5 Best YouTube Video Marketing Strategies

5 Best YouTube Video Marketing Strategies

Brian Lv12

5 Best YouTube Video Marketing Strategies

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

YouTube Analytics

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

SE Ranking

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

filmora

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

YouTube Analytics

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

SE Ranking

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

filmora

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

YouTube Analytics

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

SE Ranking

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

filmora

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

YouTube Analytics

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

SE Ranking

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

filmora

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

Exclusive List of the Top 10 Digital Recording Apps

Best 10 Screen Recorders for YouTube

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

If you are interested in making tutorial videos by capturing videos from your computer screen then following details will definitely help you. It is possible to share wonderful details with screen recorder tools that are discussed below in this article:

Looking for Screen recorders for your smartphone? Kindly check this screen recorder Apps for iPhone>>

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

Top 10 Screen Recorders for YouTube video creators

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

For Windows

1. Wondershare Filmora

Wondershare Filmora is an easy-to-use while light screen recorder for PC and Mac. It allows you to record desktop screen by customizing areas you like, and you can record popular games at up to 120fps without lagging. What’s more, Filmora also offers you a built-in video editing tool that allows you to add annotations, personalize cursor effects, and crop, trim, cut your recorded footage as you like.

Download Filmora9 Win Version Download Filmora9 Mac Version

Price:

Free trial/$49.99 per year/$79.99 for perpetual

2.Cam Studio:

It is an open-source screen recorder for YouTube that can be learned within few minutes and results in higher quality video outcomes. Offers a small file size along with the facility to convert from AVI to SWF.

Pros:

It allows users to add captions to videos and possesses a built-in help file.

Cons:

The website suffers from few bugs.

Price:

It is 100% free for use.

3.iSpring Free Cam:

Users are likely to get built in type video/audio editor with this screen recorder that has intuitive interface with professional screencasts.

Pros:

High Quality resolution with no time limits and it also records user’s voice along with computer sounds.

Cons:

Do not allow webcam type recording and output file format use to be WMV only.

Price:

Free tool for screen recording needs.

4.ShareX:

ShareX is a well-known open source type ad free tool that comes with numerous customization features. It is targeted for professional video developers who need advanced editing options.

Pros:

Custom colour effects with watermarks where you can easily import existing photos, music or videos from your device.

Cons:

It does not possess video editor, webcam recording feature and is little complicated to use for beginners.

Price:

Can be used for free.

5.MadCap Mimic:

Here is a highly advanced multimedia tool with interactive simulation options. Users can access this screen recorder for YouTube with three different modes as like full motion, automatic and manual.

Pros:

Automatically saved content for future needs, wide variety of video effects, fast technical support and results in highly interactive content.

Cons:

Occasional bugs are reported and users can access free trial only for 30 days.

Price:

For full year version you need to pay $144 whereas life time access can be obtained by paying only $428.

For Mac

1.Camtasia 2:

This is a comprehensive tool for your screen recording needs where you can also connect external devices for input. Users will be able to enjoy smooth editing features with its studio like platform, layered timeline and fast mixing.

Pros:

It is fully interactive screen recorder that can be used as an interactive mobile application. This tool is supported by Windows, Android and iPhone devices.

Cons:

Aimed for professional users only.

Price:

Although free trial is available for few days but actual featured version can be accessed after payment of $99.

2.ScreenFlow:

Here is a popular paid offering for all professionals who are interested to create interactive educational videos. There are unlimited powerful features with easy to use interface and one can import input from externally connected devices as like iPad, iPod and iPhones etc.

Pros:

High class motion control features with attractive zooming facility so that you can manage videos from all views.

Cons:

Difficult to use for beginners due to advanced design tools.

Price:

Screen Flow packages are available on payment of $99 and more.

3.Snapz Pro X:

Snapz Pro X offers various tutorials along with training videos so that users can avail resizable video creation options with a straightforward type interface. The live preview feature allows users to generate customized videos with easy corrections. Snapz Pro X is commonly used by professionals for learning and training related video creations as it offers lesser mistakes.

Pros:

It offers live preview, selective region capture facility and high end pixel perfection services.

Cons:

Free or trial version comes with unwanted watermarks.

Price:

Cheaper option as compared to above two tools as it can be accessed by paying only $69.

4.Screencast-o-Matic:

You will be glad to know about this online screen recorder for YouTube that can be accessed by anyone with installation of a specially designed launcher. The screen recording length can go up to 15 minutes and resolution quality offered goes up to 720p. The free version can be accessed by anyone but if you need advanced features then you have to spend some money.

Pros:

Offers real time editing as well as recording for video shooting; users need not to download this tool on their personal device rather it can be accessed online with ease.

Cons:

Video quality is little poor as compared to other tools.

Price:

The free version is available with limited features whereas fully featured tool is accessible with a payment of $15/ year.

5.QuickTime:

It is one of the latest screen recorder tool for all Mac users that can grab audio from microphone but not compatible with system audio. If you need to use a video creator tool without spending even a single penny then QuickTime software is best option for you.

Pros:

It is available for free and can be used by beginners as well as professionals easily. QuickTime is compatible with almost all versions of Mac devices.

Cons:

It is a restricted solution for screen recording with limited tools and features. QuickTime is not preferred for game recording videos due to low-resolution outputs.

Price:

Available for free.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you are interested in making tutorial videos by capturing videos from your computer screen then following details will definitely help you. It is possible to share wonderful details with screen recorder tools that are discussed below in this article:

Looking for Screen recorders for your smartphone? Kindly check this screen recorder Apps for iPhone>>

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

Top 10 Screen Recorders for YouTube video creators

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

For Windows

1. Wondershare Filmora

Wondershare Filmora is an easy-to-use while light screen recorder for PC and Mac. It allows you to record desktop screen by customizing areas you like, and you can record popular games at up to 120fps without lagging. What’s more, Filmora also offers you a built-in video editing tool that allows you to add annotations, personalize cursor effects, and crop, trim, cut your recorded footage as you like.

Download Filmora9 Win Version Download Filmora9 Mac Version

Price:

Free trial/$49.99 per year/$79.99 for perpetual

2.Cam Studio:

It is an open-source screen recorder for YouTube that can be learned within few minutes and results in higher quality video outcomes. Offers a small file size along with the facility to convert from AVI to SWF.

Pros:

It allows users to add captions to videos and possesses a built-in help file.

Cons:

The website suffers from few bugs.

Price:

It is 100% free for use.

3.iSpring Free Cam:

Users are likely to get built in type video/audio editor with this screen recorder that has intuitive interface with professional screencasts.

Pros:

High Quality resolution with no time limits and it also records user’s voice along with computer sounds.

Cons:

Do not allow webcam type recording and output file format use to be WMV only.

Price:

Free tool for screen recording needs.

4.ShareX:

ShareX is a well-known open source type ad free tool that comes with numerous customization features. It is targeted for professional video developers who need advanced editing options.

Pros:

Custom colour effects with watermarks where you can easily import existing photos, music or videos from your device.

Cons:

It does not possess video editor, webcam recording feature and is little complicated to use for beginners.

Price:

Can be used for free.

5.MadCap Mimic:

Here is a highly advanced multimedia tool with interactive simulation options. Users can access this screen recorder for YouTube with three different modes as like full motion, automatic and manual.

Pros:

Automatically saved content for future needs, wide variety of video effects, fast technical support and results in highly interactive content.

Cons:

Occasional bugs are reported and users can access free trial only for 30 days.

Price:

For full year version you need to pay $144 whereas life time access can be obtained by paying only $428.

For Mac

1.Camtasia 2:

This is a comprehensive tool for your screen recording needs where you can also connect external devices for input. Users will be able to enjoy smooth editing features with its studio like platform, layered timeline and fast mixing.

Pros:

It is fully interactive screen recorder that can be used as an interactive mobile application. This tool is supported by Windows, Android and iPhone devices.

Cons:

Aimed for professional users only.

Price:

Although free trial is available for few days but actual featured version can be accessed after payment of $99.

2.ScreenFlow:

Here is a popular paid offering for all professionals who are interested to create interactive educational videos. There are unlimited powerful features with easy to use interface and one can import input from externally connected devices as like iPad, iPod and iPhones etc.

Pros:

High class motion control features with attractive zooming facility so that you can manage videos from all views.

Cons:

Difficult to use for beginners due to advanced design tools.

Price:

Screen Flow packages are available on payment of $99 and more.

3.Snapz Pro X:

Snapz Pro X offers various tutorials along with training videos so that users can avail resizable video creation options with a straightforward type interface. The live preview feature allows users to generate customized videos with easy corrections. Snapz Pro X is commonly used by professionals for learning and training related video creations as it offers lesser mistakes.

Pros:

It offers live preview, selective region capture facility and high end pixel perfection services.

Cons:

Free or trial version comes with unwanted watermarks.

Price:

Cheaper option as compared to above two tools as it can be accessed by paying only $69.

4.Screencast-o-Matic:

You will be glad to know about this online screen recorder for YouTube that can be accessed by anyone with installation of a specially designed launcher. The screen recording length can go up to 15 minutes and resolution quality offered goes up to 720p. The free version can be accessed by anyone but if you need advanced features then you have to spend some money.

Pros:

Offers real time editing as well as recording for video shooting; users need not to download this tool on their personal device rather it can be accessed online with ease.

Cons:

Video quality is little poor as compared to other tools.

Price:

The free version is available with limited features whereas fully featured tool is accessible with a payment of $15/ year.

5.QuickTime:

It is one of the latest screen recorder tool for all Mac users that can grab audio from microphone but not compatible with system audio. If you need to use a video creator tool without spending even a single penny then QuickTime software is best option for you.

Pros:

It is available for free and can be used by beginners as well as professionals easily. QuickTime is compatible with almost all versions of Mac devices.

Cons:

It is a restricted solution for screen recording with limited tools and features. QuickTime is not preferred for game recording videos due to low-resolution outputs.

Price:

Available for free.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you are interested in making tutorial videos by capturing videos from your computer screen then following details will definitely help you. It is possible to share wonderful details with screen recorder tools that are discussed below in this article:

Looking for Screen recorders for your smartphone? Kindly check this screen recorder Apps for iPhone>>

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

Top 10 Screen Recorders for YouTube video creators

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

For Windows

1. Wondershare Filmora

Wondershare Filmora is an easy-to-use while light screen recorder for PC and Mac. It allows you to record desktop screen by customizing areas you like, and you can record popular games at up to 120fps without lagging. What’s more, Filmora also offers you a built-in video editing tool that allows you to add annotations, personalize cursor effects, and crop, trim, cut your recorded footage as you like.

Download Filmora9 Win Version Download Filmora9 Mac Version

Price:

Free trial/$49.99 per year/$79.99 for perpetual

2.Cam Studio:

It is an open-source screen recorder for YouTube that can be learned within few minutes and results in higher quality video outcomes. Offers a small file size along with the facility to convert from AVI to SWF.

Pros:

It allows users to add captions to videos and possesses a built-in help file.

Cons:

The website suffers from few bugs.

Price:

It is 100% free for use.

3.iSpring Free Cam:

Users are likely to get built in type video/audio editor with this screen recorder that has intuitive interface with professional screencasts.

Pros:

High Quality resolution with no time limits and it also records user’s voice along with computer sounds.

Cons:

Do not allow webcam type recording and output file format use to be WMV only.

Price:

Free tool for screen recording needs.

4.ShareX:

ShareX is a well-known open source type ad free tool that comes with numerous customization features. It is targeted for professional video developers who need advanced editing options.

Pros:

Custom colour effects with watermarks where you can easily import existing photos, music or videos from your device.

Cons:

It does not possess video editor, webcam recording feature and is little complicated to use for beginners.

Price:

Can be used for free.

5.MadCap Mimic:

Here is a highly advanced multimedia tool with interactive simulation options. Users can access this screen recorder for YouTube with three different modes as like full motion, automatic and manual.

Pros:

Automatically saved content for future needs, wide variety of video effects, fast technical support and results in highly interactive content.

Cons:

Occasional bugs are reported and users can access free trial only for 30 days.

Price:

For full year version you need to pay $144 whereas life time access can be obtained by paying only $428.

For Mac

1.Camtasia 2:

This is a comprehensive tool for your screen recording needs where you can also connect external devices for input. Users will be able to enjoy smooth editing features with its studio like platform, layered timeline and fast mixing.

Pros:

It is fully interactive screen recorder that can be used as an interactive mobile application. This tool is supported by Windows, Android and iPhone devices.

Cons:

Aimed for professional users only.

Price:

Although free trial is available for few days but actual featured version can be accessed after payment of $99.

2.ScreenFlow:

Here is a popular paid offering for all professionals who are interested to create interactive educational videos. There are unlimited powerful features with easy to use interface and one can import input from externally connected devices as like iPad, iPod and iPhones etc.

Pros:

High class motion control features with attractive zooming facility so that you can manage videos from all views.

Cons:

Difficult to use for beginners due to advanced design tools.

Price:

Screen Flow packages are available on payment of $99 and more.

3.Snapz Pro X:

Snapz Pro X offers various tutorials along with training videos so that users can avail resizable video creation options with a straightforward type interface. The live preview feature allows users to generate customized videos with easy corrections. Snapz Pro X is commonly used by professionals for learning and training related video creations as it offers lesser mistakes.

Pros:

It offers live preview, selective region capture facility and high end pixel perfection services.

Cons:

Free or trial version comes with unwanted watermarks.

Price:

Cheaper option as compared to above two tools as it can be accessed by paying only $69.

4.Screencast-o-Matic:

You will be glad to know about this online screen recorder for YouTube that can be accessed by anyone with installation of a specially designed launcher. The screen recording length can go up to 15 minutes and resolution quality offered goes up to 720p. The free version can be accessed by anyone but if you need advanced features then you have to spend some money.

Pros:

Offers real time editing as well as recording for video shooting; users need not to download this tool on their personal device rather it can be accessed online with ease.

Cons:

Video quality is little poor as compared to other tools.

Price:

The free version is available with limited features whereas fully featured tool is accessible with a payment of $15/ year.

5.QuickTime:

It is one of the latest screen recorder tool for all Mac users that can grab audio from microphone but not compatible with system audio. If you need to use a video creator tool without spending even a single penny then QuickTime software is best option for you.

Pros:

It is available for free and can be used by beginners as well as professionals easily. QuickTime is compatible with almost all versions of Mac devices.

Cons:

It is a restricted solution for screen recording with limited tools and features. QuickTime is not preferred for game recording videos due to low-resolution outputs.

Price:

Available for free.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you are interested in making tutorial videos by capturing videos from your computer screen then following details will definitely help you. It is possible to share wonderful details with screen recorder tools that are discussed below in this article:

Looking for Screen recorders for your smartphone? Kindly check this screen recorder Apps for iPhone>>

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

Top 10 Screen Recorders for YouTube video creators

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

For Windows

1. Wondershare Filmora

Wondershare Filmora is an easy-to-use while light screen recorder for PC and Mac. It allows you to record desktop screen by customizing areas you like, and you can record popular games at up to 120fps without lagging. What’s more, Filmora also offers you a built-in video editing tool that allows you to add annotations, personalize cursor effects, and crop, trim, cut your recorded footage as you like.

Download Filmora9 Win Version Download Filmora9 Mac Version

Price:

Free trial/$49.99 per year/$79.99 for perpetual

2.Cam Studio:

It is an open-source screen recorder for YouTube that can be learned within few minutes and results in higher quality video outcomes. Offers a small file size along with the facility to convert from AVI to SWF.

Pros:

It allows users to add captions to videos and possesses a built-in help file.

Cons:

The website suffers from few bugs.

Price:

It is 100% free for use.

3.iSpring Free Cam:

Users are likely to get built in type video/audio editor with this screen recorder that has intuitive interface with professional screencasts.

Pros:

High Quality resolution with no time limits and it also records user’s voice along with computer sounds.

Cons:

Do not allow webcam type recording and output file format use to be WMV only.

Price:

Free tool for screen recording needs.

4.ShareX:

ShareX is a well-known open source type ad free tool that comes with numerous customization features. It is targeted for professional video developers who need advanced editing options.

Pros:

Custom colour effects with watermarks where you can easily import existing photos, music or videos from your device.

Cons:

It does not possess video editor, webcam recording feature and is little complicated to use for beginners.

Price:

Can be used for free.

5.MadCap Mimic:

Here is a highly advanced multimedia tool with interactive simulation options. Users can access this screen recorder for YouTube with three different modes as like full motion, automatic and manual.

Pros:

Automatically saved content for future needs, wide variety of video effects, fast technical support and results in highly interactive content.

Cons:

Occasional bugs are reported and users can access free trial only for 30 days.

Price:

For full year version you need to pay $144 whereas life time access can be obtained by paying only $428.

For Mac

1.Camtasia 2:

This is a comprehensive tool for your screen recording needs where you can also connect external devices for input. Users will be able to enjoy smooth editing features with its studio like platform, layered timeline and fast mixing.

Pros:

It is fully interactive screen recorder that can be used as an interactive mobile application. This tool is supported by Windows, Android and iPhone devices.

Cons:

Aimed for professional users only.

Price:

Although free trial is available for few days but actual featured version can be accessed after payment of $99.

2.ScreenFlow:

Here is a popular paid offering for all professionals who are interested to create interactive educational videos. There are unlimited powerful features with easy to use interface and one can import input from externally connected devices as like iPad, iPod and iPhones etc.

Pros:

High class motion control features with attractive zooming facility so that you can manage videos from all views.

Cons:

Difficult to use for beginners due to advanced design tools.

Price:

Screen Flow packages are available on payment of $99 and more.

3.Snapz Pro X:

Snapz Pro X offers various tutorials along with training videos so that users can avail resizable video creation options with a straightforward type interface. The live preview feature allows users to generate customized videos with easy corrections. Snapz Pro X is commonly used by professionals for learning and training related video creations as it offers lesser mistakes.

Pros:

It offers live preview, selective region capture facility and high end pixel perfection services.

Cons:

Free or trial version comes with unwanted watermarks.

Price:

Cheaper option as compared to above two tools as it can be accessed by paying only $69.

4.Screencast-o-Matic:

You will be glad to know about this online screen recorder for YouTube that can be accessed by anyone with installation of a specially designed launcher. The screen recording length can go up to 15 minutes and resolution quality offered goes up to 720p. The free version can be accessed by anyone but if you need advanced features then you have to spend some money.

Pros:

Offers real time editing as well as recording for video shooting; users need not to download this tool on their personal device rather it can be accessed online with ease.

Cons:

Video quality is little poor as compared to other tools.

Price:

The free version is available with limited features whereas fully featured tool is accessible with a payment of $15/ year.

5.QuickTime:

It is one of the latest screen recorder tool for all Mac users that can grab audio from microphone but not compatible with system audio. If you need to use a video creator tool without spending even a single penny then QuickTime software is best option for you.

Pros:

It is available for free and can be used by beginners as well as professionals easily. QuickTime is compatible with almost all versions of Mac devices.

Cons:

It is a restricted solution for screen recording with limited tools and features. QuickTime is not preferred for game recording videos due to low-resolution outputs.

Price:

Available for free.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: 5 Best YouTube Video Marketing Strategies
  • Author: Brian
  • Created at : 2024-05-25 11:15:26
  • Updated at : 2024-05-26 11:15:26
  • Link: https://youtube-video-recordings.techidaily.com/5-best-youtube-video-marketing-strategies/
  • License: This work is licensed under CC BY-NC-SA 4.0.
On this page
5 Best YouTube Video Marketing Strategies