Elevate Video Engagement by Inserting Captions for 2024

Elevate Video Engagement by Inserting Captions

How To Add Captions to YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

What’s in It for a Million YouTube Viewers?

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

In this article

01 $2000 for 1 million views

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

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