Choosing the Best Cameras & Lenses for Vloggers

A Vlogger’s Guide To Camera Lenses

Richard Bennett

Nov 01, 2022• Proven solutions

0

The staple of any vlog is the talking headshot, a shot of the speaker talking directly to the audience. You can compose this shot with different kinds of lenses for your interchangeable lens camera.

But which kind of lens is the right lens for you as a vlogger?

In this article, I’m going to help you figure that out.

• Part 1: Three Focal Length Groups: Wide, Standard, Telephoto
• Part 2: Vlogging With Each Focal Length Group
• Part 3: Crop Factor
• Part 4: Focal Length Equivalency Table
• Part 5: Aperture
• Part 6: Vlogging With a Fast Lens
• Part 7: Optical Image Stabilization

Three Focal Length Groups: Wide, Standard, Telephoto

There are three main ranges in focal lengths that camera lenses can be categorized into wide, standard, and telephoto.

Wide-Angle Lens

Wide-angle lenses can “see more.” They allow more of your scene to fit inside your frame. Objects that are closer to the lens appear much bigger while objects that are further away appear even smaller. Perspectives are also enhanced, making close objects and people that just make it into the sides of the frame appear more stretched out. Out of all the other ranges in focal lengths, wide-angle lenses will appear the least zoomed in.

Standard Lens

With standard lenses or normal lenses, you won’t get the stretched out objects or enhanced perspectives that you get from wide-angle lenses. Instead, standard lenses are meant to see scenes as the natural human eye is meant to see them. If you shoot a scene with both a wide-angle lens and a standard lens from the same position, you’ll notice that less of the scene fits into your frame. Standard lenses will appear more zoomed-in than wide-angle lenses, but less zoomed-in than telephoto lenses.

Telephoto Lens

Out of all the other ranges in focal lengths, telephoto lenses will appear the most zoomed in. This can be beneficial for the shooter who wants to get a closer shot of a scene without having to physically be in close proximity to the scene. Objects that are further away in the background also appear larger and closer than they would appear on wide-angle or standard lenses.

Vlogging With Each Focal Length Group

You can get your talking head footage using lenses from any of the three focal length groups. Depending on how you plan to vlog most of the time, though, one of the three focal lengths might be more suitable for you.

When to vlog with a wide-angle lens

Wide-angle lenses are the most commonly used lenses for vlogging. Wide-angle lenses are great when you need to be close to your camera. This might be the case for you if your recording space is small or if you want to film yourself as you hold your camera up with your own hand.

Being close to your camera not only gives you the option to use your camera’s built-in microphone, but it also gives you the option to make use of camera-mounted shotgun microphones.

When to vlog with a standard lens

Standard lenses are great when you have more space to be further away from your camera. The perspectives in your shot will look more natural through a standard lens, making your talking head footage feel more corporate or professional. You’ll also be able to get blurrier backgrounds using a standard lens versus a wide-angle lens.

Being further away from your camera, however, means that you’ll have to use a separate microphone positioned closer to you.

When to vlog with a telephoto lens

As telephoto lenses are even more zoomed in, you’ll need to be even further away from your camera to fit yourself inside your camera frame. Why would any vlogger ever need to be that far away from their camera? One word… teleprompter. If you want or need to stick to a script, you’ll have to be far away enough from your camera that it doesn’t appear like your eyes are scanning left to right. You then close in the distance with a telephoto lens.

In the above video, Marcos Rocha compares different focal lengths for talking head videos. Which focal length range do you like the look of?

Crop Factor

Focal lengths in camera lenses are measured in millimeters. You can vlog yourself handheld with a 24mm lens on a camera with a full-frame sensor (the sensor is the piece of hardware inside your camera that turns the light it receives into a digital image). But if you use a 24mm lens on a camera with a smaller sensor, like an APS-C sensor or even smaller Micro 4/3 sensor, more of you will get cropped out (see below).

In order to make up for the cropping that occurs, you will need to use a wider lens on cameras with smaller sensors to get the same shot you’d get with a full-frame camera.

Focal Length Equivalency Table

This table shows you the focal lengths needed to achieve the same shot between cameras with different sensor sizes. In order to take a shot as wide as the shot I took of myself with the 24mm lens on my full-frame camera, I would need a 15mm lens on an APS-C sensor camera or a 12mm lens on a micro 4/3 camera.

Focal Length / Sensor	Full Frame	APS-C	Micro 4/3
Wide (Handheld Selfie-Safe)	16mm	10mm	8mm
Wide (Handheld Selfie-Safe)	18mm	11mm	9mm
Wide (Handheld Selfie-Safe)	24mm	15mm	12mm
Wide	35mm	22mm	18mm
Standard	50mm	31mm	25mm
Telephoto	70mm	44mm	35mm
Telephoto	100mm	63mm	50mm
Telephoto	200mm	125mm	100mm

Aperture

The next thing to consider when you’re looking for a lens is the aperture, the hole (often adjustable) within the lens that lets light in. Aperture for camera lenses is measured in f-stops (f/1.4, f/1.8, f/2.0) - the smaller the f-stop number, the larger the aperture (bigger hole letting even more light in).

Because larger aperture lenses let more light in, they need a shorter time for cameras to compose an image. This is why larger aperture lenses are also called “fast” lenses.

Fast lenses are more expensive because they cost more to produce. There’s a lot more that goes into them, including larger and higher quality glass elements.

But do you even need a fast lens?

Vlogging With a Fast Lens

Pros of Vlogging With a Fast Lens

• Better low-light performance
• Better autofocus performance
• Better “bokeh” (out-of-focus areas, like your background, having that nice blurry look that you see in a lot of movies)

Cons of Vlogging With a Fast Lens

• More expensive
• Moving subjects more likely to get out of focus when shooting with a large aperture
• Better continuous autofocus performance needed when shooting moving subjects with a large aperture

Optical Image Stabilization

Finally, you’ll have to decide whether or not you want your lens to have built-in optical image stabilization (OIS).

OIS is very beneficial to have on a lens if you’re a vlogger who films mostly handheld footage. Although this technology adds to the price of your lens as well, it can greatly help you to capture smoother footage that may otherwise be shaky. Nikon calls this technology “Vibration Reduction” (VR) for their lenses.

In the above video, you can see how much OIS can help to stabilize your footage. MicBergsma simultaneously compares the footage between two GoPro Hero5 Blacks, one with OIS on and one with OIS off.

If, however, you are shooting most of your vlogs on a tripod, you won’t need a lens with OIS.

Looking for ways to set up your talking-head shot for YouTube with any of these lenses? Check out our post on 4 Ways To Set Up Your Talking-Head Shots For YouTube .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

The staple of any vlog is the talking headshot, a shot of the speaker talking directly to the audience. You can compose this shot with different kinds of lenses for your interchangeable lens camera.

But which kind of lens is the right lens for you as a vlogger?

In this article, I’m going to help you figure that out.

• Part 1: Three Focal Length Groups: Wide, Standard, Telephoto
• Part 2: Vlogging With Each Focal Length Group
• Part 3: Crop Factor
• Part 4: Focal Length Equivalency Table
• Part 5: Aperture
• Part 6: Vlogging With a Fast Lens
• Part 7: Optical Image Stabilization

Three Focal Length Groups: Wide, Standard, Telephoto

There are three main ranges in focal lengths that camera lenses can be categorized into wide, standard, and telephoto.

Wide-Angle Lens

Wide-angle lenses can “see more.” They allow more of your scene to fit inside your frame. Objects that are closer to the lens appear much bigger while objects that are further away appear even smaller. Perspectives are also enhanced, making close objects and people that just make it into the sides of the frame appear more stretched out. Out of all the other ranges in focal lengths, wide-angle lenses will appear the least zoomed in.

Standard Lens

With standard lenses or normal lenses, you won’t get the stretched out objects or enhanced perspectives that you get from wide-angle lenses. Instead, standard lenses are meant to see scenes as the natural human eye is meant to see them. If you shoot a scene with both a wide-angle lens and a standard lens from the same position, you’ll notice that less of the scene fits into your frame. Standard lenses will appear more zoomed-in than wide-angle lenses, but less zoomed-in than telephoto lenses.

Telephoto Lens

Out of all the other ranges in focal lengths, telephoto lenses will appear the most zoomed in. This can be beneficial for the shooter who wants to get a closer shot of a scene without having to physically be in close proximity to the scene. Objects that are further away in the background also appear larger and closer than they would appear on wide-angle or standard lenses.

Vlogging With Each Focal Length Group

You can get your talking head footage using lenses from any of the three focal length groups. Depending on how you plan to vlog most of the time, though, one of the three focal lengths might be more suitable for you.

When to vlog with a wide-angle lens

Wide-angle lenses are the most commonly used lenses for vlogging. Wide-angle lenses are great when you need to be close to your camera. This might be the case for you if your recording space is small or if you want to film yourself as you hold your camera up with your own hand.

Being close to your camera not only gives you the option to use your camera’s built-in microphone, but it also gives you the option to make use of camera-mounted shotgun microphones.

When to vlog with a standard lens

Standard lenses are great when you have more space to be further away from your camera. The perspectives in your shot will look more natural through a standard lens, making your talking head footage feel more corporate or professional. You’ll also be able to get blurrier backgrounds using a standard lens versus a wide-angle lens.

Being further away from your camera, however, means that you’ll have to use a separate microphone positioned closer to you.

When to vlog with a telephoto lens

As telephoto lenses are even more zoomed in, you’ll need to be even further away from your camera to fit yourself inside your camera frame. Why would any vlogger ever need to be that far away from their camera? One word… teleprompter. If you want or need to stick to a script, you’ll have to be far away enough from your camera that it doesn’t appear like your eyes are scanning left to right. You then close in the distance with a telephoto lens.

In the above video, Marcos Rocha compares different focal lengths for talking head videos. Which focal length range do you like the look of?

Crop Factor

Focal lengths in camera lenses are measured in millimeters. You can vlog yourself handheld with a 24mm lens on a camera with a full-frame sensor (the sensor is the piece of hardware inside your camera that turns the light it receives into a digital image). But if you use a 24mm lens on a camera with a smaller sensor, like an APS-C sensor or even smaller Micro 4/3 sensor, more of you will get cropped out (see below).

In order to make up for the cropping that occurs, you will need to use a wider lens on cameras with smaller sensors to get the same shot you’d get with a full-frame camera.

Focal Length Equivalency Table

This table shows you the focal lengths needed to achieve the same shot between cameras with different sensor sizes. In order to take a shot as wide as the shot I took of myself with the 24mm lens on my full-frame camera, I would need a 15mm lens on an APS-C sensor camera or a 12mm lens on a micro 4/3 camera.

Focal Length / Sensor	Full Frame	APS-C	Micro 4/3
Wide (Handheld Selfie-Safe)	16mm	10mm	8mm
Wide (Handheld Selfie-Safe)	18mm	11mm	9mm
Wide (Handheld Selfie-Safe)	24mm	15mm	12mm
Wide	35mm	22mm	18mm
Standard	50mm	31mm	25mm
Telephoto	70mm	44mm	35mm
Telephoto	100mm	63mm	50mm
Telephoto	200mm	125mm	100mm

Aperture

The next thing to consider when you’re looking for a lens is the aperture, the hole (often adjustable) within the lens that lets light in. Aperture for camera lenses is measured in f-stops (f/1.4, f/1.8, f/2.0) - the smaller the f-stop number, the larger the aperture (bigger hole letting even more light in).

Because larger aperture lenses let more light in, they need a shorter time for cameras to compose an image. This is why larger aperture lenses are also called “fast” lenses.

Fast lenses are more expensive because they cost more to produce. There’s a lot more that goes into them, including larger and higher quality glass elements.

But do you even need a fast lens?

Vlogging With a Fast Lens

Pros of Vlogging With a Fast Lens

• Better low-light performance
• Better autofocus performance
• Better “bokeh” (out-of-focus areas, like your background, having that nice blurry look that you see in a lot of movies)

Cons of Vlogging With a Fast Lens

• More expensive
• Moving subjects more likely to get out of focus when shooting with a large aperture
• Better continuous autofocus performance needed when shooting moving subjects with a large aperture

Optical Image Stabilization

Finally, you’ll have to decide whether or not you want your lens to have built-in optical image stabilization (OIS).

OIS is very beneficial to have on a lens if you’re a vlogger who films mostly handheld footage. Although this technology adds to the price of your lens as well, it can greatly help you to capture smoother footage that may otherwise be shaky. Nikon calls this technology “Vibration Reduction” (VR) for their lenses.

In the above video, you can see how much OIS can help to stabilize your footage. MicBergsma simultaneously compares the footage between two GoPro Hero5 Blacks, one with OIS on and one with OIS off.

If, however, you are shooting most of your vlogs on a tripod, you won’t need a lens with OIS.

Looking for ways to set up your talking-head shot for YouTube with any of these lenses? Check out our post on 4 Ways To Set Up Your Talking-Head Shots For YouTube .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

The staple of any vlog is the talking headshot, a shot of the speaker talking directly to the audience. You can compose this shot with different kinds of lenses for your interchangeable lens camera.

But which kind of lens is the right lens for you as a vlogger?

In this article, I’m going to help you figure that out.

• Part 1: Three Focal Length Groups: Wide, Standard, Telephoto
• Part 2: Vlogging With Each Focal Length Group
• Part 3: Crop Factor
• Part 4: Focal Length Equivalency Table
• Part 5: Aperture
• Part 6: Vlogging With a Fast Lens
• Part 7: Optical Image Stabilization

Three Focal Length Groups: Wide, Standard, Telephoto

There are three main ranges in focal lengths that camera lenses can be categorized into wide, standard, and telephoto.

Wide-Angle Lens

Wide-angle lenses can “see more.” They allow more of your scene to fit inside your frame. Objects that are closer to the lens appear much bigger while objects that are further away appear even smaller. Perspectives are also enhanced, making close objects and people that just make it into the sides of the frame appear more stretched out. Out of all the other ranges in focal lengths, wide-angle lenses will appear the least zoomed in.

Standard Lens

With standard lenses or normal lenses, you won’t get the stretched out objects or enhanced perspectives that you get from wide-angle lenses. Instead, standard lenses are meant to see scenes as the natural human eye is meant to see them. If you shoot a scene with both a wide-angle lens and a standard lens from the same position, you’ll notice that less of the scene fits into your frame. Standard lenses will appear more zoomed-in than wide-angle lenses, but less zoomed-in than telephoto lenses.

Telephoto Lens

Out of all the other ranges in focal lengths, telephoto lenses will appear the most zoomed in. This can be beneficial for the shooter who wants to get a closer shot of a scene without having to physically be in close proximity to the scene. Objects that are further away in the background also appear larger and closer than they would appear on wide-angle or standard lenses.

Vlogging With Each Focal Length Group

You can get your talking head footage using lenses from any of the three focal length groups. Depending on how you plan to vlog most of the time, though, one of the three focal lengths might be more suitable for you.

When to vlog with a wide-angle lens

Wide-angle lenses are the most commonly used lenses for vlogging. Wide-angle lenses are great when you need to be close to your camera. This might be the case for you if your recording space is small or if you want to film yourself as you hold your camera up with your own hand.

Being close to your camera not only gives you the option to use your camera’s built-in microphone, but it also gives you the option to make use of camera-mounted shotgun microphones.

When to vlog with a standard lens

Standard lenses are great when you have more space to be further away from your camera. The perspectives in your shot will look more natural through a standard lens, making your talking head footage feel more corporate or professional. You’ll also be able to get blurrier backgrounds using a standard lens versus a wide-angle lens.

Being further away from your camera, however, means that you’ll have to use a separate microphone positioned closer to you.

When to vlog with a telephoto lens

As telephoto lenses are even more zoomed in, you’ll need to be even further away from your camera to fit yourself inside your camera frame. Why would any vlogger ever need to be that far away from their camera? One word… teleprompter. If you want or need to stick to a script, you’ll have to be far away enough from your camera that it doesn’t appear like your eyes are scanning left to right. You then close in the distance with a telephoto lens.

In the above video, Marcos Rocha compares different focal lengths for talking head videos. Which focal length range do you like the look of?

Crop Factor

Focal lengths in camera lenses are measured in millimeters. You can vlog yourself handheld with a 24mm lens on a camera with a full-frame sensor (the sensor is the piece of hardware inside your camera that turns the light it receives into a digital image). But if you use a 24mm lens on a camera with a smaller sensor, like an APS-C sensor or even smaller Micro 4/3 sensor, more of you will get cropped out (see below).

In order to make up for the cropping that occurs, you will need to use a wider lens on cameras with smaller sensors to get the same shot you’d get with a full-frame camera.

Focal Length Equivalency Table

This table shows you the focal lengths needed to achieve the same shot between cameras with different sensor sizes. In order to take a shot as wide as the shot I took of myself with the 24mm lens on my full-frame camera, I would need a 15mm lens on an APS-C sensor camera or a 12mm lens on a micro 4/3 camera.

Focal Length / Sensor	Full Frame	APS-C	Micro 4/3
Wide (Handheld Selfie-Safe)	16mm	10mm	8mm
Wide (Handheld Selfie-Safe)	18mm	11mm	9mm
Wide (Handheld Selfie-Safe)	24mm	15mm	12mm
Wide	35mm	22mm	18mm
Standard	50mm	31mm	25mm
Telephoto	70mm	44mm	35mm
Telephoto	100mm	63mm	50mm
Telephoto	200mm	125mm	100mm

Aperture

The next thing to consider when you’re looking for a lens is the aperture, the hole (often adjustable) within the lens that lets light in. Aperture for camera lenses is measured in f-stops (f/1.4, f/1.8, f/2.0) - the smaller the f-stop number, the larger the aperture (bigger hole letting even more light in).

Because larger aperture lenses let more light in, they need a shorter time for cameras to compose an image. This is why larger aperture lenses are also called “fast” lenses.

Fast lenses are more expensive because they cost more to produce. There’s a lot more that goes into them, including larger and higher quality glass elements.

But do you even need a fast lens?

Vlogging With a Fast Lens

Pros of Vlogging With a Fast Lens

• Better low-light performance
• Better autofocus performance
• Better “bokeh” (out-of-focus areas, like your background, having that nice blurry look that you see in a lot of movies)

Cons of Vlogging With a Fast Lens

• More expensive
• Moving subjects more likely to get out of focus when shooting with a large aperture
• Better continuous autofocus performance needed when shooting moving subjects with a large aperture

Optical Image Stabilization

Finally, you’ll have to decide whether or not you want your lens to have built-in optical image stabilization (OIS).

OIS is very beneficial to have on a lens if you’re a vlogger who films mostly handheld footage. Although this technology adds to the price of your lens as well, it can greatly help you to capture smoother footage that may otherwise be shaky. Nikon calls this technology “Vibration Reduction” (VR) for their lenses.

In the above video, you can see how much OIS can help to stabilize your footage. MicBergsma simultaneously compares the footage between two GoPro Hero5 Blacks, one with OIS on and one with OIS off.

If, however, you are shooting most of your vlogs on a tripod, you won’t need a lens with OIS.

Looking for ways to set up your talking-head shot for YouTube with any of these lenses? Check out our post on 4 Ways To Set Up Your Talking-Head Shots For YouTube .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

The staple of any vlog is the talking headshot, a shot of the speaker talking directly to the audience. You can compose this shot with different kinds of lenses for your interchangeable lens camera.

But which kind of lens is the right lens for you as a vlogger?

In this article, I’m going to help you figure that out.

• Part 1: Three Focal Length Groups: Wide, Standard, Telephoto
• Part 2: Vlogging With Each Focal Length Group
• Part 3: Crop Factor
• Part 4: Focal Length Equivalency Table
• Part 5: Aperture
• Part 6: Vlogging With a Fast Lens
• Part 7: Optical Image Stabilization

Three Focal Length Groups: Wide, Standard, Telephoto

There are three main ranges in focal lengths that camera lenses can be categorized into wide, standard, and telephoto.

Wide-Angle Lens

Wide-angle lenses can “see more.” They allow more of your scene to fit inside your frame. Objects that are closer to the lens appear much bigger while objects that are further away appear even smaller. Perspectives are also enhanced, making close objects and people that just make it into the sides of the frame appear more stretched out. Out of all the other ranges in focal lengths, wide-angle lenses will appear the least zoomed in.

Standard Lens

With standard lenses or normal lenses, you won’t get the stretched out objects or enhanced perspectives that you get from wide-angle lenses. Instead, standard lenses are meant to see scenes as the natural human eye is meant to see them. If you shoot a scene with both a wide-angle lens and a standard lens from the same position, you’ll notice that less of the scene fits into your frame. Standard lenses will appear more zoomed-in than wide-angle lenses, but less zoomed-in than telephoto lenses.

Telephoto Lens

Out of all the other ranges in focal lengths, telephoto lenses will appear the most zoomed in. This can be beneficial for the shooter who wants to get a closer shot of a scene without having to physically be in close proximity to the scene. Objects that are further away in the background also appear larger and closer than they would appear on wide-angle or standard lenses.

Vlogging With Each Focal Length Group

You can get your talking head footage using lenses from any of the three focal length groups. Depending on how you plan to vlog most of the time, though, one of the three focal lengths might be more suitable for you.

When to vlog with a wide-angle lens

Wide-angle lenses are the most commonly used lenses for vlogging. Wide-angle lenses are great when you need to be close to your camera. This might be the case for you if your recording space is small or if you want to film yourself as you hold your camera up with your own hand.

Being close to your camera not only gives you the option to use your camera’s built-in microphone, but it also gives you the option to make use of camera-mounted shotgun microphones.

When to vlog with a standard lens

Standard lenses are great when you have more space to be further away from your camera. The perspectives in your shot will look more natural through a standard lens, making your talking head footage feel more corporate or professional. You’ll also be able to get blurrier backgrounds using a standard lens versus a wide-angle lens.

Being further away from your camera, however, means that you’ll have to use a separate microphone positioned closer to you.

When to vlog with a telephoto lens

As telephoto lenses are even more zoomed in, you’ll need to be even further away from your camera to fit yourself inside your camera frame. Why would any vlogger ever need to be that far away from their camera? One word… teleprompter. If you want or need to stick to a script, you’ll have to be far away enough from your camera that it doesn’t appear like your eyes are scanning left to right. You then close in the distance with a telephoto lens.

In the above video, Marcos Rocha compares different focal lengths for talking head videos. Which focal length range do you like the look of?

Crop Factor

Focal lengths in camera lenses are measured in millimeters. You can vlog yourself handheld with a 24mm lens on a camera with a full-frame sensor (the sensor is the piece of hardware inside your camera that turns the light it receives into a digital image). But if you use a 24mm lens on a camera with a smaller sensor, like an APS-C sensor or even smaller Micro 4/3 sensor, more of you will get cropped out (see below).

In order to make up for the cropping that occurs, you will need to use a wider lens on cameras with smaller sensors to get the same shot you’d get with a full-frame camera.

Focal Length Equivalency Table

This table shows you the focal lengths needed to achieve the same shot between cameras with different sensor sizes. In order to take a shot as wide as the shot I took of myself with the 24mm lens on my full-frame camera, I would need a 15mm lens on an APS-C sensor camera or a 12mm lens on a micro 4/3 camera.

Focal Length / Sensor	Full Frame	APS-C	Micro 4/3
Wide (Handheld Selfie-Safe)	16mm	10mm	8mm
Wide (Handheld Selfie-Safe)	18mm	11mm	9mm
Wide (Handheld Selfie-Safe)	24mm	15mm	12mm
Wide	35mm	22mm	18mm
Standard	50mm	31mm	25mm
Telephoto	70mm	44mm	35mm
Telephoto	100mm	63mm	50mm
Telephoto	200mm	125mm	100mm

Aperture

The next thing to consider when you’re looking for a lens is the aperture, the hole (often adjustable) within the lens that lets light in. Aperture for camera lenses is measured in f-stops (f/1.4, f/1.8, f/2.0) - the smaller the f-stop number, the larger the aperture (bigger hole letting even more light in).

Because larger aperture lenses let more light in, they need a shorter time for cameras to compose an image. This is why larger aperture lenses are also called “fast” lenses.

Fast lenses are more expensive because they cost more to produce. There’s a lot more that goes into them, including larger and higher quality glass elements.

But do you even need a fast lens?

Vlogging With a Fast Lens

Pros of Vlogging With a Fast Lens

• Better low-light performance
• Better autofocus performance
• Better “bokeh” (out-of-focus areas, like your background, having that nice blurry look that you see in a lot of movies)

Cons of Vlogging With a Fast Lens

• More expensive
• Moving subjects more likely to get out of focus when shooting with a large aperture
• Better continuous autofocus performance needed when shooting moving subjects with a large aperture

Optical Image Stabilization

Finally, you’ll have to decide whether or not you want your lens to have built-in optical image stabilization (OIS).

OIS is very beneficial to have on a lens if you’re a vlogger who films mostly handheld footage. Although this technology adds to the price of your lens as well, it can greatly help you to capture smoother footage that may otherwise be shaky. Nikon calls this technology “Vibration Reduction” (VR) for their lenses.

In the above video, you can see how much OIS can help to stabilize your footage. MicBergsma simultaneously compares the footage between two GoPro Hero5 Blacks, one with OIS on and one with OIS off.

If, however, you are shooting most of your vlogs on a tripod, you won’t need a lens with OIS.

Looking for ways to set up your talking-head shot for YouTube with any of these lenses? Check out our post on 4 Ways To Set Up Your Talking-Head Shots For YouTube .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Art of Optimization: Boosting Your YouTube Video Rankings

YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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