Charting Financial Success: The Tale of Ajey (CarryMinati) and YouTube

If you have been following the who’s who of YouTube, then Ajey Nagar, also popularly known as CarryMinati is definitely not a new name for you and you must also be well aware of CarryMinati YouTube income. And, if you have not heard of this name before, then it is high time to know about this YouTube influencer who is an Asian and Indian sensation.

Getting excited, we too!!! So, in this article, we will learn all about who is Ajey Nagar, what is CarryMinati, what makes this man so popular, what is his CarryMinati monthly income, his personal life, and much more.

Part 1: Who is CarryMinati?

You may wonder who this simple-looking, young boy is, right?

Yes, he is one of the India’s biggest YouTuber- Ajey Nagar. He shared a shoulder with Tom Cruise while promoting Mission Impossible 6 in Paris.

In this part of the topic, we are going to get deep knowledge about the personal, professional and financial information related to Carryminati.

Nickname	CarryMinati
Real Name	Ajey Nagar
Net Worth (2022)	31 Crores ($4 Million)
Monthly Income	Rs. 16+ Lakh
Yearly Income	Rs. 3+ Crore
Biography
Date of Birth	12th June 1999
Gender	Male
Nationality	Indian
Height	165 cm
Profession	YouTube
YouTube Channel	CarryMinati and CarryisLive
Awards and Recognition	Listed in TIME’s 10 next-generation leaders in the year 2019Listed in Forbes 30 Under 30 Asia in 2020

So, by now we know that CarryMinati aka Ajay Nagar is quite popular on YouTube. But, what does this popularity gets him in terms of money? Yes, this is an interesting question and the answer for this, you can check out in the next part of the topic.

Part 2: CarryMinati YouTube earning and stats

Let’s now deep digger into the financial aspects and other related stats related to CarryMinati. So, if you are eager to know how much CarryMinati earn from YouTube, we will give you to the nearest exact figures. Who does not like numbers, they are interesting facts, isn’tead.

A major part of Ajay Nagar’s income comes from YouTube videos and in addition to this, his popularity makes him earn from YouTube sponsors, collaborations, tie-up videos, brand endorsements, and advertising.

Estimated Monthly Earnings in USD/Indian Rupees	Rs. 16+ Lakhs
Estimated yearly Earnings in USD/Indian Rupees	$ 4 Million/ Rs. 3+ Crores
Videos About	Roasting, Comedy, Sketches, Satire, and Gaming
Total Video Uploads	Over 176
Subscribers	CarryMinati- 36.6millionCarryisLive- 11.3 million
Video Views	CarryMinati- 2.9 billion+CarryisLive- 1.3 billion+
Last 30 Days Views	35 M+

The statistics related to the views and income about CarryMinati are quite interesting and this makes everyone curious about what makes the channel and this person so popular on YouTube. If you too have been curious about the same, head to our next section.

Part 3: Why is Carry Minati trending on YouTube?

Just like the statistics, the facts related to CarryMinati’s popularity are equally interesting. Every YouTube channel or an influencer who is popular and trending have their own uniqueness and when it comes to CarrayMinati aka Ajay Nagar, there are several factors that makes him a sensation. Shortlisted some of them are as below.

Exclusive personality of Ajay Naga

Ajay Nagar has an exclusive personality that acts like a magnet that attracts viewers. His way of speaking and interacting with the audience has earned him a fan base across the globe.

Engaging and interactive video

The videos of CarryMinati are engaging and interactive which keeps the audience interested throughout.

Rib-tickling humour

The way the humour is added to the videos is simply amazing and definitely makes the viewers laugh a lot.

Relatable and authentic video content

Viewers of different ages and genres can easily relate to the videos created by CarryMinati and also found them to be authentic and different from the other channels.

Checkout his video on Social Media Culture that how interestingly he engages people with the relatable topics, and you will know what makes this man different from the others.

Most popular videos of CarryMinati

Though almost all videos by CarryMinati gain popularity, listed below are the top ones to date.

YouTube Vs Tik TOK

The End (The video was uploaded on 8th May 2020 and had over 65 million views with 8 lacs comments and over 10 million likes.) This was a roasting video by CarryMinati that gained immense popularity, but was later pulled down by YouTube stating it to be against the harassment policy of YouTube and for violating the guidelines of the community.

Film the Flare

https://youtu.be/GOFQN8otiYs

This video is about the Indian Film Industry and the awards given to the stars. Carryinati has interesting roasted the stars and receiving awards.

PUBG India: Life Battle Royale

https://www.youtube.com/embed/10y9yefd%5FxY

It is an interesting video of around 17 minutes where Ajay Nagar has acted along with other people to create a fun plot based of PUBG game.

Bonus Tip: How to be a YouTuber and Make Videos like Carryminati

We have learned that CarryMinati has become the name it is, all because of the excellent videos it creates. Though it may sound simple, video creation requires a lot of skills, patience, and the help of expert tools.

A lot of people have some excellent themes and ideas in their minds, but they do not know how to weave them all into an interesting video and here the need for an expert tool like Wondershare Filmora arises. So, if you also have some video creation plans in mind but have been holding them back, it’s time to bring them to reality using Filmora.

Wondershare Filmora is an excellent Windows and Mac-based software that helps in creating eye-catchy videos using multiple features supported by the program. From basic to advanced, no matter what type of video creation requirements you are looking for, Wondershare Filmora will take due care of the same.

Key features of the software

• Support to all types of video files and formats including 4K and also comes with a huge collection of stock footage.
• Support advanced features like PIP, green screen, split-screen, AI portrait, auto reframe, screen recorder, speed ramping, masking, and more.
• Allows adding visual effects and transitions and also allows uploading the created videos to YouTube and Facebook.

Wondershare Filmora supports a wide range of video editing features including basic editing, advanced editing, AI-based tools, and much more. The complete features can be checked in the Wondershare Filmora Video Editing Guide.

AI-based features are the highlight of this software and for your reference, listed below are the steps for the AI Portrait function. Using this feature, the background of a video can be removed easily without using the green screen or the chroma key.

Steps to use AI Portrait in Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Launch the installed software on your system and add the media file to the software timeline.

Step2 Next, go to Effects > Ai Portrait, and the options of the features can be checked here. Click on the thumbnail and the feature can be viewed in the preview window.

Step3 Drag the selected Portrait to the timeline and from the pop-up window choose to Purchase the additional module. You can check the result by playing the video. If needed multiple AI Portraits can be added to the video.

Step4 If further customization is needed, you can even adjust the AI Portrait settings.

Step5 When finally, all the settings are done, click on the Export button to save the file.

Hot FAQs on CarryMinati

Below we have answered some hot frequently asked questions about CarryMinati.

1. Is Carry Minati married?

No, till date, CarryMinati aka Ajay Nagar is not married.

2. How much CarryMinati earn from 1 video?

Calculating the income from a YouTube video can be a complicated task that depends on several factors like views, likes, ads in the video, and more.

3. Which actors has Carry Minati interviewed?

Carry Minati has interviewed popular actors like Tom Cruise, Tessa Thompson, Henry Cavil, and others celebrities.

Final Words

Gone are the days when only high posts at big-shot companies can bring in money and proving this right is CarryMinati who is not only earning big but has also earned worldwide fans and has created a name for himself. With his comic skits and engaging videos, this popular YouTube influencer is growing and stretching his wings.

If you too have got inspired and looking forward to starting with some interesting videos, we suggest downloading Wondershare Filmora which will let you create a professional video with ease.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

So, by now we know that CarryMinati aka Ajay Nagar is quite popular on YouTube. But, what does this popularity gets him in terms of money? Yes, this is an interesting question and the answer for this, you can check out in the next part of the topic.

Part 2: CarryMinati YouTube earning and stats

Let’s now deep digger into the financial aspects and other related stats related to CarryMinati. So, if you are eager to know how much CarryMinati earn from YouTube, we will give you to the nearest exact figures. Who does not like numbers, they are interesting facts, isn’tead.

A major part of Ajay Nagar’s income comes from YouTube videos and in addition to this, his popularity makes him earn from YouTube sponsors, collaborations, tie-up videos, brand endorsements, and advertising.

Estimated Monthly Earnings in USD/Indian Rupees	Rs. 16+ Lakhs
Estimated yearly Earnings in USD/Indian Rupees	$ 4 Million/ Rs. 3+ Crores
Videos About	Roasting, Comedy, Sketches, Satire, and Gaming
Total Video Uploads	Over 176
Subscribers	CarryMinati- 36.6millionCarryisLive- 11.3 million
Video Views	CarryMinati- 2.9 billion+CarryisLive- 1.3 billion+
Last 30 Days Views	35 M+

The statistics related to the views and income about CarryMinati are quite interesting and this makes everyone curious about what makes the channel and this person so popular on YouTube. If you too have been curious about the same, head to our next section.

Part 3: Why is Carry Minati trending on YouTube?

Just like the statistics, the facts related to CarryMinati’s popularity are equally interesting. Every YouTube channel or an influencer who is popular and trending have their own uniqueness and when it comes to CarrayMinati aka Ajay Nagar, there are several factors that makes him a sensation. Shortlisted some of them are as below.

Exclusive personality of Ajay Naga

Ajay Nagar has an exclusive personality that acts like a magnet that attracts viewers. His way of speaking and interacting with the audience has earned him a fan base across the globe.

Engaging and interactive video

The videos of CarryMinati are engaging and interactive which keeps the audience interested throughout.

Rib-tickling humour

The way the humour is added to the videos is simply amazing and definitely makes the viewers laugh a lot.

Relatable and authentic video content

Viewers of different ages and genres can easily relate to the videos created by CarryMinati and also found them to be authentic and different from the other channels.

Checkout his video on Social Media Culture that how interestingly he engages people with the relatable topics, and you will know what makes this man different from the others.

Most popular videos of CarryMinati

Though almost all videos by CarryMinati gain popularity, listed below are the top ones to date.

YouTube Vs Tik TOK

The End (The video was uploaded on 8th May 2020 and had over 65 million views with 8 lacs comments and over 10 million likes.) This was a roasting video by CarryMinati that gained immense popularity, but was later pulled down by YouTube stating it to be against the harassment policy of YouTube and for violating the guidelines of the community.

Film the Flare

https://youtu.be/GOFQN8otiYs

This video is about the Indian Film Industry and the awards given to the stars. Carryinati has interesting roasted the stars and receiving awards.

PUBG India: Life Battle Royale

https://www.youtube.com/embed/10y9yefd%5FxY

It is an interesting video of around 17 minutes where Ajay Nagar has acted along with other people to create a fun plot based of PUBG game.

Bonus Tip: How to be a YouTuber and Make Videos like Carryminati

We have learned that CarryMinati has become the name it is, all because of the excellent videos it creates. Though it may sound simple, video creation requires a lot of skills, patience, and the help of expert tools.

A lot of people have some excellent themes and ideas in their minds, but they do not know how to weave them all into an interesting video and here the need for an expert tool like Wondershare Filmora arises. So, if you also have some video creation plans in mind but have been holding them back, it’s time to bring them to reality using Filmora.

Wondershare Filmora is an excellent Windows and Mac-based software that helps in creating eye-catchy videos using multiple features supported by the program. From basic to advanced, no matter what type of video creation requirements you are looking for, Wondershare Filmora will take due care of the same.

Key features of the software

• Support to all types of video files and formats including 4K and also comes with a huge collection of stock footage.
• Support advanced features like PIP, green screen, split-screen, AI portrait, auto reframe, screen recorder, speed ramping, masking, and more.
• Allows adding visual effects and transitions and also allows uploading the created videos to YouTube and Facebook.

Wondershare Filmora supports a wide range of video editing features including basic editing, advanced editing, AI-based tools, and much more. The complete features can be checked in the Wondershare Filmora Video Editing Guide.

AI-based features are the highlight of this software and for your reference, listed below are the steps for the AI Portrait function. Using this feature, the background of a video can be removed easily without using the green screen or the chroma key.

Steps to use AI Portrait in Wondershare Filmora

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Launch the installed software on your system and add the media file to the software timeline.

Step2 Next, go to Effects > Ai Portrait, and the options of the features can be checked here. Click on the thumbnail and the feature can be viewed in the preview window.

Step3 Drag the selected Portrait to the timeline and from the pop-up window choose to Purchase the additional module. You can check the result by playing the video. If needed multiple AI Portraits can be added to the video.

Step4 If further customization is needed, you can even adjust the AI Portrait settings.

Step5 When finally, all the settings are done, click on the Export button to save the file.

Hot FAQs on CarryMinati

Below we have answered some hot frequently asked questions about CarryMinati.

1. Is Carry Minati married?

No, till date, CarryMinati aka Ajay Nagar is not married.

2. How much CarryMinati earn from 1 video?

Calculating the income from a YouTube video can be a complicated task that depends on several factors like views, likes, ads in the video, and more.

3. Which actors has Carry Minati interviewed?

Carry Minati has interviewed popular actors like Tom Cruise, Tessa Thompson, Henry Cavil, and others celebrities.

Final Words

Gone are the days when only high posts at big-shot companies can bring in money and proving this right is CarryMinati who is not only earning big but has also earned worldwide fans and has created a name for himself. With his comic skits and engaging videos, this popular YouTube influencer is growing and stretching his wings.

If you too have got inspired and looking forward to starting with some interesting videos, we suggest downloading Wondershare Filmora which will let you create a professional video with ease.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Proactive Strategies in Building an Irresistible Online Identity on YouTube

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: