Essential Tips for YouTube Audio Optimization

How to Edit Audio on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

• Part 1: Add your Own Audio File to YouTube Video
• Part 2: How to Edit Audio with YouTube Video Editor

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

• Built-in audio editing tools that allow you to gain full control of your audio in an easy way
• Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
• All audio effects can easily be adjusted with one click only
• The built-in Equalizer is capable enough to create amazing audio effects
• Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

• Step 1: Sign in to your YouTube account
• **Step 2:**Click your profile avatar and select Creator Studio option.
• Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

• Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

• Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

• Part 1: Add your Own Audio File to YouTube Video
• Part 2: How to Edit Audio with YouTube Video Editor

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

• Built-in audio editing tools that allow you to gain full control of your audio in an easy way
• Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
• All audio effects can easily be adjusted with one click only
• The built-in Equalizer is capable enough to create amazing audio effects
• Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

• Step 1: Sign in to your YouTube account
• **Step 2:**Click your profile avatar and select Creator Studio option.
• Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

• Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

• Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

• Part 1: Add your Own Audio File to YouTube Video
• Part 2: How to Edit Audio with YouTube Video Editor

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

• Built-in audio editing tools that allow you to gain full control of your audio in an easy way
• Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
• All audio effects can easily be adjusted with one click only
• The built-in Equalizer is capable enough to create amazing audio effects
• Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

• Step 1: Sign in to your YouTube account
• **Step 2:**Click your profile avatar and select Creator Studio option.
• Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

• Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

• Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In this article, we are going to show you how to edit audio with YouTube Video Editor, and the tips on adding your own audio file to YouTube.

• Part 1: Add your Own Audio File to YouTube Video
• Part 2: How to Edit Audio with YouTube Video Editor

Part 1: Add your Own Audio File to YouTube Video

Tools You Are Going to Need

YouTube video editor is far from meeting the needs of people who want to have more control on their audio. On the bright side, if you are interested in learning how to edit audio on YouTube, there is a solution. There are many video editors in the market that allow you to add your own music or audio files to a video. Windows Movie Maker, iMovie, Adobe Premiere, and Magisto are some of the video editors available for you to choose from. In this guide, we recommend the Wondershare Filmora video editor. Below is a quick tutorial about how to edit audio in Filmora.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Why Should You Choose Wondershare Filmora?

There are many advantages associated with the use of Wondershare Filmora. You will see that it allows you to fully edit any audio file and gain 100% control over your files. It is an integrated solution that lacks nothing in terms of efficiency and quality standards. To be more specific, Filmora offers the following unique features:

• Built-in audio editing tools that allow you to gain full control of your audio in an easy way
• Exclusive audio track that enables you to mute, detach or even de-noise the audio from video
• All audio effects can easily be adjusted with one click only
• The built-in Equalizer is capable enough to create amazing audio effects
• Directly upload your video to YouTube, Facebook or Vimeo from Wondershare Filmora

How to add audio files to YouTube video with Wondershare Filmora

Do you want to know more about audio editing? Please read this article: How to add audio to video.

Step 1 Import Video Clips into Filmora

Filmora supports a wide range of video formats, such as MKV, MOV, AVI, WebM and MP4, you can import the video clip shot with Camera, smartphone or camcorder easily to it.

Step 2 Detach Audio

If you want to edit the original audio of the video, you can choose to split the audio file from the video by using the Audio Detach option on Wondershare Filmora. Then, the audio file will be shown in the audio track, and you can cut or trim it.

Note: If you do not want to keep the original audio file in the video, you can delete it from the audio track directly.

Step 3Add Audio Files

Wondershare Filmora offers you multiple royalty free audio effects and music in its rich audio library. What is more, you can also import your own music or audio file from your computer or iTunes. Of course, you should know that the audio should be royalty free for you to make use of. In a different situation, you cannot upload it and benefit from its quality and nature.

Step 4Edit Audio

In this step, you can adjust the audio volume and pitch, etc. There are multiple options for you to benefit from, including the Audio Equalizer, Music, Mix Audio. In this way, you can make sure that the audio is exactly like you have wanted it to be. For further information as to how you can improve the sound quality of your recorded videos, you can check out: How to improve sound quality of recorded videos.

Step 5Save Your Work and Upload on YouTube

If you are satisfied with your work on the audio file and you wish to publish it, the process is quite simple. You just hit Export and select to upload the video to YouTube. After signing in to your YouTube account, you will be ready to start uploading the audio file.

In case you wish to edit the audio from an already published video, you have to download the video first. Then, you can follow the steps above to edit the audio file in Filmora. As one of the widely used video editing software for YouTubers, Filmora is here to empower your imagination. Just download the free trial version and try it now.

Part 2: How to Edit Audio with YouTube Video Editor

Unfortunately, YouTube does not allow users to upload audio files such as MP3, WAV, etc. Instead, you can only upload audio files which are offered by YouTube in the first place. Since YouTube has got a plentiful audio library, you can find a lot of audio there. In this part, we will show you how to add and edit audio with YouTube Video Editor.

You may also like: How to Add Music to YouTube Videos >>

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide. In the following part, I will show you how to add audio track , replace the original audio and adjust the audio position and length as well.

• Step 1: Sign in to your YouTube account
• **Step 2:**Click your profile avatar and select Creator Studio option.
• Step 3: In the left pane, go to Video Manager and then click Videos. In the Videos list, choose the video that you want to add new audio track, and then select Audio from the Edit button.

• Step 4: Now you can add or replace the audio in your video. Here you will find that there are various songs and audio files you can choose from. Click ADD TO VIDEO and the audio track will be added to the video directly.

• Step 5: Now you will see the audio track appears at the bottom of the player. Here you can trim and drag the audio bar to adjust the audio positon and length. To Trim the audio, click the beginning or the end of the audio bar and then drag it to the left or right. After trimming, drag it to meet the target position.

Conclusion

Normally, it would be better to add and edit audio to video before updating to YouTube. In this case, Filmora is highly recommended as one of the best video editor for YouTubers , which provides some royalty free music sound in the Music Library to choose from and also the audio editing tools like remove background noise from the video, add fade in and fade out effects with ease or play the video backward or fast forward.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Premier Football Vids: Key YouTube Infographic Data

Top Insights into 2018 FIFA Football Videos On YouTube [Infographic]

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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