Establishing an Individual Identity on YouTube Platform

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Drive More Traffic: Effective Strategies for YouTube Outros

YouTube Outros that Grow Your Channel Faster

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.

A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.

1. YouTube Outro Basics
2. YouTube Outro Templates
3. How to Use YouTube’s End Screen Feature
4. How YouTube Outros/End Screens Can Help You Grow on YouTube

Part 1: YouTube Outro Basics

From the video above we can see that it features video recommendations and a prominent subscribe button.

A YouTube end screen might have the following features:

Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.

Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.

Subscribe Button: prompt viewers to subscribe to your channel.

Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.

You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.

Part 2: YouTube Outro Templates Download

Here are 4 sites where you can download templates for YouTube Outros:

Tube Arsenal: this site has a good selection of customizable outros with moving backgrounds. On the Tube Arsenal site, before you download, you can adjust the colors and text included in your outro and even load in your own logo.

You can preview your customized outro by clicking Preview Still or Preview Movie.

Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.

Outro Maker: you can get animated end screens/outros from Outro Maker for $2.99 a month (or, if you just need one outro, you can probably finish it during your 7-day free trial).

Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.

Biteable: the templates you can customize on Biteable are not specifically designed to be YouTube Outros and will not have slots for your end screen elements. The videos start out a lot longer than you’ll want for an end screen (an end screen can’t last longer than 20 seconds), but you can shorten them by deleting all the ‘scenes’ you don’t need and keeping just the one or two you want.

The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.

You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.

Velosofy: this site has a decent selection of templates you can download for free. However, the downloads are all project files for programs like Adobe Photoshop or After Effects. You’ll need to have the program that goes with your download in order to customize your outro.

You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.

Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.

Part 3: How to Use YouTube’s End Screen Feature

Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.

Here’s how you add an End Screen:

1. Go to your YouTube Studio, then switch to Videos on the left menu;
2. Click Details next to the video you want to add an end screen to.
3. Click the End screen in the menu under the lower right window.
4. Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
5. Drag the elements to where you want them and adjust the timing using the timeline.
6. Click Save when you’re done.

Part 4: How YouTube Outros/End Screens Can Help You Grow on YouTube

One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.

Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.

Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:

Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.

Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.

You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.

Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.

Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.

Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.

A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.

1. YouTube Outro Basics
2. YouTube Outro Templates
3. How to Use YouTube’s End Screen Feature
4. How YouTube Outros/End Screens Can Help You Grow on YouTube

Part 1: YouTube Outro Basics

From the video above we can see that it features video recommendations and a prominent subscribe button.

A YouTube end screen might have the following features:

Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.

Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.

Subscribe Button: prompt viewers to subscribe to your channel.

Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.

You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.

Part 2: YouTube Outro Templates Download

Here are 4 sites where you can download templates for YouTube Outros:

Tube Arsenal: this site has a good selection of customizable outros with moving backgrounds. On the Tube Arsenal site, before you download, you can adjust the colors and text included in your outro and even load in your own logo.

You can preview your customized outro by clicking Preview Still or Preview Movie.

Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.

Outro Maker: you can get animated end screens/outros from Outro Maker for $2.99 a month (or, if you just need one outro, you can probably finish it during your 7-day free trial).

Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.

Biteable: the templates you can customize on Biteable are not specifically designed to be YouTube Outros and will not have slots for your end screen elements. The videos start out a lot longer than you’ll want for an end screen (an end screen can’t last longer than 20 seconds), but you can shorten them by deleting all the ‘scenes’ you don’t need and keeping just the one or two you want.

The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.

You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.

Velosofy: this site has a decent selection of templates you can download for free. However, the downloads are all project files for programs like Adobe Photoshop or After Effects. You’ll need to have the program that goes with your download in order to customize your outro.

You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.

Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.

Part 3: How to Use YouTube’s End Screen Feature

Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.

Here’s how you add an End Screen:

1. Go to your YouTube Studio, then switch to Videos on the left menu;
2. Click Details next to the video you want to add an end screen to.
3. Click the End screen in the menu under the lower right window.
4. Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
5. Drag the elements to where you want them and adjust the timing using the timeline.
6. Click Save when you’re done.

Part 4: How YouTube Outros/End Screens Can Help You Grow on YouTube

One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.

Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.

Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:

Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.

Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.

You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.

Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.

Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.

Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.

A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.

1. YouTube Outro Basics
2. YouTube Outro Templates
3. How to Use YouTube’s End Screen Feature
4. How YouTube Outros/End Screens Can Help You Grow on YouTube

Part 1: YouTube Outro Basics

From the video above we can see that it features video recommendations and a prominent subscribe button.

A YouTube end screen might have the following features:

Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.

Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.

Subscribe Button: prompt viewers to subscribe to your channel.

Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.

You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.

Part 2: YouTube Outro Templates Download

Here are 4 sites where you can download templates for YouTube Outros:

Tube Arsenal: this site has a good selection of customizable outros with moving backgrounds. On the Tube Arsenal site, before you download, you can adjust the colors and text included in your outro and even load in your own logo.

You can preview your customized outro by clicking Preview Still or Preview Movie.

Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.

Outro Maker: you can get animated end screens/outros from Outro Maker for $2.99 a month (or, if you just need one outro, you can probably finish it during your 7-day free trial).

Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.

Biteable: the templates you can customize on Biteable are not specifically designed to be YouTube Outros and will not have slots for your end screen elements. The videos start out a lot longer than you’ll want for an end screen (an end screen can’t last longer than 20 seconds), but you can shorten them by deleting all the ‘scenes’ you don’t need and keeping just the one or two you want.

The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.

You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.

Velosofy: this site has a decent selection of templates you can download for free. However, the downloads are all project files for programs like Adobe Photoshop or After Effects. You’ll need to have the program that goes with your download in order to customize your outro.

You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.

Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.

Part 3: How to Use YouTube’s End Screen Feature

Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.

Here’s how you add an End Screen:

1. Go to your YouTube Studio, then switch to Videos on the left menu;
2. Click Details next to the video you want to add an end screen to.
3. Click the End screen in the menu under the lower right window.
4. Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
5. Drag the elements to where you want them and adjust the timing using the timeline.
6. Click Save when you’re done.

Part 4: How YouTube Outros/End Screens Can Help You Grow on YouTube

One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.

Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.

Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:

Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.

Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.

You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.

Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.

Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.

Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.

A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.

1. YouTube Outro Basics
2. YouTube Outro Templates
3. How to Use YouTube’s End Screen Feature
4. How YouTube Outros/End Screens Can Help You Grow on YouTube

Part 1: YouTube Outro Basics

From the video above we can see that it features video recommendations and a prominent subscribe button.

A YouTube end screen might have the following features:

Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.

Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.

Subscribe Button: prompt viewers to subscribe to your channel.

Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.

You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.

Part 2: YouTube Outro Templates Download

Here are 4 sites where you can download templates for YouTube Outros:

Tube Arsenal: this site has a good selection of customizable outros with moving backgrounds. On the Tube Arsenal site, before you download, you can adjust the colors and text included in your outro and even load in your own logo.

You can preview your customized outro by clicking Preview Still or Preview Movie.

Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.

Outro Maker: you can get animated end screens/outros from Outro Maker for $2.99 a month (or, if you just need one outro, you can probably finish it during your 7-day free trial).

Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.

Biteable: the templates you can customize on Biteable are not specifically designed to be YouTube Outros and will not have slots for your end screen elements. The videos start out a lot longer than you’ll want for an end screen (an end screen can’t last longer than 20 seconds), but you can shorten them by deleting all the ‘scenes’ you don’t need and keeping just the one or two you want.

The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.

You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.

Velosofy: this site has a decent selection of templates you can download for free. However, the downloads are all project files for programs like Adobe Photoshop or After Effects. You’ll need to have the program that goes with your download in order to customize your outro.

You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.

Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.

Part 3: How to Use YouTube’s End Screen Feature

Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.

Here’s how you add an End Screen:

1. Go to your YouTube Studio, then switch to Videos on the left menu;
2. Click Details next to the video you want to add an end screen to.
3. Click the End screen in the menu under the lower right window.
4. Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
5. Drag the elements to where you want them and adjust the timing using the timeline.
6. Click Save when you’re done.

Part 4: How YouTube Outros/End Screens Can Help You Grow on YouTube

One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.

Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.

Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:

Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.

Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.

You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.

Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.

Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.

Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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