Captivating Audiences: A Guide to Making Haul Media

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You’re probably familiar with haul videos if you’re highly familiar with YouTube in recent years. This type of content can offer immense benefits to both influencers and small retail businesses.

Though they may not be quite as existent as they once were, it’s still essential to know the potential effect of these try-on-haul videos. They are valuable to spread the word about your brand and attract helpful content for your target audience. Here’s a quick guide to learn the ins and outs of haul videos.

In this article

01 What is a Haul Video?

02 Why is Haul Videos Popular?

03 Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls

04 How to Make a Catchy Haul Video?

Part 1: What is a Haul Video?

Generally, a haul video is a recording of someone showcasing a collection of purchases. They may go into depth about what each product is, their shopping experience, and their initial impressions as a whole. A haul generally consists of products from a single retailer, a specific collection of shops, or at least a particular category. The products can be confined to one niche or brand, or type.

Such haul videos initially gained importance or hype around 2006/2007 through the community of beauty vloggers on YouTube as YouTube try-on-haul videos. And since the market for them isn’t that saturated, it could be an exciting time for businesses to dive in.

Haul videos generally contain products that the influencer has selected to define why they liked each item promptly. In certain sections or niches like makeup or clothing haul videos, the person may even try to offer the viewer an honest whole first impression.

Part 2: Why is Haul Videos Popular?

Having YouTube as a source of everyone’s daily dose of entertainment, we can’t help but wonder why haul videos tend to be so famous. Most YouTubers create at least one haul video regardless of their niche. They could be grocery hauls; underwear hauls, weird candy hauls, face mask hauls, candle hauls, and more. And the list goes on and on.

They are popular because they can help you connect to potential consumers via influencers as a small retail business. Generally, viewers watch and subscribe to YouTube videos of influencers or creators they trust or share similar preferences in products.

So when that influencer shares a collection of their favorite products, the viewers might decide to purchase one as well.

On the influencer side, haul videos can offer a way to share valuable content with your audience. If you have a YouTube channel, Instagram account, Facebook page, or blog, providing insights on the products you love can help your audience shape their own purchasing decisions.

It also creates a natural way to infuse some brand-related content into your content creation strategy. This can lead to profitable connections for your business in the future.

And since we’re very much intrigued by the glorifying fast fashion, excessive materialism, and hoarding, I’m getting my hands dirty with information. So, here’s what I’ve gathered:

Part 3: Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls

Admit it; we gather most of our fashion inspiration from celebrities or YouTubers who know what’s cooking in the fashion scenes. They’ve become trendsetters, and thus we follow in their footsteps as all of us want to look great, which is why we’ve culled up a shortlist of YouTubers who you can follow for your seasonal or daily fashion or beauty inspiration! So, read on and put your glam on!

1. Tanya Burr

Tanya is a UK-based influencer who continuously posts all you need to know about fashion and makeup. Her sense of style, comfy outfits, and easy-going personality will surely attract you and give you a good idea of some unique international brands as well.

2. Heli Ved

With her tons of try-on-haul videos and vlogs, she will entertain you like no other. A lively diva who preaches fashion, style, shopping, and much more.

3. Debasree Banerjee

This YouTuber can be your long-distance shopping and makeup partner by showing you a diverse range of products that’ll suit you best, from high-end styles to skincare basics.

4. Kathleen Lights

Kathleen is a 22-year-old beauty Youtuber who discusses everything from comparisons to product reviews to collection videos and entire product hauls.

5. Alexandra Garza

Alex Garza is a licensed cosmetologist, and she also works as a makeup artist for Benefit Cosmetics. Her channel features a cornucopia of reviews, haul videos, tutorials, and even wedding advice.

Part 4: How to Make a Catchy Haul Video?

Haul videos are easy and fun to shoot. It’s a great way of showcasing your followers and subscribers your personal style, how you shop and what your favorite stores are. Keeping in mind the mantras used by famous haul video creators, we’ve gathered a step-by-step guide below using which you can instantly create a catchy try-on haul video.

1. Create a good setup

Have ideal filming set up or area. Make sure that the lighting is accurate – not enough light will make the video dark. It is often best to film such haul videos during the day, using natural sunlight. However, you can also use desk lamps to help enhance the lighting situation.

2. Do a test video first with your shooting equipment

Put your camera on a flat surface if available. You can also use your computer’s webcam to shoot your haul video, once it is of excellent quality. You can sit on a chair or desk while facing the camera or even on the floor.

You can even take someone else to film the video for you! Try filming some test videos to check if the camera position is fine and the microphone is working. You’re ready to film once you’re satisfied.

3. Speak clearly and perform better

Speak in a clear voice, and gaze directly at the camera. You need to crack a few jokes or smile often throughout the video – you don’t want to come across as a serious or boring person to your viewers! Make sure that you’re comfortable presenting in front of a camera.

Begin by greeting the viewers (a simple “Hello, everyone!”), then you can offer a prompt description of your shopping trip. You can tell them the stores you visited or in-store events that occurred while there, like giveaways.

Act as if you’re directly conversing with one of your friends – it’s one of the comfy tricks you can follow. You can write some keywords if you think it would help and pin it somewhere where you can look through it quickly, such as the camera tripod or on the wall surface behind the camera or computer.

4. Clearly show off the products you bought

Show off the products you got! Hold the camera and show them to the audience in depth. You can also describe why you purchased each item, the price, plus any special discounts. Moreover, it is a great idea to keep all of your receipts and bills.

5. Don’t forget to use an ideal video editor

Use a video editing program to revamp your raw footage and make it look more professional. In excitement, you’d want to upload it as quickly as you can, but it’s better to invest a little time editing it so that you can publish a video with superb quality.

If there are any sections in your video that you don’t look for in the finished product, you can remove them. Plus, you can add special effects such as floating text and captions. All of this can be instantly done with the beginner-friendly and popular video editing program by Wondershare Filmora.

Within the new era of Filmora! Wondershare Filmora X is here with features like keyframing, motion tracking, audio ducking, and more. The audio ducking element is reliable for haul videos, notably as it lowers the background volume when a voiceover appears. And, this can be implemented in different ways while editing the video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

6. Share among social network

If you have a social network page or a blog that you would like your YouTube viewers to consider worth checking, you can create short-form content either at the beginning or end of the video, with the short message and a URL. They’ll indeed check out your blog if your subscribers enjoy your content! And, it’s a friendly manner to build an audience and get traffic to your other pages!

Conclusion

Our final verdict is that haul videos are just entertaining to make and fun to watch with all the discussion above! Such videos can manipulate consumer trends and shape the meaning-making of individuals. They allow you to explore fun even just by living vicariously and shopping all the way long! Also, it’s equally important to consider further beautifying video through the most accessible yet professional editing programs like the Wondershare Filmora. What’s your favorite haul video to watch? Comment them down below.

Try It Free Try It Free

You’re probably familiar with haul videos if you’re highly familiar with YouTube in recent years. This type of content can offer immense benefits to both influencers and small retail businesses.

Though they may not be quite as existent as they once were, it’s still essential to know the potential effect of these try-on-haul videos. They are valuable to spread the word about your brand and attract helpful content for your target audience. Here’s a quick guide to learn the ins and outs of haul videos.

In this article

01 What is a Haul Video?

02 Why is Haul Videos Popular?

03 Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls

04 How to Make a Catchy Haul Video?

Part 1: What is a Haul Video?

Generally, a haul video is a recording of someone showcasing a collection of purchases. They may go into depth about what each product is, their shopping experience, and their initial impressions as a whole. A haul generally consists of products from a single retailer, a specific collection of shops, or at least a particular category. The products can be confined to one niche or brand, or type.

Such haul videos initially gained importance or hype around 2006/2007 through the community of beauty vloggers on YouTube as YouTube try-on-haul videos. And since the market for them isn’t that saturated, it could be an exciting time for businesses to dive in.

Haul videos generally contain products that the influencer has selected to define why they liked each item promptly. In certain sections or niches like makeup or clothing haul videos, the person may even try to offer the viewer an honest whole first impression.

Part 2: Why is Haul Videos Popular?

Having YouTube as a source of everyone’s daily dose of entertainment, we can’t help but wonder why haul videos tend to be so famous. Most YouTubers create at least one haul video regardless of their niche. They could be grocery hauls; underwear hauls, weird candy hauls, face mask hauls, candle hauls, and more. And the list goes on and on.

They are popular because they can help you connect to potential consumers via influencers as a small retail business. Generally, viewers watch and subscribe to YouTube videos of influencers or creators they trust or share similar preferences in products.

So when that influencer shares a collection of their favorite products, the viewers might decide to purchase one as well.

On the influencer side, haul videos can offer a way to share valuable content with your audience. If you have a YouTube channel, Instagram account, Facebook page, or blog, providing insights on the products you love can help your audience shape their own purchasing decisions.

It also creates a natural way to infuse some brand-related content into your content creation strategy. This can lead to profitable connections for your business in the future.

And since we’re very much intrigued by the glorifying fast fashion, excessive materialism, and hoarding, I’m getting my hands dirty with information. So, here’s what I’ve gathered:

Part 3: Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls

Admit it; we gather most of our fashion inspiration from celebrities or YouTubers who know what’s cooking in the fashion scenes. They’ve become trendsetters, and thus we follow in their footsteps as all of us want to look great, which is why we’ve culled up a shortlist of YouTubers who you can follow for your seasonal or daily fashion or beauty inspiration! So, read on and put your glam on!

1. Tanya Burr

Tanya is a UK-based influencer who continuously posts all you need to know about fashion and makeup. Her sense of style, comfy outfits, and easy-going personality will surely attract you and give you a good idea of some unique international brands as well.

2. Heli Ved

With her tons of try-on-haul videos and vlogs, she will entertain you like no other. A lively diva who preaches fashion, style, shopping, and much more.

3. Debasree Banerjee

This YouTuber can be your long-distance shopping and makeup partner by showing you a diverse range of products that’ll suit you best, from high-end styles to skincare basics.

4. Kathleen Lights

Kathleen is a 22-year-old beauty Youtuber who discusses everything from comparisons to product reviews to collection videos and entire product hauls.

5. Alexandra Garza

Alex Garza is a licensed cosmetologist, and she also works as a makeup artist for Benefit Cosmetics. Her channel features a cornucopia of reviews, haul videos, tutorials, and even wedding advice.

Part 4: How to Make a Catchy Haul Video?

Haul videos are easy and fun to shoot. It’s a great way of showcasing your followers and subscribers your personal style, how you shop and what your favorite stores are. Keeping in mind the mantras used by famous haul video creators, we’ve gathered a step-by-step guide below using which you can instantly create a catchy try-on haul video.

1. Create a good setup

Have ideal filming set up or area. Make sure that the lighting is accurate – not enough light will make the video dark. It is often best to film such haul videos during the day, using natural sunlight. However, you can also use desk lamps to help enhance the lighting situation.

2. Do a test video first with your shooting equipment

Put your camera on a flat surface if available. You can also use your computer’s webcam to shoot your haul video, once it is of excellent quality. You can sit on a chair or desk while facing the camera or even on the floor.

You can even take someone else to film the video for you! Try filming some test videos to check if the camera position is fine and the microphone is working. You’re ready to film once you’re satisfied.

3. Speak clearly and perform better

Speak in a clear voice, and gaze directly at the camera. You need to crack a few jokes or smile often throughout the video – you don’t want to come across as a serious or boring person to your viewers! Make sure that you’re comfortable presenting in front of a camera.

Begin by greeting the viewers (a simple “Hello, everyone!”), then you can offer a prompt description of your shopping trip. You can tell them the stores you visited or in-store events that occurred while there, like giveaways.

Act as if you’re directly conversing with one of your friends – it’s one of the comfy tricks you can follow. You can write some keywords if you think it would help and pin it somewhere where you can look through it quickly, such as the camera tripod or on the wall surface behind the camera or computer.

4. Clearly show off the products you bought

Show off the products you got! Hold the camera and show them to the audience in depth. You can also describe why you purchased each item, the price, plus any special discounts. Moreover, it is a great idea to keep all of your receipts and bills.

5. Don’t forget to use an ideal video editor

Use a video editing program to revamp your raw footage and make it look more professional. In excitement, you’d want to upload it as quickly as you can, but it’s better to invest a little time editing it so that you can publish a video with superb quality.

If there are any sections in your video that you don’t look for in the finished product, you can remove them. Plus, you can add special effects such as floating text and captions. All of this can be instantly done with the beginner-friendly and popular video editing program by Wondershare Filmora.

Within the new era of Filmora! Wondershare Filmora X is here with features like keyframing, motion tracking, audio ducking, and more. The audio ducking element is reliable for haul videos, notably as it lowers the background volume when a voiceover appears. And, this can be implemented in different ways while editing the video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

6. Share among social network

If you have a social network page or a blog that you would like your YouTube viewers to consider worth checking, you can create short-form content either at the beginning or end of the video, with the short message and a URL. They’ll indeed check out your blog if your subscribers enjoy your content! And, it’s a friendly manner to build an audience and get traffic to your other pages!

Conclusion

Our final verdict is that haul videos are just entertaining to make and fun to watch with all the discussion above! Such videos can manipulate consumer trends and shape the meaning-making of individuals. They allow you to explore fun even just by living vicariously and shopping all the way long! Also, it’s equally important to consider further beautifying video through the most accessible yet professional editing programs like the Wondershare Filmora. What’s your favorite haul video to watch? Comment them down below.

Try It Free Try It Free

You’re probably familiar with haul videos if you’re highly familiar with YouTube in recent years. This type of content can offer immense benefits to both influencers and small retail businesses.

Though they may not be quite as existent as they once were, it’s still essential to know the potential effect of these try-on-haul videos. They are valuable to spread the word about your brand and attract helpful content for your target audience. Here’s a quick guide to learn the ins and outs of haul videos.

In this article

01 What is a Haul Video?

02 Why is Haul Videos Popular?

03 Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls

04 How to Make a Catchy Haul Video?

Part 1: What is a Haul Video?

Generally, a haul video is a recording of someone showcasing a collection of purchases. They may go into depth about what each product is, their shopping experience, and their initial impressions as a whole. A haul generally consists of products from a single retailer, a specific collection of shops, or at least a particular category. The products can be confined to one niche or brand, or type.

Such haul videos initially gained importance or hype around 2006/2007 through the community of beauty vloggers on YouTube as YouTube try-on-haul videos. And since the market for them isn’t that saturated, it could be an exciting time for businesses to dive in.

Haul videos generally contain products that the influencer has selected to define why they liked each item promptly. In certain sections or niches like makeup or clothing haul videos, the person may even try to offer the viewer an honest whole first impression.

Part 2: Why is Haul Videos Popular?

Having YouTube as a source of everyone’s daily dose of entertainment, we can’t help but wonder why haul videos tend to be so famous. Most YouTubers create at least one haul video regardless of their niche. They could be grocery hauls; underwear hauls, weird candy hauls, face mask hauls, candle hauls, and more. And the list goes on and on.

They are popular because they can help you connect to potential consumers via influencers as a small retail business. Generally, viewers watch and subscribe to YouTube videos of influencers or creators they trust or share similar preferences in products.

So when that influencer shares a collection of their favorite products, the viewers might decide to purchase one as well.

On the influencer side, haul videos can offer a way to share valuable content with your audience. If you have a YouTube channel, Instagram account, Facebook page, or blog, providing insights on the products you love can help your audience shape their own purchasing decisions.

It also creates a natural way to infuse some brand-related content into your content creation strategy. This can lead to profitable connections for your business in the future.

And since we’re very much intrigued by the glorifying fast fashion, excessive materialism, and hoarding, I’m getting my hands dirty with information. So, here’s what I’ve gathered:

Part 3: Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls

Admit it; we gather most of our fashion inspiration from celebrities or YouTubers who know what’s cooking in the fashion scenes. They’ve become trendsetters, and thus we follow in their footsteps as all of us want to look great, which is why we’ve culled up a shortlist of YouTubers who you can follow for your seasonal or daily fashion or beauty inspiration! So, read on and put your glam on!

1. Tanya Burr

Tanya is a UK-based influencer who continuously posts all you need to know about fashion and makeup. Her sense of style, comfy outfits, and easy-going personality will surely attract you and give you a good idea of some unique international brands as well.

2. Heli Ved

With her tons of try-on-haul videos and vlogs, she will entertain you like no other. A lively diva who preaches fashion, style, shopping, and much more.

3. Debasree Banerjee

This YouTuber can be your long-distance shopping and makeup partner by showing you a diverse range of products that’ll suit you best, from high-end styles to skincare basics.

4. Kathleen Lights

Kathleen is a 22-year-old beauty Youtuber who discusses everything from comparisons to product reviews to collection videos and entire product hauls.

5. Alexandra Garza

Alex Garza is a licensed cosmetologist, and she also works as a makeup artist for Benefit Cosmetics. Her channel features a cornucopia of reviews, haul videos, tutorials, and even wedding advice.

Part 4: How to Make a Catchy Haul Video?

Haul videos are easy and fun to shoot. It’s a great way of showcasing your followers and subscribers your personal style, how you shop and what your favorite stores are. Keeping in mind the mantras used by famous haul video creators, we’ve gathered a step-by-step guide below using which you can instantly create a catchy try-on haul video.

1. Create a good setup

Have ideal filming set up or area. Make sure that the lighting is accurate – not enough light will make the video dark. It is often best to film such haul videos during the day, using natural sunlight. However, you can also use desk lamps to help enhance the lighting situation.

2. Do a test video first with your shooting equipment

Put your camera on a flat surface if available. You can also use your computer’s webcam to shoot your haul video, once it is of excellent quality. You can sit on a chair or desk while facing the camera or even on the floor.

You can even take someone else to film the video for you! Try filming some test videos to check if the camera position is fine and the microphone is working. You’re ready to film once you’re satisfied.

3. Speak clearly and perform better

Speak in a clear voice, and gaze directly at the camera. You need to crack a few jokes or smile often throughout the video – you don’t want to come across as a serious or boring person to your viewers! Make sure that you’re comfortable presenting in front of a camera.

Begin by greeting the viewers (a simple “Hello, everyone!”), then you can offer a prompt description of your shopping trip. You can tell them the stores you visited or in-store events that occurred while there, like giveaways.

Act as if you’re directly conversing with one of your friends – it’s one of the comfy tricks you can follow. You can write some keywords if you think it would help and pin it somewhere where you can look through it quickly, such as the camera tripod or on the wall surface behind the camera or computer.

4. Clearly show off the products you bought

Show off the products you got! Hold the camera and show them to the audience in depth. You can also describe why you purchased each item, the price, plus any special discounts. Moreover, it is a great idea to keep all of your receipts and bills.

5. Don’t forget to use an ideal video editor

Use a video editing program to revamp your raw footage and make it look more professional. In excitement, you’d want to upload it as quickly as you can, but it’s better to invest a little time editing it so that you can publish a video with superb quality.

If there are any sections in your video that you don’t look for in the finished product, you can remove them. Plus, you can add special effects such as floating text and captions. All of this can be instantly done with the beginner-friendly and popular video editing program by Wondershare Filmora.

Within the new era of Filmora! Wondershare Filmora X is here with features like keyframing, motion tracking, audio ducking, and more. The audio ducking element is reliable for haul videos, notably as it lowers the background volume when a voiceover appears. And, this can be implemented in different ways while editing the video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

6. Share among social network

If you have a social network page or a blog that you would like your YouTube viewers to consider worth checking, you can create short-form content either at the beginning or end of the video, with the short message and a URL. They’ll indeed check out your blog if your subscribers enjoy your content! And, it’s a friendly manner to build an audience and get traffic to your other pages!

Conclusion

Our final verdict is that haul videos are just entertaining to make and fun to watch with all the discussion above! Such videos can manipulate consumer trends and shape the meaning-making of individuals. They allow you to explore fun even just by living vicariously and shopping all the way long! Also, it’s equally important to consider further beautifying video through the most accessible yet professional editing programs like the Wondershare Filmora. What’s your favorite haul video to watch? Comment them down below.

Try It Free Try It Free

You’re probably familiar with haul videos if you’re highly familiar with YouTube in recent years. This type of content can offer immense benefits to both influencers and small retail businesses.

Though they may not be quite as existent as they once were, it’s still essential to know the potential effect of these try-on-haul videos. They are valuable to spread the word about your brand and attract helpful content for your target audience. Here’s a quick guide to learn the ins and outs of haul videos.

In this article

01 What is a Haul Video?

02 Why is Haul Videos Popular?

03 Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls

04 How to Make a Catchy Haul Video?

Part 1: What is a Haul Video?

Generally, a haul video is a recording of someone showcasing a collection of purchases. They may go into depth about what each product is, their shopping experience, and their initial impressions as a whole. A haul generally consists of products from a single retailer, a specific collection of shops, or at least a particular category. The products can be confined to one niche or brand, or type.

Such haul videos initially gained importance or hype around 2006/2007 through the community of beauty vloggers on YouTube as YouTube try-on-haul videos. And since the market for them isn’t that saturated, it could be an exciting time for businesses to dive in.

Haul videos generally contain products that the influencer has selected to define why they liked each item promptly. In certain sections or niches like makeup or clothing haul videos, the person may even try to offer the viewer an honest whole first impression.

Part 2: Why is Haul Videos Popular?

Having YouTube as a source of everyone’s daily dose of entertainment, we can’t help but wonder why haul videos tend to be so famous. Most YouTubers create at least one haul video regardless of their niche. They could be grocery hauls; underwear hauls, weird candy hauls, face mask hauls, candle hauls, and more. And the list goes on and on.

They are popular because they can help you connect to potential consumers via influencers as a small retail business. Generally, viewers watch and subscribe to YouTube videos of influencers or creators they trust or share similar preferences in products.

So when that influencer shares a collection of their favorite products, the viewers might decide to purchase one as well.

On the influencer side, haul videos can offer a way to share valuable content with your audience. If you have a YouTube channel, Instagram account, Facebook page, or blog, providing insights on the products you love can help your audience shape their own purchasing decisions.

It also creates a natural way to infuse some brand-related content into your content creation strategy. This can lead to profitable connections for your business in the future.

And since we’re very much intrigued by the glorifying fast fashion, excessive materialism, and hoarding, I’m getting my hands dirty with information. So, here’s what I’ve gathered:

Part 3: Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls

Admit it; we gather most of our fashion inspiration from celebrities or YouTubers who know what’s cooking in the fashion scenes. They’ve become trendsetters, and thus we follow in their footsteps as all of us want to look great, which is why we’ve culled up a shortlist of YouTubers who you can follow for your seasonal or daily fashion or beauty inspiration! So, read on and put your glam on!

1. Tanya Burr

Tanya is a UK-based influencer who continuously posts all you need to know about fashion and makeup. Her sense of style, comfy outfits, and easy-going personality will surely attract you and give you a good idea of some unique international brands as well.

2. Heli Ved

With her tons of try-on-haul videos and vlogs, she will entertain you like no other. A lively diva who preaches fashion, style, shopping, and much more.

3. Debasree Banerjee

This YouTuber can be your long-distance shopping and makeup partner by showing you a diverse range of products that’ll suit you best, from high-end styles to skincare basics.

4. Kathleen Lights

Kathleen is a 22-year-old beauty Youtuber who discusses everything from comparisons to product reviews to collection videos and entire product hauls.

5. Alexandra Garza

Alex Garza is a licensed cosmetologist, and she also works as a makeup artist for Benefit Cosmetics. Her channel features a cornucopia of reviews, haul videos, tutorials, and even wedding advice.

Part 4: How to Make a Catchy Haul Video?

Haul videos are easy and fun to shoot. It’s a great way of showcasing your followers and subscribers your personal style, how you shop and what your favorite stores are. Keeping in mind the mantras used by famous haul video creators, we’ve gathered a step-by-step guide below using which you can instantly create a catchy try-on haul video.

1. Create a good setup

Have ideal filming set up or area. Make sure that the lighting is accurate – not enough light will make the video dark. It is often best to film such haul videos during the day, using natural sunlight. However, you can also use desk lamps to help enhance the lighting situation.

2. Do a test video first with your shooting equipment

Put your camera on a flat surface if available. You can also use your computer’s webcam to shoot your haul video, once it is of excellent quality. You can sit on a chair or desk while facing the camera or even on the floor.

You can even take someone else to film the video for you! Try filming some test videos to check if the camera position is fine and the microphone is working. You’re ready to film once you’re satisfied.

3. Speak clearly and perform better

Speak in a clear voice, and gaze directly at the camera. You need to crack a few jokes or smile often throughout the video – you don’t want to come across as a serious or boring person to your viewers! Make sure that you’re comfortable presenting in front of a camera.

Begin by greeting the viewers (a simple “Hello, everyone!”), then you can offer a prompt description of your shopping trip. You can tell them the stores you visited or in-store events that occurred while there, like giveaways.

Act as if you’re directly conversing with one of your friends – it’s one of the comfy tricks you can follow. You can write some keywords if you think it would help and pin it somewhere where you can look through it quickly, such as the camera tripod or on the wall surface behind the camera or computer.

4. Clearly show off the products you bought

Show off the products you got! Hold the camera and show them to the audience in depth. You can also describe why you purchased each item, the price, plus any special discounts. Moreover, it is a great idea to keep all of your receipts and bills.

5. Don’t forget to use an ideal video editor

Use a video editing program to revamp your raw footage and make it look more professional. In excitement, you’d want to upload it as quickly as you can, but it’s better to invest a little time editing it so that you can publish a video with superb quality.

If there are any sections in your video that you don’t look for in the finished product, you can remove them. Plus, you can add special effects such as floating text and captions. All of this can be instantly done with the beginner-friendly and popular video editing program by Wondershare Filmora.

Within the new era of Filmora! Wondershare Filmora X is here with features like keyframing, motion tracking, audio ducking, and more. The audio ducking element is reliable for haul videos, notably as it lowers the background volume when a voiceover appears. And, this can be implemented in different ways while editing the video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

6. Share among social network

If you have a social network page or a blog that you would like your YouTube viewers to consider worth checking, you can create short-form content either at the beginning or end of the video, with the short message and a URL. They’ll indeed check out your blog if your subscribers enjoy your content! And, it’s a friendly manner to build an audience and get traffic to your other pages!

Conclusion

Our final verdict is that haul videos are just entertaining to make and fun to watch with all the discussion above! Such videos can manipulate consumer trends and shape the meaning-making of individuals. They allow you to explore fun even just by living vicariously and shopping all the way long! Also, it’s equally important to consider further beautifying video through the most accessible yet professional editing programs like the Wondershare Filmora. What’s your favorite haul video to watch? Comment them down below.

Unleashing Radiance: Skincare and Haircare Secrets

Ultimate Guide to Beauty on YouTube - Gear, Makeup Tutorials, and More

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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