Elevating Your YouTube Presence with Ideal Video Formats

Best Video Format for YouTube Uploading

Richard Bennett

Feb 01, 2024• Proven solutions

0

Uploading your content in the best video format for YouTube can save you a lot of frustration. In this article, we will teach you about some of the best video formats and settings .

To upload a video to YouTube you have to make sure that you are using one of the video file formats that is supported by the platform itself. Here they are:

- MP4

- MOV

- AVI

- FLV

- 3GPP

- WMV

- WebM

- MPEGS

YouTube recommends uploading your videos as MP4 files. Some benefits of MP4s are that the files are not as large as AVIs, they provide better quality than FLVs, and they often display with the same quality or better as you would get watching the video on a native video player. Other file formats like 3GPP and MPEG-PS generally have resolutions too small for high-resolution tablets or desktop devices.

If your phone or video editing software does not output MP4 videos, consider getting video editing software or a conversion program that can (like Filmora Video Editor).

Filmora is an easy-to-use video editing program that can export to MP4, WMV, AVI, MOV, F4V, MKV, TS, 3GP, MPEG-2, WEBM, GIF, and MP3. You can convert a video to an MP4 simply by importing it into Filmora, dragging it into the timeline, and exporting it in the MP4 format.

The Best Upload Settings for YouTube

The best video code:

The best video format: MP4

Audio should be produced using the LC format and stereo 5.1 or standard stereo. You can upload separate MP3 audio format files for voiceovers if you need to.

The aspect ratio for a video should be 16:9 so that it won’t have black bars on the side when uploaded to YouTube. YouTube has also made it possible for 9:16 (portrait) style videos to be viewed without black bars, full screen, using their iOS app.

You should export in at least 30 frames per second. Many creators push that to 60 frames per second, which is better for most types of videos (although it may not make a noticeable difference for others).

The maximum size for quick upload and load time on YouTube is generally under 2gb. Luckily MP4 offers a great degree of compression without sacrificing too much image quality.

If you scale down the file size of the video by reducing the resolution or choosing a format with more compression, that can cause you to lose quality. If you need a smaller file, it’s always better to scale down the length of a video rather than continually compress the file or lose frames from the video.

Although a 2 GB file of a very long will easily upload to YouTube, it will probably be very low quality.

Do you agree that MP4 is the best video format for YouTube, or do you use something else?

Create Stunning Videos with a High-Quality Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Feb 01, 2024• Proven solutions

0

Uploading your content in the best video format for YouTube can save you a lot of frustration. In this article, we will teach you about some of the best video formats and settings .

To upload a video to YouTube you have to make sure that you are using one of the video file formats that is supported by the platform itself. Here they are:

- MP4

- MOV

- AVI

- FLV

- 3GPP

- WMV

- WebM

- MPEGS

YouTube recommends uploading your videos as MP4 files. Some benefits of MP4s are that the files are not as large as AVIs, they provide better quality than FLVs, and they often display with the same quality or better as you would get watching the video on a native video player. Other file formats like 3GPP and MPEG-PS generally have resolutions too small for high-resolution tablets or desktop devices.

If your phone or video editing software does not output MP4 videos, consider getting video editing software or a conversion program that can (like Filmora Video Editor).

Filmora is an easy-to-use video editing program that can export to MP4, WMV, AVI, MOV, F4V, MKV, TS, 3GP, MPEG-2, WEBM, GIF, and MP3. You can convert a video to an MP4 simply by importing it into Filmora, dragging it into the timeline, and exporting it in the MP4 format.

The Best Upload Settings for YouTube

The best video code:

The best video format: MP4

Audio should be produced using the LC format and stereo 5.1 or standard stereo. You can upload separate MP3 audio format files for voiceovers if you need to.

The aspect ratio for a video should be 16:9 so that it won’t have black bars on the side when uploaded to YouTube. YouTube has also made it possible for 9:16 (portrait) style videos to be viewed without black bars, full screen, using their iOS app.

You should export in at least 30 frames per second. Many creators push that to 60 frames per second, which is better for most types of videos (although it may not make a noticeable difference for others).

The maximum size for quick upload and load time on YouTube is generally under 2gb. Luckily MP4 offers a great degree of compression without sacrificing too much image quality.

If you scale down the file size of the video by reducing the resolution or choosing a format with more compression, that can cause you to lose quality. If you need a smaller file, it’s always better to scale down the length of a video rather than continually compress the file or lose frames from the video.

Although a 2 GB file of a very long will easily upload to YouTube, it will probably be very low quality.

Do you agree that MP4 is the best video format for YouTube, or do you use something else?

Create Stunning Videos with a High-Quality Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Feb 01, 2024• Proven solutions

0

Uploading your content in the best video format for YouTube can save you a lot of frustration. In this article, we will teach you about some of the best video formats and settings .

To upload a video to YouTube you have to make sure that you are using one of the video file formats that is supported by the platform itself. Here they are:

- MP4

- MOV

- AVI

- FLV

- 3GPP

- WMV

- WebM

- MPEGS

YouTube recommends uploading your videos as MP4 files. Some benefits of MP4s are that the files are not as large as AVIs, they provide better quality than FLVs, and they often display with the same quality or better as you would get watching the video on a native video player. Other file formats like 3GPP and MPEG-PS generally have resolutions too small for high-resolution tablets or desktop devices.

If your phone or video editing software does not output MP4 videos, consider getting video editing software or a conversion program that can (like Filmora Video Editor).

Filmora is an easy-to-use video editing program that can export to MP4, WMV, AVI, MOV, F4V, MKV, TS, 3GP, MPEG-2, WEBM, GIF, and MP3. You can convert a video to an MP4 simply by importing it into Filmora, dragging it into the timeline, and exporting it in the MP4 format.

The Best Upload Settings for YouTube

The best video code:

The best video format: MP4

Audio should be produced using the LC format and stereo 5.1 or standard stereo. You can upload separate MP3 audio format files for voiceovers if you need to.

The aspect ratio for a video should be 16:9 so that it won’t have black bars on the side when uploaded to YouTube. YouTube has also made it possible for 9:16 (portrait) style videos to be viewed without black bars, full screen, using their iOS app.

You should export in at least 30 frames per second. Many creators push that to 60 frames per second, which is better for most types of videos (although it may not make a noticeable difference for others).

The maximum size for quick upload and load time on YouTube is generally under 2gb. Luckily MP4 offers a great degree of compression without sacrificing too much image quality.

If you scale down the file size of the video by reducing the resolution or choosing a format with more compression, that can cause you to lose quality. If you need a smaller file, it’s always better to scale down the length of a video rather than continually compress the file or lose frames from the video.

Although a 2 GB file of a very long will easily upload to YouTube, it will probably be very low quality.

Do you agree that MP4 is the best video format for YouTube, or do you use something else?

Create Stunning Videos with a High-Quality Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Feb 01, 2024• Proven solutions

0

Uploading your content in the best video format for YouTube can save you a lot of frustration. In this article, we will teach you about some of the best video formats and settings .

To upload a video to YouTube you have to make sure that you are using one of the video file formats that is supported by the platform itself. Here they are:

- MP4

- MOV

- AVI

- FLV

- 3GPP

- WMV

- WebM

- MPEGS

YouTube recommends uploading your videos as MP4 files. Some benefits of MP4s are that the files are not as large as AVIs, they provide better quality than FLVs, and they often display with the same quality or better as you would get watching the video on a native video player. Other file formats like 3GPP and MPEG-PS generally have resolutions too small for high-resolution tablets or desktop devices.

If your phone or video editing software does not output MP4 videos, consider getting video editing software or a conversion program that can (like Filmora Video Editor).

Filmora is an easy-to-use video editing program that can export to MP4, WMV, AVI, MOV, F4V, MKV, TS, 3GP, MPEG-2, WEBM, GIF, and MP3. You can convert a video to an MP4 simply by importing it into Filmora, dragging it into the timeline, and exporting it in the MP4 format.

The Best Upload Settings for YouTube

The best video code:

The best video format: MP4

Audio should be produced using the LC format and stereo 5.1 or standard stereo. You can upload separate MP3 audio format files for voiceovers if you need to.

The aspect ratio for a video should be 16:9 so that it won’t have black bars on the side when uploaded to YouTube. YouTube has also made it possible for 9:16 (portrait) style videos to be viewed without black bars, full screen, using their iOS app.

You should export in at least 30 frames per second. Many creators push that to 60 frames per second, which is better for most types of videos (although it may not make a noticeable difference for others).

The maximum size for quick upload and load time on YouTube is generally under 2gb. Luckily MP4 offers a great degree of compression without sacrificing too much image quality.

If you scale down the file size of the video by reducing the resolution or choosing a format with more compression, that can cause you to lose quality. If you need a smaller file, it’s always better to scale down the length of a video rather than continually compress the file or lose frames from the video.

Although a 2 GB file of a very long will easily upload to YouTube, it will probably be very low quality.

Do you agree that MP4 is the best video format for YouTube, or do you use something else?

Create Stunning Videos with a High-Quality Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Discover the Secrets to YouTube’s Rankings with Keywords

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor for YouTube Video

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

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