Exploring How TSeries Harnesses Revenue From Online Viewer Base (YouTube)

Founded by Gulshan Kumar on 11 July 1983, T-Series is an Indian Music record label with over 220 million subscribers on YouTube. Lately, there have been lots of controversies about the T-Series YouTube income, and one common question that we see is “What is T-Series income on YouTube?”

So, if you have the same question, then, you’ve come to the right page to find an answer. In this post, we’ve covered everything you need to know about the T-Series YouTube income. So, without wasting much time, let’s dive in to find out more.

1. Huge YouTube Channel Monthly Visits
2. Large Subscriber Base
3. Regular Posting of Quality Videos

• Bonus Tip: How to be a YouTuber and Make Videos like t series

Part 1: Information Box on T Series

Before we reveal all you need to know about T-Series YouTube income, here is an overview of Who T-Series is.

Name	T-Series
Real Name	Bhushan Kumar Dua
Net Worth (2022)	$515.4 Million
Monthly Income and Salary	Approximately $8.6 Million
Yearly Income	Over $128 Million
Type	Private
Industry	Music & Entertainment
Founded	11 July 1983; 39 years ago in Delhi, India
Founder	Gulshan Kumar
Key People	Bhushan Kumar Dua (Chairman, managing director), Krishan Kumar, Neeraj Kalyan (President)
Services	Music record label % Film production
YouTube Channel	T-Series
Awards and Recognition	Creator Awards

Now you have an overview of what T-Series YouTube channel income is, read on to discover more

Part 2: T-Series YouTube Earning and Stats

T-Series main source of revenue is the views and adverts, and as of when this article was written, research shows that T-Series attracts more than 2.15 billion views per month. Since a YouTube channel could earn an average of $3 to $5 per one thousand views, it can be estimated that T-Series earn a monthly income of up to $8.6 Million per month, and could make up to over 128 Million per year. Do you still want to find out more? Check out the table on T-Series stats;

Estimated Monthly Earning (USD/INDIAN RUPEES)	$8.6 Million / R.S699 Million
Estimated Yearly Earning (USD/INDIAN RUPEES)	Approximately $128 Million / R.S 10.4 Billion
Total Videos Uploads	17, 516
Total Views	202,606,674,113
Subscribers	225 Million
Years Active	16 years
Genre	Music

T-Series is very popular on all social media platforms, including Facebook, Twitter, and Instagram. He has been in the game for so long that anyone believes in the content he creates. The company was discovered in the 1980s by Gulshan Kumar a cassette tape business, and it was focused on devotional music, especially Hindu hymns and Bollywood music.M

The good thing back then was that T-Series was the first of its kind, and the devotional music market was really big, especially amongst old folks. So, it was easy for T-Series music to reach the right audience within a short time, and it had its first breakthrough in the late 1980s.

Fast forward to 2004, telecommunication companies were having complaints from mobile phone users who were not satisfied with their ringtones. So, T-Series became their plug and started 30-second of their music to them. Then, in 2009, when YouTube was launched in India, T-Series discovered lots of his music where being uploaded on YouTube illegally. This led to a ruling against YouTube, and in January 2011, T-Series published its first video on YouTube.

Since 2011 till now, T-Series has experienced tremendous growth. T-Series has up to 29 different YouTube channels with total subscribers of 225million with over a billion views monthly, making them one of the top-leading YouTube channels globally. Right now,

Part 3: Why Is T-Series Trending on YouTube?

Since you already know what T-Series income on YouTube is, you might be eager to find out what he did that made him so popular and became a trend on YouTube. Well, the truth is, T-Series is not doing anything no one can do. However, he has been in the industry for so long that his YouTube channel is like a dish for many viewers, especially the ones in India.

Below are the three main things why T-Series is always trending on YouTube;

Huge YouTube Channel Monthly Visits

Boasting monthly views of over 100 million per month, T-Series is one of the few YouTube channels that usually have millions of visits from users globally every month. Research shows that the YouTube channel usually has approximately 7.9million visitors per month. This huge monthly visit helps them stay at the top of most YouTube searches that relates with his videos keywords, thus making them trend more when compared with his competitor’s YouTube channel.

Large Subscriber Base

With over 225 million subscribers and still counting, T-Series YouTube channel is a home for many folks to listen to music and see movie thrillers. The large subscriber base plays a huge role in his trend, and the subscriber base continues to increase, he still has the high chance of maintaining his trend within the industry for a very long time.

Regular Posting of Quality Videos

Having a huge YouTube subscriber base is one thing, but being able to deliver quality video content that anyone would love to watch is different. T-Series has been consistent in delivering quality videos, that immediately he uploads a new video on YouTube, he starts getting massive views instantly. Many folks are always eager to see his next upload on YouTube. This has been the same thing for T-Series over the past years, and it has helped him gained more and more popularity.

Bonus Tip: How to be a YouTuber and Make Videos like t series

To be a YouTube-like T-Series you don’t only need to put in the hard work in what you do, you also need to be smart and stay consistent. Plus, you must acquire advanced video editing software that will help you create videos that will make you stand out in the industry. One such video editing software is Wondershare’s Filmora video editor.

Filmora is a video editing powerhouse that boasts lots of efficient tools that one can use to edit every aspect of a video clip. From removing background noise to editing audio, adding transitions, applying effects, and lots more. The tool is one that any YouTuber must have at his/her fingertips.

Besides, Filmora offers lots of free built-in video effects from popular platforms like FilmStock, Pixel, Unsplash, and many others. The amazing thing is you don’t necessarily need video editing skills to utilize the features of the software.

Here is how to use Filmora to Create Impressive Videos for YouTube;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download the latest version of Filmora from the official website and install it. Then, launch the tool and use the Import button to upload the YouTube video you wish to edit.

Drag-n-drop the imported video to the Timeline.

Step2 Navigate to the top of the screen and select Effects. Choose AI Portrait from the left-hand side. After that, drag-n-drop a preferred AI Portrait effect to the Timeline. Then, adjust it to the section of your video you want it to be displayed.

You can also change the AI Portrait effect settings. To do that, double-click on the effect from the timeline to prompt a pop-up window. Apply the AI Portrait effect from there.

Step3 You can add royalty-free music to your YouTube video by clicking Audio from the top. Then, select the preferred audio to use in the video and move it to the timeline.

To adjust your audio settings, double-click the audio clip from the timeline and use the relevant button to balance audio fade-in and fade-out, volume, pitch, etc.

Step4 Another crucial thing you need to do is to add Subscribe watermark. To do this, click the >> icon next to Export from the top of the screen and select Element.

Locate and click ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step5 Change the position where the Subscribe watermark should appear in your video. Then, play the video to preview it.

Step6 After you’re done with the editing, click the Export button from the top bar and choose Burn DVD from the drop-down list that shows up.

Spet 7: A pop-up window will appear on your PC screen. Select where you want to save the edited video file from the Folder Path section. Then, enter the file name in Lable. Click Export to finish.

Final Words

That’s all on T-Series income on YouTube. T-Series did not just become successful overnight. It took consistent hard work. The team put so much effort not just to come up with ideas and create videos, but also to invest in the right tools to make their videos stand out in the industry. If you’re looking to start your YouTube journey and be like T-Series some days, you should start now. The first move you should make is to invest in Wondershare Filmora software, as it has lots of tools to offer for editing videos with high quality.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Information Box on T Series

Before we reveal all you need to know about T-Series YouTube income, here is an overview of Who T-Series is.

Name	T-Series
Real Name	Bhushan Kumar Dua
Net Worth (2022)	$515.4 Million
Monthly Income and Salary	Approximately $8.6 Million
Yearly Income	Over $128 Million
Type	Private
Industry	Music & Entertainment
Founded	11 July 1983; 39 years ago in Delhi, India
Founder	Gulshan Kumar
Key People	Bhushan Kumar Dua (Chairman, managing director), Krishan Kumar, Neeraj Kalyan (President)
Services	Music record label % Film production
YouTube Channel	T-Series
Awards and Recognition	Creator Awards

Now you have an overview of what T-Series YouTube channel income is, read on to discover more

Part 2: T-Series YouTube Earning and Stats

T-Series main source of revenue is the views and adverts, and as of when this article was written, research shows that T-Series attracts more than 2.15 billion views per month. Since a YouTube channel could earn an average of $3 to $5 per one thousand views, it can be estimated that T-Series earn a monthly income of up to $8.6 Million per month, and could make up to over 128 Million per year. Do you still want to find out more? Check out the table on T-Series stats;

Estimated Monthly Earning (USD/INDIAN RUPEES)	$8.6 Million / R.S699 Million
Estimated Yearly Earning (USD/INDIAN RUPEES)	Approximately $128 Million / R.S 10.4 Billion
Total Videos Uploads	17, 516
Total Views	202,606,674,113
Subscribers	225 Million
Years Active	16 years
Genre	Music

T-Series is very popular on all social media platforms, including Facebook, Twitter, and Instagram. He has been in the game for so long that anyone believes in the content he creates. The company was discovered in the 1980s by Gulshan Kumar a cassette tape business, and it was focused on devotional music, especially Hindu hymns and Bollywood music.M

The good thing back then was that T-Series was the first of its kind, and the devotional music market was really big, especially amongst old folks. So, it was easy for T-Series music to reach the right audience within a short time, and it had its first breakthrough in the late 1980s.

Fast forward to 2004, telecommunication companies were having complaints from mobile phone users who were not satisfied with their ringtones. So, T-Series became their plug and started 30-second of their music to them. Then, in 2009, when YouTube was launched in India, T-Series discovered lots of his music where being uploaded on YouTube illegally. This led to a ruling against YouTube, and in January 2011, T-Series published its first video on YouTube.

Since 2011 till now, T-Series has experienced tremendous growth. T-Series has up to 29 different YouTube channels with total subscribers of 225million with over a billion views monthly, making them one of the top-leading YouTube channels globally. Right now,

Part 3: Why Is T-Series Trending on YouTube?

Since you already know what T-Series income on YouTube is, you might be eager to find out what he did that made him so popular and became a trend on YouTube. Well, the truth is, T-Series is not doing anything no one can do. However, he has been in the industry for so long that his YouTube channel is like a dish for many viewers, especially the ones in India.

Below are the three main things why T-Series is always trending on YouTube;

Huge YouTube Channel Monthly Visits

Boasting monthly views of over 100 million per month, T-Series is one of the few YouTube channels that usually have millions of visits from users globally every month. Research shows that the YouTube channel usually has approximately 7.9million visitors per month. This huge monthly visit helps them stay at the top of most YouTube searches that relates with his videos keywords, thus making them trend more when compared with his competitor’s YouTube channel.

Large Subscriber Base

With over 225 million subscribers and still counting, T-Series YouTube channel is a home for many folks to listen to music and see movie thrillers. The large subscriber base plays a huge role in his trend, and the subscriber base continues to increase, he still has the high chance of maintaining his trend within the industry for a very long time.

Regular Posting of Quality Videos

Having a huge YouTube subscriber base is one thing, but being able to deliver quality video content that anyone would love to watch is different. T-Series has been consistent in delivering quality videos, that immediately he uploads a new video on YouTube, he starts getting massive views instantly. Many folks are always eager to see his next upload on YouTube. This has been the same thing for T-Series over the past years, and it has helped him gained more and more popularity.

Bonus Tip: How to be a YouTuber and Make Videos like t series

To be a YouTube-like T-Series you don’t only need to put in the hard work in what you do, you also need to be smart and stay consistent. Plus, you must acquire advanced video editing software that will help you create videos that will make you stand out in the industry. One such video editing software is Wondershare’s Filmora video editor.

Filmora is a video editing powerhouse that boasts lots of efficient tools that one can use to edit every aspect of a video clip. From removing background noise to editing audio, adding transitions, applying effects, and lots more. The tool is one that any YouTuber must have at his/her fingertips.

Besides, Filmora offers lots of free built-in video effects from popular platforms like FilmStock, Pixel, Unsplash, and many others. The amazing thing is you don’t necessarily need video editing skills to utilize the features of the software.

Here is how to use Filmora to Create Impressive Videos for YouTube;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download the latest version of Filmora from the official website and install it. Then, launch the tool and use the Import button to upload the YouTube video you wish to edit.

Drag-n-drop the imported video to the Timeline.

Step2 Navigate to the top of the screen and select Effects. Choose AI Portrait from the left-hand side. After that, drag-n-drop a preferred AI Portrait effect to the Timeline. Then, adjust it to the section of your video you want it to be displayed.

You can also change the AI Portrait effect settings. To do that, double-click on the effect from the timeline to prompt a pop-up window. Apply the AI Portrait effect from there.

Step3 You can add royalty-free music to your YouTube video by clicking Audio from the top. Then, select the preferred audio to use in the video and move it to the timeline.

To adjust your audio settings, double-click the audio clip from the timeline and use the relevant button to balance audio fade-in and fade-out, volume, pitch, etc.

Step4 Another crucial thing you need to do is to add Subscribe watermark. To do this, click the >> icon next to Export from the top of the screen and select Element.

Locate and click ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step5 Change the position where the Subscribe watermark should appear in your video. Then, play the video to preview it.

Step6 After you’re done with the editing, click the Export button from the top bar and choose Burn DVD from the drop-down list that shows up.

Spet 7: A pop-up window will appear on your PC screen. Select where you want to save the edited video file from the Folder Path section. Then, enter the file name in Lable. Click Export to finish.

Final Words

That’s all on T-Series income on YouTube. T-Series did not just become successful overnight. It took consistent hard work. The team put so much effort not just to come up with ideas and create videos, but also to invest in the right tools to make their videos stand out in the industry. If you’re looking to start your YouTube journey and be like T-Series some days, you should start now. The first move you should make is to invest in Wondershare Filmora software, as it has lots of tools to offer for editing videos with high quality.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Use YouTube Cards and Annotations?

How to Use YouTube Cards and Annotations?

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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