Earning Through YouTube Partnerships

YouTube Affiliate Marketing: How to Make Money with It

Richard Bennett

Mar 27, 2024• Proven solutions

Many people are finding it harder to make money online today. However, there are always avenues to explore that can help you increase your revenue. If you’ve never considered YouTube affiliate marketing before, or you are considering to step into it, now could be the perfect time to find out more about this valuable opportunity.

In this article, we will explain how you can make money via YouTube affiliate marketing, so read on to find out more.

• Part1: What is YouTube affiliate marketing
• Part2: Steps to start your YouTube affiliate marketing project
• Part2: 3 Tips before you begin

Want to join the Filmora affiliate program but don’t have the media kit? Visit the Filmora Marketing Kit to download banners, logos and demo videos from Filmora.

Part 1: What is YouTube affiliate marketing?

In YouTube affiliate marketing, videos are made to encourage customers to purchase products from third-party sites including Amazon.

When users buy products via your links, you can receive commission, which can be up to 10% depending on the category of the product and how much you are selling.

Examples of YouTube affiliate marketing videos include reviews, how-to guides, un-boxing videos and more. Videos are designed to show off what products can do and explain why customers should go on to make a purchase.

When you have completed your video, you can register for an affiliate marketing program and then add links to your video. The links can be placed either in the video description or as annotations in the clip itself.

Amazon affiliate marketers don’t always just produce videos – they can also promote products via articles, written reviews and more. To make your marketing program successful, you must ensure people know about your video and encourage them to click on the links and buy the products.

Though this can seem daunting at first, the more experience you gain, the more revenue you can generate.

Part 2: Steps to start your YouTube affiliate marketing project

Step 1: build affiliate relationship

One of the first steps you should take when getting your project off the ground is to establish relationships with brands that you love. If you do have a genuine love for the product, this should be reflected in the content and encourage others to make purchases.

Viewers can often tell when your enthusiasm is not genuine, which is why it’s so important to identify products that really do appeal to you. Make a list of the products or programs you use in your daily life and search online to see if there is an affiliate program for it.

If this is the case, you simply need to apply to join it. You may find that the product, program or service that you love does not have a program. Should this be the situation, contact partners to tell them about your love for the product or service and see if they can set something up. Chances are they will be more than happy to do so, as it could be very beneficial for them.

Step 2: Create your product video

The next step is to actually produce your video. Viewers love honesty, so don’t be afraid to say so if there is a way you feel the product or service could be improved.

Remember to include calls to action. Un-boxing videos are very popular and show viewers everything inside a package, whilst review videos can also provide valuable insights.

Top 10 lists also generate high views. You must also remember to include a disclosure that informs viewers that you are being paid via an affiliate marketing scheme. This is a legal obligation.

Step 3: Promote your content

There are many things you can do to ensure your product is seen. Share your video on all your social media channels, respond to as many questions from viewers as possible and add links to online environments where the product is already being discussed.

Set up a channel that can be found when relevant search terms are used and make sure your titles are optimized for search too.

Part 3: 3 Tips before you begin

1. Commission Rate

All brands have different commission rates, with some offering up to 50% and others providing around 5%. Make sure you know what the rates are before you proceed and read the terms and conditions carefully. You may well wish to create a dedicated channel or channels to bring everything together. If you’re passionate about other people’s products, it makes perfect sense to get paid to talk about them.

2. Where affiliate links appear

Affiliate links are placed below the YouTube video in the description. One issue for YouTube affiliate marketers is that buyers tend to exit YouTube once they have clicked on your link, whether they go on to buy the product or not.

It is important to try and get as many views as possible to boost exposure for your video, whilst achieving as many sales as you can. Try to strike the ideal balance between encouraging viewers to make a purchase and to watch as much of your content as possible. The more views you receive, the more favorably your content will be treated by YouTube.

3. Know your product well

It is really essential to know your product inside out when you are marketing it to viewers. YouTube viewers expect you to be an expert when it comes to the products you are showcasing, so take as much time as you need to gain an in-depth understanding of how it works and what its features are.

You must also be able to explain why it makes so much sense to choose the specific product or service over its competitors. Try not to be repetitive, use HD footage and a quality mic, avoid link spamming, choose the best kind of video for the product and plan out the video before you start creating it. Again, engage with your audience as much as you can.

Conclusion

There are various great reasons for getting involved in YouTube affiliate marketing. You may be amazed to see just how much cash you can generate when you follow the above steps and create inspiring videos that showcase products in the best possible light. Just remember to be honest and talk about the cons as well as the pros if they are any. Doing this will help you become a trusted, authentic YouTube affiliate marketer. Why wait any longer to get started?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people are finding it harder to make money online today. However, there are always avenues to explore that can help you increase your revenue. If you’ve never considered YouTube affiliate marketing before, or you are considering to step into it, now could be the perfect time to find out more about this valuable opportunity.

In this article, we will explain how you can make money via YouTube affiliate marketing, so read on to find out more.

• Part1: What is YouTube affiliate marketing
• Part2: Steps to start your YouTube affiliate marketing project
• Part2: 3 Tips before you begin

Want to join the Filmora affiliate program but don’t have the media kit? Visit the Filmora Marketing Kit to download banners, logos and demo videos from Filmora.

Part 1: What is YouTube affiliate marketing?

In YouTube affiliate marketing, videos are made to encourage customers to purchase products from third-party sites including Amazon.

When users buy products via your links, you can receive commission, which can be up to 10% depending on the category of the product and how much you are selling.

Examples of YouTube affiliate marketing videos include reviews, how-to guides, un-boxing videos and more. Videos are designed to show off what products can do and explain why customers should go on to make a purchase.

When you have completed your video, you can register for an affiliate marketing program and then add links to your video. The links can be placed either in the video description or as annotations in the clip itself.

Amazon affiliate marketers don’t always just produce videos – they can also promote products via articles, written reviews and more. To make your marketing program successful, you must ensure people know about your video and encourage them to click on the links and buy the products.

Though this can seem daunting at first, the more experience you gain, the more revenue you can generate.

Part 2: Steps to start your YouTube affiliate marketing project

Step 1: build affiliate relationship

One of the first steps you should take when getting your project off the ground is to establish relationships with brands that you love. If you do have a genuine love for the product, this should be reflected in the content and encourage others to make purchases.

Viewers can often tell when your enthusiasm is not genuine, which is why it’s so important to identify products that really do appeal to you. Make a list of the products or programs you use in your daily life and search online to see if there is an affiliate program for it.

If this is the case, you simply need to apply to join it. You may find that the product, program or service that you love does not have a program. Should this be the situation, contact partners to tell them about your love for the product or service and see if they can set something up. Chances are they will be more than happy to do so, as it could be very beneficial for them.

Step 2: Create your product video

The next step is to actually produce your video. Viewers love honesty, so don’t be afraid to say so if there is a way you feel the product or service could be improved.

Remember to include calls to action. Un-boxing videos are very popular and show viewers everything inside a package, whilst review videos can also provide valuable insights.

Top 10 lists also generate high views. You must also remember to include a disclosure that informs viewers that you are being paid via an affiliate marketing scheme. This is a legal obligation.

Step 3: Promote your content

There are many things you can do to ensure your product is seen. Share your video on all your social media channels, respond to as many questions from viewers as possible and add links to online environments where the product is already being discussed.

Set up a channel that can be found when relevant search terms are used and make sure your titles are optimized for search too.

Part 3: 3 Tips before you begin

1. Commission Rate

All brands have different commission rates, with some offering up to 50% and others providing around 5%. Make sure you know what the rates are before you proceed and read the terms and conditions carefully. You may well wish to create a dedicated channel or channels to bring everything together. If you’re passionate about other people’s products, it makes perfect sense to get paid to talk about them.

2. Where affiliate links appear

Affiliate links are placed below the YouTube video in the description. One issue for YouTube affiliate marketers is that buyers tend to exit YouTube once they have clicked on your link, whether they go on to buy the product or not.

It is important to try and get as many views as possible to boost exposure for your video, whilst achieving as many sales as you can. Try to strike the ideal balance between encouraging viewers to make a purchase and to watch as much of your content as possible. The more views you receive, the more favorably your content will be treated by YouTube.

3. Know your product well

It is really essential to know your product inside out when you are marketing it to viewers. YouTube viewers expect you to be an expert when it comes to the products you are showcasing, so take as much time as you need to gain an in-depth understanding of how it works and what its features are.

You must also be able to explain why it makes so much sense to choose the specific product or service over its competitors. Try not to be repetitive, use HD footage and a quality mic, avoid link spamming, choose the best kind of video for the product and plan out the video before you start creating it. Again, engage with your audience as much as you can.

Conclusion

There are various great reasons for getting involved in YouTube affiliate marketing. You may be amazed to see just how much cash you can generate when you follow the above steps and create inspiring videos that showcase products in the best possible light. Just remember to be honest and talk about the cons as well as the pros if they are any. Doing this will help you become a trusted, authentic YouTube affiliate marketer. Why wait any longer to get started?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people are finding it harder to make money online today. However, there are always avenues to explore that can help you increase your revenue. If you’ve never considered YouTube affiliate marketing before, or you are considering to step into it, now could be the perfect time to find out more about this valuable opportunity.

In this article, we will explain how you can make money via YouTube affiliate marketing, so read on to find out more.

• Part1: What is YouTube affiliate marketing
• Part2: Steps to start your YouTube affiliate marketing project
• Part2: 3 Tips before you begin

Want to join the Filmora affiliate program but don’t have the media kit? Visit the Filmora Marketing Kit to download banners, logos and demo videos from Filmora.

Part 1: What is YouTube affiliate marketing?

In YouTube affiliate marketing, videos are made to encourage customers to purchase products from third-party sites including Amazon.

When users buy products via your links, you can receive commission, which can be up to 10% depending on the category of the product and how much you are selling.

Examples of YouTube affiliate marketing videos include reviews, how-to guides, un-boxing videos and more. Videos are designed to show off what products can do and explain why customers should go on to make a purchase.

When you have completed your video, you can register for an affiliate marketing program and then add links to your video. The links can be placed either in the video description or as annotations in the clip itself.

Amazon affiliate marketers don’t always just produce videos – they can also promote products via articles, written reviews and more. To make your marketing program successful, you must ensure people know about your video and encourage them to click on the links and buy the products.

Though this can seem daunting at first, the more experience you gain, the more revenue you can generate.

Part 2: Steps to start your YouTube affiliate marketing project

Step 1: build affiliate relationship

One of the first steps you should take when getting your project off the ground is to establish relationships with brands that you love. If you do have a genuine love for the product, this should be reflected in the content and encourage others to make purchases.

Viewers can often tell when your enthusiasm is not genuine, which is why it’s so important to identify products that really do appeal to you. Make a list of the products or programs you use in your daily life and search online to see if there is an affiliate program for it.

If this is the case, you simply need to apply to join it. You may find that the product, program or service that you love does not have a program. Should this be the situation, contact partners to tell them about your love for the product or service and see if they can set something up. Chances are they will be more than happy to do so, as it could be very beneficial for them.

Step 2: Create your product video

The next step is to actually produce your video. Viewers love honesty, so don’t be afraid to say so if there is a way you feel the product or service could be improved.

Remember to include calls to action. Un-boxing videos are very popular and show viewers everything inside a package, whilst review videos can also provide valuable insights.

Top 10 lists also generate high views. You must also remember to include a disclosure that informs viewers that you are being paid via an affiliate marketing scheme. This is a legal obligation.

Step 3: Promote your content

There are many things you can do to ensure your product is seen. Share your video on all your social media channels, respond to as many questions from viewers as possible and add links to online environments where the product is already being discussed.

Set up a channel that can be found when relevant search terms are used and make sure your titles are optimized for search too.

Part 3: 3 Tips before you begin

1. Commission Rate

All brands have different commission rates, with some offering up to 50% and others providing around 5%. Make sure you know what the rates are before you proceed and read the terms and conditions carefully. You may well wish to create a dedicated channel or channels to bring everything together. If you’re passionate about other people’s products, it makes perfect sense to get paid to talk about them.

2. Where affiliate links appear

Affiliate links are placed below the YouTube video in the description. One issue for YouTube affiliate marketers is that buyers tend to exit YouTube once they have clicked on your link, whether they go on to buy the product or not.

It is important to try and get as many views as possible to boost exposure for your video, whilst achieving as many sales as you can. Try to strike the ideal balance between encouraging viewers to make a purchase and to watch as much of your content as possible. The more views you receive, the more favorably your content will be treated by YouTube.

3. Know your product well

It is really essential to know your product inside out when you are marketing it to viewers. YouTube viewers expect you to be an expert when it comes to the products you are showcasing, so take as much time as you need to gain an in-depth understanding of how it works and what its features are.

You must also be able to explain why it makes so much sense to choose the specific product or service over its competitors. Try not to be repetitive, use HD footage and a quality mic, avoid link spamming, choose the best kind of video for the product and plan out the video before you start creating it. Again, engage with your audience as much as you can.

Conclusion

There are various great reasons for getting involved in YouTube affiliate marketing. You may be amazed to see just how much cash you can generate when you follow the above steps and create inspiring videos that showcase products in the best possible light. Just remember to be honest and talk about the cons as well as the pros if they are any. Doing this will help you become a trusted, authentic YouTube affiliate marketer. Why wait any longer to get started?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people are finding it harder to make money online today. However, there are always avenues to explore that can help you increase your revenue. If you’ve never considered YouTube affiliate marketing before, or you are considering to step into it, now could be the perfect time to find out more about this valuable opportunity.

In this article, we will explain how you can make money via YouTube affiliate marketing, so read on to find out more.

• Part1: What is YouTube affiliate marketing
• Part2: Steps to start your YouTube affiliate marketing project
• Part2: 3 Tips before you begin

Want to join the Filmora affiliate program but don’t have the media kit? Visit the Filmora Marketing Kit to download banners, logos and demo videos from Filmora.

Part 1: What is YouTube affiliate marketing?

In YouTube affiliate marketing, videos are made to encourage customers to purchase products from third-party sites including Amazon.

When users buy products via your links, you can receive commission, which can be up to 10% depending on the category of the product and how much you are selling.

Examples of YouTube affiliate marketing videos include reviews, how-to guides, un-boxing videos and more. Videos are designed to show off what products can do and explain why customers should go on to make a purchase.

When you have completed your video, you can register for an affiliate marketing program and then add links to your video. The links can be placed either in the video description or as annotations in the clip itself.

Amazon affiliate marketers don’t always just produce videos – they can also promote products via articles, written reviews and more. To make your marketing program successful, you must ensure people know about your video and encourage them to click on the links and buy the products.

Though this can seem daunting at first, the more experience you gain, the more revenue you can generate.

Part 2: Steps to start your YouTube affiliate marketing project

Step 1: build affiliate relationship

One of the first steps you should take when getting your project off the ground is to establish relationships with brands that you love. If you do have a genuine love for the product, this should be reflected in the content and encourage others to make purchases.

Viewers can often tell when your enthusiasm is not genuine, which is why it’s so important to identify products that really do appeal to you. Make a list of the products or programs you use in your daily life and search online to see if there is an affiliate program for it.

If this is the case, you simply need to apply to join it. You may find that the product, program or service that you love does not have a program. Should this be the situation, contact partners to tell them about your love for the product or service and see if they can set something up. Chances are they will be more than happy to do so, as it could be very beneficial for them.

Step 2: Create your product video

The next step is to actually produce your video. Viewers love honesty, so don’t be afraid to say so if there is a way you feel the product or service could be improved.

Remember to include calls to action. Un-boxing videos are very popular and show viewers everything inside a package, whilst review videos can also provide valuable insights.

Top 10 lists also generate high views. You must also remember to include a disclosure that informs viewers that you are being paid via an affiliate marketing scheme. This is a legal obligation.

Step 3: Promote your content

There are many things you can do to ensure your product is seen. Share your video on all your social media channels, respond to as many questions from viewers as possible and add links to online environments where the product is already being discussed.

Set up a channel that can be found when relevant search terms are used and make sure your titles are optimized for search too.

Part 3: 3 Tips before you begin

1. Commission Rate

All brands have different commission rates, with some offering up to 50% and others providing around 5%. Make sure you know what the rates are before you proceed and read the terms and conditions carefully. You may well wish to create a dedicated channel or channels to bring everything together. If you’re passionate about other people’s products, it makes perfect sense to get paid to talk about them.

2. Where affiliate links appear

Affiliate links are placed below the YouTube video in the description. One issue for YouTube affiliate marketers is that buyers tend to exit YouTube once they have clicked on your link, whether they go on to buy the product or not.

It is important to try and get as many views as possible to boost exposure for your video, whilst achieving as many sales as you can. Try to strike the ideal balance between encouraging viewers to make a purchase and to watch as much of your content as possible. The more views you receive, the more favorably your content will be treated by YouTube.

3. Know your product well

It is really essential to know your product inside out when you are marketing it to viewers. YouTube viewers expect you to be an expert when it comes to the products you are showcasing, so take as much time as you need to gain an in-depth understanding of how it works and what its features are.

You must also be able to explain why it makes so much sense to choose the specific product or service over its competitors. Try not to be repetitive, use HD footage and a quality mic, avoid link spamming, choose the best kind of video for the product and plan out the video before you start creating it. Again, engage with your audience as much as you can.

Conclusion

There are various great reasons for getting involved in YouTube affiliate marketing. You may be amazed to see just how much cash you can generate when you follow the above steps and create inspiring videos that showcase products in the best possible light. Just remember to be honest and talk about the cons as well as the pros if they are any. Doing this will help you become a trusted, authentic YouTube affiliate marketer. Why wait any longer to get started?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

YouTube Shorts Guide: What Is It and How To Make Shorts Video?

YouTube Shorts Ultimate Guide in 2024

Richard Bennett

Mar 27, 2024• Proven solutions

Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.

That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.

• Part 1: What Is YouTube Shorts?
• Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
• Part 3: Creating Vertical YouTube Shorts Video in Filmora [Step by Step Tutorial]

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Part 1: What Is YouTube Shorts?

A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.

1. YouTube Shorts Release History

At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.

2. YouTube Shorts Target Audience

A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.

And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.

The type of contents that the viewers expect to see as YouTube Shorts could include:

• Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
• Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
• How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
• Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well

In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.

3. YouTube Shorts Content Requirements

While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:

• YouTube Shorts videos must not be more than 60 seconds long
• The videos must be vertically shot, and must not be in the landscape orientation
• You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
• While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it

Certain things that you must keep in mind while creating YouTube Shorts include:

• YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
• The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics

4. Where People Can Find YouTube Shorts

As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.

Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?

You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:

Step 1: Record a Video with YouTube Shorts

Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.

Step 2: Edit the Video

Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.

Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.

Step 3: Pick Target Audience Type

On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.

Step 4: Add Details and Upload the Video

Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.

Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?

The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.

When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:

Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.

Step 1: Add the Video to Timeline

Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.

Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.

Step 2: Edit the Video

Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.

You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.

Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.

Step 3: Beautify the Video

Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.

Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.

After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

Step 4: Render the Final Output

Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.

FAQs About YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.

1. What if YouTube Shorts is not showing on my YouTube app?

Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.

1. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

1. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

1. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.

1. Can you make money on Shorts?

Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.

That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.

• Part 1: What Is YouTube Shorts?
• Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
• Part 3: Creating Vertical YouTube Shorts Video in Filmora [Step by Step Tutorial]

---

Part 1: What Is YouTube Shorts?

A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.

1. YouTube Shorts Release History

At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.

2. YouTube Shorts Target Audience

A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.

And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.

The type of contents that the viewers expect to see as YouTube Shorts could include:

• Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
• Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
• How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
• Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well

In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.

3. YouTube Shorts Content Requirements

While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:

• YouTube Shorts videos must not be more than 60 seconds long
• The videos must be vertically shot, and must not be in the landscape orientation
• You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
• While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it

Certain things that you must keep in mind while creating YouTube Shorts include:

• YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
• The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics

4. Where People Can Find YouTube Shorts

As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.

Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?

You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:

Step 1: Record a Video with YouTube Shorts

Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.

Step 2: Edit the Video

Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.

Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.

Step 3: Pick Target Audience Type

On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.

Step 4: Add Details and Upload the Video

Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.

Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?

The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.

When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:

Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.

Step 1: Add the Video to Timeline

Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.

Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.

Step 2: Edit the Video

Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.

You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.

Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.

Step 3: Beautify the Video

Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.

Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.

After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

Step 4: Render the Final Output

Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.

FAQs About YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.

1. What if YouTube Shorts is not showing on my YouTube app?

Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.

1. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

1. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

1. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.

1. Can you make money on Shorts?

Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.

That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.

• Part 1: What Is YouTube Shorts?
• Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
• Part 3: Creating Vertical YouTube Shorts Video in Filmora [Step by Step Tutorial]

---

Part 1: What Is YouTube Shorts?

A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.

1. YouTube Shorts Release History

At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.

2. YouTube Shorts Target Audience

A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.

And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.

The type of contents that the viewers expect to see as YouTube Shorts could include:

• Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
• Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
• How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
• Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well

In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.

3. YouTube Shorts Content Requirements

While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:

• YouTube Shorts videos must not be more than 60 seconds long
• The videos must be vertically shot, and must not be in the landscape orientation
• You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
• While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it

Certain things that you must keep in mind while creating YouTube Shorts include:

• YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
• The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics

4. Where People Can Find YouTube Shorts

As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.

Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?

You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:

Step 1: Record a Video with YouTube Shorts

Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.

Step 2: Edit the Video

Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.

Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.

Step 3: Pick Target Audience Type

On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.

Step 4: Add Details and Upload the Video

Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.

Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?

The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.

When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:

Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.

Step 1: Add the Video to Timeline

Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.

Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.

Step 2: Edit the Video

Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.

You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.

Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.

Step 3: Beautify the Video

Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.

Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.

After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

Step 4: Render the Final Output

Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.

FAQs About YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.

1. What if YouTube Shorts is not showing on my YouTube app?

Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.

1. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

1. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

1. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.

1. Can you make money on Shorts?

Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Since smartphones are cheap and easily available in the market today, and there is also a huge range of contents to view online, a majority of users prefer watching videos that are both short enough to convey the message within a few seconds, and can be seen on your phone’s screen with decent picture quality. Considering this, Google lately came up with a Tik Tok-style app calledYouTube shorts that can be accessed right from your Android or iPhone as long as you are using the YouTube app, and are signed in to your Google account.

That said, in the following sections you will learn everything about the YouTube Shorts app, and how it could help you gain more viewers for your YouTube channel.

• Part 1: What Is YouTube Shorts?
• Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?
• Part 3: Creating Vertical YouTube Shorts Video in Filmora [Step by Step Tutorial]

---

Part 1: What Is YouTube Shorts?

A short and quick answer to the question is, YouTube Shorts is a Tik Tok competitor developed by Google and can be accessed via the YouTube app on an Android or iOS device. In order to use the YouTube Shorts app, all you need to do is, sign in to your YouTube account on the YouTube app, and you are good to go.

1. YouTube Shorts Release History

At the time of this writing, YouTube Shorts is still in the Beta phase, and there is a lot more that the developers at Google have yet to explore and discover. However, for now, the fully functional variant of the program is available only for users in India on Android and iOS platforms.

2. YouTube Shorts Target Audience

A majority of people who can be called the target audience for YouTube Shorts are the artists and creators looking forward to getting noticed. Some of them could also be among those who wish to become an influencer, or get their YouTube channel more subscribers to be able to become eligible for YouTube Partnership Program.

And of course, the viewers and subscribers cannot be left alone when talking about the target audiences of YouTube Shorts as without them, there’s no point in creating short videos in the first place.

The type of contents that the viewers expect to see as YouTube Shorts could include:

• Entertainment – While movies are of longer duration, roasting the characters in it, or explaining some other stuff to the subscribers could be one of the things that could keep the viewers engaged
• Gaming – Some extraordinary gaming tips, tricks, and skills can be demonstrated in a short video
• How-To – A couple of brief how-to illustrations can yet be another attraction for DIY-loving viewers
• Science and Technology – A short introduction of upcoming gadgets or applications along with their usability can be explained within the timeframe of 60 seconds as well

In addition to the above, a few other categories could be People and Places, Music, Domestic and Wild Animals, Education, etc.

3. YouTube Shorts Content Requirements

While creating YouTube Shorts, there are certain guidelines that must be followed. These points include:

• YouTube Shorts videos must not be more than 60 seconds long
• The videos must be vertically shot, and must not be in the landscape orientation
• You can have multiple short videos clubbed together. However, the total length of the final video must not exceed 60 seconds in duration
• While posting YouTube Shorts videos, the title or the description must contain ‘#shorts’ in it

Certain things that you must keep in mind while creating YouTube Shorts include:

• YouTube Shorts cannot be monetized. However, they can serve as a good medium to attract and redirect the audiences to your main YouTube channel which may contain several videos that are eligible for monetization.
• The number of views and the total playtime of the YouTube Shorts videos DO affect your YouTube channel statistics

4. Where People Can Find YouTube Shorts

As mentioned earlier, YouTube Shorts can be accessed by launching the YouTube app on your Android or iOS device. You can use YouTube Shorts by clicking the + (Add) icon present at the bottom. Once the YouTube Shorts app is initialized, you can easily create and publish short videos by following the simple on-screen instructions.

Part 2: How to Make and Upload a YouTube Shorts Video with Shorts App?

You can follow the instructions given below to make and upload a YouTube Shorts video using the YouTube Shorts app:

Step 1: Record a Video with YouTube Shorts

Launch the YouTube app on your Android or iOS smart device (Samsung Galaxy Note 10+ is used here for demonstration), make sure that you are signed in to your Google account, tap the + (Add) button present at the bottom of the screen, tap Create a Short on the popup box that appears next, tap the Record button on the next window to start the recording. Once you are done, tap the Stop button to stop the recording.

Step 2: Edit the Video

Tap Music from the bottom of the screen to add background music to the video. The music that you can use in your short videos must be either created by you, or you should have permission to use them. However, the audio files that the Music library contains is made available by Google, is royalty-free, and can be used throughout the platform.

Likewise, you can tap Text to add captions as well. As for the text type, the app offers various formatting options such as alignment (left, center, and right), text highlighter, font changer, and even color selector. Further, the Speed and Timer icons at the top-right area allow you to manage the playback speed anywhere between 0.3x to 3x, and automatically stop the recording after the set time limit respectively. Once everything is set up, tap NEXT from the top-right corner to proceed to the next step.

Step 3: Pick Target Audience Type

On the Add details window, tap Select audience, and on the Select audience window, tap to select the appropriate radio button to define whether the video is suitable for kids. Tap the Back button once the target audience is selected.

Step 4: Add Details and Upload the Video

Enter a title for the video in the Title field. Make sure to include #shorts to help YouTube understand that you are preparing a YouTube Shorts video. Next, tap UPLOAD from the upper-right corner of the screen to submit the video for review. Once YouTube reviews the recording and finds it appropriate, it will be published on the portal, and will be visible throughout and even under the Shorts category of the main page.

Part 3: How to Create a Vertical YouTube Shorts Video in Filmora?

The YouTube Shorts app is pretty convenient to access and use alright. However, it doesn’t allow you to fine edit the videos. The app doesn’t even have many filtering options such as Effects, Elements, etc. to make your videos more engaging.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professionally-looking YouTube Shorts videos to attract your viewers.

When talking about Wondershare Filmora, it is a production and post-production app available for both Windows and Mac computers, and gives tough competition to some of the globally accepted similar programs like Adobe Premiere Pro, Final Cut Pro X, etc. Furthermore, Filmora has its own built-in screen, webcam, and voice recording features that can be used to prepare interactive videos, game walkthroughs, and voiceovers as needed.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

The following step-by-step guide teaches you how to use Wondershare Filmora to create a vertical YouTube Shorts video:

Note: Before proceeding to the instructions, make sure that you have already recorded a vertical video using your cellphone, and that it has been transferred to your PC.

Step 1: Add the Video to Timeline

Launch Wondershare Filmora on your Windows or Mac PC (a Windows 10 computer is used here for demonstration), go to File > New Project, and click 9:16 (Portrait). Click anywhere inside the Media box, and select and import the source vertical video from your PC to Filmora.

Next, hover the mouse over the clip in the Media box, click the + button that appears at the bottom-right corner of the thumbnail, and in the resolution confirmation box that comes up next, click the button under the Match to Media section to add the video in the correct orientation to the Timeline at the bottom.

Step 2: Edit the Video

Select the clip in the Timeline, and use the Split, Crop, Speed, etc. buttons above the Timeline itself to remove the unwanted portions from the clip, manage its playback speed, and do other fine-tuning tasks.

You can even click the Edit button, and use the available editing features like Motion Tracking and Stabilization to add text or objects to a moving body in the video and stabilize the clip if the camera shook during the recording session respectively. Click OK to save the changes when done.

Note: To be able to remain compliant with the YouTube Shorts policies, make sure that the video length is no longer than 60 seconds.

Step 3: Beautify the Video

Click Titles from the standard toolbox at the top, choose your preferred text category from the list in the left, hover the mouse over a decent preset in the right window, and click the + button at the bottom-right corner of the thumbnail to add the preset on top of the media track in the Timeline. Next, you can double-click the preset track in the Timeline to modify the text and make granular modifications to it as needed. Click OK to save the changes.

Similarly, you can select the Effects and Elements tools to add effects and elements to the video as needed. To add background music, you can go to the Audio tool, and pick your preferred preset from the available options. A custom music can be added by going to the Media tool, and importing an audio file from your PC using the method explained in Step 1.

After this, optionally, you can go to Split Screen from the standard toolbar at the top, and use your preferred Split Screen preset to club multiple video clips into one screen. In Filmora, you can add as many as 6 screens in a video.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

Step 4: Render the Final Output

Once everything is set up, click EXPORT from the top of the window, go to the Local tab on the Export window, select MP4 from the formats list in the left, give a name and configure other settings from the available options in the right, and click EXPORT from the bottom-right corner to create a YouTube Shorts video. Once the clip is generated, you can upload the video to YouTube using #Shorts in the title or description to publish the video under the YouTube Shorts section.

FAQs About YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is already present in the YouTube app that your Android or iOS smartphone has. All you need to do to access it is, sign in to your Google account, tap the + button at the bottom, and tap Create a Short in the popup box that comes up.

1. What if YouTube Shorts is not showing on my YouTube app?

Make sure that your YouTube app is updated to its latest version. If the app is already updated, and YouTube Shorts is still unavailable, the chances are that Google hasn’t rolled the app in your region. Since YouTube Shorts is still in its Beta phase, only the region of India can use all the functions of the app at the time of this writing. In such a case, you are suggested to wait until the YouTube Shorts app is made available for your location.

1. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

1. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assure that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

1. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone regardless of the number of subscribers the channel has.

1. Can you make money on Shorts?

Unfortunately, NO. Although you cannot monetize the recordings published as YouTube Shorts, they can be a good source to drive subscribers to your main YouTube channel that may have the videos that can be monetized.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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