Essential Insights: Mastering YouTube Keyword Strategies

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With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

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There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Streamline Your YouTube Presentations with Captions

How To Add Captions to YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett