Critical ASMR Video Elements to Note

Things About ASMR Video You Should Know

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

6 Game-Changing Tactics to Increase Watch Time and Reduce Churn Rate

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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