Crafting Motivational Life Vlogs for Fan Engagement

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Master Audio Recording: The Micless Methodology

How to Record Good Audio Without a Microphone?

Richard Bennett

Oct 26, 2023• Proven solutions

0

Audio quality is more important than video quality on YouTube. You’ve probably heard that before – viewers might forgive sub-par video quality if they’re interested in what you’re saying, but if it’s hard to understand what you’re saying they’ll click away.

Getting an external mic (even a $10 one-off Amazon ) is one of the best ways to improve your videos. That said, maybe your budget is $0. Or, maybe you just don’t happen to have a mic now and don’t want to wait to make videos. It could even be that you just don’t want to bother with an external mic.

Luckily, there are a lot of easy, free, things you can do to protect the quality of your audio recording even if you’re not using an external mic. Here are a few tips:

• 1. Keep Your Camera Close
• 2. Shoot Somewhere Quiet
• 3. Pick a Good Room
• 4. Protect your Built-In Mic from Wind
• 5. Use a Free Audio App
• 6. Do a Sound Check

1. Keep Your Camera Close (like, really close)

The biggest problem with the mic built into any camera or phone is just that, since it’s with the camera, it’s usually too far away from you. Built-in mics can record decent audio up close, but usually, your camera will be set up farther away from you than an external mic would be.

For example, your camera’s mic might be just as good as a clip-on LAV, but that LAV is right by your mouth and the camera is a couple of big steps away.

Moving your camera/smartphone physically closer to you will make it hard to include anything besides your head and shoulders in your shot, but it will get you significantly better audio.

2.Shoot Somewhere Quiet

The best way to limit the amount of background noise you pick up in your sound recording is to shoot somewhere where there’s no background noise. That probably seems really basic, but it’s something a lot of people just don’t do. It’s easy to default to recording in your home office, even though it’s right next to the kitchen where your family is bustling around, or in your bedroom even though there’s a busy street right outside your window.

Sometimes the best thing you can do for your audio is simply to scout out a quiet room in your house where the sound recording conditions are better. Speaking of recording conditions…

3. Pick a Good Room

There’s more that goes into picking a good room than how quiet it is. If you try to record in a room that’s too big your voice might sound to distant, and if you try to record in a room that’s too small your audio will be too echo-y. You need a room that’s just right.

You should also pay attention to what’s in the room you’re recording in. Avoid hard, reflective, surfaces like appliances and mirrors which your voice will bounce off of. The same conditions that make you sound great when you sing in the shower will – like recording in a small space -make your voiceover unpleasantly echo-y.

Look for a room that has a lot of soft things in it, like beds and sofas.

4. Protect your Built-In Mic from Wind

If you shoot outside, then the wind passing over your built-in mic will do terrible things to your audio. You can do a lot to counter-act this problem by physically blocking the wind.

There are a few ways to do this. If you’re doing hand-held shots you can partially cover your camera or phone’s mic with your finger. You don’t want to completely cover it/press down or your audio will be muffled. What you’re trying to do is create a barrier blocking out the wind.

On movie sets, they block out wind by covering the microphones with big fuzzy things called ‘dead cats’. You can also block out wind noise by attaching something fuzzy to your microphone. If your camera’s built-in mic is on front of it then you just need something big and fluffy you can loop around the lens. You can use a piece of a boa, a fuzzy novelty scrunchie – you can even murder a fuzzy stuffed animal! Do you have an old coat with a fuzz around the hood? That fuzz would do nicely.

The pompom used in this video cost $2, but you might already have something that would work!

If your built-in mic is on top of your camera you can get something called a ‘micromuff’. A micromuff is essentially a circular or rectangular piece of velcro with long strands of fluff on top. It’s open in the middle so it doesn’t actually cover your mic, but the surrounding fuzz blocks out the wind.

You use the adhesive backing to attach the base velcro to your camera. The other side of the velcro has your fluff attached to the back.

The only thing about a micromuff is that it costs about $30, and if you’re going to spend $30 on audio equipment then you could just buy yourself an inexpensive LAV mic. I only bring up the micromuff because it’s a very simple design you can probably DIY – you just need velcro with adhesive backing and any of the fluff-sources we just discussed.

5. Use a Free Audio App

If you’re recording on a smartphone, you can download a free app that will let you make adjustments to your audio as you record it. With the right app, you can adjust your gain (volume is how you control ‘output’ audio, and gain is for ‘input’ audio. By turning up your gain, you can make your mic more sensitive), tempo, and more. A lot of the time, your audio recording app will also let you edit your audio afterward.

Even if you’re not recording video from your smartphone, it might be a good idea to use your phone as your mic and record a separate audio file. You’ll be able to use an app to fine-tune your recording, and you can set your phone up closer to you the way you would an external mic while keeping your camera back a bit farther.

Free audio apps: Hi-Q MP3 Voice Recorder (Android), RecForge II (Android), Smart Voice Recorder (Android), Audio Memos (iOS), and Recorder Plus (iOS).

6. Do a Sound Check

Once you think you’ve got good audio set up – test it! You don’t want to do a whole video and find out when you play it back that your audio doesn’t sound good.

Do you have any of your own audio tips to pass on? Leave them in the comments!

This topic was suggested by RS Beauty over in the forums. Thanks for the idea!

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora allows you to record voiceover and edit the recorded audio with mixer, equalizer and provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Audio quality is more important than video quality on YouTube. You’ve probably heard that before – viewers might forgive sub-par video quality if they’re interested in what you’re saying, but if it’s hard to understand what you’re saying they’ll click away.

Getting an external mic (even a $10 one-off Amazon ) is one of the best ways to improve your videos. That said, maybe your budget is $0. Or, maybe you just don’t happen to have a mic now and don’t want to wait to make videos. It could even be that you just don’t want to bother with an external mic.

Luckily, there are a lot of easy, free, things you can do to protect the quality of your audio recording even if you’re not using an external mic. Here are a few tips:

• 1. Keep Your Camera Close
• 2. Shoot Somewhere Quiet
• 3. Pick a Good Room
• 4. Protect your Built-In Mic from Wind
• 5. Use a Free Audio App
• 6. Do a Sound Check

1. Keep Your Camera Close (like, really close)

The biggest problem with the mic built into any camera or phone is just that, since it’s with the camera, it’s usually too far away from you. Built-in mics can record decent audio up close, but usually, your camera will be set up farther away from you than an external mic would be.

For example, your camera’s mic might be just as good as a clip-on LAV, but that LAV is right by your mouth and the camera is a couple of big steps away.

Moving your camera/smartphone physically closer to you will make it hard to include anything besides your head and shoulders in your shot, but it will get you significantly better audio.

2.Shoot Somewhere Quiet

The best way to limit the amount of background noise you pick up in your sound recording is to shoot somewhere where there’s no background noise. That probably seems really basic, but it’s something a lot of people just don’t do. It’s easy to default to recording in your home office, even though it’s right next to the kitchen where your family is bustling around, or in your bedroom even though there’s a busy street right outside your window.

Sometimes the best thing you can do for your audio is simply to scout out a quiet room in your house where the sound recording conditions are better. Speaking of recording conditions…

3. Pick a Good Room

There’s more that goes into picking a good room than how quiet it is. If you try to record in a room that’s too big your voice might sound to distant, and if you try to record in a room that’s too small your audio will be too echo-y. You need a room that’s just right.

You should also pay attention to what’s in the room you’re recording in. Avoid hard, reflective, surfaces like appliances and mirrors which your voice will bounce off of. The same conditions that make you sound great when you sing in the shower will – like recording in a small space -make your voiceover unpleasantly echo-y.

Look for a room that has a lot of soft things in it, like beds and sofas.

4. Protect your Built-In Mic from Wind

If you shoot outside, then the wind passing over your built-in mic will do terrible things to your audio. You can do a lot to counter-act this problem by physically blocking the wind.

There are a few ways to do this. If you’re doing hand-held shots you can partially cover your camera or phone’s mic with your finger. You don’t want to completely cover it/press down or your audio will be muffled. What you’re trying to do is create a barrier blocking out the wind.

On movie sets, they block out wind by covering the microphones with big fuzzy things called ‘dead cats’. You can also block out wind noise by attaching something fuzzy to your microphone. If your camera’s built-in mic is on front of it then you just need something big and fluffy you can loop around the lens. You can use a piece of a boa, a fuzzy novelty scrunchie – you can even murder a fuzzy stuffed animal! Do you have an old coat with a fuzz around the hood? That fuzz would do nicely.

The pompom used in this video cost $2, but you might already have something that would work!

If your built-in mic is on top of your camera you can get something called a ‘micromuff’. A micromuff is essentially a circular or rectangular piece of velcro with long strands of fluff on top. It’s open in the middle so it doesn’t actually cover your mic, but the surrounding fuzz blocks out the wind.

You use the adhesive backing to attach the base velcro to your camera. The other side of the velcro has your fluff attached to the back.

The only thing about a micromuff is that it costs about $30, and if you’re going to spend $30 on audio equipment then you could just buy yourself an inexpensive LAV mic. I only bring up the micromuff because it’s a very simple design you can probably DIY – you just need velcro with adhesive backing and any of the fluff-sources we just discussed.

5. Use a Free Audio App

If you’re recording on a smartphone, you can download a free app that will let you make adjustments to your audio as you record it. With the right app, you can adjust your gain (volume is how you control ‘output’ audio, and gain is for ‘input’ audio. By turning up your gain, you can make your mic more sensitive), tempo, and more. A lot of the time, your audio recording app will also let you edit your audio afterward.

Even if you’re not recording video from your smartphone, it might be a good idea to use your phone as your mic and record a separate audio file. You’ll be able to use an app to fine-tune your recording, and you can set your phone up closer to you the way you would an external mic while keeping your camera back a bit farther.

Free audio apps: Hi-Q MP3 Voice Recorder (Android), RecForge II (Android), Smart Voice Recorder (Android), Audio Memos (iOS), and Recorder Plus (iOS).

6. Do a Sound Check

Once you think you’ve got good audio set up – test it! You don’t want to do a whole video and find out when you play it back that your audio doesn’t sound good.

Do you have any of your own audio tips to pass on? Leave them in the comments!

This topic was suggested by RS Beauty over in the forums. Thanks for the idea!

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora allows you to record voiceover and edit the recorded audio with mixer, equalizer and provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Audio quality is more important than video quality on YouTube. You’ve probably heard that before – viewers might forgive sub-par video quality if they’re interested in what you’re saying, but if it’s hard to understand what you’re saying they’ll click away.

Getting an external mic (even a $10 one-off Amazon ) is one of the best ways to improve your videos. That said, maybe your budget is $0. Or, maybe you just don’t happen to have a mic now and don’t want to wait to make videos. It could even be that you just don’t want to bother with an external mic.

Luckily, there are a lot of easy, free, things you can do to protect the quality of your audio recording even if you’re not using an external mic. Here are a few tips:

• 1. Keep Your Camera Close
• 2. Shoot Somewhere Quiet
• 3. Pick a Good Room
• 4. Protect your Built-In Mic from Wind
• 5. Use a Free Audio App
• 6. Do a Sound Check

1. Keep Your Camera Close (like, really close)

The biggest problem with the mic built into any camera or phone is just that, since it’s with the camera, it’s usually too far away from you. Built-in mics can record decent audio up close, but usually, your camera will be set up farther away from you than an external mic would be.

For example, your camera’s mic might be just as good as a clip-on LAV, but that LAV is right by your mouth and the camera is a couple of big steps away.

Moving your camera/smartphone physically closer to you will make it hard to include anything besides your head and shoulders in your shot, but it will get you significantly better audio.

2.Shoot Somewhere Quiet

The best way to limit the amount of background noise you pick up in your sound recording is to shoot somewhere where there’s no background noise. That probably seems really basic, but it’s something a lot of people just don’t do. It’s easy to default to recording in your home office, even though it’s right next to the kitchen where your family is bustling around, or in your bedroom even though there’s a busy street right outside your window.

Sometimes the best thing you can do for your audio is simply to scout out a quiet room in your house where the sound recording conditions are better. Speaking of recording conditions…

3. Pick a Good Room

There’s more that goes into picking a good room than how quiet it is. If you try to record in a room that’s too big your voice might sound to distant, and if you try to record in a room that’s too small your audio will be too echo-y. You need a room that’s just right.

You should also pay attention to what’s in the room you’re recording in. Avoid hard, reflective, surfaces like appliances and mirrors which your voice will bounce off of. The same conditions that make you sound great when you sing in the shower will – like recording in a small space -make your voiceover unpleasantly echo-y.

Look for a room that has a lot of soft things in it, like beds and sofas.

4. Protect your Built-In Mic from Wind

If you shoot outside, then the wind passing over your built-in mic will do terrible things to your audio. You can do a lot to counter-act this problem by physically blocking the wind.

There are a few ways to do this. If you’re doing hand-held shots you can partially cover your camera or phone’s mic with your finger. You don’t want to completely cover it/press down or your audio will be muffled. What you’re trying to do is create a barrier blocking out the wind.

On movie sets, they block out wind by covering the microphones with big fuzzy things called ‘dead cats’. You can also block out wind noise by attaching something fuzzy to your microphone. If your camera’s built-in mic is on front of it then you just need something big and fluffy you can loop around the lens. You can use a piece of a boa, a fuzzy novelty scrunchie – you can even murder a fuzzy stuffed animal! Do you have an old coat with a fuzz around the hood? That fuzz would do nicely.

The pompom used in this video cost $2, but you might already have something that would work!

If your built-in mic is on top of your camera you can get something called a ‘micromuff’. A micromuff is essentially a circular or rectangular piece of velcro with long strands of fluff on top. It’s open in the middle so it doesn’t actually cover your mic, but the surrounding fuzz blocks out the wind.

You use the adhesive backing to attach the base velcro to your camera. The other side of the velcro has your fluff attached to the back.

The only thing about a micromuff is that it costs about $30, and if you’re going to spend $30 on audio equipment then you could just buy yourself an inexpensive LAV mic. I only bring up the micromuff because it’s a very simple design you can probably DIY – you just need velcro with adhesive backing and any of the fluff-sources we just discussed.

5. Use a Free Audio App

If you’re recording on a smartphone, you can download a free app that will let you make adjustments to your audio as you record it. With the right app, you can adjust your gain (volume is how you control ‘output’ audio, and gain is for ‘input’ audio. By turning up your gain, you can make your mic more sensitive), tempo, and more. A lot of the time, your audio recording app will also let you edit your audio afterward.

Even if you’re not recording video from your smartphone, it might be a good idea to use your phone as your mic and record a separate audio file. You’ll be able to use an app to fine-tune your recording, and you can set your phone up closer to you the way you would an external mic while keeping your camera back a bit farther.

Free audio apps: Hi-Q MP3 Voice Recorder (Android), RecForge II (Android), Smart Voice Recorder (Android), Audio Memos (iOS), and Recorder Plus (iOS).

6. Do a Sound Check

Once you think you’ve got good audio set up – test it! You don’t want to do a whole video and find out when you play it back that your audio doesn’t sound good.

Do you have any of your own audio tips to pass on? Leave them in the comments!

This topic was suggested by RS Beauty over in the forums. Thanks for the idea!

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora allows you to record voiceover and edit the recorded audio with mixer, equalizer and provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Audio quality is more important than video quality on YouTube. You’ve probably heard that before – viewers might forgive sub-par video quality if they’re interested in what you’re saying, but if it’s hard to understand what you’re saying they’ll click away.

Getting an external mic (even a $10 one-off Amazon ) is one of the best ways to improve your videos. That said, maybe your budget is $0. Or, maybe you just don’t happen to have a mic now and don’t want to wait to make videos. It could even be that you just don’t want to bother with an external mic.

Luckily, there are a lot of easy, free, things you can do to protect the quality of your audio recording even if you’re not using an external mic. Here are a few tips:

• 1. Keep Your Camera Close
• 2. Shoot Somewhere Quiet
• 3. Pick a Good Room
• 4. Protect your Built-In Mic from Wind
• 5. Use a Free Audio App
• 6. Do a Sound Check

1. Keep Your Camera Close (like, really close)

The biggest problem with the mic built into any camera or phone is just that, since it’s with the camera, it’s usually too far away from you. Built-in mics can record decent audio up close, but usually, your camera will be set up farther away from you than an external mic would be.

For example, your camera’s mic might be just as good as a clip-on LAV, but that LAV is right by your mouth and the camera is a couple of big steps away.

Moving your camera/smartphone physically closer to you will make it hard to include anything besides your head and shoulders in your shot, but it will get you significantly better audio.

2.Shoot Somewhere Quiet

The best way to limit the amount of background noise you pick up in your sound recording is to shoot somewhere where there’s no background noise. That probably seems really basic, but it’s something a lot of people just don’t do. It’s easy to default to recording in your home office, even though it’s right next to the kitchen where your family is bustling around, or in your bedroom even though there’s a busy street right outside your window.

Sometimes the best thing you can do for your audio is simply to scout out a quiet room in your house where the sound recording conditions are better. Speaking of recording conditions…

3. Pick a Good Room

There’s more that goes into picking a good room than how quiet it is. If you try to record in a room that’s too big your voice might sound to distant, and if you try to record in a room that’s too small your audio will be too echo-y. You need a room that’s just right.

You should also pay attention to what’s in the room you’re recording in. Avoid hard, reflective, surfaces like appliances and mirrors which your voice will bounce off of. The same conditions that make you sound great when you sing in the shower will – like recording in a small space -make your voiceover unpleasantly echo-y.

Look for a room that has a lot of soft things in it, like beds and sofas.

4. Protect your Built-In Mic from Wind

If you shoot outside, then the wind passing over your built-in mic will do terrible things to your audio. You can do a lot to counter-act this problem by physically blocking the wind.

There are a few ways to do this. If you’re doing hand-held shots you can partially cover your camera or phone’s mic with your finger. You don’t want to completely cover it/press down or your audio will be muffled. What you’re trying to do is create a barrier blocking out the wind.

On movie sets, they block out wind by covering the microphones with big fuzzy things called ‘dead cats’. You can also block out wind noise by attaching something fuzzy to your microphone. If your camera’s built-in mic is on front of it then you just need something big and fluffy you can loop around the lens. You can use a piece of a boa, a fuzzy novelty scrunchie – you can even murder a fuzzy stuffed animal! Do you have an old coat with a fuzz around the hood? That fuzz would do nicely.

The pompom used in this video cost $2, but you might already have something that would work!

If your built-in mic is on top of your camera you can get something called a ‘micromuff’. A micromuff is essentially a circular or rectangular piece of velcro with long strands of fluff on top. It’s open in the middle so it doesn’t actually cover your mic, but the surrounding fuzz blocks out the wind.

You use the adhesive backing to attach the base velcro to your camera. The other side of the velcro has your fluff attached to the back.

The only thing about a micromuff is that it costs about $30, and if you’re going to spend $30 on audio equipment then you could just buy yourself an inexpensive LAV mic. I only bring up the micromuff because it’s a very simple design you can probably DIY – you just need velcro with adhesive backing and any of the fluff-sources we just discussed.

5. Use a Free Audio App

If you’re recording on a smartphone, you can download a free app that will let you make adjustments to your audio as you record it. With the right app, you can adjust your gain (volume is how you control ‘output’ audio, and gain is for ‘input’ audio. By turning up your gain, you can make your mic more sensitive), tempo, and more. A lot of the time, your audio recording app will also let you edit your audio afterward.

Even if you’re not recording video from your smartphone, it might be a good idea to use your phone as your mic and record a separate audio file. You’ll be able to use an app to fine-tune your recording, and you can set your phone up closer to you the way you would an external mic while keeping your camera back a bit farther.

Free audio apps: Hi-Q MP3 Voice Recorder (Android), RecForge II (Android), Smart Voice Recorder (Android), Audio Memos (iOS), and Recorder Plus (iOS).

6. Do a Sound Check

Once you think you’ve got good audio set up – test it! You don’t want to do a whole video and find out when you play it back that your audio doesn’t sound good.

Do you have any of your own audio tips to pass on? Leave them in the comments!

This topic was suggested by RS Beauty over in the forums. Thanks for the idea!

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora allows you to record voiceover and edit the recorded audio with mixer, equalizer and provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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