Enhance Brand Recognition: Inserting Watermark/Logo in Youtube Videos

How to Add Logo or Watermark to YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.

You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>

Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.

Free Download Free Download Edit online

How to Add a Watermark to Your YouTube Videos

• Part 1: How to add logo or watermark to in existing YouTube videos
• Part 2: Add logos or watermarks to your videos before uploading

Part 1: How to add logo or watermark to in existing YouTube videos

To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.

• Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)

• This will lead you to setting center. Click on “view additional features”

• To the left of the window, Click the third option of “branding”
• Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.

Notes

YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.

YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.

YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.

Here is a tutorial video for how to add watermark to Your YouTube videos:

Part 2: Add logos or watermarks to your videos before uploading

1. Wondershare Filmora

Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .

The following steps have to be taken to add a watermark:

• Add the video and watermarking data by drag dropping it into the workspace
• Drag the required video on the timeline and the watermark on it as well
• Adjust the watermark and add pre-made special effects to it
• Mask the watermark in the shape you like
• Save the video

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

2. Windows movie maker

Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.

How to add watermark to video with Windows Movie Maker

Adding Text watermark:

• Open windows movie maker
• Click on ‘videos’ under the title of import.
• Import your video to the timeline.
• Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
• Enter the text for watermark.
• Choose the title positioning, font and transparency.
• Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.

Adding image watermark:

The image should be in .PNG or .GIF format.

• Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Download a logo Locator as per your installed windows from FX archives.
• Select the location of the logo in your video where you want it to appear.
• Choose the screen size and the logo size
• Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
• Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Open windows movie maker again.
• Choose title and credits underneath the edit category.
• Press space bar once and then click ‘change the title animation’.
• You will see your image there. Click on ad title and press Ctrl+p to publish.

Part 3: How to Create a Transparent logo for Youtube Channel

Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.

Step 1: Import video and image to Filmora

Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.

Step 2: Import video and image to Filmora

Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.

Step 3: Scale the logo

You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.

You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>

Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.

Free Download Free Download Edit online

How to Add a Watermark to Your YouTube Videos

• Part 1: How to add logo or watermark to in existing YouTube videos
• Part 2: Add logos or watermarks to your videos before uploading

Part 1: How to add logo or watermark to in existing YouTube videos

To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.

• Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)

• This will lead you to setting center. Click on “view additional features”

• To the left of the window, Click the third option of “branding”
• Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.

Notes

YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.

YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.

YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.

Here is a tutorial video for how to add watermark to Your YouTube videos:

Part 2: Add logos or watermarks to your videos before uploading

1. Wondershare Filmora

Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .

The following steps have to be taken to add a watermark:

• Add the video and watermarking data by drag dropping it into the workspace
• Drag the required video on the timeline and the watermark on it as well
• Adjust the watermark and add pre-made special effects to it
• Mask the watermark in the shape you like
• Save the video

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

2. Windows movie maker

Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.

How to add watermark to video with Windows Movie Maker

Adding Text watermark:

• Open windows movie maker
• Click on ‘videos’ under the title of import.
• Import your video to the timeline.
• Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
• Enter the text for watermark.
• Choose the title positioning, font and transparency.
• Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.

Adding image watermark:

The image should be in .PNG or .GIF format.

• Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Download a logo Locator as per your installed windows from FX archives.
• Select the location of the logo in your video where you want it to appear.
• Choose the screen size and the logo size
• Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
• Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Open windows movie maker again.
• Choose title and credits underneath the edit category.
• Press space bar once and then click ‘change the title animation’.
• You will see your image there. Click on ad title and press Ctrl+p to publish.

Part 3: How to Create a Transparent logo for Youtube Channel

Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.

Step 1: Import video and image to Filmora

Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.

Step 2: Import video and image to Filmora

Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.

Step 3: Scale the logo

You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.

You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>

Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.

Free Download Free Download Edit online

How to Add a Watermark to Your YouTube Videos

• Part 1: How to add logo or watermark to in existing YouTube videos
• Part 2: Add logos or watermarks to your videos before uploading

Part 1: How to add logo or watermark to in existing YouTube videos

To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.

• Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)

• This will lead you to setting center. Click on “view additional features”

• To the left of the window, Click the third option of “branding”
• Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.

Notes

YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.

YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.

YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.

Here is a tutorial video for how to add watermark to Your YouTube videos:

Part 2: Add logos or watermarks to your videos before uploading

1. Wondershare Filmora

Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .

The following steps have to be taken to add a watermark:

• Add the video and watermarking data by drag dropping it into the workspace
• Drag the required video on the timeline and the watermark on it as well
• Adjust the watermark and add pre-made special effects to it
• Mask the watermark in the shape you like
• Save the video

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

2. Windows movie maker

Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.

How to add watermark to video with Windows Movie Maker

Adding Text watermark:

• Open windows movie maker
• Click on ‘videos’ under the title of import.
• Import your video to the timeline.
• Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
• Enter the text for watermark.
• Choose the title positioning, font and transparency.
• Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.

Adding image watermark:

The image should be in .PNG or .GIF format.

• Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Download a logo Locator as per your installed windows from FX archives.
• Select the location of the logo in your video where you want it to appear.
• Choose the screen size and the logo size
• Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
• Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Open windows movie maker again.
• Choose title and credits underneath the edit category.
• Press space bar once and then click ‘change the title animation’.
• You will see your image there. Click on ad title and press Ctrl+p to publish.

Part 3: How to Create a Transparent logo for Youtube Channel

Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.

Step 1: Import video and image to Filmora

Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.

Step 2: Import video and image to Filmora

Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.

Step 3: Scale the logo

You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.

You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>

Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.

Free Download Free Download Edit online

How to Add a Watermark to Your YouTube Videos

• Part 1: How to add logo or watermark to in existing YouTube videos
• Part 2: Add logos or watermarks to your videos before uploading

Part 1: How to add logo or watermark to in existing YouTube videos

To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.

• Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)

• This will lead you to setting center. Click on “view additional features”

• To the left of the window, Click the third option of “branding”
• Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.

Notes

YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.

YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.

YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.

Here is a tutorial video for how to add watermark to Your YouTube videos:

Part 2: Add logos or watermarks to your videos before uploading

1. Wondershare Filmora

Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .

The following steps have to be taken to add a watermark:

• Add the video and watermarking data by drag dropping it into the workspace
• Drag the required video on the timeline and the watermark on it as well
• Adjust the watermark and add pre-made special effects to it
• Mask the watermark in the shape you like
• Save the video

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

2. Windows movie maker

Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.

How to add watermark to video with Windows Movie Maker

Adding Text watermark:

• Open windows movie maker
• Click on ‘videos’ under the title of import.
• Import your video to the timeline.
• Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
• Enter the text for watermark.
• Choose the title positioning, font and transparency.
• Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.

Adding image watermark:

The image should be in .PNG or .GIF format.

• Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Download a logo Locator as per your installed windows from FX archives.
• Select the location of the logo in your video where you want it to appear.
• Choose the screen size and the logo size
• Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
• Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
• Open windows movie maker again.
• Choose title and credits underneath the edit category.
• Press space bar once and then click ‘change the title animation’.
• You will see your image there. Click on ad title and press Ctrl+p to publish.

Part 3: How to Create a Transparent logo for Youtube Channel

Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.

Step 1: Import video and image to Filmora

Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.

Step 2: Import video and image to Filmora

Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.

Step 3: Scale the logo

You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Balancing Viral Potential with Long-Term Traction in Videos

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

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