Drive Subscriptions Upward Through Effective YouTube Branding

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

The Role of Analytics in YouTube Shorts Management

All You Need to Know About the YouTube Shorts Fund

Shanoon Cox

Aug 18, 2022• Proven solutions

Ever since Snapchat launched the format and TikTok heated up with the same, the short-form vertical video has been almost everywhere, including our all-time favorite YouTube. Instagram jumped on the short-form standing video bandwagon with its Reels and Stories features, and Facebook cloned the same format as Facebook Stories.

Thus, the trend of vertical video exploded during the pandemic.

YouTube Shorts is an infant feature that allows creators to upload short-form vertical videos to the platform, adding various TikTok-like enhancements, from colorful text to images to different music additions.

YouTube Shorts F und is identical related to YouTube Shorts. This is quite an interesting concept to study as it’s associated with the vast platform.

The best part of YouTube Shorts? YouTube has signaled their attention to help creators monetize Shorts and transform them into a solid news revenue stream. To that concern, the company has decided to pay creators at least $100 million for their YouTube Shorts monetization through 2022.

Here we are going to introduce you how to make money on YouTube Shorts and some monetization tips. Just watch the below video.

• Part 1: What’s YouTube Shorts Fund?
• Part 2: How to Join/Apply for YouTube Shorts Fund?
• Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?
• Part 4: FAQs about YouTube Shorts Fund

Part 1: What’s YouTube Shorts Fund?

The YouTube Shorts Fund is a part of the YouTube Shorts monetization scheme. It’s a $100M fund distributed throughout 2021 - 2022.

As per YouTube’s official website source, anyone can participate in the fund simply by creating unique and engaging Shorts that delight the community of YouTube to a great extent.

Each month, YouTube reaches multiples of creators whose Shorts received the most views and engagement to reward them for their contributions. YouTube also asks the creators to share their feedback to continue enhancing the overall product experience. So, this activity relates to the YouTube Shorts Fund eligibility.

However, this YouTube Shorts Fund is generally not limited to just the YouTube Partner Program creators. Such creators will be eligible to participate if they adhere to all the Community Guidelines and create only original content for Shorts.

Moreover, YouTube kept sharing additional details as they got closer to the same concept.

The Future of Monetization on Shorts

As discussed earlier, the YouTube Shorts Fund is the first step in their journey to build YouTube Shorts, a monetization model.

Even YouTube is excited to begin rewarding creators for their contributions via the YouTube Shorts Fund. On the same note, they’ll expand their Shorts player across various YouTube surfaces to assist people in looking for new artists, creators, and Shorts to enjoy.

All in all, YouTube has helped an entire generation of artists and creators turn their creativity into businesses with the YouTube Shorts Fund. YouTube has paid $30 billion-plus money to artists, creators, artists, and media companies over the last three years. They remain deeply committed to supporting the next generation of mobile creators while introducing the YouTube Shorts Fund.

Part 2: How to Join/Apply for YouTube Shorts Fund?

First, know that every creator on the platform is eligible to know the YouTube Shorts fund eligibility.

Your channel has to comply with a strict set of eligibility requirements to activate the YouTube Shorts monetization.

Your channel has to have multiples of subscribers and four thousand hours of watch time to join the YouTube Partner Program. However, the case is quite different when it comes to YouTube Shorts eligibility.

The YouTube Shorts Fund only has a single requirement of eligibility criteria to know how to join the YouTube Shorts fund. You have to create original yet lovely content for the viewers.

You don’t have to be the YouTube Partner Program’s part, nor does your channel have to meet its requirements for monetization. The Shorts Fund is open to each creator.

YouTube will directly reach out to creators about the fund.

So far, there’s not a direct way of application for the YouTube Shorts Fund. Creators can’t request an invitation or enroll themselves in the fund. The only way you can join the fund is via a direct YouTube invitation.

YouTube will divide this fund from the Shorts Fund on a rolling basis. The creators who’ve received the highest amounts of views and engagement levels on their YouTube Shorts will receive the rewards. They plan to reach out to multiples of creators each month.

It will help if you keep creating great content to prepare for the YouTube Shorts fund.

The best way you can create is to keep uploading excellent content. You can use this time to become a pro at creating compelling YouTube Shorts among the broader audience base. It would help to grow your audience with Shorts so that your YouTube channel will be present on YouTube’s radar.

The YouTube Shorts Fund is an ideal opportunity for creators of all sizes to activate YouTube Shorts monetization.

Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?

To know how to claim YouTube Shorts Fund or bonus, you’re required to go through the following two steps:

• Accept the terms
• Link an active AdSense account

Creators who do not have an AdSense account will be able to set one up directly on YouTube as part of the procedure of claiming. Once you claim your YouTube Shorts fund or bonus payment successfully, that amount will get added to your monthly cost of AdSense.

It is worth defining that channels creating and publishing non-original content, videos re-uploaded from other channels, and videos with the logos or watermarks from third-party social platforms will not be eligible to claim a bonus payment from the YouTube Shorts Fund.

In addition to the YouTube Shorts Fund, YouTube provides numerous other methods in which creators can earn more revenues from their YouTube content and build their businesses on the platform. These consist of merchandise, ads, YouTube BrandConnect, and channel memberships, among others.

Part 4: FAQs about YouTube Shorts Fund

Here are some common questions about YouTube Shorts Fund for your reference.

1. How do YouTube Shorts go viral?

If we want to go viral at YouTube Shorts quickly, you have to follow the procedure consistently. Digital marketing is not rocket science. For someone, it takes one day to go viral, and for another one, to go viral, it takes one year as well. You only have to remember to create excellent, unique content quite consistently.

2. How long can YouTube Shorts be?

The creation tool of YouTube’s Shorts makes it easy to create short-form videos around 60 seconds long with their multi-segment camera.

3. Can YouTube Shorts be copyrighted?

Yes, it can be! However, you can add anything from YouTube’s audio to any copyright-free music to your YouTube Shorts video content.

4. Why are my YouTube Shorts not getting views?

Reconsider your approach if you’re not getting any YouTube Shorts views.

A common reason behind this is that you do not hold the viewer’s attention. The shorter the content, the more each second counts. Or, maybe your subscribers wish for long-form content.

5. Can you upload a video to YouTube Shorts?

Videos up to 60 seconds will show a trim editor. For videos longer than 60 seconds, you need to hit the Edit button into a Short video size to trim your video up to 60 seconds or less.

Conclusion

If you have already created a short-form vertical video or have a YouTube channel, try Shorts out. It could be an excellent manner to activate YouTube Shorts fund monetization or build an income stream for your channel and a new subscriber base.

If you’ve never used YouTube before, that’s an even great reason to give YouTube Shorts a try. Diving into YouTube can sometimes be challenging — with a potentially broad reach and day-one monetization, YouTube provides unheard-of perks to the creators of new Shorts.

Most people probably wouldn’t get attracted if any other company launched a new short-form vertical video platform. But because Shorts comes from a platform like YouTube — which has a long history of a massive audience, creator-friendly scenarios, and the power of Google backing it up — the new platform is a must-try for any video creator and creative individual. And, the addition of $100 million YouTube Shorts fund in financial support is a lot of delicious icing on the cake.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 18, 2022• Proven solutions

Ever since Snapchat launched the format and TikTok heated up with the same, the short-form vertical video has been almost everywhere, including our all-time favorite YouTube. Instagram jumped on the short-form standing video bandwagon with its Reels and Stories features, and Facebook cloned the same format as Facebook Stories.

Thus, the trend of vertical video exploded during the pandemic.

YouTube Shorts is an infant feature that allows creators to upload short-form vertical videos to the platform, adding various TikTok-like enhancements, from colorful text to images to different music additions.

YouTube Shorts F und is identical related to YouTube Shorts. This is quite an interesting concept to study as it’s associated with the vast platform.

The best part of YouTube Shorts? YouTube has signaled their attention to help creators monetize Shorts and transform them into a solid news revenue stream. To that concern, the company has decided to pay creators at least $100 million for their YouTube Shorts monetization through 2022.

Here we are going to introduce you how to make money on YouTube Shorts and some monetization tips. Just watch the below video.

• Part 1: What’s YouTube Shorts Fund?
• Part 2: How to Join/Apply for YouTube Shorts Fund?
• Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?
• Part 4: FAQs about YouTube Shorts Fund

Part 1: What’s YouTube Shorts Fund?

The YouTube Shorts Fund is a part of the YouTube Shorts monetization scheme. It’s a $100M fund distributed throughout 2021 - 2022.

As per YouTube’s official website source, anyone can participate in the fund simply by creating unique and engaging Shorts that delight the community of YouTube to a great extent.

Each month, YouTube reaches multiples of creators whose Shorts received the most views and engagement to reward them for their contributions. YouTube also asks the creators to share their feedback to continue enhancing the overall product experience. So, this activity relates to the YouTube Shorts Fund eligibility.

However, this YouTube Shorts Fund is generally not limited to just the YouTube Partner Program creators. Such creators will be eligible to participate if they adhere to all the Community Guidelines and create only original content for Shorts.

Moreover, YouTube kept sharing additional details as they got closer to the same concept.

The Future of Monetization on Shorts

As discussed earlier, the YouTube Shorts Fund is the first step in their journey to build YouTube Shorts, a monetization model.

Even YouTube is excited to begin rewarding creators for their contributions via the YouTube Shorts Fund. On the same note, they’ll expand their Shorts player across various YouTube surfaces to assist people in looking for new artists, creators, and Shorts to enjoy.

All in all, YouTube has helped an entire generation of artists and creators turn their creativity into businesses with the YouTube Shorts Fund. YouTube has paid $30 billion-plus money to artists, creators, artists, and media companies over the last three years. They remain deeply committed to supporting the next generation of mobile creators while introducing the YouTube Shorts Fund.

Part 2: How to Join/Apply for YouTube Shorts Fund?

First, know that every creator on the platform is eligible to know the YouTube Shorts fund eligibility.

Your channel has to comply with a strict set of eligibility requirements to activate the YouTube Shorts monetization.

Your channel has to have multiples of subscribers and four thousand hours of watch time to join the YouTube Partner Program. However, the case is quite different when it comes to YouTube Shorts eligibility.

The YouTube Shorts Fund only has a single requirement of eligibility criteria to know how to join the YouTube Shorts fund. You have to create original yet lovely content for the viewers.

You don’t have to be the YouTube Partner Program’s part, nor does your channel have to meet its requirements for monetization. The Shorts Fund is open to each creator.

YouTube will directly reach out to creators about the fund.

So far, there’s not a direct way of application for the YouTube Shorts Fund. Creators can’t request an invitation or enroll themselves in the fund. The only way you can join the fund is via a direct YouTube invitation.

YouTube will divide this fund from the Shorts Fund on a rolling basis. The creators who’ve received the highest amounts of views and engagement levels on their YouTube Shorts will receive the rewards. They plan to reach out to multiples of creators each month.

It will help if you keep creating great content to prepare for the YouTube Shorts fund.

The best way you can create is to keep uploading excellent content. You can use this time to become a pro at creating compelling YouTube Shorts among the broader audience base. It would help to grow your audience with Shorts so that your YouTube channel will be present on YouTube’s radar.

The YouTube Shorts Fund is an ideal opportunity for creators of all sizes to activate YouTube Shorts monetization.

Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?

To know how to claim YouTube Shorts Fund or bonus, you’re required to go through the following two steps:

• Accept the terms
• Link an active AdSense account

Creators who do not have an AdSense account will be able to set one up directly on YouTube as part of the procedure of claiming. Once you claim your YouTube Shorts fund or bonus payment successfully, that amount will get added to your monthly cost of AdSense.

It is worth defining that channels creating and publishing non-original content, videos re-uploaded from other channels, and videos with the logos or watermarks from third-party social platforms will not be eligible to claim a bonus payment from the YouTube Shorts Fund.

In addition to the YouTube Shorts Fund, YouTube provides numerous other methods in which creators can earn more revenues from their YouTube content and build their businesses on the platform. These consist of merchandise, ads, YouTube BrandConnect, and channel memberships, among others.

Part 4: FAQs about YouTube Shorts Fund

Here are some common questions about YouTube Shorts Fund for your reference.

1. How do YouTube Shorts go viral?

If we want to go viral at YouTube Shorts quickly, you have to follow the procedure consistently. Digital marketing is not rocket science. For someone, it takes one day to go viral, and for another one, to go viral, it takes one year as well. You only have to remember to create excellent, unique content quite consistently.

2. How long can YouTube Shorts be?

The creation tool of YouTube’s Shorts makes it easy to create short-form videos around 60 seconds long with their multi-segment camera.

3. Can YouTube Shorts be copyrighted?

Yes, it can be! However, you can add anything from YouTube’s audio to any copyright-free music to your YouTube Shorts video content.

4. Why are my YouTube Shorts not getting views?

Reconsider your approach if you’re not getting any YouTube Shorts views.

A common reason behind this is that you do not hold the viewer’s attention. The shorter the content, the more each second counts. Or, maybe your subscribers wish for long-form content.

5. Can you upload a video to YouTube Shorts?

Videos up to 60 seconds will show a trim editor. For videos longer than 60 seconds, you need to hit the Edit button into a Short video size to trim your video up to 60 seconds or less.

Conclusion

If you have already created a short-form vertical video or have a YouTube channel, try Shorts out. It could be an excellent manner to activate YouTube Shorts fund monetization or build an income stream for your channel and a new subscriber base.

If you’ve never used YouTube before, that’s an even great reason to give YouTube Shorts a try. Diving into YouTube can sometimes be challenging — with a potentially broad reach and day-one monetization, YouTube provides unheard-of perks to the creators of new Shorts.

Most people probably wouldn’t get attracted if any other company launched a new short-form vertical video platform. But because Shorts comes from a platform like YouTube — which has a long history of a massive audience, creator-friendly scenarios, and the power of Google backing it up — the new platform is a must-try for any video creator and creative individual. And, the addition of $100 million YouTube Shorts fund in financial support is a lot of delicious icing on the cake.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 18, 2022• Proven solutions

Ever since Snapchat launched the format and TikTok heated up with the same, the short-form vertical video has been almost everywhere, including our all-time favorite YouTube. Instagram jumped on the short-form standing video bandwagon with its Reels and Stories features, and Facebook cloned the same format as Facebook Stories.

Thus, the trend of vertical video exploded during the pandemic.

YouTube Shorts is an infant feature that allows creators to upload short-form vertical videos to the platform, adding various TikTok-like enhancements, from colorful text to images to different music additions.

YouTube Shorts F und is identical related to YouTube Shorts. This is quite an interesting concept to study as it’s associated with the vast platform.

The best part of YouTube Shorts? YouTube has signaled their attention to help creators monetize Shorts and transform them into a solid news revenue stream. To that concern, the company has decided to pay creators at least $100 million for their YouTube Shorts monetization through 2022.

Here we are going to introduce you how to make money on YouTube Shorts and some monetization tips. Just watch the below video.

• Part 1: What’s YouTube Shorts Fund?
• Part 2: How to Join/Apply for YouTube Shorts Fund?
• Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?
• Part 4: FAQs about YouTube Shorts Fund

Part 1: What’s YouTube Shorts Fund?

The YouTube Shorts Fund is a part of the YouTube Shorts monetization scheme. It’s a $100M fund distributed throughout 2021 - 2022.

As per YouTube’s official website source, anyone can participate in the fund simply by creating unique and engaging Shorts that delight the community of YouTube to a great extent.

Each month, YouTube reaches multiples of creators whose Shorts received the most views and engagement to reward them for their contributions. YouTube also asks the creators to share their feedback to continue enhancing the overall product experience. So, this activity relates to the YouTube Shorts Fund eligibility.

However, this YouTube Shorts Fund is generally not limited to just the YouTube Partner Program creators. Such creators will be eligible to participate if they adhere to all the Community Guidelines and create only original content for Shorts.

Moreover, YouTube kept sharing additional details as they got closer to the same concept.

The Future of Monetization on Shorts

As discussed earlier, the YouTube Shorts Fund is the first step in their journey to build YouTube Shorts, a monetization model.

Even YouTube is excited to begin rewarding creators for their contributions via the YouTube Shorts Fund. On the same note, they’ll expand their Shorts player across various YouTube surfaces to assist people in looking for new artists, creators, and Shorts to enjoy.

All in all, YouTube has helped an entire generation of artists and creators turn their creativity into businesses with the YouTube Shorts Fund. YouTube has paid $30 billion-plus money to artists, creators, artists, and media companies over the last three years. They remain deeply committed to supporting the next generation of mobile creators while introducing the YouTube Shorts Fund.

Part 2: How to Join/Apply for YouTube Shorts Fund?

First, know that every creator on the platform is eligible to know the YouTube Shorts fund eligibility.

Your channel has to comply with a strict set of eligibility requirements to activate the YouTube Shorts monetization.

Your channel has to have multiples of subscribers and four thousand hours of watch time to join the YouTube Partner Program. However, the case is quite different when it comes to YouTube Shorts eligibility.

The YouTube Shorts Fund only has a single requirement of eligibility criteria to know how to join the YouTube Shorts fund. You have to create original yet lovely content for the viewers.

You don’t have to be the YouTube Partner Program’s part, nor does your channel have to meet its requirements for monetization. The Shorts Fund is open to each creator.

YouTube will directly reach out to creators about the fund.

So far, there’s not a direct way of application for the YouTube Shorts Fund. Creators can’t request an invitation or enroll themselves in the fund. The only way you can join the fund is via a direct YouTube invitation.

YouTube will divide this fund from the Shorts Fund on a rolling basis. The creators who’ve received the highest amounts of views and engagement levels on their YouTube Shorts will receive the rewards. They plan to reach out to multiples of creators each month.

It will help if you keep creating great content to prepare for the YouTube Shorts fund.

The best way you can create is to keep uploading excellent content. You can use this time to become a pro at creating compelling YouTube Shorts among the broader audience base. It would help to grow your audience with Shorts so that your YouTube channel will be present on YouTube’s radar.

The YouTube Shorts Fund is an ideal opportunity for creators of all sizes to activate YouTube Shorts monetization.

Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?

To know how to claim YouTube Shorts Fund or bonus, you’re required to go through the following two steps:

• Accept the terms
• Link an active AdSense account

Creators who do not have an AdSense account will be able to set one up directly on YouTube as part of the procedure of claiming. Once you claim your YouTube Shorts fund or bonus payment successfully, that amount will get added to your monthly cost of AdSense.

It is worth defining that channels creating and publishing non-original content, videos re-uploaded from other channels, and videos with the logos or watermarks from third-party social platforms will not be eligible to claim a bonus payment from the YouTube Shorts Fund.

In addition to the YouTube Shorts Fund, YouTube provides numerous other methods in which creators can earn more revenues from their YouTube content and build their businesses on the platform. These consist of merchandise, ads, YouTube BrandConnect, and channel memberships, among others.

Part 4: FAQs about YouTube Shorts Fund

Here are some common questions about YouTube Shorts Fund for your reference.

1. How do YouTube Shorts go viral?

If we want to go viral at YouTube Shorts quickly, you have to follow the procedure consistently. Digital marketing is not rocket science. For someone, it takes one day to go viral, and for another one, to go viral, it takes one year as well. You only have to remember to create excellent, unique content quite consistently.

2. How long can YouTube Shorts be?

The creation tool of YouTube’s Shorts makes it easy to create short-form videos around 60 seconds long with their multi-segment camera.

3. Can YouTube Shorts be copyrighted?

Yes, it can be! However, you can add anything from YouTube’s audio to any copyright-free music to your YouTube Shorts video content.

4. Why are my YouTube Shorts not getting views?

Reconsider your approach if you’re not getting any YouTube Shorts views.

A common reason behind this is that you do not hold the viewer’s attention. The shorter the content, the more each second counts. Or, maybe your subscribers wish for long-form content.

5. Can you upload a video to YouTube Shorts?

Videos up to 60 seconds will show a trim editor. For videos longer than 60 seconds, you need to hit the Edit button into a Short video size to trim your video up to 60 seconds or less.

Conclusion

If you have already created a short-form vertical video or have a YouTube channel, try Shorts out. It could be an excellent manner to activate YouTube Shorts fund monetization or build an income stream for your channel and a new subscriber base.

If you’ve never used YouTube before, that’s an even great reason to give YouTube Shorts a try. Diving into YouTube can sometimes be challenging — with a potentially broad reach and day-one monetization, YouTube provides unheard-of perks to the creators of new Shorts.

Most people probably wouldn’t get attracted if any other company launched a new short-form vertical video platform. But because Shorts comes from a platform like YouTube — which has a long history of a massive audience, creator-friendly scenarios, and the power of Google backing it up — the new platform is a must-try for any video creator and creative individual. And, the addition of $100 million YouTube Shorts fund in financial support is a lot of delicious icing on the cake.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 18, 2022• Proven solutions

Ever since Snapchat launched the format and TikTok heated up with the same, the short-form vertical video has been almost everywhere, including our all-time favorite YouTube. Instagram jumped on the short-form standing video bandwagon with its Reels and Stories features, and Facebook cloned the same format as Facebook Stories.

Thus, the trend of vertical video exploded during the pandemic.

YouTube Shorts is an infant feature that allows creators to upload short-form vertical videos to the platform, adding various TikTok-like enhancements, from colorful text to images to different music additions.

YouTube Shorts F und is identical related to YouTube Shorts. This is quite an interesting concept to study as it’s associated with the vast platform.

The best part of YouTube Shorts? YouTube has signaled their attention to help creators monetize Shorts and transform them into a solid news revenue stream. To that concern, the company has decided to pay creators at least $100 million for their YouTube Shorts monetization through 2022.

Here we are going to introduce you how to make money on YouTube Shorts and some monetization tips. Just watch the below video.

• Part 1: What’s YouTube Shorts Fund?
• Part 2: How to Join/Apply for YouTube Shorts Fund?
• Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?
• Part 4: FAQs about YouTube Shorts Fund

Part 1: What’s YouTube Shorts Fund?

The YouTube Shorts Fund is a part of the YouTube Shorts monetization scheme. It’s a $100M fund distributed throughout 2021 - 2022.

As per YouTube’s official website source, anyone can participate in the fund simply by creating unique and engaging Shorts that delight the community of YouTube to a great extent.

Each month, YouTube reaches multiples of creators whose Shorts received the most views and engagement to reward them for their contributions. YouTube also asks the creators to share their feedback to continue enhancing the overall product experience. So, this activity relates to the YouTube Shorts Fund eligibility.

However, this YouTube Shorts Fund is generally not limited to just the YouTube Partner Program creators. Such creators will be eligible to participate if they adhere to all the Community Guidelines and create only original content for Shorts.

Moreover, YouTube kept sharing additional details as they got closer to the same concept.

The Future of Monetization on Shorts

As discussed earlier, the YouTube Shorts Fund is the first step in their journey to build YouTube Shorts, a monetization model.

Even YouTube is excited to begin rewarding creators for their contributions via the YouTube Shorts Fund. On the same note, they’ll expand their Shorts player across various YouTube surfaces to assist people in looking for new artists, creators, and Shorts to enjoy.

All in all, YouTube has helped an entire generation of artists and creators turn their creativity into businesses with the YouTube Shorts Fund. YouTube has paid $30 billion-plus money to artists, creators, artists, and media companies over the last three years. They remain deeply committed to supporting the next generation of mobile creators while introducing the YouTube Shorts Fund.

Part 2: How to Join/Apply for YouTube Shorts Fund?

First, know that every creator on the platform is eligible to know the YouTube Shorts fund eligibility.

Your channel has to comply with a strict set of eligibility requirements to activate the YouTube Shorts monetization.

Your channel has to have multiples of subscribers and four thousand hours of watch time to join the YouTube Partner Program. However, the case is quite different when it comes to YouTube Shorts eligibility.

The YouTube Shorts Fund only has a single requirement of eligibility criteria to know how to join the YouTube Shorts fund. You have to create original yet lovely content for the viewers.

You don’t have to be the YouTube Partner Program’s part, nor does your channel have to meet its requirements for monetization. The Shorts Fund is open to each creator.

YouTube will directly reach out to creators about the fund.

So far, there’s not a direct way of application for the YouTube Shorts Fund. Creators can’t request an invitation or enroll themselves in the fund. The only way you can join the fund is via a direct YouTube invitation.

YouTube will divide this fund from the Shorts Fund on a rolling basis. The creators who’ve received the highest amounts of views and engagement levels on their YouTube Shorts will receive the rewards. They plan to reach out to multiples of creators each month.

It will help if you keep creating great content to prepare for the YouTube Shorts fund.

The best way you can create is to keep uploading excellent content. You can use this time to become a pro at creating compelling YouTube Shorts among the broader audience base. It would help to grow your audience with Shorts so that your YouTube channel will be present on YouTube’s radar.

The YouTube Shorts Fund is an ideal opportunity for creators of all sizes to activate YouTube Shorts monetization.

Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?

To know how to claim YouTube Shorts Fund or bonus, you’re required to go through the following two steps:

• Accept the terms
• Link an active AdSense account

Creators who do not have an AdSense account will be able to set one up directly on YouTube as part of the procedure of claiming. Once you claim your YouTube Shorts fund or bonus payment successfully, that amount will get added to your monthly cost of AdSense.

It is worth defining that channels creating and publishing non-original content, videos re-uploaded from other channels, and videos with the logos or watermarks from third-party social platforms will not be eligible to claim a bonus payment from the YouTube Shorts Fund.

In addition to the YouTube Shorts Fund, YouTube provides numerous other methods in which creators can earn more revenues from their YouTube content and build their businesses on the platform. These consist of merchandise, ads, YouTube BrandConnect, and channel memberships, among others.

Part 4: FAQs about YouTube Shorts Fund

Here are some common questions about YouTube Shorts Fund for your reference.

1. How do YouTube Shorts go viral?

If we want to go viral at YouTube Shorts quickly, you have to follow the procedure consistently. Digital marketing is not rocket science. For someone, it takes one day to go viral, and for another one, to go viral, it takes one year as well. You only have to remember to create excellent, unique content quite consistently.

2. How long can YouTube Shorts be?

The creation tool of YouTube’s Shorts makes it easy to create short-form videos around 60 seconds long with their multi-segment camera.

3. Can YouTube Shorts be copyrighted?

Yes, it can be! However, you can add anything from YouTube’s audio to any copyright-free music to your YouTube Shorts video content.

4. Why are my YouTube Shorts not getting views?

Reconsider your approach if you’re not getting any YouTube Shorts views.

A common reason behind this is that you do not hold the viewer’s attention. The shorter the content, the more each second counts. Or, maybe your subscribers wish for long-form content.

5. Can you upload a video to YouTube Shorts?

Videos up to 60 seconds will show a trim editor. For videos longer than 60 seconds, you need to hit the Edit button into a Short video size to trim your video up to 60 seconds or less.

Conclusion

If you have already created a short-form vertical video or have a YouTube channel, try Shorts out. It could be an excellent manner to activate YouTube Shorts fund monetization or build an income stream for your channel and a new subscriber base.

If you’ve never used YouTube before, that’s an even great reason to give YouTube Shorts a try. Diving into YouTube can sometimes be challenging — with a potentially broad reach and day-one monetization, YouTube provides unheard-of perks to the creators of new Shorts.

Most people probably wouldn’t get attracted if any other company launched a new short-form vertical video platform. But because Shorts comes from a platform like YouTube — which has a long history of a massive audience, creator-friendly scenarios, and the power of Google backing it up — the new platform is a must-try for any video creator and creative individual. And, the addition of $100 million YouTube Shorts fund in financial support is a lot of delicious icing on the cake.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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