Expert’s Guide to Finding Cheap SBD Solutions

If you’ve tried to add subtitles to videos on YouTube before, you may have noticed it’s a bit of a pain. Usually, you have to copy the translation and paste it into your clips, which is time-consuming and requires an advanced level of skill.

Therefore, to help you understand YouTube videos and take notes from their content, we’ve brought a complete review of the best YouTube subtitle extractors that will automatically get the required SRT file in no time. In addition, we’ll also provide a bonus tip to edit your subtitles using Filmora.

So, let’s get into the details of each of these tools one by one.

1. DownSub
2. Checksub
3. EasySub
4. SaveSubs
5. YouSubtitles
6. DVDVideoSoft

• Youtube Subtitle Downloader Software

1. Wondershare UniConverter
2. DVDVideoSoft Free YouTube Subtitles Downloader
3. 4K Video Downloader
4. ByClick Downloader

• Bonus Tips: Easily Edit Your Subtitle With Filmora

10 Free YouTube Subtitle Extractors & Downloaders

We’ve rounded up a list of 10 YouTube subtitle extractors and downloader services to simplify your life and enable you to get the SRT files.

These tools are simple to use and can help you save a lot of time and effort. However, keep in mind that with these software programs, you can only download videos with subtitles automatically generated by YouTube.

Note: if you want to create subtitles, you can also use the Speech to text function.

Online Free Youtube Subtitle Extractor

You can use one of the following subtitle extractor tools if you only need the SRT file:

1. DownSub

DownSub is an online tool that can help you extract subtitles for your favorite YouTube movies or shows. The tool is entirely free and easy to use. Simply paste the link to the video you want to get subtitles for, click download, and DownSub will do the rest.

Some of the key features of DownSub are as follows:

• Download subtitles from YouTube in multiple languages
• Supports multiple formats, including SRT, TXT, and VTT
• Extracts directly from YouTube, Viki, VIU, and more

2. Checksub

Checksub is a handy tool for extracting subtitles for your YouTube video. To use the tool, create your account on the website, drag and drop your file or upload the URL, and wait for Checksub to extract the SRT file.

Here are some of the cool features of the Checksub tool:

• Adds subtitles and translates or dubs your videos
• Ability to edit subtitles
• Supports over 190 languages
• Adds automatic voiceover in a foreign language

3. EasySub

EasySub is another simple and fast-to-use tool that can help you extract YouTube subtitles in no time without installing any software or extensions. Moreover, it supports multiple file formats, such as VTT, SRT, ass, and TXT.

The following are some key features of EasySub:

• Free to use
• Simple and easy to use
• Automatic transcription
• Uses an advanced AI algorithm
• Multi-language support

4. SaveSubs

SaveSubs is a browser-based Youtube subtitles downloader that does not require its users to install any software or touch any code. Just paste the YouTube video link with subtitles, click “Download,” and you can download the file instantly on your device.

Below are a few key features of the SaveSubs tool:

• Download subtitles in multiple formats, such as VTT, SRT, and TXT
• Clear and simple UI
• Supports editable subtitles
• Comes with a social sharing feature

5. YouSubtitles

With its massive subtitle database, YouSubtitles stands out from other online tools. This tool has an easy-to-use UI and can help you get your required file effortlessly. Furthermore, you can even select the translated version of the file after the download.

Here’s why YouSubtitles is one of the best YouTube subtitles extractor online:

• Free to use
• Huge subtitle database
• Supports multiple formats and languages

6. DVDVideoSoft

Another trusted source for YouTube subtitle extraction is DVDVideoSoft. With this tool, you can quickly get the required SRT file by providing the URL of the content. Moreover, you can also use it to download music and videos from Youtube.

Some key features of DVDVideoSoft are as follows:

• Can set the language, interval, and timestamp for the subtitles
• Supports YouTube to MP3 converter and YouTube downloader
• Free to use
• Perfect for downloading subtitles from a particular segment of a video

Youtube Subtitle Downloader Software

Youtube’s automatic subtitles are sometimes inaccurate while using an online tool. Therefore, we recommend you use dedicated software to make adjustments to the content. Some of these programs are as follows:

1. Wondershare UniConverter

Wondershare UniConverter is an easy-to-use software for Windows and Mac that can help you create, add, and generate subtitles for your favorite Youtube videos in just a few clicks.

Price:

• Quarter: $29.99
• Annual: $39.99
• 2-year: $55.99
• Perpetual (one-time): $79.99

Key Features:

Here are some of the things UniConverter can do:

• Auto-generates subtitles from videos in over 100 languages
• Supports multiple video and audio formats
• Customizable subtitle styles
• Comes with a visual subtitle timeline for real-time preview
• Converts TXT to SRT format
• Ability to download the YouTube video on your device

2. DVDVideoSoft Free YouTube Subtitles Downloader

Another customizable and powerful software for downloading YouTube SRT is the DVDVideoSoft Free YouTube Downloader. With this tool, you can get subtitles in multiple languages for any video on YouTube with closed captions.

Price: Free

Key Features:

Here are some key features of the DVDVideoSoft Free YouTube Subtitles Downloader:

• Supports TXT and SRT file formats
• Available for Windows
• Ability to extract subtitles from certain intervals
• Available as a browser-based tool

3. 4K Video Downloader

With the 4K Video Downloader user-friendly GUI, you can download videos from YouTube, Facebook, and many other video sites in high definition. It is also possible to extract YouTube video subtitles in over 50 languages.

Price: Free

Key Features:

Below are the key features of the 4K Video Downloader software:

• Download the video in 4K
• Supports over 50 languages for YouTube subtitles extraction
• Can download an entire playlist

4. ByClick Downloader

ByClick Downloader is another great option to quickly download YouTube videos with subtitles in any format you want. Not only that, you can convert files into MP3, MP4, FLV, AVI, WMV,3GP, WAV, and WEBM formats with just a few clicks!

Price: Free

Key Features:

Key features of the ByClick Downloader are as follows:

• Downloads videos from over 50 different sources
• Excellent user interface
• Quickly downloads YouTube subtitles.
• Supports multiple formats

Bonus Tips: Easily Edit Your Subtitle With Filmora

Since most of the above tools only extract or download the YouTube subtitles and do not offer editing features, we recommend using Wondershare Filmora , where you can quickly apply changes to your SRT file.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora is a powerful video editing software that lets you create and edit clips like a pro. With its easy-to-use UI and wide range of features, you can also create and edit subtitles for your YouTube video using different parameters, animations, text styles, templates, and colors.

Here’s how you can add and edit subtitles on your videos using Filmora:

Step 1 Open the Filmora software on your laptop or desktop and click the “Create New Project” option in the main interface. Select the “Click here to import media” option and upload your YouTube video. Alternatively, you can drag and drop your file.

Step 2 Drag the YouTube video, drop it in the timeline, and click the “Play” icon. Listen to the voiceover on your video footage and press the “M” key to add a marker. Next, click “Titles” from the toolbar and open the “Subtitles” tab from the left menu. Double-click the subtitle to download and preview it.

Step 3 Drag the downloaded subtitle template and drop it in the timeline. Now, adjust it in your video along with the marker point. Double-click the subtitle template in the timeline and type the text from the video voiceover.

You can also add color or template and adjust the text space to make them more visible on your video clip.

Step 4 Click the “Advanced” option, delete the preset text, and set the one you’ve just typed. Next, head to the “Animation” tab to apply any animation effect and click “OK.” Finally, repeat the steps to add subtitles to the whole video.

Conclusion

In this article, we’ve provided a detailed review of the ten best YouTube subtitle extractors and downloaders to help you automatically extract SRT files without much effort.

We’ve also recommended the Filmora software for quickly downloading and editing YouTube subtitles to make them more engaging and clear using various templates, styles, and animations.

Hopefully, you’ve found this article helpful and can now get the SRT files for your favorite YouTube video in a matter of minutes.

• Wondershare UniConverter
• DVDVideoSoft Free YouTube Subtitles Downloader
• 4K Video Downloader
• ByClick Downloader
• Bonus Tips: Easily Edit Your Subtitle With Filmora

10 Free YouTube Subtitle Extractors & Downloaders

We’ve rounded up a list of 10 YouTube subtitle extractors and downloader services to simplify your life and enable you to get the SRT files.

These tools are simple to use and can help you save a lot of time and effort. However, keep in mind that with these software programs, you can only download videos with subtitles automatically generated by YouTube.

Note: if you want to create subtitles, you can also use the Speech to text function.

Online Free Youtube Subtitle Extractor

You can use one of the following subtitle extractor tools if you only need the SRT file:

1. DownSub

DownSub is an online tool that can help you extract subtitles for your favorite YouTube movies or shows. The tool is entirely free and easy to use. Simply paste the link to the video you want to get subtitles for, click download, and DownSub will do the rest.

Some of the key features of DownSub are as follows:

• Download subtitles from YouTube in multiple languages
• Supports multiple formats, including SRT, TXT, and VTT
• Extracts directly from YouTube, Viki, VIU, and more

2. Checksub

Checksub is a handy tool for extracting subtitles for your YouTube video. To use the tool, create your account on the website, drag and drop your file or upload the URL, and wait for Checksub to extract the SRT file.

Here are some of the cool features of the Checksub tool:

• Adds subtitles and translates or dubs your videos
• Ability to edit subtitles
• Supports over 190 languages
• Adds automatic voiceover in a foreign language

3. EasySub

EasySub is another simple and fast-to-use tool that can help you extract YouTube subtitles in no time without installing any software or extensions. Moreover, it supports multiple file formats, such as VTT, SRT, ass, and TXT.

The following are some key features of EasySub:

• Free to use
• Simple and easy to use
• Automatic transcription
• Uses an advanced AI algorithm
• Multi-language support

4. SaveSubs

SaveSubs is a browser-based Youtube subtitles downloader that does not require its users to install any software or touch any code. Just paste the YouTube video link with subtitles, click “Download,” and you can download the file instantly on your device.

Below are a few key features of the SaveSubs tool:

• Download subtitles in multiple formats, such as VTT, SRT, and TXT
• Clear and simple UI
• Supports editable subtitles
• Comes with a social sharing feature

5. YouSubtitles

With its massive subtitle database, YouSubtitles stands out from other online tools. This tool has an easy-to-use UI and can help you get your required file effortlessly. Furthermore, you can even select the translated version of the file after the download.

Here’s why YouSubtitles is one of the best YouTube subtitles extractor online:

• Free to use
• Huge subtitle database
• Supports multiple formats and languages

6. DVDVideoSoft

Another trusted source for YouTube subtitle extraction is DVDVideoSoft. With this tool, you can quickly get the required SRT file by providing the URL of the content. Moreover, you can also use it to download music and videos from Youtube.

Some key features of DVDVideoSoft are as follows:

• Can set the language, interval, and timestamp for the subtitles
• Supports YouTube to MP3 converter and YouTube downloader
• Free to use
• Perfect for downloading subtitles from a particular segment of a video

Youtube Subtitle Downloader Software

Youtube’s automatic subtitles are sometimes inaccurate while using an online tool. Therefore, we recommend you use dedicated software to make adjustments to the content. Some of these programs are as follows:

1. Wondershare UniConverter

Wondershare UniConverter is an easy-to-use software for Windows and Mac that can help you create, add, and generate subtitles for your favorite Youtube videos in just a few clicks.

Price:

• Quarter: $29.99
• Annual: $39.99
• 2-year: $55.99
• Perpetual (one-time): $79.99

Key Features:

Here are some of the things UniConverter can do:

• Auto-generates subtitles from videos in over 100 languages
• Supports multiple video and audio formats
• Customizable subtitle styles
• Comes with a visual subtitle timeline for real-time preview
• Converts TXT to SRT format
• Ability to download the YouTube video on your device

2. DVDVideoSoft Free YouTube Subtitles Downloader

Another customizable and powerful software for downloading YouTube SRT is the DVDVideoSoft Free YouTube Downloader. With this tool, you can get subtitles in multiple languages for any video on YouTube with closed captions.

Price: Free

Key Features:

Here are some key features of the DVDVideoSoft Free YouTube Subtitles Downloader:

• Supports TXT and SRT file formats
• Available for Windows
• Ability to extract subtitles from certain intervals
• Available as a browser-based tool

3. 4K Video Downloader

With the 4K Video Downloader user-friendly GUI, you can download videos from YouTube, Facebook, and many other video sites in high definition. It is also possible to extract YouTube video subtitles in over 50 languages.

Price: Free

Key Features:

Below are the key features of the 4K Video Downloader software:

• Download the video in 4K
• Supports over 50 languages for YouTube subtitles extraction
• Can download an entire playlist

4. ByClick Downloader

ByClick Downloader is another great option to quickly download YouTube videos with subtitles in any format you want. Not only that, you can convert files into MP3, MP4, FLV, AVI, WMV,3GP, WAV, and WEBM formats with just a few clicks!

Price: Free

Key Features:

Key features of the ByClick Downloader are as follows:

• Downloads videos from over 50 different sources
• Excellent user interface
• Quickly downloads YouTube subtitles.
• Supports multiple formats

Bonus Tips: Easily Edit Your Subtitle With Filmora

Since most of the above tools only extract or download the YouTube subtitles and do not offer editing features, we recommend using Wondershare Filmora , where you can quickly apply changes to your SRT file.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora is a powerful video editing software that lets you create and edit clips like a pro. With its easy-to-use UI and wide range of features, you can also create and edit subtitles for your YouTube video using different parameters, animations, text styles, templates, and colors.

Here’s how you can add and edit subtitles on your videos using Filmora:

Step 1 Open the Filmora software on your laptop or desktop and click the “Create New Project” option in the main interface. Select the “Click here to import media” option and upload your YouTube video. Alternatively, you can drag and drop your file.

Step 2 Drag the YouTube video, drop it in the timeline, and click the “Play” icon. Listen to the voiceover on your video footage and press the “M” key to add a marker. Next, click “Titles” from the toolbar and open the “Subtitles” tab from the left menu. Double-click the subtitle to download and preview it.

Step 3 Drag the downloaded subtitle template and drop it in the timeline. Now, adjust it in your video along with the marker point. Double-click the subtitle template in the timeline and type the text from the video voiceover.

You can also add color or template and adjust the text space to make them more visible on your video clip.

Step 4 Click the “Advanced” option, delete the preset text, and set the one you’ve just typed. Next, head to the “Animation” tab to apply any animation effect and click “OK.” Finally, repeat the steps to add subtitles to the whole video.

Conclusion

In this article, we’ve provided a detailed review of the ten best YouTube subtitle extractors and downloaders to help you automatically extract SRT files without much effort.

We’ve also recommended the Filmora software for quickly downloading and editing YouTube subtitles to make them more engaging and clear using various templates, styles, and animations.

Hopefully, you’ve found this article helpful and can now get the SRT files for your favorite YouTube video in a matter of minutes.

The Blueprint for Building an Iconic Online Identity on YouTube

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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