Device-Friendly Tutorial: Inserting Your Shorts Into YouTube

How to Upload Shorts Video on YouTube? [2024]

Richard Bennett

Mar 27, 2024• Proven solutions

Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.

With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.

Part 1: How to Upload Short Video on YouTube from PC?

The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:

• Your videos must not be more than 60 seconds long in duration
• They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
• The title or the description must contain ‘#Shorts’ (without quotes) in it

Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:

Step 1: Select a Short Video to Upload

Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.

Step 2: Mark the Video as Short

On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.

Step 3: Publish the Short Video

On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.

To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

---

Part 2: How to Upload Short Video on YouTube Mobile App?

The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:

Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.

Method 1: Upload an Existing Short Video

Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.

Step 1: Select a Video to Upload

On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.

Step 2: Add Details

On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.

Step 3: Upload the Video

Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.

Method 2: Record a Short Video and Upload

Step 1: Record Shorts Video

Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.

Please note you will not see the Create a Short option if you are outsides of India.

In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.

Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.

Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.

Step 2: Add Text and Music to the Short Video

On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.

Step 3: Upload and Post the Short Video

On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.

Conclusion

Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.

With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.

Part 1: How to Upload Short Video on YouTube from PC?

The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:

• Your videos must not be more than 60 seconds long in duration
• They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
• The title or the description must contain ‘#Shorts’ (without quotes) in it

Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:

Step 1: Select a Short Video to Upload

Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.

Step 2: Mark the Video as Short

On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.

Step 3: Publish the Short Video

On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.

To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

---

Part 2: How to Upload Short Video on YouTube Mobile App?

The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:

Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.

Method 1: Upload an Existing Short Video

Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.

Step 1: Select a Video to Upload

On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.

Step 2: Add Details

On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.

Step 3: Upload the Video

Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.

Method 2: Record a Short Video and Upload

Step 1: Record Shorts Video

Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.

Please note you will not see the Create a Short option if you are outsides of India.

In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.

Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.

Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.

Step 2: Add Text and Music to the Short Video

On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.

Step 3: Upload and Post the Short Video

On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.

Conclusion

Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.

With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.

Part 1: How to Upload Short Video on YouTube from PC?

The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:

• Your videos must not be more than 60 seconds long in duration
• They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
• The title or the description must contain ‘#Shorts’ (without quotes) in it

Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:

Step 1: Select a Short Video to Upload

Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.

Step 2: Mark the Video as Short

On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.

Step 3: Publish the Short Video

On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.

To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

---

Part 2: How to Upload Short Video on YouTube Mobile App?

The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:

Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.

Method 1: Upload an Existing Short Video

Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.

Step 1: Select a Video to Upload

On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.

Step 2: Add Details

On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.

Step 3: Upload the Video

Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.

Method 2: Record a Short Video and Upload

Step 1: Record Shorts Video

Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.

Please note you will not see the Create a Short option if you are outsides of India.

In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.

Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.

Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.

Step 2: Add Text and Music to the Short Video

On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.

Step 3: Upload and Post the Short Video

On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.

Conclusion

Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.

With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.

Part 1: How to Upload Short Video on YouTube from PC?

The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:

• Your videos must not be more than 60 seconds long in duration
• They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
• The title or the description must contain ‘#Shorts’ (without quotes) in it

Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:

Step 1: Select a Short Video to Upload

Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.

Step 2: Mark the Video as Short

On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.

Step 3: Publish the Short Video

On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.

To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

---

Part 2: How to Upload Short Video on YouTube Mobile App?

The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:

Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.

Method 1: Upload an Existing Short Video

Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.

Step 1: Select a Video to Upload

On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.

Step 2: Add Details

On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.

Step 3: Upload the Video

Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.

Method 2: Record a Short Video and Upload

Step 1: Record Shorts Video

Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.

Please note you will not see the Create a Short option if you are outsides of India.

In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.

Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.

Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.

Step 2: Add Text and Music to the Short Video

On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.

Step 3: Upload and Post the Short Video

On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.

Conclusion

Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Revolutionizing Audience Retention on YouTube with These Top 6 Techniques

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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