Elevating Your Vlog with Proper Tripod Angles

How To Use a Tripod for Vlogging

Richard Bennett

Mar 27, 2024• Proven solutions

As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.

This article will explain how to use a tripod and then introduce you to four different types.

Part 1: How To Set a Tripod for Vlogging

1. Setting Up Your Tripod

Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.

Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.

Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.

Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.

Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.

Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.

Part 2: Why Do You Need a Tripod: Benefits of Using Tripod

Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.

A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.

On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.

Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod

There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.

However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.

Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.

The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.

The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.

Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.

Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.

Part 4: 4 Types of Tripods

Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.

Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.

Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.

Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.

Part 5: The 5 Best Tripods For YouTube Vlogging

Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.

1. CamRah Smartphone Tripod

Price: $24.99

An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.

It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.

Pros:

• Easily portable
• Affordable
• Jaws technology provides an extra strong grip of the camera

Cons:

• The tripod’s legs can’t be extended
• Can’t be used with professional cameras

2. Manfrotto Mini Travel Tripod

Price: $34.99

Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.

The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.

Pros:

• Small and durable
• Allows you to mount almost any Smartphone model
• Compatible with compact cameras

Cons:

• Limits your shot selection
• Tripod’s legs can’t be extended

3. Joby Gorilla Pod

Price: $22.50

This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.

Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.

Pros:

• Highly adjustable
• Sturdy and Lightweight
• Made from stainless steel

Cons:

• Can’t be used for panning shots
• Legs can be extended for just one inch

4. Manfrotto Compact Action Tripod

Price: $64.49

If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.

This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.

Pros:

• Suitable for both photography and video
• Great for outdoor use
• Allows you to take a wide variety of shots

Cons:

• Can’t support a lot of weight
• Not perfectly suited for professional-level cameras

5. Magnus VT-4000 Fluid Head Tripod

Price: $159.95

Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.

The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.

Pros:

• Easily adjustable to any surface
• Perfect for high angle shots
• Heavy-duty locks

Cons:

• Weighs 7.9lbs
• Not the best choice for action and adventure vlogs

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.

This article will explain how to use a tripod and then introduce you to four different types.

Part 1: How To Set a Tripod for Vlogging

1. Setting Up Your Tripod

Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.

Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.

Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.

Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.

Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.

Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.

Part 2: Why Do You Need a Tripod: Benefits of Using Tripod

Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.

A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.

On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.

Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod

There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.

However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.

Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.

The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.

The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.

Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.

Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.

Part 4: 4 Types of Tripods

Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.

Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.

Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.

Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.

Part 5: The 5 Best Tripods For YouTube Vlogging

Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.

1. CamRah Smartphone Tripod

Price: $24.99

An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.

It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.

Pros:

• Easily portable
• Affordable
• Jaws technology provides an extra strong grip of the camera

Cons:

• The tripod’s legs can’t be extended
• Can’t be used with professional cameras

2. Manfrotto Mini Travel Tripod

Price: $34.99

Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.

The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.

Pros:

• Small and durable
• Allows you to mount almost any Smartphone model
• Compatible with compact cameras

Cons:

• Limits your shot selection
• Tripod’s legs can’t be extended

3. Joby Gorilla Pod

Price: $22.50

This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.

Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.

Pros:

• Highly adjustable
• Sturdy and Lightweight
• Made from stainless steel

Cons:

• Can’t be used for panning shots
• Legs can be extended for just one inch

4. Manfrotto Compact Action Tripod

Price: $64.49

If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.

This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.

Pros:

• Suitable for both photography and video
• Great for outdoor use
• Allows you to take a wide variety of shots

Cons:

• Can’t support a lot of weight
• Not perfectly suited for professional-level cameras

5. Magnus VT-4000 Fluid Head Tripod

Price: $159.95

Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.

The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.

Pros:

• Easily adjustable to any surface
• Perfect for high angle shots
• Heavy-duty locks

Cons:

• Weighs 7.9lbs
• Not the best choice for action and adventure vlogs

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.

This article will explain how to use a tripod and then introduce you to four different types.

Part 1: How To Set a Tripod for Vlogging

1. Setting Up Your Tripod

Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.

Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.

Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.

Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.

Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.

Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.

Part 2: Why Do You Need a Tripod: Benefits of Using Tripod

Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.

A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.

On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.

Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod

There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.

However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.

Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.

The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.

The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.

Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.

Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.

Part 4: 4 Types of Tripods

Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.

Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.

Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.

Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.

Part 5: The 5 Best Tripods For YouTube Vlogging

Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.

1. CamRah Smartphone Tripod

Price: $24.99

An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.

It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.

Pros:

• Easily portable
• Affordable
• Jaws technology provides an extra strong grip of the camera

Cons:

• The tripod’s legs can’t be extended
• Can’t be used with professional cameras

2. Manfrotto Mini Travel Tripod

Price: $34.99

Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.

The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.

Pros:

• Small and durable
• Allows you to mount almost any Smartphone model
• Compatible with compact cameras

Cons:

• Limits your shot selection
• Tripod’s legs can’t be extended

3. Joby Gorilla Pod

Price: $22.50

This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.

Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.

Pros:

• Highly adjustable
• Sturdy and Lightweight
• Made from stainless steel

Cons:

• Can’t be used for panning shots
• Legs can be extended for just one inch

4. Manfrotto Compact Action Tripod

Price: $64.49

If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.

This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.

Pros:

• Suitable for both photography and video
• Great for outdoor use
• Allows you to take a wide variety of shots

Cons:

• Can’t support a lot of weight
• Not perfectly suited for professional-level cameras

5. Magnus VT-4000 Fluid Head Tripod

Price: $159.95

Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.

The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.

Pros:

• Easily adjustable to any surface
• Perfect for high angle shots
• Heavy-duty locks

Cons:

• Weighs 7.9lbs
• Not the best choice for action and adventure vlogs

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.

This article will explain how to use a tripod and then introduce you to four different types.

Part 1: How To Set a Tripod for Vlogging

1. Setting Up Your Tripod

Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.

Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.

Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.

Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.

Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.

Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.

Part 2: Why Do You Need a Tripod: Benefits of Using Tripod

Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.

A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.

On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.

Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod

There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.

However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.

Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.

The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.

The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.

Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.

Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.

Part 4: 4 Types of Tripods

Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.

Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.

Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.

Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.

Part 5: The 5 Best Tripods For YouTube Vlogging

Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.

1. CamRah Smartphone Tripod

Price: $24.99

An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.

It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.

Pros:

• Easily portable
• Affordable
• Jaws technology provides an extra strong grip of the camera

Cons:

• The tripod’s legs can’t be extended
• Can’t be used with professional cameras

2. Manfrotto Mini Travel Tripod

Price: $34.99

Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.

The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.

Pros:

• Small and durable
• Allows you to mount almost any Smartphone model
• Compatible with compact cameras

Cons:

• Limits your shot selection
• Tripod’s legs can’t be extended

3. Joby Gorilla Pod

Price: $22.50

This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.

Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.

Pros:

• Highly adjustable
• Sturdy and Lightweight
• Made from stainless steel

Cons:

• Can’t be used for panning shots
• Legs can be extended for just one inch

4. Manfrotto Compact Action Tripod

Price: $64.49

If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.

This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.

Pros:

• Suitable for both photography and video
• Great for outdoor use
• Allows you to take a wide variety of shots

Cons:

• Can’t support a lot of weight
• Not perfectly suited for professional-level cameras

5. Magnus VT-4000 Fluid Head Tripod

Price: $159.95

Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.

The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.

Pros:

• Easily adjustable to any surface
• Perfect for high angle shots
• Heavy-duty locks

Cons:

• Weighs 7.9lbs
• Not the best choice for action and adventure vlogs

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Optimizing YouTube Content for Top Views

YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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