subscribers	29 million
Video views	7.5 billion
Last 30 days’ views	7 million

As expected, Ujjwal Chaurasia has a massive following on other social media platforms, especially on Instagram. Here, the 20-year-old has more than 2 million followers and over 250K likes on “ujjwalgamer.” He usually posts selfies, pictures, and a few gaming contents on Instagram. Ujjwal’s engagement rate on Instagram is around 12.5%.

He also has another Instagram account called “Techno_Gamerz ,” which has over 1M followers and over 120K likes. Ujjwal uses this account to keep his followers abreast of what’s happening on his YouTube channel and give hints of future releases. He also posts subscriber milestones. His Twitter account is “Ujjwal Chaurasia ,” with over 116K followers and around 290 posts.

Ujjwal is also venturing into music lately, specifically Hip Hop. He partnered with one of India’s most prominent producers, Sez on the Beat, to release Game On. This music tells a tale of how Chaurasia started from zero subscribers to more than 10 million. Currently, this single boasts over 62 million views.

Part 3: Why Is Techno Gamerz Trending on YouTube?

The Techno Gamerz earnings are certainly no fluke. Many YouTube careers come crashing down before they even start. You’ll even need to congratulate yourself for earning just $100 on YouTube. So, what makes Techno Gamers a darling to many YouTubers?

1. Engaging and interactive videos

YouTube is a very competitive video-sharing platform, and Techno Gamerz knows this fact quite well. Techno Gamerz adds funny and interactive commentary to his YouTube gaming videos to make them more interactive. Many YouTubers also love his confidence and composure in front of the camera.

2. Captivating story and continuity

One major thing you’ll see about all of Techno Gamerz’s videos is continuity. The YouTuber churns out new content every couple of days, keeping his fans entertained at all times. Also, Techno Gamerz always does a recap on his previous episodes to ensure that viewers can keep up with the pace. He even admitted in an interview that it’s critical for his audience to follow the storyline, making watching series like GTA V more interesting.

3. Single and multiplayer tutorials

Techno Gamerz’s tutorials consist of single and multiplayer games. He says that single-player games bring out his character’s awesomely powerful and superior side. He also admitted that he loves multiplayer games’ unpredictable and challenging nature.

Something about Techno Gamerz’s most loved videos

As said before, Dragon Ball Z was the YouTuber’s first upload on the platform. Then in January 2018, he went ahead to upload PUBG videos, but his breakthrough came when he switched to GTA. Up to now, he has posted 140+ GTA 5 episodes, which are famous for their unique storylines. Interestingly, each of his GTA videos has 5+ million views.

But to be one of the most popular YouTubers, you’ll need diversity. Techno Gamerz has this in abundance. His “Grandpa and Granny Two Hunters” video has 10+ million views. It’s a horror game where Techno Gamerz plays the scary granny with insane tricks.

His other videos, “BeamNG” and “Just Draw,” have more than 12 million and 13 million views, respectively. GTA V is the most loved by his audience, with over 30 million views.

Bonus Tip: How To Be a YouTuber and Make Videos Like Techno Gamerz

Evidently, you need to create compelling videos to increase your chances of getting over 1 million views and matching the Techno Gamerz salary. So, what makes a great YouTube video? The perfect YouTube videos should have a catchy intro, voice overlays, picture-in-picture effects, background audio, and more. You can also include elements like timers, subtitles, and effect overlays.

Thankfully, Wondershare Filmora comes with all these features and many more. It’s a macOS/iPadOS/Windows program that allows you to record Techno Gamerz-like videos with a live microphone commentary. After recording the video, add it to the editing timeline to customize it with stunning plugin effects, texts, transitions, subtitles, background music, and more. You also can explore features like motion tracking, key framing, speed ramping, and split screen if it’s a fast-paced video like GTA.

Let’s learn how to create and edit a YouTube video on Filmora 11:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start a new video project

Install and run Filmora 11 on your computer and choose the 16:9 aspect ratio for YouTube videos. Then, start a New Project.

Step2 Import the YouTube video tutorial

Now click the Import Media button to open a video file from your local storage. You can add multiple media files before moving them to the storyboard.

Step3 Edit your gaming video

Start by trimming your video to remove the noisy or unwanted parts. To trim and split a video, place the playhead where you want to cut and press the Split button. Repeat the same procedure to cut out a clip and delete it.

Your YouTube gaming tutorial also needs subtitles to stand out from the crowd. Select the YouTube video clip and click the Speech-to-Text button. Once the Speech-to-Text feature is active, select the translation language to start creating subtitles. Remember, you can edit and download the subtitle tracks as a .txt or .srt file.

Step4 Convert the video and upload it on YouTube

If you’re satisfied with the edited video, click the Export button, then select MP4, WebM, or MP4 AV1 as the target format. Now name your video, choose a folder path, and export it. Remember that you can also directly upload videos on YouTube by clicking the YouTube tab.

Hot FAQs on Techno Gamerz

1. Who earns more between Techno Gamerz and Carry Minati?

Techno Gamerz is not alone in Indian YouTube vlogging. CarryMinati is another top YouTuber in India, with 36.90 million followers. This YouTuber earns more than 25 Lakhs per month with annual revenue of at least 3 Crore Rupees. According to reports, Carry Minati (Ajey Nagar) has over $5 million in net worth.

2. How much does Techno Gamerz earn from one video?

It depends on the number of views. According to reports, this popular Indian YouTuber earns over $1.21 per 1,000 views. He has over 7.5 billion views currently.

3. What does Techno Gamerz do for a living?

Techno Gamerz’s primary source of income is YouTubing. This is where the 20-year-old earns most of his dollars.

Final Words

YouTubing can pay top money as long as you do it professionally. But it may need a lot of hard work and patience to start earning on YouTube. Also, invest in a powerful, all-in-one video editor for vloggers like Filmora 11. So, are you ready to start making the Techno Gamerz monthly income from YouTube? Give it a try!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Igniting Your Individual Brand Flame

How to Find Your Niche and Style - a Starter’s Guide

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.

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Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

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Quick Jump Menu:

• How to Find Your YouTube Niche [5 Tips]
• Best 14 Trending Niches on YouTube [High CPM Niches]

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

• What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

• Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

• What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

• Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

1. Will a company be likely to sponsor you to use their products?
2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

• Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

Best 14 Trending Niches on YouTube [High CPM Niches]

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.

---

Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

---

Quick Jump Menu:

• How to Find Your YouTube Niche [5 Tips]
• Best 14 Trending Niches on YouTube [High CPM Niches]

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

• What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

• Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

• What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

• Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

1. Will a company be likely to sponsor you to use their products?
2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

• Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

Best 14 Trending Niches on YouTube [High CPM Niches]

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.

---

Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

---

Quick Jump Menu:

• How to Find Your YouTube Niche [5 Tips]
• Best 14 Trending Niches on YouTube [High CPM Niches]

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

• What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

• Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

• What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

• Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

1. Will a company be likely to sponsor you to use their products?
2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

• Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

Best 14 Trending Niches on YouTube [High CPM Niches]

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.

---

Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

---

Quick Jump Menu:

• How to Find Your YouTube Niche [5 Tips]
• Best 14 Trending Niches on YouTube [High CPM Niches]

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

• What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

• Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

• What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

• Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

1. Will a company be likely to sponsor you to use their products?
2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

• Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

Best 14 Trending Niches on YouTube [High CPM Niches]

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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