Design Best Practices for Engaging YouTube Thumbnails

How To Make Good YouTube Banner - Dos and Don’ts

Richard Bennett

Oct 26, 2023• Proven solutions

0

It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.

Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.

Here are the Dos and Don’ts of YouTube Channel Art.

• What Kind of Background Should I Use?
• Should I Use My Face?
• What Should I Write on Banner?
• How Can I Make My Channel Art Look Good?

Part 1: What Kind of Background Should I Use?

DO: High-Quality Photos

It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.

When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.

DON’T: Use Chaotic Patterns

Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.

Part 2: Should I Use My Face?

Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.

If you do include pictures, here are some tips:

Don’t: Use Blurry Photos

If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.

That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.

Don’t: Use Outdated Pictures

It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.

Part 3: What Should I Write on My Banner?

Do: Include Your Channel Name

While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.

Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.

Do: Include Upload Days

Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.

If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.

Do: Include Social Media

Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.

Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.

Make sure everything important fits in the safe area!

Do: Include Brief Channel Description or Tag Line

Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”

I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.

YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.

Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.

Part 4: How Can I Make My Channel Art Look Good?

Do: Create Consistent Branding

Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.

Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.

Don’t: Include Images That Have Nothing to Do with Your Channel

This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.

Don’t: Have Images and Text That Cut Off

YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.

Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.

Now that you know how to make a good YouTube banner, what will you do next?

Touch Up YouTube Videos with Filmora

Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.

Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.

Here are the Dos and Don’ts of YouTube Channel Art.

• What Kind of Background Should I Use?
• Should I Use My Face?
• What Should I Write on Banner?
• How Can I Make My Channel Art Look Good?

Part 1: What Kind of Background Should I Use?

DO: High-Quality Photos

It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.

When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.

DON’T: Use Chaotic Patterns

Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.

Part 2: Should I Use My Face?

Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.

If you do include pictures, here are some tips:

Don’t: Use Blurry Photos

If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.

That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.

Don’t: Use Outdated Pictures

It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.

Part 3: What Should I Write on My Banner?

Do: Include Your Channel Name

While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.

Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.

Do: Include Upload Days

Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.

If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.

Do: Include Social Media

Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.

Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.

Make sure everything important fits in the safe area!

Do: Include Brief Channel Description or Tag Line

Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”

I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.

YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.

Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.

Part 4: How Can I Make My Channel Art Look Good?

Do: Create Consistent Branding

Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.

Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.

Don’t: Include Images That Have Nothing to Do with Your Channel

This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.

Don’t: Have Images and Text That Cut Off

YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.

Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.

Now that you know how to make a good YouTube banner, what will you do next?

Touch Up YouTube Videos with Filmora

Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.

Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.

Here are the Dos and Don’ts of YouTube Channel Art.

• What Kind of Background Should I Use?
• Should I Use My Face?
• What Should I Write on Banner?
• How Can I Make My Channel Art Look Good?

Part 1: What Kind of Background Should I Use?

DO: High-Quality Photos

It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.

When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.

DON’T: Use Chaotic Patterns

Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.

Part 2: Should I Use My Face?

Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.

If you do include pictures, here are some tips:

Don’t: Use Blurry Photos

If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.

That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.

Don’t: Use Outdated Pictures

It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.

Part 3: What Should I Write on My Banner?

Do: Include Your Channel Name

While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.

Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.

Do: Include Upload Days

Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.

If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.

Do: Include Social Media

Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.

Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.

Make sure everything important fits in the safe area!

Do: Include Brief Channel Description or Tag Line

Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”

I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.

YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.

Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.

Part 4: How Can I Make My Channel Art Look Good?

Do: Create Consistent Branding

Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.

Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.

Don’t: Include Images That Have Nothing to Do with Your Channel

This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.

Don’t: Have Images and Text That Cut Off

YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.

Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.

Now that you know how to make a good YouTube banner, what will you do next?

Touch Up YouTube Videos with Filmora

Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

It’s important to learn how to make a good YouTube banner because, when you click into a channel, the first thing you usually see and pay attention to is the channel art.

Channel art gives viewers a first impression of who you are and allows viewers to know what your channel is all about. Channel art can be a great way to show creativity, and there are also ways you can design your banner to help your channel grow.

Here are the Dos and Don’ts of YouTube Channel Art.

• What Kind of Background Should I Use?
• Should I Use My Face?
• What Should I Write on Banner?
• How Can I Make My Channel Art Look Good?

Part 1: What Kind of Background Should I Use?

DO: High-Quality Photos

It’s easy to take pictures with our phones, but not all of these pictures will look great blown up for channel art.

When choosing great photos for your background, pick ones that are high quality and don’t become pixelated once they are blown up. There are tons of free stock photo websites out there to help you find a high-quality picture that’s perfect for your channel.

DON’T: Use Chaotic Patterns

Using patterns for the background of your channel banner can help your channel look super creative and stand out from others. However, if you use a pattern that is chaotic and hard on the eyes, you may not attract many subscribers. When using patterns, choose patterns that are not heavy in color and have too many lines or shapes. There should be an evenness to the shapes and negative space within the pattern itself. Try to stay away from patterns that are 3D which can conflict with the viewer’s eyesight and make them dizzy.

Part 2: Should I Use My Face?

Whether you should use your face on your channel banner depends on what your channel is about. If you have a channel focused on beauty, fashion, fitness, or family vlogs then it’s a good idea to include your face. It comes off personable and helps viewers relate to you. If you have a channel that is about something like gaming, tech reviews, or book reviews then it isn’t necessary to include your face because the focus of your content isn’t you as a personality.

If you do include pictures, here are some tips:

Don’t: Use Blurry Photos

If your photos are blurry, pixilated, or poor quality then don’t use them. Using blurry pictures comes off as unprofessional.

That doesn’t mean you have to hire a photographer to take pictures for your channel. The average smartphone takes really great pictures, so long as you have enough light. If you need a great picture, use a high-quality selfie or ask a friend to take a nice picture of you.

Don’t: Use Outdated Pictures

It is always best to use a current photo of yourself. Many times viewers will go and follow you on social media as well. If they see that you have current photos on your social media but not on your channel, they are become confused and perhaps lose interest.

Part 3: What Should I Write on My Banner?

Do: Include Your Channel Name

While including your channel name in your banner seems like a no brainer, it is often left out by aspiring YouTubers. Displaying your channel name in a large font allows it to be more visible for viewers - your channel name is already on the page, but it is underneath your channel art and doesn’t stand out.

Seeing your channel name included in your banner also helps viewers to know they are on the right page, if there are YouTubers out there with similar names to yours.

Do: Include Upload Days

Consistent upload days are highly important for gaining more views and subscribers. Including your exact upload days helps viewers know when they should expect new videos from you. I made the mistake of not including upload days when I first started my channel 3 years ago. I had drops in views because my subscribers didn’t know when I would upload videos.

If you find that you cannot stick to a certain upload day, try to include how often you will post instead. For example, you can say, “New Videos Posted Weekly.” Viewers will respect you more and even be more likely to subscribe when you tell them your upload days. They want a guarantee that you’re going to post again in the near future.

Do: Include Social Media

Social media accounts are important to include in your channel art because we live in a social media generation. People are on social media every second of the day. If you are looking to take your YouTube channel seriously, it is good practice to ask viewers to follow you on your social media.

Including social media icons in your channel art lets people know where they can find you. Another good reason to include your current social media in your banner is that sometimes you might join a new platform or quit an old one. You may be using Twitter for months and then decide that you like Facebook better. Your current social media handles keep subscribers from having to guess which one to follow you on.

Make sure everything important fits in the safe area!

Do: Include Brief Channel Description or Tag Line

Aside from your channel name, you should also include a brief channel description or tag line to tell your viewers what your channel is all about. If you’re an aspiring beauty guru, you may include something like Makeup Tutorials, Product Reviews, or Mommy Makeovers. Or, you may include a cool tag line that describes the goal of your channel, like “Empowering Mother’s Through Makeup.”

I’ve noticed that YouTubers that use 2-3 descriptive words in their channel art make many different types of videos on their channel but they all full under those categories.

YouTubers that use tag lines are using their channel as a platform to carry out a specific mission on giving help or educating others.

Whether you decide to use descriptive words or a tag line, they will help your channel tremendously by setting expectations for your viewers.

Part 4: How Can I Make My Channel Art Look Good?

Do: Create Consistent Branding

Since becoming a YouTuber myself, I’ve come to learn that paying attention to your branding is very important. Focus attention to what colors and fonts you use. The colors you use for your channel can influence your audience to feel a certain way. For example, using yellow can show that you’re happy and upbeat while using blue can show you’re more calm and relaxed. Whatever color you choose, make sure it’s a true representation of who you are.

Using the right font can also be important to your channel. There are many different fonts available now. When choosing a font, choose one that goes with your channel that is easy to read. You might choose a very pretty cursive font, but if your viewers can’t read it, it can be useless.

Don’t: Include Images That Have Nothing to Do with Your Channel

This simple mistake can cost you many subscribers. For example, if your channel is about Beauty videos, then your channel art shouldn’t include pictures of food or you eating a burger. Your channel art is the first thing that viewers see when clicking on your page. You want them to instantly know what your channel is all about without having to find it in the description box. If your channel is about a few different things, then include all of those images in the channel art so they still know what your channel about. Just don’t confuse your viewers as to what your channel is really about.

Don’t: Have Images and Text That Cut Off

YouTube helps YouTubers by giving them a free channel art template to use as a guide when creating channel art. The template includes 3 different perspectives on how your channel art will be viewed by people looking at mobile devices, computer screens, and TVs. Many people make the mistake of creating art on the TV perspective which then cuts off images and text for the mobile and computer views. To save you the trouble of having images that cut off, it’s best to create your channel in the mobile dimensions that way it will be seen in the computer and TV dimensions with no problem.

Joshelle is a YouTuber from Atlanta, GA. She has a YouTube channel called ElleToshea where she shows viewers how to improve their homes and spaces on an affordable budget through DIY home decor. ElleToshea features minimalist home decor styles based off popular stores such as Anthropologie and Urban Outfitters.

Now that you know how to make a good YouTube banner, what will you do next?

Touch Up YouTube Videos with Filmora

Wondershare Filmora features lots of utilities for both video and audio editing. You can change the video speed or change the aspect ratio easily. Besides, there are plentiful filters, elements, effects and overlays built, so you can use them without costing any extra fee.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Unlocking YouTube’s Secrets for Profound Visibility Gains

25 Smart & Proven Tactics to Get Your YouTube Channel Noticed

Richard Bennett

Nov 01, 2022• Proven solutions

0

If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.

Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:

1. Post YouTube Videos Consistently
2. Provide Value in Each Video
3. Ask Viewers to Subscribe with a ‘CTA’
4. Spend time building your YouTube Community
5. Set YouTube Goals and Announce Them
6. Find a Niche for Your Videos
7. Build a Strong Personal Brand
8. Create Custom Channel Art
9. Practice Makes Perfect
10. Add a YouTube Intro Video
11. Use Video Effects and Transitions
12. Make Eye-Catching Thumbnails
13. Use Lots of YouTube Tags
14. Use YouTube Playlists to Increase Watch Time
15. Promote Your YouTube Channel on Social Media
16. Interact With Your Viewers
17. Check Out the Big Channels in Your Genre
18. Do Collaboration Videos
19. Write a Detailed Description for Every Video
20. Use Keywords that are Searchable
21. Make Your Thumbnails Consistent
22. Always Have a Plan for Your Videos
23. Make Titles That Get Views
24. Create a YouTube Channel Trailer
25. Give Each YouTube Video a Memorable Ending

1. Post YouTube Videos Consistently

In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.

2. Provide Value in Each Video

Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.

3. Ask Viewers to Subscribe with a ‘CTA’

Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.

One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.

4. Spend Time Building your YouTube Community

YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.

Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.

5. Set YouTube Goals and Announce Them

Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.

Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.

Contest now closed.

6. Find a Niche for Your Videos

Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.

Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.

7. Build a Strong Personal Brand

Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.

Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.

8. Create Custom Channel Art

To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.

9. Practice Makes Perfect

In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.

Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.

Simply making more videos is a great way to get in more practice.

10. Add a YouTube Intro Video

A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.

Contest now closed.

11. Use Video Effects and Transitions

Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.

Using simple color effects, like filters, can help each of your videos look much more professional.

It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.

12. Make Eye-Catching Thumbnails

A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).

13. Use Lots of YouTube Tags

Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.

Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.

14. Use YouTube Playlists to Increase Watch Time

Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.

Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.

15. Promote Your YouTube Channel on Social Media

Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.

Contest now closed.

16. Interact with your Viewers

Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.

17. Check Out the Big Channels in Your Genre

Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.

18. Do Collaboration Videos

When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.

Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.

19. Write a Detailed Description for Every Video

The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.

20. Use Keywords That Are Searchable

In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.

For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.

Contest now closed.

21. Make your Thumbnails Consistent

The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.

22. Always Have a Plan for Your Videos

If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.

23. Make Titles that Get Views

Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.

24. Create a YouTube Channel Trailer

Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.

You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.

25. Give Each of Your Videos a Memorable Ending

Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.

Be sure to share your own tips on how to get your YouTube channel noticed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.

Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:

1. Post YouTube Videos Consistently
2. Provide Value in Each Video
3. Ask Viewers to Subscribe with a ‘CTA’
4. Spend time building your YouTube Community
5. Set YouTube Goals and Announce Them
6. Find a Niche for Your Videos
7. Build a Strong Personal Brand
8. Create Custom Channel Art
9. Practice Makes Perfect
10. Add a YouTube Intro Video
11. Use Video Effects and Transitions
12. Make Eye-Catching Thumbnails
13. Use Lots of YouTube Tags
14. Use YouTube Playlists to Increase Watch Time
15. Promote Your YouTube Channel on Social Media
16. Interact With Your Viewers
17. Check Out the Big Channels in Your Genre
18. Do Collaboration Videos
19. Write a Detailed Description for Every Video
20. Use Keywords that are Searchable
21. Make Your Thumbnails Consistent
22. Always Have a Plan for Your Videos
23. Make Titles That Get Views
24. Create a YouTube Channel Trailer
25. Give Each YouTube Video a Memorable Ending

1. Post YouTube Videos Consistently

In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.

2. Provide Value in Each Video

Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.

3. Ask Viewers to Subscribe with a ‘CTA’

Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.

One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.

4. Spend Time Building your YouTube Community

YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.

Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.

5. Set YouTube Goals and Announce Them

Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.

Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.

Contest now closed.

6. Find a Niche for Your Videos

Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.

Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.

7. Build a Strong Personal Brand

Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.

Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.

8. Create Custom Channel Art

To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.

9. Practice Makes Perfect

In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.

Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.

Simply making more videos is a great way to get in more practice.

10. Add a YouTube Intro Video

A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.

Contest now closed.

11. Use Video Effects and Transitions

Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.

Using simple color effects, like filters, can help each of your videos look much more professional.

It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.

12. Make Eye-Catching Thumbnails

A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).

13. Use Lots of YouTube Tags

Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.

Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.

14. Use YouTube Playlists to Increase Watch Time

Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.

Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.

15. Promote Your YouTube Channel on Social Media

Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.

Contest now closed.

16. Interact with your Viewers

Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.

17. Check Out the Big Channels in Your Genre

Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.

18. Do Collaboration Videos

When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.

Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.

19. Write a Detailed Description for Every Video

The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.

20. Use Keywords That Are Searchable

In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.

For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.

Contest now closed.

21. Make your Thumbnails Consistent

The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.

22. Always Have a Plan for Your Videos

If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.

23. Make Titles that Get Views

Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.

24. Create a YouTube Channel Trailer

Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.

You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.

25. Give Each of Your Videos a Memorable Ending

Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.

Be sure to share your own tips on how to get your YouTube channel noticed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.

Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:

1. Post YouTube Videos Consistently
2. Provide Value in Each Video
3. Ask Viewers to Subscribe with a ‘CTA’
4. Spend time building your YouTube Community
5. Set YouTube Goals and Announce Them
6. Find a Niche for Your Videos
7. Build a Strong Personal Brand
8. Create Custom Channel Art
9. Practice Makes Perfect
10. Add a YouTube Intro Video
11. Use Video Effects and Transitions
12. Make Eye-Catching Thumbnails
13. Use Lots of YouTube Tags
14. Use YouTube Playlists to Increase Watch Time
15. Promote Your YouTube Channel on Social Media
16. Interact With Your Viewers
17. Check Out the Big Channels in Your Genre
18. Do Collaboration Videos
19. Write a Detailed Description for Every Video
20. Use Keywords that are Searchable
21. Make Your Thumbnails Consistent
22. Always Have a Plan for Your Videos
23. Make Titles That Get Views
24. Create a YouTube Channel Trailer
25. Give Each YouTube Video a Memorable Ending

1. Post YouTube Videos Consistently

In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.

2. Provide Value in Each Video

Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.

3. Ask Viewers to Subscribe with a ‘CTA’

Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.

One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.

4. Spend Time Building your YouTube Community

YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.

Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.

5. Set YouTube Goals and Announce Them

Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.

Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.

Contest now closed.

6. Find a Niche for Your Videos

Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.

Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.

7. Build a Strong Personal Brand

Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.

Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.

8. Create Custom Channel Art

To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.

9. Practice Makes Perfect

In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.

Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.

Simply making more videos is a great way to get in more practice.

10. Add a YouTube Intro Video

A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.

Contest now closed.

11. Use Video Effects and Transitions

Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.

Using simple color effects, like filters, can help each of your videos look much more professional.

It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.

12. Make Eye-Catching Thumbnails

A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).

13. Use Lots of YouTube Tags

Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.

Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.

14. Use YouTube Playlists to Increase Watch Time

Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.

Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.

15. Promote Your YouTube Channel on Social Media

Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.

Contest now closed.

16. Interact with your Viewers

Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.

17. Check Out the Big Channels in Your Genre

Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.

18. Do Collaboration Videos

When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.

Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.

19. Write a Detailed Description for Every Video

The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.

20. Use Keywords That Are Searchable

In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.

For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.

Contest now closed.

21. Make your Thumbnails Consistent

The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.

22. Always Have a Plan for Your Videos

If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.

23. Make Titles that Get Views

Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.

24. Create a YouTube Channel Trailer

Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.

You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.

25. Give Each of Your Videos a Memorable Ending

Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.

Be sure to share your own tips on how to get your YouTube channel noticed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.

Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:

1. Post YouTube Videos Consistently
2. Provide Value in Each Video
3. Ask Viewers to Subscribe with a ‘CTA’
4. Spend time building your YouTube Community
5. Set YouTube Goals and Announce Them
6. Find a Niche for Your Videos
7. Build a Strong Personal Brand
8. Create Custom Channel Art
9. Practice Makes Perfect
10. Add a YouTube Intro Video
11. Use Video Effects and Transitions
12. Make Eye-Catching Thumbnails
13. Use Lots of YouTube Tags
14. Use YouTube Playlists to Increase Watch Time
15. Promote Your YouTube Channel on Social Media
16. Interact With Your Viewers
17. Check Out the Big Channels in Your Genre
18. Do Collaboration Videos
19. Write a Detailed Description for Every Video
20. Use Keywords that are Searchable
21. Make Your Thumbnails Consistent
22. Always Have a Plan for Your Videos
23. Make Titles That Get Views
24. Create a YouTube Channel Trailer
25. Give Each YouTube Video a Memorable Ending

1. Post YouTube Videos Consistently

In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.

2. Provide Value in Each Video

Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.

3. Ask Viewers to Subscribe with a ‘CTA’

Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.

One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.

4. Spend Time Building your YouTube Community

YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.

Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.

5. Set YouTube Goals and Announce Them

Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.

Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.

Contest now closed.

6. Find a Niche for Your Videos

Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.

Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.

7. Build a Strong Personal Brand

Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.

Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.

8. Create Custom Channel Art

To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.

9. Practice Makes Perfect

In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.

Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.

Simply making more videos is a great way to get in more practice.

10. Add a YouTube Intro Video

A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.

Contest now closed.

11. Use Video Effects and Transitions

Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.

Using simple color effects, like filters, can help each of your videos look much more professional.

It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.

12. Make Eye-Catching Thumbnails

A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).

13. Use Lots of YouTube Tags

Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.

Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.

14. Use YouTube Playlists to Increase Watch Time

Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.

Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.

15. Promote Your YouTube Channel on Social Media

Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.

Contest now closed.

16. Interact with your Viewers

Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.

17. Check Out the Big Channels in Your Genre

Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.

18. Do Collaboration Videos

When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.

Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.

19. Write a Detailed Description for Every Video

The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.

20. Use Keywords That Are Searchable

In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.

For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.

Contest now closed.

21. Make your Thumbnails Consistent

The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.

22. Always Have a Plan for Your Videos

If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.

23. Make Titles that Get Views

Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.

24. Create a YouTube Channel Trailer

Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.

You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.

25. Give Each of Your Videos a Memorable Ending

Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.

Be sure to share your own tips on how to get your YouTube channel noticed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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