A Comprehensive Guide to Use YouTube Movie Maker

Do you want to convert video clips into intriguing movies? If yes, then you should download and install an advanced movie maker on your computer and creatively compile your video clips and photos. Movie Makers have multiple features such as transition overlays, timeline narration, audio options, and animations. This guide is about YouTube movie makers and how you can get started with this application.

What Is YouTube Movie Maker?

YouTube Movie Maker is a video editing program. It enables video editors to create videos for their YouTube channel. Furthermore, you can upload and manage your videos on YouTube using this software. You can perform all these tasks with a single interface. Creating videos using YouTube movie makers is entertaining as it includes interesting tools to express creative instinct. Furthermore, the moviemaker YouTube uploading process is also simpler than ever. Here are some features of YouTube movie maker:

1. Video Creation

YouTube movie maker is a simple-to-use video editing tool with wide-ranging features. You can add multiple images, video clips, audio, and icons and align them on the timeline. Beginners can use Movie Wizard to understand the platform interface and develop video editing skills.

3. Publishing

This tool has standard and special features. Using YouTube movie maker, you can upload videos on your YouTube channel and attract more audience with your content. This video editing tool makes it easy for YouTube content creators to publish their content on the platform. Furthermore, you can save the content on your computer and publish it later on.

3. Boost Productivity

Video editors such as YouTube movie maker improve productivity for video editors. With convenient features and tools, content creators can create more videos with efficiency and increase their content reach.

YouTube Movie Maker Tutorial

YouTube Movie Maker download process is simple. To download and install the application follow these steps:

Step 1: Visit MakeYouTubeVideo.com and choose the download option.

Step 2: This tool is compatible with every Windows version, so you don’t have to worry about compatibility.

Step 3: While downloading the application you need to evaluate the plans.

Step 4: The Platinum version of YouTube Movie Maker will cost $399. With this plan, you will get high-quality transition effects and audio materials.

Step 5: After choosing the plan, you have to enter the payment options and download the tool.

Step 6: A setup file will download to your computer.

Step 7: You need to open that file and run the installation process.

Here are some tips to use YouTube Movie Maker:

Step 1: When you open the application a clear interface will appear with easy-to-use options.

Step 2: From the left panel, you can browse through your computer storage and import content

Step 3: Also, you can drag and drop the media on your workspace.

Step 4: Align the content on different channels and add music.

Step 5: Once you align the content as required, you can publish the video on YouTube from the button on the bottom right.

4 Best Alternatives for YouTube Movie Maker

A plethora of video editing tools are available on the internet. Whether you are a marketing manager or a film producer, you would need a movie marker to boost your productivity and become a professional video content creator. If you want an alternate option for YouTube movie maker, you can check this list:

1. Wondershare Filmora

Filmora is one of the best video editing tools out there. Other than Filmora, Wondershare also offers Filmora (a video editing tool for mobile), and FilmStock with wide-ranging video effects and unique soundtracks. Filmora offers a simple and intuitive interface with lots of exciting overlays, filters, transitions, and motion elements. Since Filmora has a dedicated films tock, users can easily download royalty-free music and video clips. Some basic features of Filmora are:

• Noise removal
• Speed control
• GIF support
• 4K editing support
• Frame by frame preview
• Color tuning

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Only a few video editing tools offer 4K and GIF support, and Filmora is one of them. Filmora enables video editors to include engaging titles on their videos. This video editor offers a super easy and flexible interface to video editors so they can drag and drop relevant clips, select interesting music, and choose a striking theme.

The interface is clean, uncluttered, and organized with easy-to-access features. It includes basic as well as advanced features to enhance video quality and add outstanding effects. There are vast numbers of effects and transitions to make your video smooth and engaging. Color matching and motion tracker tools will completely change your video quality.

2. Nero Video

Nero Video is a cheap yet effective tool for YouTubers. This tool comes with a wide array of effects and tricks to create outstanding content. This tool is perfect for beginners because of its simple editing tools. Nero Video offers the finest functionalities and speed to video editors so they can create more engaging content and publish it on their YouTube channel. Some features of Nero Video are:

• Keyframe animation tools
• Movie templates
• Wide range of templates
• 4K support

4. InVideo

InVideo is different than other platforms as content creators can create interesting videos on the cloud using this tool. This means that you don’t have to download InVideo software. Instead, you can just log into your account and start editing. Furthermore, the tool is stocked with many frames, stickers, features, tricks, and transitions. This software is suitable for beginner as well as professional users. With more than 4000 templates, anyone can create a video on this platform. InVideo doesn’t irritate its users with a watermark, even if you are using the free version of this application. Here are some features of using the InVideo editing tool:

• No watermark
• More than 4000 templates
• More than 8Mn and iStock videos and images
• Intelligent frames
• Automate voice-overs
• Multiple layers
• Power transitions

5. Clipchamp Create

Clipchamp Create is a free video editing tool with wide-ranging transitional effects, and an export option without a watermark. Watermarks only appear when you use stock videos and images in your video. Premium and Business plans are available in this software that offer access to a vast stock library. Using stock library, you can download and add high-resolution images and videos to your project. The tool is incredibly handy as it offers you unique options webcam recorder, video converter, and video compressor. Clipchamp also offers the following features:

• Camera recorder
• Stock library
• Text to speech
• Brand kit
• Trimming videos

Closing Word

Now that you have notable information about the YouTube movie maker tool, you can easily download and install it on your computer. Many YouTube content creators find this application basic. If you want a more advanced tool, you can check the list of alternative movie makers and download the one that offers the best features.

3. Publishing

This tool has standard and special features. Using YouTube movie maker, you can upload videos on your YouTube channel and attract more audience with your content. This video editing tool makes it easy for YouTube content creators to publish their content on the platform. Furthermore, you can save the content on your computer and publish it later on.

3. Boost Productivity

Video editors such as YouTube movie maker improve productivity for video editors. With convenient features and tools, content creators can create more videos with efficiency and increase their content reach.

YouTube Movie Maker Tutorial

YouTube Movie Maker download process is simple. To download and install the application follow these steps:

Step 1: Visit MakeYouTubeVideo.com and choose the download option.

Step 2: This tool is compatible with every Windows version, so you don’t have to worry about compatibility.

Step 3: While downloading the application you need to evaluate the plans.

Step 4: The Platinum version of YouTube Movie Maker will cost $399. With this plan, you will get high-quality transition effects and audio materials.

Step 5: After choosing the plan, you have to enter the payment options and download the tool.

Step 6: A setup file will download to your computer.

Step 7: You need to open that file and run the installation process.

Here are some tips to use YouTube Movie Maker:

Step 1: When you open the application a clear interface will appear with easy-to-use options.

Step 2: From the left panel, you can browse through your computer storage and import content

Step 3: Also, you can drag and drop the media on your workspace.

Step 4: Align the content on different channels and add music.

Step 5: Once you align the content as required, you can publish the video on YouTube from the button on the bottom right.

4 Best Alternatives for YouTube Movie Maker

A plethora of video editing tools are available on the internet. Whether you are a marketing manager or a film producer, you would need a movie marker to boost your productivity and become a professional video content creator. If you want an alternate option for YouTube movie maker, you can check this list:

1. Wondershare Filmora

Filmora is one of the best video editing tools out there. Other than Filmora, Wondershare also offers Filmora (a video editing tool for mobile), and FilmStock with wide-ranging video effects and unique soundtracks. Filmora offers a simple and intuitive interface with lots of exciting overlays, filters, transitions, and motion elements. Since Filmora has a dedicated films tock, users can easily download royalty-free music and video clips. Some basic features of Filmora are:

• Noise removal
• Speed control
• GIF support
• 4K editing support
• Frame by frame preview
• Color tuning

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Only a few video editing tools offer 4K and GIF support, and Filmora is one of them. Filmora enables video editors to include engaging titles on their videos. This video editor offers a super easy and flexible interface to video editors so they can drag and drop relevant clips, select interesting music, and choose a striking theme.

The interface is clean, uncluttered, and organized with easy-to-access features. It includes basic as well as advanced features to enhance video quality and add outstanding effects. There are vast numbers of effects and transitions to make your video smooth and engaging. Color matching and motion tracker tools will completely change your video quality.

2. Nero Video

Nero Video is a cheap yet effective tool for YouTubers. This tool comes with a wide array of effects and tricks to create outstanding content. This tool is perfect for beginners because of its simple editing tools. Nero Video offers the finest functionalities and speed to video editors so they can create more engaging content and publish it on their YouTube channel. Some features of Nero Video are:

• Keyframe animation tools
• Movie templates
• Wide range of templates
• 4K support

4. InVideo

InVideo is different than other platforms as content creators can create interesting videos on the cloud using this tool. This means that you don’t have to download InVideo software. Instead, you can just log into your account and start editing. Furthermore, the tool is stocked with many frames, stickers, features, tricks, and transitions. This software is suitable for beginner as well as professional users. With more than 4000 templates, anyone can create a video on this platform. InVideo doesn’t irritate its users with a watermark, even if you are using the free version of this application. Here are some features of using the InVideo editing tool:

• No watermark
• More than 4000 templates
• More than 8Mn and iStock videos and images
• Intelligent frames
• Automate voice-overs
• Multiple layers
• Power transitions

5. Clipchamp Create

Clipchamp Create is a free video editing tool with wide-ranging transitional effects, and an export option without a watermark. Watermarks only appear when you use stock videos and images in your video. Premium and Business plans are available in this software that offer access to a vast stock library. Using stock library, you can download and add high-resolution images and videos to your project. The tool is incredibly handy as it offers you unique options webcam recorder, video converter, and video compressor. Clipchamp also offers the following features:

• Camera recorder
• Stock library
• Text to speech
• Brand kit
• Trimming videos

Closing Word

Now that you have notable information about the YouTube movie maker tool, you can easily download and install it on your computer. Many YouTube content creators find this application basic. If you want a more advanced tool, you can check the list of alternative movie makers and download the one that offers the best features.

3. Publishing

This tool has standard and special features. Using YouTube movie maker, you can upload videos on your YouTube channel and attract more audience with your content. This video editing tool makes it easy for YouTube content creators to publish their content on the platform. Furthermore, you can save the content on your computer and publish it later on.

3. Boost Productivity

Video editors such as YouTube movie maker improve productivity for video editors. With convenient features and tools, content creators can create more videos with efficiency and increase their content reach.

YouTube Movie Maker Tutorial

YouTube Movie Maker download process is simple. To download and install the application follow these steps:

Step 1: Visit MakeYouTubeVideo.com and choose the download option.

Step 2: This tool is compatible with every Windows version, so you don’t have to worry about compatibility.

Step 3: While downloading the application you need to evaluate the plans.

Step 4: The Platinum version of YouTube Movie Maker will cost $399. With this plan, you will get high-quality transition effects and audio materials.

Step 5: After choosing the plan, you have to enter the payment options and download the tool.

Step 6: A setup file will download to your computer.

Step 7: You need to open that file and run the installation process.

Here are some tips to use YouTube Movie Maker:

Step 1: When you open the application a clear interface will appear with easy-to-use options.

Step 2: From the left panel, you can browse through your computer storage and import content

Step 3: Also, you can drag and drop the media on your workspace.

Step 4: Align the content on different channels and add music.

Step 5: Once you align the content as required, you can publish the video on YouTube from the button on the bottom right.

4 Best Alternatives for YouTube Movie Maker

A plethora of video editing tools are available on the internet. Whether you are a marketing manager or a film producer, you would need a movie marker to boost your productivity and become a professional video content creator. If you want an alternate option for YouTube movie maker, you can check this list:

1. Wondershare Filmora

Filmora is one of the best video editing tools out there. Other than Filmora, Wondershare also offers Filmora (a video editing tool for mobile), and FilmStock with wide-ranging video effects and unique soundtracks. Filmora offers a simple and intuitive interface with lots of exciting overlays, filters, transitions, and motion elements. Since Filmora has a dedicated films tock, users can easily download royalty-free music and video clips. Some basic features of Filmora are:

• Noise removal
• Speed control
• GIF support
• 4K editing support
• Frame by frame preview
• Color tuning

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Only a few video editing tools offer 4K and GIF support, and Filmora is one of them. Filmora enables video editors to include engaging titles on their videos. This video editor offers a super easy and flexible interface to video editors so they can drag and drop relevant clips, select interesting music, and choose a striking theme.

The interface is clean, uncluttered, and organized with easy-to-access features. It includes basic as well as advanced features to enhance video quality and add outstanding effects. There are vast numbers of effects and transitions to make your video smooth and engaging. Color matching and motion tracker tools will completely change your video quality.

2. Nero Video

Nero Video is a cheap yet effective tool for YouTubers. This tool comes with a wide array of effects and tricks to create outstanding content. This tool is perfect for beginners because of its simple editing tools. Nero Video offers the finest functionalities and speed to video editors so they can create more engaging content and publish it on their YouTube channel. Some features of Nero Video are:

• Keyframe animation tools
• Movie templates
• Wide range of templates
• 4K support

4. InVideo

InVideo is different than other platforms as content creators can create interesting videos on the cloud using this tool. This means that you don’t have to download InVideo software. Instead, you can just log into your account and start editing. Furthermore, the tool is stocked with many frames, stickers, features, tricks, and transitions. This software is suitable for beginner as well as professional users. With more than 4000 templates, anyone can create a video on this platform. InVideo doesn’t irritate its users with a watermark, even if you are using the free version of this application. Here are some features of using the InVideo editing tool:

• No watermark
• More than 4000 templates
• More than 8Mn and iStock videos and images
• Intelligent frames
• Automate voice-overs
• Multiple layers
• Power transitions

5. Clipchamp Create

Clipchamp Create is a free video editing tool with wide-ranging transitional effects, and an export option without a watermark. Watermarks only appear when you use stock videos and images in your video. Premium and Business plans are available in this software that offer access to a vast stock library. Using stock library, you can download and add high-resolution images and videos to your project. The tool is incredibly handy as it offers you unique options webcam recorder, video converter, and video compressor. Clipchamp also offers the following features:

• Camera recorder
• Stock library
• Text to speech
• Brand kit
• Trimming videos

Closing Word

Now that you have notable information about the YouTube movie maker tool, you can easily download and install it on your computer. Many YouTube content creators find this application basic. If you want a more advanced tool, you can check the list of alternative movie makers and download the one that offers the best features.

3. Publishing

This tool has standard and special features. Using YouTube movie maker, you can upload videos on your YouTube channel and attract more audience with your content. This video editing tool makes it easy for YouTube content creators to publish their content on the platform. Furthermore, you can save the content on your computer and publish it later on.

3. Boost Productivity

Video editors such as YouTube movie maker improve productivity for video editors. With convenient features and tools, content creators can create more videos with efficiency and increase their content reach.

YouTube Movie Maker Tutorial

YouTube Movie Maker download process is simple. To download and install the application follow these steps:

Step 1: Visit MakeYouTubeVideo.com and choose the download option.

Step 2: This tool is compatible with every Windows version, so you don’t have to worry about compatibility.

Step 3: While downloading the application you need to evaluate the plans.

Step 4: The Platinum version of YouTube Movie Maker will cost $399. With this plan, you will get high-quality transition effects and audio materials.

Step 5: After choosing the plan, you have to enter the payment options and download the tool.

Step 6: A setup file will download to your computer.

Step 7: You need to open that file and run the installation process.

Here are some tips to use YouTube Movie Maker:

Step 1: When you open the application a clear interface will appear with easy-to-use options.

Step 2: From the left panel, you can browse through your computer storage and import content

Step 3: Also, you can drag and drop the media on your workspace.

Step 4: Align the content on different channels and add music.

Step 5: Once you align the content as required, you can publish the video on YouTube from the button on the bottom right.

4 Best Alternatives for YouTube Movie Maker

A plethora of video editing tools are available on the internet. Whether you are a marketing manager or a film producer, you would need a movie marker to boost your productivity and become a professional video content creator. If you want an alternate option for YouTube movie maker, you can check this list:

1. Wondershare Filmora

Filmora is one of the best video editing tools out there. Other than Filmora, Wondershare also offers Filmora (a video editing tool for mobile), and FilmStock with wide-ranging video effects and unique soundtracks. Filmora offers a simple and intuitive interface with lots of exciting overlays, filters, transitions, and motion elements. Since Filmora has a dedicated films tock, users can easily download royalty-free music and video clips. Some basic features of Filmora are:

• Noise removal
• Speed control
• GIF support
• 4K editing support
• Frame by frame preview
• Color tuning

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Only a few video editing tools offer 4K and GIF support, and Filmora is one of them. Filmora enables video editors to include engaging titles on their videos. This video editor offers a super easy and flexible interface to video editors so they can drag and drop relevant clips, select interesting music, and choose a striking theme.

The interface is clean, uncluttered, and organized with easy-to-access features. It includes basic as well as advanced features to enhance video quality and add outstanding effects. There are vast numbers of effects and transitions to make your video smooth and engaging. Color matching and motion tracker tools will completely change your video quality.

2. Nero Video

Nero Video is a cheap yet effective tool for YouTubers. This tool comes with a wide array of effects and tricks to create outstanding content. This tool is perfect for beginners because of its simple editing tools. Nero Video offers the finest functionalities and speed to video editors so they can create more engaging content and publish it on their YouTube channel. Some features of Nero Video are:

• Keyframe animation tools
• Movie templates
• Wide range of templates
• 4K support

4. InVideo

InVideo is different than other platforms as content creators can create interesting videos on the cloud using this tool. This means that you don’t have to download InVideo software. Instead, you can just log into your account and start editing. Furthermore, the tool is stocked with many frames, stickers, features, tricks, and transitions. This software is suitable for beginner as well as professional users. With more than 4000 templates, anyone can create a video on this platform. InVideo doesn’t irritate its users with a watermark, even if you are using the free version of this application. Here are some features of using the InVideo editing tool:

• No watermark
• More than 4000 templates
• More than 8Mn and iStock videos and images
• Intelligent frames
• Automate voice-overs
• Multiple layers
• Power transitions

5. Clipchamp Create

Clipchamp Create is a free video editing tool with wide-ranging transitional effects, and an export option without a watermark. Watermarks only appear when you use stock videos and images in your video. Premium and Business plans are available in this software that offer access to a vast stock library. Using stock library, you can download and add high-resolution images and videos to your project. The tool is incredibly handy as it offers you unique options webcam recorder, video converter, and video compressor. Clipchamp also offers the following features:

• Camera recorder
• Stock library
• Text to speech
• Brand kit
• Trimming videos

Closing Word

Now that you have notable information about the YouTube movie maker tool, you can easily download and install it on your computer. Many YouTube content creators find this application basic. If you want a more advanced tool, you can check the list of alternative movie makers and download the one that offers the best features.

Revolutionizing Viewer Retention on YouTube with These Powerful Strategies

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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