Biggest FIFA Visuals: YouTube Insights Graphed

Top Insights into 2018 FIFA Football Videos On YouTube [Infographic]

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Click here

## Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.


Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.

We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.

Football Content Has Never Been More Popular on YouTube

The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.

Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.

The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.

Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.

Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.

As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.

Are Sports the Next Big Thing On YouTube?

At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.

Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.

Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Unlocking YouTube Potential: Expert Tips for WireCast Streaming

How to live stream to youtube with wirecast?

Richard Bennett

Mar 27, 2024• Proven solutions

Are you trying to use wirecast to stream to youtube? You are in the right place, here is our step by step guide to go live on youtube with wirecast.

Step 1: First of all you need to login to your YouTube Creator Studio and then select Live Streaming option from available options on your screen.

Step 2: Once you enter into the live streaming option then your application will ask you to schedule a new event; follow this option.

Step 3: Now you need to enter few basic details about your video that you are going to live stream. Do not forget to choose custom option under the Type category available on bottom right side of screen.

Step 4: It is time to hit the create event option.

Step 5: Your system will now take you to the camera settings; here you need to enter your thumbnail. It can be done directly by using browse option.

Step 6: Now you need to select ‘basic ingestion’ option and secondly select ‘other encoders’ option from second set of information.

Step 7: Once you have completed above settings then you need to save all the changes and then move to the live control room on your screen.

Step 8: Open the wirecast software tool on your device and then simply move to the output settings. Hit the authenticate option, it will soon ask you to enter the YouTube login detail.

Step 9: As soon as you sign in with your account using browser, then your settings will be ready on screen. Simply hit Ok.

Step 10: It is time to make your video source or content ready for streaming. You need to hit on the stream button that is available on top portion of screen.

Step 11: Now simply move to the YouTube event page and start streaming your content.

Step 12: Once you content for streaming is finished then click the stop streaming button that appears in red color on screen. You will also get information about duration of your video that is going live.

Step 13: When your streaming process ends then video will be saved to video manager. You can view it easily at later stage.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you trying to use wirecast to stream to youtube? You are in the right place, here is our step by step guide to go live on youtube with wirecast.

Step 1: First of all you need to login to your YouTube Creator Studio and then select Live Streaming option from available options on your screen.

Step 2: Once you enter into the live streaming option then your application will ask you to schedule a new event; follow this option.

Step 3: Now you need to enter few basic details about your video that you are going to live stream. Do not forget to choose custom option under the Type category available on bottom right side of screen.

Step 4: It is time to hit the create event option.

Step 5: Your system will now take you to the camera settings; here you need to enter your thumbnail. It can be done directly by using browse option.

Step 6: Now you need to select ‘basic ingestion’ option and secondly select ‘other encoders’ option from second set of information.

Step 7: Once you have completed above settings then you need to save all the changes and then move to the live control room on your screen.

Step 8: Open the wirecast software tool on your device and then simply move to the output settings. Hit the authenticate option, it will soon ask you to enter the YouTube login detail.

Step 9: As soon as you sign in with your account using browser, then your settings will be ready on screen. Simply hit Ok.

Step 10: It is time to make your video source or content ready for streaming. You need to hit on the stream button that is available on top portion of screen.

Step 11: Now simply move to the YouTube event page and start streaming your content.

Step 12: Once you content for streaming is finished then click the stop streaming button that appears in red color on screen. You will also get information about duration of your video that is going live.

Step 13: When your streaming process ends then video will be saved to video manager. You can view it easily at later stage.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you trying to use wirecast to stream to youtube? You are in the right place, here is our step by step guide to go live on youtube with wirecast.

Step 1: First of all you need to login to your YouTube Creator Studio and then select Live Streaming option from available options on your screen.

Step 2: Once you enter into the live streaming option then your application will ask you to schedule a new event; follow this option.

Step 3: Now you need to enter few basic details about your video that you are going to live stream. Do not forget to choose custom option under the Type category available on bottom right side of screen.

Step 4: It is time to hit the create event option.

Step 5: Your system will now take you to the camera settings; here you need to enter your thumbnail. It can be done directly by using browse option.

Step 6: Now you need to select ‘basic ingestion’ option and secondly select ‘other encoders’ option from second set of information.

Step 7: Once you have completed above settings then you need to save all the changes and then move to the live control room on your screen.

Step 8: Open the wirecast software tool on your device and then simply move to the output settings. Hit the authenticate option, it will soon ask you to enter the YouTube login detail.

Step 9: As soon as you sign in with your account using browser, then your settings will be ready on screen. Simply hit Ok.

Step 10: It is time to make your video source or content ready for streaming. You need to hit on the stream button that is available on top portion of screen.

Step 11: Now simply move to the YouTube event page and start streaming your content.

Click here


Step 12: Once you content for streaming is finished then click the stop streaming button that appears in red color on screen. You will also get information about duration of your video that is going live.

Step 13: When your streaming process ends then video will be saved to video manager. You can view it easily at later stage.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you trying to use wirecast to stream to youtube? You are in the right place, here is our step by step guide to go live on youtube with wirecast.

Step 1: First of all you need to login to your YouTube Creator Studio and then select Live Streaming option from available options on your screen.

Step 2: Once you enter into the live streaming option then your application will ask you to schedule a new event; follow this option.

Step 3: Now you need to enter few basic details about your video that you are going to live stream. Do not forget to choose custom option under the Type category available on bottom right side of screen.

Step 4: It is time to hit the create event option.

Step 5: Your system will now take you to the camera settings; here you need to enter your thumbnail. It can be done directly by using browse option.

Step 6: Now you need to select ‘basic ingestion’ option and secondly select ‘other encoders’ option from second set of information.

Step 7: Once you have completed above settings then you need to save all the changes and then move to the live control room on your screen.

Step 8: Open the wirecast software tool on your device and then simply move to the output settings. Hit the authenticate option, it will soon ask you to enter the YouTube login detail.

Step 9: As soon as you sign in with your account using browser, then your settings will be ready on screen. Simply hit Ok.

Step 10: It is time to make your video source or content ready for streaming. You need to hit on the stream button that is available on top portion of screen.

Step 11: Now simply move to the YouTube event page and start streaming your content.

Step 12: Once you content for streaming is finished then click the stop streaming button that appears in red color on screen. You will also get information about duration of your video that is going live.

Step 13: When your streaming process ends then video will be saved to video manager. You can view it easily at later stage.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett