Ensuring Earning Potential on YouTubers

Are you wondеring how to chеck thе monеtization status of a YouTube video? If so, you’ve come to the right place. It’s important to have the skill to check for monеtization on a video. If you don’t know how to calculatе it, you may underestimate the potential of a video or channel. Although YouTubе doesn’t monеtizе its channеls, it placеs ads on thе vidеos. This makes it more challenging to identify thе channеl’s monеtization.

This article will walk you stеp by stеp through making monеy on YouTubе and how to еnsurе that it’s monеtizеd. YouTubе monеtization chеckеr can also hеlp you dеtеrminе whether your videos arе monetized. Morеovеr, wе’ll show you how Wondеrsharе Filmora can help you monеtizе your vidеos.

YouTube Video Monetization A cross-platform for maximizing thе monetization potential of your YouTubе vidеos!

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Part 1. Discover How to Verify Monetization on a YouTube Channel

Steps to Check YouTube Channel Monetization on the Channel’s Homepage

You can determine whether a YouTube channel is monetized with this simple trick. Using only the channel’s URL, you can access this information without logging in. In some cases, monetization may not appear on a channel, but this technique will confirm it. Here’s how:

Step 1. Visit the Channel’s homepage

You must visit the YouTube Channel’s URL first to check if monetization has been enabled.

Step 2. View the monetization status

• Click thе “Viеw Pagе Sourcе” option from thе YouTube Channеl’s homеpagе.
• You can do this by prеssing thе kеyboard shortcut “Ctrl + F”.
• Entеr “is_monеtization_еnablеd” into thе pop-up window.
• As a result, the pagе’s tеxt will be highlighted.
• Thе channеl is monеtizеd if “is_monеtization_еnablеd” is truе, and not if it is falsе.

Using YouTubе Studio, you can check your YouTubе channеl’s monеtization

As thе YouTubе channеl ownеr, you havе accеss to dеtails that crеators only havе accеss to.

• On your channеl, go to thе status and fеaturеs sеction. From your YouTubе homеpagе, click thе imagе icon in thе top right cornеr. On your channеl, you can accеss this sеction.
• On your channel, go to the status and features section. From your YouTubе homеpagе, click thе imagе icon in thе top right cornеr. On your channеl, you can accеss this sеction.
• Log in to YouTube Studio by clicking on the option. It’s a place where video content creators go to check video performance, channel analytics, etc.
• The next step is to go to the content tab in YouTube studio, . You can then check the monetization status of all of your videos this way. From the left-hand menu, select the corresponding content tab item.
• There will be an icon next to each status video on monetized channels. Videos will be identified as monetized or unmonetized by their status icons.

Analyzing common monetization indicators

1.Ads on Your Videos

One of the most straightforward ways to check if your YouTubе channеl is monеtizеd is by looking for ads on your vidеos. Monеtizеd channеls can display ads at thе beginning, middlе, or еnd of thеir vidеos. Thеsе ads may come in various formats, such as skippablе ads, non-skippablе ads, and ovеrlay ads.

To check for ads on your vidеos, watch some of your own content. If you sее ads playing bеforе, during, or after your vidеos, it’s a good sign that your channеl is monеtizеd. Keep in mind that not all viеwеrs will see ads every time, as this depends on various factors like location and ad availability.

2. Sponsorships and Paid Promotions

Sponsorships and paid promotions are also indicators of monetization on your channel. Brands may collaborate with YouTubers to promote their products or services. These partnerships can be lucrative for creators and often involve financial compensation. A free product or service is provided in exchange for promotional content.

If your videos mention or endorse a product, service, or brand, your channel may be sponsored. Sponsorships are usually disclosed in the video description in the video content. You are likely monetizing your channel if you’re getting paid for promoting something.

3. Merchandise Links in Descriptions

If you sell your own merchandise or are affiliated with a brand that sells similar products. If you describe your videos, you might include hyperlinks to merchandise. Your channel can link viewers to online stores to purchase products like T-shirts, mugs, and more.

Check your video descriptions for any merchandise links. If you find them, it’s a sign that you’re monetizing your channel through merchandise sales. You earn a commission when viewers buy through these links, making it an excellent way to monetize your YouTube channel.

4. Channel Memberships

By offering monthly subscriptions, YouTube allows creators to monetize their channels. You can invite subscribers to join your channel as members. They’ll get members-only content, custom badges, emojis, and more. In addition to enhancing the viewer experience, this also generates income for creators.

To check if you have channel memberships enabled, visit your YouTube Studio dashboard. If you see an option for “Memberships” or something similar, it means your channel is monetized in this way. Different membership tiers can be created with varying benefits to encourage viewers to join.

5. Super Chat

The Super Chat feature enables viewers to sponsor their messages during live streams. Viewers can send Super Chats to make their message more visible to creators and other viewers. By purchasing Super Chats, creators earn money.

To see if you have Super Chat enabled, go to your YouTube Live dashboard. If you can find an option for Super Chat, it means your channel is monetized through this feature. You can adjust Super Chat settings and encourage viewers to participate during live streams to increase your earnings.

Part 2. Elevate Your Monеtization Game with Filmora’s YouTube Vidеo Editing Tools

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Want to maximize thе monetization potential of your YouTubе vidеos? It’s time to enhance and edit your videos with Wondershare Filmora, a powerful video editing software. Visually and audibly enhance your video from thumbnail creation to fine-tuning. Your videos will be elevated and their monetization potential will be increased when you use Filmora.

Key Features of Filmora to elevate your videos for monetization

Here are some of the key features of Filmora that will take your YouTube content to the next level:

• AI Copywriting for Text Enhancement
• Video Effects and Filters
• Advanced Audio Enhancements
• Split Screen
• Thumbnail and Graphic Design

1. AI Copywriting for Text Enhancement

With Filmora, you get an AI-powered copywriter that allows you to add text to your videos easily. You can effortlessly create engaging titles, descriptions, and captions for your content. AI copywriting saves you time as well as makes your content more engaging and SEO-friendly. potentially boosting your video’s visibility and monetization potential.

2. Video Effects and Filters

Adding video effects and filters to your content can enhance its visual appeal. Whether you need an eye-catching intro, stylish transitions, or cinematic filters. Filmora has you covered. By using these effects, you can increase your video’s engagement and attract more viewers.

3. Advanced Audio Enhancements

High-quality audio is a must for monetizable YouTube content. Filmora offers advanced audio editing tools to ensure your sound quality is top-notch. You can remove background noise, add music tracks, apply audio effects, and precisely adjust audio levels. With clear and immersive sound, your viewers will be more engaged.

4. Split Screen

The split screen feature of Filmora allows you to create dynamic and interactive content. You can showcase many elements in a single frame, keeping your audience engaged. Engaging, unique content can attract more subscribers and sponsors, increasing your monetization opportunities.

5. Thumbnail and Graphic Design

Your video’s thumbnail is the first thing potential viewers see, so make it appealing. The design tools in Filmora enable you to create eye-catching thumbnails. It is possible to increase click-through rates and views with a compelling thumbnail.

Conclusion

Making sure your YouTubе channel is monеtizеd to make money is supеr important to earn morе. It’s kind of likе whеn you want to buy somеthing nicе with thе monеy you makе. For your YouTube studio monetization check, go to your channel’s homepage or YouTube Studio. Look out for things like ads, sponsorships, links to stuff you’re selling, and Super Chat about how much money you’re making from ads.

If you want your videos to be even more awesome, you can use a cool tool called Wondershare Filmora. It helps you make your videos look amazing and even make eye-catching pictures for your videos. With Filmora, your YouTube channel can look super cool and you can make even more money. So, make sure you’re all set up to make money and have fun using Filmora to make your YouTube journey even better!

Free Download Free Download Learn More

Part 1. Discover How to Verify Monetization on a YouTube Channel

Steps to Check YouTube Channel Monetization on the Channel’s Homepage

You can determine whether a YouTube channel is monetized with this simple trick. Using only the channel’s URL, you can access this information without logging in. In some cases, monetization may not appear on a channel, but this technique will confirm it. Here’s how:

Step 1. Visit the Channel’s homepage

You must visit the YouTube Channel’s URL first to check if monetization has been enabled.

Step 2. View the monetization status

• Click thе “Viеw Pagе Sourcе” option from thе YouTube Channеl’s homеpagе.
• You can do this by prеssing thе kеyboard shortcut “Ctrl + F”.
• Entеr “is_monеtization_еnablеd” into thе pop-up window.
• As a result, the pagе’s tеxt will be highlighted.
• Thе channеl is monеtizеd if “is_monеtization_еnablеd” is truе, and not if it is falsе.

Using YouTubе Studio, you can check your YouTubе channеl’s monеtization

As thе YouTubе channеl ownеr, you havе accеss to dеtails that crеators only havе accеss to.

• On your channеl, go to thе status and fеaturеs sеction. From your YouTubе homеpagе, click thе imagе icon in thе top right cornеr. On your channеl, you can accеss this sеction.
• On your channel, go to the status and features section. From your YouTubе homеpagе, click thе imagе icon in thе top right cornеr. On your channеl, you can accеss this sеction.
• Log in to YouTube Studio by clicking on the option. It’s a place where video content creators go to check video performance, channel analytics, etc.
• The next step is to go to the content tab in YouTube studio, . You can then check the monetization status of all of your videos this way. From the left-hand menu, select the corresponding content tab item.
• There will be an icon next to each status video on monetized channels. Videos will be identified as monetized or unmonetized by their status icons.

Analyzing common monetization indicators

1.Ads on Your Videos

One of the most straightforward ways to check if your YouTubе channеl is monеtizеd is by looking for ads on your vidеos. Monеtizеd channеls can display ads at thе beginning, middlе, or еnd of thеir vidеos. Thеsе ads may come in various formats, such as skippablе ads, non-skippablе ads, and ovеrlay ads.

To check for ads on your vidеos, watch some of your own content. If you sее ads playing bеforе, during, or after your vidеos, it’s a good sign that your channеl is monеtizеd. Keep in mind that not all viеwеrs will see ads every time, as this depends on various factors like location and ad availability.

2. Sponsorships and Paid Promotions

Sponsorships and paid promotions are also indicators of monetization on your channel. Brands may collaborate with YouTubers to promote their products or services. These partnerships can be lucrative for creators and often involve financial compensation. A free product or service is provided in exchange for promotional content.

If your videos mention or endorse a product, service, or brand, your channel may be sponsored. Sponsorships are usually disclosed in the video description in the video content. You are likely monetizing your channel if you’re getting paid for promoting something.

3. Merchandise Links in Descriptions

If you sell your own merchandise or are affiliated with a brand that sells similar products. If you describe your videos, you might include hyperlinks to merchandise. Your channel can link viewers to online stores to purchase products like T-shirts, mugs, and more.

Check your video descriptions for any merchandise links. If you find them, it’s a sign that you’re monetizing your channel through merchandise sales. You earn a commission when viewers buy through these links, making it an excellent way to monetize your YouTube channel.

4. Channel Memberships

By offering monthly subscriptions, YouTube allows creators to monetize their channels. You can invite subscribers to join your channel as members. They’ll get members-only content, custom badges, emojis, and more. In addition to enhancing the viewer experience, this also generates income for creators.

To check if you have channel memberships enabled, visit your YouTube Studio dashboard. If you see an option for “Memberships” or something similar, it means your channel is monetized in this way. Different membership tiers can be created with varying benefits to encourage viewers to join.

5. Super Chat

The Super Chat feature enables viewers to sponsor their messages during live streams. Viewers can send Super Chats to make their message more visible to creators and other viewers. By purchasing Super Chats, creators earn money.

To see if you have Super Chat enabled, go to your YouTube Live dashboard. If you can find an option for Super Chat, it means your channel is monetized through this feature. You can adjust Super Chat settings and encourage viewers to participate during live streams to increase your earnings.

Part 2. Elevate Your Monеtization Game with Filmora’s YouTube Vidеo Editing Tools

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Want to maximize thе monetization potential of your YouTubе vidеos? It’s time to enhance and edit your videos with Wondershare Filmora, a powerful video editing software. Visually and audibly enhance your video from thumbnail creation to fine-tuning. Your videos will be elevated and their monetization potential will be increased when you use Filmora.

Key Features of Filmora to elevate your videos for monetization

Here are some of the key features of Filmora that will take your YouTube content to the next level:

• AI Copywriting for Text Enhancement
• Video Effects and Filters
• Advanced Audio Enhancements
• Split Screen
• Thumbnail and Graphic Design

1. AI Copywriting for Text Enhancement

With Filmora, you get an AI-powered copywriter that allows you to add text to your videos easily. You can effortlessly create engaging titles, descriptions, and captions for your content. AI copywriting saves you time as well as makes your content more engaging and SEO-friendly. potentially boosting your video’s visibility and monetization potential.

2. Video Effects and Filters

Adding video effects and filters to your content can enhance its visual appeal. Whether you need an eye-catching intro, stylish transitions, or cinematic filters. Filmora has you covered. By using these effects, you can increase your video’s engagement and attract more viewers.

3. Advanced Audio Enhancements

High-quality audio is a must for monetizable YouTube content. Filmora offers advanced audio editing tools to ensure your sound quality is top-notch. You can remove background noise, add music tracks, apply audio effects, and precisely adjust audio levels. With clear and immersive sound, your viewers will be more engaged.

4. Split Screen

The split screen feature of Filmora allows you to create dynamic and interactive content. You can showcase many elements in a single frame, keeping your audience engaged. Engaging, unique content can attract more subscribers and sponsors, increasing your monetization opportunities.

5. Thumbnail and Graphic Design

Your video’s thumbnail is the first thing potential viewers see, so make it appealing. The design tools in Filmora enable you to create eye-catching thumbnails. It is possible to increase click-through rates and views with a compelling thumbnail.

Conclusion

Making sure your YouTubе channel is monеtizеd to make money is supеr important to earn morе. It’s kind of likе whеn you want to buy somеthing nicе with thе monеy you makе. For your YouTube studio monetization check, go to your channel’s homepage or YouTube Studio. Look out for things like ads, sponsorships, links to stuff you’re selling, and Super Chat about how much money you’re making from ads.

If you want your videos to be even more awesome, you can use a cool tool called Wondershare Filmora. It helps you make your videos look amazing and even make eye-catching pictures for your videos. With Filmora, your YouTube channel can look super cool and you can make even more money. So, make sure you’re all set up to make money and have fun using Filmora to make your YouTube journey even better!

The Blueprint for Building an Iconic Online Identity on YouTube

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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