Avoiding Common Pitfalls in YouTube Sponsorships, According to FameBit

How to Find YouTube Sponsorships by Using FameBit

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Innovative Hiring: The 10 Most Engaging Vids

Get Inspired from Top 10 Recruitment Videos

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

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