"Crafting a Non-Ad Revenue Stream on YouTube  The Self-Sustaining Creator’s Tale for 2024"

"Crafting a Non-Ad Revenue Stream on YouTube The Self-Sustaining Creator’s Tale for 2024"

Brian Lv12

Crafting a Non-Ad Revenue Stream on YouTube: The Self-Sustaining Creator’s Tale

How to Make Money on YouTube Without Ads

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber Jake Paul

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber Sunny Lenarduzzi

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

meditation

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

link in the description box

The YouTube Card:

youtube card tutorial

youtube card details

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

call to action button

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

affiliate links

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

perform the likes

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

famebit brand

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

  1. Find brands and campaigns that match your audience.
  2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
  3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
  4. Build our content.
  5. Receive approval from the brand.
  6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

  1. Directing your viewers to your website where they can pay for a product or service that you offer.
  2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
  3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
  4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Unlocking AdSense Potential in YouTube Content Creation

How to Use AdSense for YouTube

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Now, since your YouTube channel has a large of subscribers and views, you start thinking to make money by using YouTube AdSense. However, do you really know YouTube AdSense very well? Or even, do you even know what it is exactly. In order to let you better understand it and make money, we have rounded up all information here to explain the basic knowledge of AdSense to you. Keeping reading to learn more!

Part 1: What is Adsense?

You might have noticed several ads displayed on the videos on various social platforms. AdSense is a part of Google that is responsible for placing such ads in the videos. You can sign in from YouTube account directly.

When you wish to place an ad, you may publish it on various media through Adsense. As an advertiser, you may publish anything in videos, images or texts on the websites and pay per impression or per click or per conversion.

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Do not worry, creating a Google Adsense account is free and when you create one, your YouTube channel or your website gets free eligibility for Google Ads. You just need to copy a code and paste it to start. The AdSense returns calculation is on pay per click or on a per-impression basis. However, if you want to receive the payment, you need to set up AdSense account first.

  • Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
  • Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one

adsense sign up

  • In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
  • While filling your payee name be very careful and fill exactly as in your bank account name.

adsense fill form

  • Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

  • Click on My Channel from the menu option. Next, click on monetization to monetize your videos
  • From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

adsense monetization

  • You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
  • Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

adsense video type

  • If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
  • To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

Part 3: How to Use AdSense for YouTube

1. Finding Your Money in AdSense

Intuitively, many YouTube creators think that the first thing they see when they open up AdSense should be their daily earnings. This is not the case. Besides how much money you have made, AdSense keeps track of a lot of things the average YouTuber will not find useful. Getting to a report on your daily earnings actually takes a bit of navigation.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

In Products, scroll down until you get to a chart where there are two options: Hosted AdSense for Content and AdSense for Content. AdSense for Content relates to a personal website. For information about your YouTube channel click on Hosted AdSense for Content.

adsense performance report

The next page is a report of how much money you have made from monetizing your YouTube channel. Your earnings will be organized by date. The money you see in this report has already had YouTube’s 45% commission deducted.

2. How are my earnings determined?

How much money you make through AdSense depends on your CPMs and EPMs. CPM is an acronym for “cost per mille” and indicates how much money and advertiser is paying for 1000 impressions of an ad. RPM is your revenue per 1000 impressions.

A lot of YouTubers new to AdSense assume that “per thousand impressions” means “per thousand views”, and that is incorrect. Besides the fact that not all views are monetized, impressions are not views. They are ad clicks. For long, skippable, video ads an “impression” is when a viewer watches the ad to the end instead of skipping it.

CPMs vary depending on the type of ad, where it is being run, and current advertising trends. Advertisers pay more for certain kinds of ads or for ad space in more popular videos. Beware of MCN scams claiming they can guarantee you a certain CPM; they cannot. Which ads are displayed in your videos is determined automatically by YouTube’s system and depends on factors like how you categorized your videos and how many views they have.

3. How do I get paid?

There are five different ways to get paid through AdSense: Check, Western Union Quick Cash, Wire Transfer, Rapida, or an Electronic Funds Transfer (EFT). Generally, AdSense will begin the process of paying you your monthly earnings on the 21st of the following month. How long it takes to get your money after that depends on your payment method.

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

adsense payment

In order to be paid you will have to earn enough to reach the payment threshold, which is $100. So, if you only earn $5 in a month, you should not expect to receive a payment for that month. You will receive your first payment after you earn $100.

Conclusion

Making money with YouTube Adsense is one of the best media that is reliable, easy to use, and better than any other ways of creating money. With Adsense, you can create various size and kinds of ad units to add it to your website. Those ad spaces are filled by Google with the content and traffic relevant to your site. There are also some YouTuber influencer marketing platforms such as InflueNex , which enables YouTubers to learn about their own channels, their competitors’ channels, and join the platform for establishing replationship with the brands.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Now, since your YouTube channel has a large of subscribers and views, you start thinking to make money by using YouTube AdSense. However, do you really know YouTube AdSense very well? Or even, do you even know what it is exactly. In order to let you better understand it and make money, we have rounded up all information here to explain the basic knowledge of AdSense to you. Keeping reading to learn more!

Part 1: What is Adsense?

You might have noticed several ads displayed on the videos on various social platforms. AdSense is a part of Google that is responsible for placing such ads in the videos. You can sign in from YouTube account directly.

When you wish to place an ad, you may publish it on various media through Adsense. As an advertiser, you may publish anything in videos, images or texts on the websites and pay per impression or per click or per conversion.

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Do not worry, creating a Google Adsense account is free and when you create one, your YouTube channel or your website gets free eligibility for Google Ads. You just need to copy a code and paste it to start. The AdSense returns calculation is on pay per click or on a per-impression basis. However, if you want to receive the payment, you need to set up AdSense account first.

  • Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
  • Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one

adsense sign up

  • In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
  • While filling your payee name be very careful and fill exactly as in your bank account name.

adsense fill form

  • Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

  • Click on My Channel from the menu option. Next, click on monetization to monetize your videos
  • From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

adsense monetization

  • You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
  • Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

adsense video type

  • If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
  • To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

Part 3: How to Use AdSense for YouTube

1. Finding Your Money in AdSense

Intuitively, many YouTube creators think that the first thing they see when they open up AdSense should be their daily earnings. This is not the case. Besides how much money you have made, AdSense keeps track of a lot of things the average YouTuber will not find useful. Getting to a report on your daily earnings actually takes a bit of navigation.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

In Products, scroll down until you get to a chart where there are two options: Hosted AdSense for Content and AdSense for Content. AdSense for Content relates to a personal website. For information about your YouTube channel click on Hosted AdSense for Content.

adsense performance report

The next page is a report of how much money you have made from monetizing your YouTube channel. Your earnings will be organized by date. The money you see in this report has already had YouTube’s 45% commission deducted.

2. How are my earnings determined?

How much money you make through AdSense depends on your CPMs and EPMs. CPM is an acronym for “cost per mille” and indicates how much money and advertiser is paying for 1000 impressions of an ad. RPM is your revenue per 1000 impressions.

A lot of YouTubers new to AdSense assume that “per thousand impressions” means “per thousand views”, and that is incorrect. Besides the fact that not all views are monetized, impressions are not views. They are ad clicks. For long, skippable, video ads an “impression” is when a viewer watches the ad to the end instead of skipping it.

CPMs vary depending on the type of ad, where it is being run, and current advertising trends. Advertisers pay more for certain kinds of ads or for ad space in more popular videos. Beware of MCN scams claiming they can guarantee you a certain CPM; they cannot. Which ads are displayed in your videos is determined automatically by YouTube’s system and depends on factors like how you categorized your videos and how many views they have.

3. How do I get paid?

There are five different ways to get paid through AdSense: Check, Western Union Quick Cash, Wire Transfer, Rapida, or an Electronic Funds Transfer (EFT). Generally, AdSense will begin the process of paying you your monthly earnings on the 21st of the following month. How long it takes to get your money after that depends on your payment method.

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

adsense payment

In order to be paid you will have to earn enough to reach the payment threshold, which is $100. So, if you only earn $5 in a month, you should not expect to receive a payment for that month. You will receive your first payment after you earn $100.

Conclusion

Making money with YouTube Adsense is one of the best media that is reliable, easy to use, and better than any other ways of creating money. With Adsense, you can create various size and kinds of ad units to add it to your website. Those ad spaces are filled by Google with the content and traffic relevant to your site. There are also some YouTuber influencer marketing platforms such as InflueNex , which enables YouTubers to learn about their own channels, their competitors’ channels, and join the platform for establishing replationship with the brands.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Now, since your YouTube channel has a large of subscribers and views, you start thinking to make money by using YouTube AdSense. However, do you really know YouTube AdSense very well? Or even, do you even know what it is exactly. In order to let you better understand it and make money, we have rounded up all information here to explain the basic knowledge of AdSense to you. Keeping reading to learn more!

Part 1: What is Adsense?

You might have noticed several ads displayed on the videos on various social platforms. AdSense is a part of Google that is responsible for placing such ads in the videos. You can sign in from YouTube account directly.

When you wish to place an ad, you may publish it on various media through Adsense. As an advertiser, you may publish anything in videos, images or texts on the websites and pay per impression or per click or per conversion.

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Do not worry, creating a Google Adsense account is free and when you create one, your YouTube channel or your website gets free eligibility for Google Ads. You just need to copy a code and paste it to start. The AdSense returns calculation is on pay per click or on a per-impression basis. However, if you want to receive the payment, you need to set up AdSense account first.

  • Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
  • Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one

adsense sign up

  • In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
  • While filling your payee name be very careful and fill exactly as in your bank account name.

adsense fill form

  • Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

  • Click on My Channel from the menu option. Next, click on monetization to monetize your videos
  • From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

adsense monetization

  • You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
  • Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

adsense video type

  • If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
  • To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

Part 3: How to Use AdSense for YouTube

1. Finding Your Money in AdSense

Intuitively, many YouTube creators think that the first thing they see when they open up AdSense should be their daily earnings. This is not the case. Besides how much money you have made, AdSense keeps track of a lot of things the average YouTuber will not find useful. Getting to a report on your daily earnings actually takes a bit of navigation.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

In Products, scroll down until you get to a chart where there are two options: Hosted AdSense for Content and AdSense for Content. AdSense for Content relates to a personal website. For information about your YouTube channel click on Hosted AdSense for Content.

adsense performance report

The next page is a report of how much money you have made from monetizing your YouTube channel. Your earnings will be organized by date. The money you see in this report has already had YouTube’s 45% commission deducted.

2. How are my earnings determined?

How much money you make through AdSense depends on your CPMs and EPMs. CPM is an acronym for “cost per mille” and indicates how much money and advertiser is paying for 1000 impressions of an ad. RPM is your revenue per 1000 impressions.

A lot of YouTubers new to AdSense assume that “per thousand impressions” means “per thousand views”, and that is incorrect. Besides the fact that not all views are monetized, impressions are not views. They are ad clicks. For long, skippable, video ads an “impression” is when a viewer watches the ad to the end instead of skipping it.

CPMs vary depending on the type of ad, where it is being run, and current advertising trends. Advertisers pay more for certain kinds of ads or for ad space in more popular videos. Beware of MCN scams claiming they can guarantee you a certain CPM; they cannot. Which ads are displayed in your videos is determined automatically by YouTube’s system and depends on factors like how you categorized your videos and how many views they have.

3. How do I get paid?

There are five different ways to get paid through AdSense: Check, Western Union Quick Cash, Wire Transfer, Rapida, or an Electronic Funds Transfer (EFT). Generally, AdSense will begin the process of paying you your monthly earnings on the 21st of the following month. How long it takes to get your money after that depends on your payment method.

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

adsense payment

In order to be paid you will have to earn enough to reach the payment threshold, which is $100. So, if you only earn $5 in a month, you should not expect to receive a payment for that month. You will receive your first payment after you earn $100.

Conclusion

Making money with YouTube Adsense is one of the best media that is reliable, easy to use, and better than any other ways of creating money. With Adsense, you can create various size and kinds of ad units to add it to your website. Those ad spaces are filled by Google with the content and traffic relevant to your site. There are also some YouTuber influencer marketing platforms such as InflueNex , which enables YouTubers to learn about their own channels, their competitors’ channels, and join the platform for establishing replationship with the brands.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Now, since your YouTube channel has a large of subscribers and views, you start thinking to make money by using YouTube AdSense. However, do you really know YouTube AdSense very well? Or even, do you even know what it is exactly. In order to let you better understand it and make money, we have rounded up all information here to explain the basic knowledge of AdSense to you. Keeping reading to learn more!

Part 1: What is Adsense?

You might have noticed several ads displayed on the videos on various social platforms. AdSense is a part of Google that is responsible for placing such ads in the videos. You can sign in from YouTube account directly.

When you wish to place an ad, you may publish it on various media through Adsense. As an advertiser, you may publish anything in videos, images or texts on the websites and pay per impression or per click or per conversion.

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Do not worry, creating a Google Adsense account is free and when you create one, your YouTube channel or your website gets free eligibility for Google Ads. You just need to copy a code and paste it to start. The AdSense returns calculation is on pay per click or on a per-impression basis. However, if you want to receive the payment, you need to set up AdSense account first.

  • Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
  • Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one

adsense sign up

  • In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
  • While filling your payee name be very careful and fill exactly as in your bank account name.

adsense fill form

  • Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

  • Click on My Channel from the menu option. Next, click on monetization to monetize your videos
  • From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

adsense monetization

  • You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
  • Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

adsense video type

  • If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
  • To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

Part 3: How to Use AdSense for YouTube

1. Finding Your Money in AdSense

Intuitively, many YouTube creators think that the first thing they see when they open up AdSense should be their daily earnings. This is not the case. Besides how much money you have made, AdSense keeps track of a lot of things the average YouTuber will not find useful. Getting to a report on your daily earnings actually takes a bit of navigation.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

In Products, scroll down until you get to a chart where there are two options: Hosted AdSense for Content and AdSense for Content. AdSense for Content relates to a personal website. For information about your YouTube channel click on Hosted AdSense for Content.

adsense performance report

The next page is a report of how much money you have made from monetizing your YouTube channel. Your earnings will be organized by date. The money you see in this report has already had YouTube’s 45% commission deducted.

2. How are my earnings determined?

How much money you make through AdSense depends on your CPMs and EPMs. CPM is an acronym for “cost per mille” and indicates how much money and advertiser is paying for 1000 impressions of an ad. RPM is your revenue per 1000 impressions.

A lot of YouTubers new to AdSense assume that “per thousand impressions” means “per thousand views”, and that is incorrect. Besides the fact that not all views are monetized, impressions are not views. They are ad clicks. For long, skippable, video ads an “impression” is when a viewer watches the ad to the end instead of skipping it.

CPMs vary depending on the type of ad, where it is being run, and current advertising trends. Advertisers pay more for certain kinds of ads or for ad space in more popular videos. Beware of MCN scams claiming they can guarantee you a certain CPM; they cannot. Which ads are displayed in your videos is determined automatically by YouTube’s system and depends on factors like how you categorized your videos and how many views they have.

3. How do I get paid?

There are five different ways to get paid through AdSense: Check, Western Union Quick Cash, Wire Transfer, Rapida, or an Electronic Funds Transfer (EFT). Generally, AdSense will begin the process of paying you your monthly earnings on the 21st of the following month. How long it takes to get your money after that depends on your payment method.

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

adsense payment

In order to be paid you will have to earn enough to reach the payment threshold, which is $100. So, if you only earn $5 in a month, you should not expect to receive a payment for that month. You will receive your first payment after you earn $100.

Conclusion

Making money with YouTube Adsense is one of the best media that is reliable, easy to use, and better than any other ways of creating money. With Adsense, you can create various size and kinds of ad units to add it to your website. Those ad spaces are filled by Google with the content and traffic relevant to your site. There are also some YouTuber influencer marketing platforms such as InflueNex , which enables YouTubers to learn about their own channels, their competitors’ channels, and join the platform for establishing replationship with the brands.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: "Crafting a Non-Ad Revenue Stream on YouTube The Self-Sustaining Creator’s Tale for 2024"
  • Author: Brian
  • Created at : 2024-05-25 11:32:38
  • Updated at : 2024-05-26 11:32:38
  • Link: https://youtube-video-recordings.techidaily.com/crafting-a-non-ad-revenue-stream-on-youtube-the-self-sustaining-creators-tale-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"Crafting a Non-Ad Revenue Stream on YouTube The Self-Sustaining Creator’s Tale for 2024"