Boosting Profitability in the World of Youtube Shorts

YouTube offers content creators a platform for creating a lucrative career. Of the major developments made in the recent past is the introduction of Shorts. These short vertical videos have grown in popularity as more people view videos on their phones. With this development, the YouTube Shorts fund was launched to reward creators for their efforts. The fund allows creators to monetize their Shorts quickly, supporting and incentivizing them to create high-quality Shorts content. In this article, we will explore the YouTube Shorts Fund 2023, including YouTube shorts fund eligibility.

YouTube Shorts Monetization A cross-platform for taking your overexposed footage to cinema-quality Shorts video!

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Part 1. YouTube Shorts Fund: Introduction and Benefits

YouTube launched YouTube Shorts Funds in 2021 to financially support creators who produce engaging and popular Shorts content. The monetization scheme would distribute $100 million to high-performing creators on the platform. The creators would receive high engagement and views from their Shorts for funding.

The main objective of the YouTube Shorts fund is to encourage creativity, diversity, and innovation in Shorts content creation. The fund operated between 2021 and 2022. It lets creators earn $100 - $10,000 a month for their content.

Participating in YouTube Shorts Funds offer several benefits to the creators:

• Additional Exposure: YouTube Shorts are predominately featured on the homepage, allowing creators to reach more people.
• Recognition: YouTube recognizes top Shorts creators through the Shorts Funding program, encouraging them to create more quality content.
• Potential Earnings: Creators can monetize their Shorts content in several ways including adding and other unique features.

YouTube incorporated monetization of Shorts in its YouTube Partner Program (YPP). Therefore, YouTube merged the Shorts Fund with the YPP in February 2023. This led to YouTube Shorts Fund 2023 which now offers creators more opportunities to make money quickly on YouTube.

Part 2. Making Money with YouTube Shorts: Eligibility and Earnings

The new YouTube Shorts monetization policy means that content creators on YouTube with access to the YPP can also earn from Shorts. The revenue-sharing model has now taken the place of the YouTube Shorts Fund, which only rewarded creators using YouTube’s money. However, creators don’t have to be members of the YPP to start receiving YouTube Shorts funding. They only need to meet certain requirements, make unique content, and adhere to Community Guidelines.

• YouTube Shorts Fund Eligibility
• Additional Steps of Actions to Activate YouTube Shorts Funding
• What the YPP Shorts Fund Entails
• How Much Can You Make with Short

YouTube Shorts Fund Eligibility

As of 2023, YouTube offers Shorts Funding as a monetization option. Creators can also choose to monetize with YPP combined with Shorts Fundings.

The eligibility requirements for Shorts funding include:

• At least 1,000 subscribers
• At least 10 million public Shorts views in the last 90 days

To become a member of the YPP and start accessing Shorts funding this way, the minimum requirements are as follows:

• At least 500 subscribers (You previously needed 1,000)
• At least 3,000 public watch hours over the last 13 months (You previously needed 4,000)

Additional Steps of Actions to Activate YouTube Shorts Funding

In addition to the basic eligibility requirements, creators are also required to take additional measures to comply with YouTube’s requirements. Additional steps include:

• Ensuring AdSense Account is active and in good standing: Since ad revenue will be paid through AdSense, you need to make sure your account is in good standing.
• Review and Accept the Terms of Shorts Monetization Module: In the YouTube Studio, head over to the Shorts Fund section and click on the Terms and Conditions link.
• Enable Monetization for Individual Shorts: Edit the monetization settings for each Short to start generating ad revenue.
• Comply with YouTube Policies and Guidelines: Visit the YouTube Creator Academy to learn more about the platform’s policies and guidelines.

What the YPP Shorts Fund Entails

The YPP Shorts Fund program includes the following features:

• Watch Page Monetization – Creators earn ad revenue from long-form content, YouTube Premium content, and live streams
• Shorts Monetization Module – Creators earn money from ads that play between YouTube Shorts.
• Commerce Product Addendum – Additional monetization features, including Super Chats. Channel Memberships, Super Thanks, and Super Stickers.

How Much Can You Make with Short s

The amount of money you can make on Shorts often varies. It can be hard to make decent money on Shorts sometimes, and other times it brings in a nice chunk of revenue. Unfortunately, the earnings are not as spectacular as the long YouTube videos. Most creators agree that the revenue per thousand views (RPM) for shorts is around $0.05 - $0.07. This would translate to about $50 - $70 for a million Shorts views. Although the ad revenue is relatively lower, you can generate more revenue with the shopping features. This will depend on how wee you keep your audience active and engaged.

Part 3. How to Use YouTube Shorts Funding: Application and Activation

The process of applying for and activating YouTube Short Funding is simple. You need to accept the Shorts Monetization Module in your terms and conditions. After activating, monetization starts immediately.

Head over to the YouTube Studio. Sign in to your account to accept the terms. Be sure to use a web browser because the YouTube app will not allow you to make these changes. Accept the terms and follow these steps to turn on the ads:

1. Setp 1: Click the Content button at the bottom of the menu in the YouTube Studio
2. Setp 2: Pick the video you want to monetize, and click Edit
3. Setp 3: Select the Earn tab pick on, and choose the ads you want to turn on.
4. Setp 4: Save your settings and the ads will be active.

Part 4. Editing YouTube Shorts for More Revenue with Wondershare Filmora

The best way to earn from the YouTube Shorts Fund is to create quality content. With good video editing software, you can achieve this and build a community of subscribers. Wondershare Filmora is a video editing software that is effective in creating quality Shorts videos. It supports various video resolutions, including vertical videos. It also has some fascinating features that make every creation unique and exciting. Take your overexposed footage to cinema-quality Shorts video that will keep your audience engaged.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora can help create visually appealing and engaging videos, ultimately increasing the chances of monetization on YouTube. The following features make editing videos on Filmora quick and easy.

1. Auto Reframe

You may have recorded horizontal videos and want to upload them as Shorts. The Auto Reframe feature allows you to automatically resize the video in seconds. You only need to choose the clip you want to resize and reframe it. No editing skills are required to do this.

2. Add Text to Video

Texts tell the audience what is happening in the video. It is also a great way to highlight major events in YouTube Shorts. The Add Text to Video feature on Filmora makes it easy to add text or captions to your videos.

3. Auto Synchronization

When editing Shorts, you will likely add many footage in a short video. It is common for the audio to end up being where it is not supposed to. The Auto Synchronization feature is the ultimate audio sync. It effortlessly matches your audio with the video, making sure viewers see what they hear

4. Mask & Blend

Creativity is a major component of YouTube Shorts content. The Filmora Masking and Blending mode helps you make creative video clips. It comes with a pen tool for creating free-form shapes on the go. Make your videos more impressive to your audience.

5. Auto Beat Sync

With YouTube Shorts, you need to entertain your audience in under a minute. A combination of visual and audio elements makes the video more entertaining. The Auto Beat Sync feature matches the footage with the music automatically. Be sure every beat corresponds to the scene.

Conclusion

The YouTube Shorts Fund offers an exceptional for creators to make additional income on the platform. Although the original Funds program has been updated with the latest monetization policy, creators can still generate nice revenue amount. As a creator, you need to publish quality and highly engaging content. With Wondershare Filmora, you can create content that will generate more revenue on the Shorts platform. The video editing software offers fantastic features that make video editing quick and fun.

Free Download Free Download Learn More

Part 1. YouTube Shorts Fund: Introduction and Benefits

YouTube launched YouTube Shorts Funds in 2021 to financially support creators who produce engaging and popular Shorts content. The monetization scheme would distribute $100 million to high-performing creators on the platform. The creators would receive high engagement and views from their Shorts for funding.

The main objective of the YouTube Shorts fund is to encourage creativity, diversity, and innovation in Shorts content creation. The fund operated between 2021 and 2022. It lets creators earn $100 - $10,000 a month for their content.

Participating in YouTube Shorts Funds offer several benefits to the creators:

• Additional Exposure: YouTube Shorts are predominately featured on the homepage, allowing creators to reach more people.
• Recognition: YouTube recognizes top Shorts creators through the Shorts Funding program, encouraging them to create more quality content.
• Potential Earnings: Creators can monetize their Shorts content in several ways including adding and other unique features.

YouTube incorporated monetization of Shorts in its YouTube Partner Program (YPP). Therefore, YouTube merged the Shorts Fund with the YPP in February 2023. This led to YouTube Shorts Fund 2023 which now offers creators more opportunities to make money quickly on YouTube.

Part 2. Making Money with YouTube Shorts: Eligibility and Earnings

The new YouTube Shorts monetization policy means that content creators on YouTube with access to the YPP can also earn from Shorts. The revenue-sharing model has now taken the place of the YouTube Shorts Fund, which only rewarded creators using YouTube’s money. However, creators don’t have to be members of the YPP to start receiving YouTube Shorts funding. They only need to meet certain requirements, make unique content, and adhere to Community Guidelines.

• YouTube Shorts Fund Eligibility
• Additional Steps of Actions to Activate YouTube Shorts Funding
• What the YPP Shorts Fund Entails
• How Much Can You Make with Short

YouTube Shorts Fund Eligibility

As of 2023, YouTube offers Shorts Funding as a monetization option. Creators can also choose to monetize with YPP combined with Shorts Fundings.

The eligibility requirements for Shorts funding include:

• At least 1,000 subscribers
• At least 10 million public Shorts views in the last 90 days

To become a member of the YPP and start accessing Shorts funding this way, the minimum requirements are as follows:

• At least 500 subscribers (You previously needed 1,000)
• At least 3,000 public watch hours over the last 13 months (You previously needed 4,000)

Additional Steps of Actions to Activate YouTube Shorts Funding

In addition to the basic eligibility requirements, creators are also required to take additional measures to comply with YouTube’s requirements. Additional steps include:

• Ensuring AdSense Account is active and in good standing: Since ad revenue will be paid through AdSense, you need to make sure your account is in good standing.
• Review and Accept the Terms of Shorts Monetization Module: In the YouTube Studio, head over to the Shorts Fund section and click on the Terms and Conditions link.
• Enable Monetization for Individual Shorts: Edit the monetization settings for each Short to start generating ad revenue.
• Comply with YouTube Policies and Guidelines: Visit the YouTube Creator Academy to learn more about the platform’s policies and guidelines.

What the YPP Shorts Fund Entails

The YPP Shorts Fund program includes the following features:

• Watch Page Monetization – Creators earn ad revenue from long-form content, YouTube Premium content, and live streams
• Shorts Monetization Module – Creators earn money from ads that play between YouTube Shorts.
• Commerce Product Addendum – Additional monetization features, including Super Chats. Channel Memberships, Super Thanks, and Super Stickers.

How Much Can You Make with Short s

The amount of money you can make on Shorts often varies. It can be hard to make decent money on Shorts sometimes, and other times it brings in a nice chunk of revenue. Unfortunately, the earnings are not as spectacular as the long YouTube videos. Most creators agree that the revenue per thousand views (RPM) for shorts is around $0.05 - $0.07. This would translate to about $50 - $70 for a million Shorts views. Although the ad revenue is relatively lower, you can generate more revenue with the shopping features. This will depend on how wee you keep your audience active and engaged.

Part 3. How to Use YouTube Shorts Funding: Application and Activation

The process of applying for and activating YouTube Short Funding is simple. You need to accept the Shorts Monetization Module in your terms and conditions. After activating, monetization starts immediately.

Head over to the YouTube Studio. Sign in to your account to accept the terms. Be sure to use a web browser because the YouTube app will not allow you to make these changes. Accept the terms and follow these steps to turn on the ads:

1. Setp 1: Click the Content button at the bottom of the menu in the YouTube Studio
2. Setp 2: Pick the video you want to monetize, and click Edit
3. Setp 3: Select the Earn tab pick on, and choose the ads you want to turn on.
4. Setp 4: Save your settings and the ads will be active.

Part 4. Editing YouTube Shorts for More Revenue with Wondershare Filmora

The best way to earn from the YouTube Shorts Fund is to create quality content. With good video editing software, you can achieve this and build a community of subscribers. Wondershare Filmora is a video editing software that is effective in creating quality Shorts videos. It supports various video resolutions, including vertical videos. It also has some fascinating features that make every creation unique and exciting. Take your overexposed footage to cinema-quality Shorts video that will keep your audience engaged.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora can help create visually appealing and engaging videos, ultimately increasing the chances of monetization on YouTube. The following features make editing videos on Filmora quick and easy.

1. Auto Reframe

You may have recorded horizontal videos and want to upload them as Shorts. The Auto Reframe feature allows you to automatically resize the video in seconds. You only need to choose the clip you want to resize and reframe it. No editing skills are required to do this.

2. Add Text to Video

Texts tell the audience what is happening in the video. It is also a great way to highlight major events in YouTube Shorts. The Add Text to Video feature on Filmora makes it easy to add text or captions to your videos.

3. Auto Synchronization

When editing Shorts, you will likely add many footage in a short video. It is common for the audio to end up being where it is not supposed to. The Auto Synchronization feature is the ultimate audio sync. It effortlessly matches your audio with the video, making sure viewers see what they hear

4. Mask & Blend

Creativity is a major component of YouTube Shorts content. The Filmora Masking and Blending mode helps you make creative video clips. It comes with a pen tool for creating free-form shapes on the go. Make your videos more impressive to your audience.

5. Auto Beat Sync

With YouTube Shorts, you need to entertain your audience in under a minute. A combination of visual and audio elements makes the video more entertaining. The Auto Beat Sync feature matches the footage with the music automatically. Be sure every beat corresponds to the scene.

Conclusion

The YouTube Shorts Fund offers an exceptional for creators to make additional income on the platform. Although the original Funds program has been updated with the latest monetization policy, creators can still generate nice revenue amount. As a creator, you need to publish quality and highly engaging content. With Wondershare Filmora, you can create content that will generate more revenue on the Shorts platform. The video editing software offers fantastic features that make video editing quick and fun.

Influencing Factors for Popular YouTube Videos

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

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Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

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Factors that Affect YouTube Video Ranking

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Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

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Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.