Dominating the Digital Space: 5 Tips for Video Visibility Victory

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Enhancing Your YouTube Presence with Split-Screen Techniques

How to Make a Creative Split-screen Video for YouTube?

Liza Brown

Oct 26, 2023• Proven solutions

If we talk about post-production techniques and visual effects, then Split Screen has to be one of the smartest picks. After all, it lets us narrate our story via two (or more) screens and gives our audience a superior viewing experience. Though, a lot of users find it hard to implement the split-screen effect on YouTube videos. Here, I will let you know how to come up with all kinds of YouTube split-screen videos by using a professional video editor.

Part 1: The Diverse Applications of Split-screen Videos

Before we discuss how to work on YouTube split-screen videos, let’s quickly consider some major applications of this video effect.

• To draw a direct comparison

One of the most popular applications of split-screen videos is for comparing two or more instances or perspectives in the same frame. For example, you might wish to depict the lifestyle of two people from different parts of the world or simply compare the effect of various seasons in a single video.

• To provide two or more perspectives

Videos are the best visual storytelling tools and just like any story, they can also have different perspectives. Ideally, the split-screen effect would be one of the best ways to show your audience all kinds of perspectives that can take place in your story.

One of the best examples was depicted in the movie “500 Days of Summer” in which we got several Expectations vs. Reality shots. These split-screen shots depicted the two major perspectives of the story in a single frame.

• To implement the cloning effect

Have you ever wondered how filmmakers create a clone of a person in movies? To do that, we make the protagonist record both the scenes in front of the same background. Later, we implement a split-screen effect in which both the clips are combined in such a way that it makes the audience believe as if the scene has both, the character and their clone placed flawlessly.

Watch Video! Use Split-Screen for Your YouTube Videos

Part 2: How to Make Creative YouTube Split-screen Videos with Wondershare Filmora ?

If you want to come up with professional YouTube split-screen videos, then consider using a resourceful tool like Wondershare Filmora. Recently, the company has launched Wondershare Filmora for Mac V10.2 with an upgraded set of newly-added split-screen templates . Therefore, you can simply use the wide range of split-screen templates in Filmora and drag-and-drop your videos to implement the effect.

• Wondershare Filmora has recently added an extensive range of split-screen templates that you can instantly use and customize to meet your requirements.
• Apart from YouTube split-screen templates, you can also find options for other social platforms such as Instagram, Facebook, TikTok, etc.
• Without undergoing any technical hassle, you can just drag and drop your videos to the split-screen template and further make the needed changes.
• There are also dedicated options to edit the split-screen video, apply color correction, and even implement different stunning animated effects.
• Besides that, you can use Filmora to access numerous other editing options like motion tracking, keyframing, audio ducking, auto reframing, action cam editing, and more.

Creating or editing YouTube split-screen videos in Wondershare Filmora is extremely easy and can be done in the following way:

Step 1: Import the Videos You Want to Edit to Wondershare Filmora

Before you edit your YouTube split-screen video, you need to import clips to the application. To do this, just launch Wondershare Filmora on your system and click on the “Import” button to load your videos. You can also go to its Menu > File > Import Media to do the same.

Step 2: Select the Split-screen Template and Add Your Videos

Great! Once you have loaded the interface of Filmora, you can locate a “Split Screen” section from the top. Just click on it to browse a wide range of split-screen video templates for YouTube to include two, three, or more clips. You can just double-click any template to get its preview and drag-and-drop it to the timeline to start working on it.

If you want, you can take the playhead and drag the pointer to adjust the length of the split-screen template on the timeline. To add your clips, just double-click on the split-screen template and click on the drop icon from the preview window. Now, click on the source clip to add it to the template and adjust its position to get the desired effects.

Step 3: Edit Your YouTube Split-screen Video

Following the same drill, you can include multiple clips to the YouTube split-screen template. You can further go to its editing features and explore the “Video” tab to scale, reposition, or rotate your clips. There are also options to add borders in the split-screen effect to separate the clips distinctively in the video.

Apart from that, you can also go to the “Color” section to access various color correction features. From here, you can adjust the brightness, temperature, saturation, tint, and other effects in the video.

If you want to make your YouTube split-screen video more appealing, then go to the “Motion” feature. Here, you can easily implement any existing animated template for transitions and other effects.

Besides that, you can also click on the edit icon from the bottom panel of the Preview section to edit your videos separately.

Step 4: Export the YouTube Split-screen Video

That’s it! Once you are done editing the split-screen video, you can export it from Filmora and save it on your Mac. Just click on the Export option and select a location to save the YouTube split-screen video. There are also additional features to save the video in different formats, video resolutions, and frame rates here that you can explore.

There you go! After following this guide, you would be able to come up with all kinds of YouTube split-screen videos on your Mac. Ideally, with the help of a resourceful tool like Wondershare Filmora, working on a split-screen video is an effortless task. Since the tool has numerous split-screen templates for YouTube, you can just select any template, and customize it to create a stunning YouTube split-screen video in minutes.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

If we talk about post-production techniques and visual effects, then Split Screen has to be one of the smartest picks. After all, it lets us narrate our story via two (or more) screens and gives our audience a superior viewing experience. Though, a lot of users find it hard to implement the split-screen effect on YouTube videos. Here, I will let you know how to come up with all kinds of YouTube split-screen videos by using a professional video editor.

Part 1: The Diverse Applications of Split-screen Videos

Before we discuss how to work on YouTube split-screen videos, let’s quickly consider some major applications of this video effect.

• To draw a direct comparison

One of the most popular applications of split-screen videos is for comparing two or more instances or perspectives in the same frame. For example, you might wish to depict the lifestyle of two people from different parts of the world or simply compare the effect of various seasons in a single video.

• To provide two or more perspectives

Videos are the best visual storytelling tools and just like any story, they can also have different perspectives. Ideally, the split-screen effect would be one of the best ways to show your audience all kinds of perspectives that can take place in your story.

One of the best examples was depicted in the movie “500 Days of Summer” in which we got several Expectations vs. Reality shots. These split-screen shots depicted the two major perspectives of the story in a single frame.

• To implement the cloning effect

Have you ever wondered how filmmakers create a clone of a person in movies? To do that, we make the protagonist record both the scenes in front of the same background. Later, we implement a split-screen effect in which both the clips are combined in such a way that it makes the audience believe as if the scene has both, the character and their clone placed flawlessly.

Watch Video! Use Split-Screen for Your YouTube Videos

Part 2: How to Make Creative YouTube Split-screen Videos with Wondershare Filmora ?

If you want to come up with professional YouTube split-screen videos, then consider using a resourceful tool like Wondershare Filmora. Recently, the company has launched Wondershare Filmora for Mac V10.2 with an upgraded set of newly-added split-screen templates . Therefore, you can simply use the wide range of split-screen templates in Filmora and drag-and-drop your videos to implement the effect.

• Wondershare Filmora has recently added an extensive range of split-screen templates that you can instantly use and customize to meet your requirements.
• Apart from YouTube split-screen templates, you can also find options for other social platforms such as Instagram, Facebook, TikTok, etc.
• Without undergoing any technical hassle, you can just drag and drop your videos to the split-screen template and further make the needed changes.
• There are also dedicated options to edit the split-screen video, apply color correction, and even implement different stunning animated effects.
• Besides that, you can use Filmora to access numerous other editing options like motion tracking, keyframing, audio ducking, auto reframing, action cam editing, and more.

Creating or editing YouTube split-screen videos in Wondershare Filmora is extremely easy and can be done in the following way:

Step 1: Import the Videos You Want to Edit to Wondershare Filmora

Before you edit your YouTube split-screen video, you need to import clips to the application. To do this, just launch Wondershare Filmora on your system and click on the “Import” button to load your videos. You can also go to its Menu > File > Import Media to do the same.

Step 2: Select the Split-screen Template and Add Your Videos

Great! Once you have loaded the interface of Filmora, you can locate a “Split Screen” section from the top. Just click on it to browse a wide range of split-screen video templates for YouTube to include two, three, or more clips. You can just double-click any template to get its preview and drag-and-drop it to the timeline to start working on it.

If you want, you can take the playhead and drag the pointer to adjust the length of the split-screen template on the timeline. To add your clips, just double-click on the split-screen template and click on the drop icon from the preview window. Now, click on the source clip to add it to the template and adjust its position to get the desired effects.

Step 3: Edit Your YouTube Split-screen Video

Following the same drill, you can include multiple clips to the YouTube split-screen template. You can further go to its editing features and explore the “Video” tab to scale, reposition, or rotate your clips. There are also options to add borders in the split-screen effect to separate the clips distinctively in the video.

Apart from that, you can also go to the “Color” section to access various color correction features. From here, you can adjust the brightness, temperature, saturation, tint, and other effects in the video.

If you want to make your YouTube split-screen video more appealing, then go to the “Motion” feature. Here, you can easily implement any existing animated template for transitions and other effects.

Besides that, you can also click on the edit icon from the bottom panel of the Preview section to edit your videos separately.

Step 4: Export the YouTube Split-screen Video

That’s it! Once you are done editing the split-screen video, you can export it from Filmora and save it on your Mac. Just click on the Export option and select a location to save the YouTube split-screen video. There are also additional features to save the video in different formats, video resolutions, and frame rates here that you can explore.

There you go! After following this guide, you would be able to come up with all kinds of YouTube split-screen videos on your Mac. Ideally, with the help of a resourceful tool like Wondershare Filmora, working on a split-screen video is an effortless task. Since the tool has numerous split-screen templates for YouTube, you can just select any template, and customize it to create a stunning YouTube split-screen video in minutes.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

If we talk about post-production techniques and visual effects, then Split Screen has to be one of the smartest picks. After all, it lets us narrate our story via two (or more) screens and gives our audience a superior viewing experience. Though, a lot of users find it hard to implement the split-screen effect on YouTube videos. Here, I will let you know how to come up with all kinds of YouTube split-screen videos by using a professional video editor.

Part 1: The Diverse Applications of Split-screen Videos

Before we discuss how to work on YouTube split-screen videos, let’s quickly consider some major applications of this video effect.

• To draw a direct comparison

One of the most popular applications of split-screen videos is for comparing two or more instances or perspectives in the same frame. For example, you might wish to depict the lifestyle of two people from different parts of the world or simply compare the effect of various seasons in a single video.

• To provide two or more perspectives

Videos are the best visual storytelling tools and just like any story, they can also have different perspectives. Ideally, the split-screen effect would be one of the best ways to show your audience all kinds of perspectives that can take place in your story.

One of the best examples was depicted in the movie “500 Days of Summer” in which we got several Expectations vs. Reality shots. These split-screen shots depicted the two major perspectives of the story in a single frame.

• To implement the cloning effect

Have you ever wondered how filmmakers create a clone of a person in movies? To do that, we make the protagonist record both the scenes in front of the same background. Later, we implement a split-screen effect in which both the clips are combined in such a way that it makes the audience believe as if the scene has both, the character and their clone placed flawlessly.

Watch Video! Use Split-Screen for Your YouTube Videos

Part 2: How to Make Creative YouTube Split-screen Videos with Wondershare Filmora ?

If you want to come up with professional YouTube split-screen videos, then consider using a resourceful tool like Wondershare Filmora. Recently, the company has launched Wondershare Filmora for Mac V10.2 with an upgraded set of newly-added split-screen templates . Therefore, you can simply use the wide range of split-screen templates in Filmora and drag-and-drop your videos to implement the effect.

• Wondershare Filmora has recently added an extensive range of split-screen templates that you can instantly use and customize to meet your requirements.
• Apart from YouTube split-screen templates, you can also find options for other social platforms such as Instagram, Facebook, TikTok, etc.
• Without undergoing any technical hassle, you can just drag and drop your videos to the split-screen template and further make the needed changes.
• There are also dedicated options to edit the split-screen video, apply color correction, and even implement different stunning animated effects.
• Besides that, you can use Filmora to access numerous other editing options like motion tracking, keyframing, audio ducking, auto reframing, action cam editing, and more.

Creating or editing YouTube split-screen videos in Wondershare Filmora is extremely easy and can be done in the following way:

Step 1: Import the Videos You Want to Edit to Wondershare Filmora

Before you edit your YouTube split-screen video, you need to import clips to the application. To do this, just launch Wondershare Filmora on your system and click on the “Import” button to load your videos. You can also go to its Menu > File > Import Media to do the same.

Step 2: Select the Split-screen Template and Add Your Videos

Great! Once you have loaded the interface of Filmora, you can locate a “Split Screen” section from the top. Just click on it to browse a wide range of split-screen video templates for YouTube to include two, three, or more clips. You can just double-click any template to get its preview and drag-and-drop it to the timeline to start working on it.

If you want, you can take the playhead and drag the pointer to adjust the length of the split-screen template on the timeline. To add your clips, just double-click on the split-screen template and click on the drop icon from the preview window. Now, click on the source clip to add it to the template and adjust its position to get the desired effects.

Step 3: Edit Your YouTube Split-screen Video

Following the same drill, you can include multiple clips to the YouTube split-screen template. You can further go to its editing features and explore the “Video” tab to scale, reposition, or rotate your clips. There are also options to add borders in the split-screen effect to separate the clips distinctively in the video.

Apart from that, you can also go to the “Color” section to access various color correction features. From here, you can adjust the brightness, temperature, saturation, tint, and other effects in the video.

If you want to make your YouTube split-screen video more appealing, then go to the “Motion” feature. Here, you can easily implement any existing animated template for transitions and other effects.

Besides that, you can also click on the edit icon from the bottom panel of the Preview section to edit your videos separately.

Step 4: Export the YouTube Split-screen Video

That’s it! Once you are done editing the split-screen video, you can export it from Filmora and save it on your Mac. Just click on the Export option and select a location to save the YouTube split-screen video. There are also additional features to save the video in different formats, video resolutions, and frame rates here that you can explore.

There you go! After following this guide, you would be able to come up with all kinds of YouTube split-screen videos on your Mac. Ideally, with the help of a resourceful tool like Wondershare Filmora, working on a split-screen video is an effortless task. Since the tool has numerous split-screen templates for YouTube, you can just select any template, and customize it to create a stunning YouTube split-screen video in minutes.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

If we talk about post-production techniques and visual effects, then Split Screen has to be one of the smartest picks. After all, it lets us narrate our story via two (or more) screens and gives our audience a superior viewing experience. Though, a lot of users find it hard to implement the split-screen effect on YouTube videos. Here, I will let you know how to come up with all kinds of YouTube split-screen videos by using a professional video editor.

Part 1: The Diverse Applications of Split-screen Videos

Before we discuss how to work on YouTube split-screen videos, let’s quickly consider some major applications of this video effect.

• To draw a direct comparison

One of the most popular applications of split-screen videos is for comparing two or more instances or perspectives in the same frame. For example, you might wish to depict the lifestyle of two people from different parts of the world or simply compare the effect of various seasons in a single video.

• To provide two or more perspectives

Videos are the best visual storytelling tools and just like any story, they can also have different perspectives. Ideally, the split-screen effect would be one of the best ways to show your audience all kinds of perspectives that can take place in your story.

One of the best examples was depicted in the movie “500 Days of Summer” in which we got several Expectations vs. Reality shots. These split-screen shots depicted the two major perspectives of the story in a single frame.

• To implement the cloning effect

Have you ever wondered how filmmakers create a clone of a person in movies? To do that, we make the protagonist record both the scenes in front of the same background. Later, we implement a split-screen effect in which both the clips are combined in such a way that it makes the audience believe as if the scene has both, the character and their clone placed flawlessly.

Watch Video! Use Split-Screen for Your YouTube Videos

Part 2: How to Make Creative YouTube Split-screen Videos with Wondershare Filmora ?

If you want to come up with professional YouTube split-screen videos, then consider using a resourceful tool like Wondershare Filmora. Recently, the company has launched Wondershare Filmora for Mac V10.2 with an upgraded set of newly-added split-screen templates . Therefore, you can simply use the wide range of split-screen templates in Filmora and drag-and-drop your videos to implement the effect.

• Wondershare Filmora has recently added an extensive range of split-screen templates that you can instantly use and customize to meet your requirements.
• Apart from YouTube split-screen templates, you can also find options for other social platforms such as Instagram, Facebook, TikTok, etc.
• Without undergoing any technical hassle, you can just drag and drop your videos to the split-screen template and further make the needed changes.
• There are also dedicated options to edit the split-screen video, apply color correction, and even implement different stunning animated effects.
• Besides that, you can use Filmora to access numerous other editing options like motion tracking, keyframing, audio ducking, auto reframing, action cam editing, and more.

Creating or editing YouTube split-screen videos in Wondershare Filmora is extremely easy and can be done in the following way:

Step 1: Import the Videos You Want to Edit to Wondershare Filmora

Before you edit your YouTube split-screen video, you need to import clips to the application. To do this, just launch Wondershare Filmora on your system and click on the “Import” button to load your videos. You can also go to its Menu > File > Import Media to do the same.

Step 2: Select the Split-screen Template and Add Your Videos

Great! Once you have loaded the interface of Filmora, you can locate a “Split Screen” section from the top. Just click on it to browse a wide range of split-screen video templates for YouTube to include two, three, or more clips. You can just double-click any template to get its preview and drag-and-drop it to the timeline to start working on it.

If you want, you can take the playhead and drag the pointer to adjust the length of the split-screen template on the timeline. To add your clips, just double-click on the split-screen template and click on the drop icon from the preview window. Now, click on the source clip to add it to the template and adjust its position to get the desired effects.

Step 3: Edit Your YouTube Split-screen Video

Following the same drill, you can include multiple clips to the YouTube split-screen template. You can further go to its editing features and explore the “Video” tab to scale, reposition, or rotate your clips. There are also options to add borders in the split-screen effect to separate the clips distinctively in the video.

Apart from that, you can also go to the “Color” section to access various color correction features. From here, you can adjust the brightness, temperature, saturation, tint, and other effects in the video.

If you want to make your YouTube split-screen video more appealing, then go to the “Motion” feature. Here, you can easily implement any existing animated template for transitions and other effects.

Besides that, you can also click on the edit icon from the bottom panel of the Preview section to edit your videos separately.

Step 4: Export the YouTube Split-screen Video

That’s it! Once you are done editing the split-screen video, you can export it from Filmora and save it on your Mac. Just click on the Export option and select a location to save the YouTube split-screen video. There are also additional features to save the video in different formats, video resolutions, and frame rates here that you can explore.

There you go! After following this guide, you would be able to come up with all kinds of YouTube split-screen videos on your Mac. Ideally, with the help of a resourceful tool like Wondershare Filmora, working on a split-screen video is an effortless task. Since the tool has numerous split-screen templates for YouTube, you can just select any template, and customize it to create a stunning YouTube split-screen video in minutes.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Also read: