"2024 Approved  Beginning with YouTube  Essential Steps to Create Your Space"

"2024 Approved Beginning with YouTube Essential Steps to Create Your Space"

Brian Lv12

Beginning with YouTube: Essential Steps to Create Your Space

How to Create A YouTube Channel Today

Richard Bennett

Oct 26, 2023• Proven solutions

0

After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!

YouTube fame is in your future, but where do you start?

In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.

Part 1: Setting Up Your YouTube Channel

Part 2: Building Out a YouTube Content Plan

Part 3: Producing Your Content

Part 4: Optimizing and Distributing Your YouTube Video

Okay, there is a lot to cover, so enough small talk. Let’s get started.

Part 1: Setting Up Your YouTube Channel

Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:

Step 1: Sign in to YouTube with your Google account

Step 2: Access YouTube Creator Studio to Activate YouTube

Step 3: Create a Channel

1. Picking a YouTube Channel Name

A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:

  • Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
  • Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
  • Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
  • Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
  • Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
  • Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
  • Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.

Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.

If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.

  • Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.

If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.

Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.

We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]

2. Writing a YouTube Channel Description

YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.

What are YouTube SEO keywords?

Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.

If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.

Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.

In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?

Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.

Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.

3. Creating the Perfect Logo for Your YouTube Channel

#1. What Icon Should You Use for YouTube?

You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.

Here are some websites in which you can download logos and icons for YouTube videos .

#2. What Color Should Your YouTube Logo Be?

When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .

What emotions do you want your channel to evoke to your viewers?

Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.

#3. What Font Should Your YouTube Logo Have?

While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.

Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.

Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.

Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.

Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.

Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.

White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.

Save your logo as a vector so that you have the ability to scale without losing the image’s quality.

I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.

If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.

#5. What Makes A Good YouTube Channel Banner?

Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.

While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.

Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.

So with that said, what makes a great YouTube banner?

Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.

You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.

YouTube Banners

Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.

Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.

High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.

Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.

Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.

Part 2: Building Out a YouTube Content Plan

Now that you know how to create a YouTube channel, you will need content to fill it up.

There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.

A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.

Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.

Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.

From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.

Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.

When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.

Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.

Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.

There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.

1. Free tools

Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.

Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.

YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.

VidIQ : See what keywords other popular videos in your niche are using.

Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.

2. What Are Some Value-adding Content for YouTube?

Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.

Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.

Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.

Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.


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3. Set Up a Content Calendar to Be Consistent on YouTube

A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.

In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.

There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.

Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.

Part 3: Producing Your Content

YouTube Creator Filming

Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.

Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.

If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.

Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.

Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.

Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.

Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .

Download Filmora9 Win Version Download Filmora9 Mac Version

Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.

Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.

Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.

Part 4: Optimizing and Distributing Your YouTube Video

Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.

By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.

1. Tips for Writing the Best Title for YouTube Video

When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.

YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.

Example:

Good: How to Deep Fry Chicken

Better: Deep Frying Chicken That’s Better Than KFC

While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.

Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.

2. Tips for Writing the Best Description for YouTube Video

Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.

Also, the description is where you can include some boilerplate channel information.

You have 5,000 characters to work with, but only the first three lines will be above the fold.

Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.

3. Tips for Writing the Best Tags for YouTube Video

Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.

Specific keywords: how to deep fry chicken

General keywords: fried chicken recipe

Branded keywords: KFC

4. Tips for Designing the Best Thumbnail Image

Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.

YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.

Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.

pixstudio-online-graphic-design-maker

Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.

Pro Tips:

- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.

- Don’t clutter thumbnails. Less is more.

- Make fonts big if you are going to use text.

- Thumbnails have to have context, what is their story? Deliver on that promise.

- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.

- Thumbnail file size should be 1280 x 720

5. Closed Captions and Uploading a Transcript

There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.

  1. Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
  2. For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.

6. How to Share Your Video with Social Media

Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.

Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.

Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.

Instagram Story Caspar Lee

YouTuber, Caspar Lee

Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.

Conclusion

There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.

Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Richard Bennett

Oct 26, 2023• Proven solutions

0

After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!

YouTube fame is in your future, but where do you start?

In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.

Part 1: Setting Up Your YouTube Channel

Part 2: Building Out a YouTube Content Plan

Part 3: Producing Your Content

Part 4: Optimizing and Distributing Your YouTube Video

Okay, there is a lot to cover, so enough small talk. Let’s get started.

Part 1: Setting Up Your YouTube Channel

Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:

Step 1: Sign in to YouTube with your Google account

Step 2: Access YouTube Creator Studio to Activate YouTube

Step 3: Create a Channel

1. Picking a YouTube Channel Name

A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:

  • Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
  • Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
  • Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
  • Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
  • Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
  • Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
  • Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.

Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.

If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.

  • Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.

If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.

Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.

We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]

2. Writing a YouTube Channel Description

YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.

What are YouTube SEO keywords?

Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.

If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.

Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.

In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?

Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.

Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.

3. Creating the Perfect Logo for Your YouTube Channel

#1. What Icon Should You Use for YouTube?

You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.

Here are some websites in which you can download logos and icons for YouTube videos .

#2. What Color Should Your YouTube Logo Be?

When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .

What emotions do you want your channel to evoke to your viewers?

Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.

#3. What Font Should Your YouTube Logo Have?

While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.

Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.

Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.

Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.

Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.

#4. How Should You Design Your YouTube Logo?

Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.

White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.

Save your logo as a vector so that you have the ability to scale without losing the image’s quality.

I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.

If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.

#5. What Makes A Good YouTube Channel Banner?

Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.

While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.

Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.

So with that said, what makes a great YouTube banner?

Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.

You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.

YouTube Banners

Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.

Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.

High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.

Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.

Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.

Part 2: Building Out a YouTube Content Plan

Now that you know how to create a YouTube channel, you will need content to fill it up.

There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.

A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.

Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.

Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.

From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.

Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.

When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.

Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.

Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.

There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.

1. Free tools

Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.

Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.

YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.

VidIQ : See what keywords other popular videos in your niche are using.

Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.

2. What Are Some Value-adding Content for YouTube?

Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.

Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.

Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.

Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.


You might be interested in:


3. Set Up a Content Calendar to Be Consistent on YouTube

A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.

In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.

There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.

Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.

Part 3: Producing Your Content

YouTube Creator Filming

Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.

Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.

If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.

Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.

Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.

Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.

Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .

Download Filmora9 Win Version Download Filmora9 Mac Version

Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.

Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.

Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.

Part 4: Optimizing and Distributing Your YouTube Video

Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.

By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.

1. Tips for Writing the Best Title for YouTube Video

When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.

YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.

Example:

Good: How to Deep Fry Chicken

Better: Deep Frying Chicken That’s Better Than KFC

While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.

Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.

2. Tips for Writing the Best Description for YouTube Video

Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.

Also, the description is where you can include some boilerplate channel information.

You have 5,000 characters to work with, but only the first three lines will be above the fold.

Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.

3. Tips for Writing the Best Tags for YouTube Video

Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.

Specific keywords: how to deep fry chicken

General keywords: fried chicken recipe

Branded keywords: KFC

4. Tips for Designing the Best Thumbnail Image

Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.

YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.

Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.

pixstudio-online-graphic-design-maker

Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.

Pro Tips:

- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.

- Don’t clutter thumbnails. Less is more.

- Make fonts big if you are going to use text.

- Thumbnails have to have context, what is their story? Deliver on that promise.

- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.

- Thumbnail file size should be 1280 x 720

5. Closed Captions and Uploading a Transcript

There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.

  1. Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
  2. For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.

6. How to Share Your Video with Social Media

Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.

Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.

Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.

Instagram Story Caspar Lee

YouTuber, Caspar Lee

Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.

Conclusion

There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.

Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

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After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!

YouTube fame is in your future, but where do you start?

In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.

Part 1: Setting Up Your YouTube Channel

Part 2: Building Out a YouTube Content Plan

Part 3: Producing Your Content

Part 4: Optimizing and Distributing Your YouTube Video

Okay, there is a lot to cover, so enough small talk. Let’s get started.

Part 1: Setting Up Your YouTube Channel

Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:

Step 1: Sign in to YouTube with your Google account

Step 2: Access YouTube Creator Studio to Activate YouTube

Step 3: Create a Channel

1. Picking a YouTube Channel Name

A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:

  • Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
  • Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
  • Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
  • Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
  • Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
  • Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
  • Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.

Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.

If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.

  • Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.

If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.

Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.

We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]

2. Writing a YouTube Channel Description

YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.

What are YouTube SEO keywords?

Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.

If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.

Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.

In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?

Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.

Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.

3. Creating the Perfect Logo for Your YouTube Channel

#1. What Icon Should You Use for YouTube?

You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.

Here are some websites in which you can download logos and icons for YouTube videos .

#2. What Color Should Your YouTube Logo Be?

When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .

What emotions do you want your channel to evoke to your viewers?

Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.

#3. What Font Should Your YouTube Logo Have?

While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.

Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.

Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.

Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.

Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.

#4. How Should You Design Your YouTube Logo?

Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.

White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.

Save your logo as a vector so that you have the ability to scale without losing the image’s quality.

I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.

If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.

#5. What Makes A Good YouTube Channel Banner?

Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.

While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.

Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.

So with that said, what makes a great YouTube banner?

Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.

You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.

YouTube Banners

Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.

Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.

High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.

Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.

Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.

Part 2: Building Out a YouTube Content Plan

Now that you know how to create a YouTube channel, you will need content to fill it up.

There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.

A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.

Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.

Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.

From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.

Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.

When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.

Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.

Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.

There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.

1. Free tools

Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.

Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.

YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.

VidIQ : See what keywords other popular videos in your niche are using.

Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.

2. What Are Some Value-adding Content for YouTube?

Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.

Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.

Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.

Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.


You might be interested in:


3. Set Up a Content Calendar to Be Consistent on YouTube

A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.

In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.

There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.

Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.

Part 3: Producing Your Content

YouTube Creator Filming

Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.

Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.

If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.

Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.

Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.

Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.

Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .

Download Filmora9 Win Version Download Filmora9 Mac Version

Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.

Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.

Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.

Part 4: Optimizing and Distributing Your YouTube Video

Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.

By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.

1. Tips for Writing the Best Title for YouTube Video

When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.

YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.

Example:

Good: How to Deep Fry Chicken

Better: Deep Frying Chicken That’s Better Than KFC

While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.

Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.

2. Tips for Writing the Best Description for YouTube Video

Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.

Also, the description is where you can include some boilerplate channel information.

You have 5,000 characters to work with, but only the first three lines will be above the fold.

Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.

3. Tips for Writing the Best Tags for YouTube Video

Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.

Specific keywords: how to deep fry chicken

General keywords: fried chicken recipe

Branded keywords: KFC

4. Tips for Designing the Best Thumbnail Image

Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.

YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.

Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.

pixstudio-online-graphic-design-maker

Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.

Pro Tips:

- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.

- Don’t clutter thumbnails. Less is more.

- Make fonts big if you are going to use text.

- Thumbnails have to have context, what is their story? Deliver on that promise.

- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.

- Thumbnail file size should be 1280 x 720

5. Closed Captions and Uploading a Transcript

There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.

  1. Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
  2. For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.

6. How to Share Your Video with Social Media

Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.

Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.

Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.

Instagram Story Caspar Lee

YouTuber, Caspar Lee

Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.

Conclusion

There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.

Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

After all the planning and brainstorming, you are ready to create a YouTube channel. You have spent countless hours watching videos and aspiring to be a creator. You know it will be work, but you are passionate. You are willing to learn. You are ready!

YouTube fame is in your future, but where do you start?

In this guide, we’ll start at the beginning, at the point before you even have a YouTube channel. From there, we will walk you through your content strategy and properly prepare you for the journey of creating videos for a massive YouTube following. Then we will wrap it up by teaching you the best practices for YouTube video optimization, ensuring that all your efforts will lead to the best results.

Part 1: Setting Up Your YouTube Channel

Part 2: Building Out a YouTube Content Plan

Part 3: Producing Your Content

Part 4: Optimizing and Distributing Your YouTube Video

Okay, there is a lot to cover, so enough small talk. Let’s get started.

Part 1: Setting Up Your YouTube Channel

Before you start making awesome videos, you got to set up your YouTube account. Activating YouTube is pretty straightforward if you already have a Google account. The odds are you have already set one up to subscribe to all your favorite channels. If not, here are the steps:

Step 1: Sign in to YouTube with your Google account

Step 2: Access YouTube Creator Studio to Activate YouTube

Step 3: Create a Channel

1. Picking a YouTube Channel Name

A YouTube channel name is beneficial to your channel’s growth if selected strategically. It can separate you from all the other channels on the platform, it can help the viewers understand what your channel is all about, and it will represent you and your brand. When naming your channel, here are 3 things to remember:

  • Memorable: You’d want a name that sticks in people’s brains. Picking a name that is hard to forget will be a huge advantage for you while growing your channel. But what makes a name memorable?
  • Alliteration and assonance: By using the repetition of consonant or vowel sounds, you create a fluidity to the name. examples: Pewdiepie, GoPro, or League of Legend.
  • Fun to say: Some words stay in the brain because it is simply pleasurable to say. It could have a genuine meaning or it can be an abstract word. Commonly these names have one of these sharp, biting consonants: C, K, Q, X, or Z. examples: Markiplier, Kwebbelkop, Squeezie, and Vox.
  • Abbreviations: A name can have a greater meaning, but long names might not be catchy, therefore, you should abbreviate it to a few memorable letters. Examples: TED ED, TGFbro, ERB, and FBE.
  • Longer Phrases: You may think that having a long name may be hard to remember, but sometimes, depending on your channel, a snappy phrase works. Example: How It Should Have Ended, You Always Win, and People Are Awesome.
  • Your Name Plus Descriptor: Combining two words effectively can make a name more memorable like Markiplier (Mark + Multiplier), LaurDIY (Lauren and she makes DIY projects), and Shameless Maya (Maya and she’s shameless).
  • Unique: Be creative with your name, especially if your real name is generic. YouTube is a crowded space and if you simply call your channel: Jake, not only will you be competing with all the creators named Jake, but also all the content with Jake as the keywords.

Also, avoid generic names that are based around your channel topics. For example, Fashion Talk sounds like a good name, but if you do a quick search you will see that it is a crowded space with vloggers, keynote presentations, and product reviews.

If you are starting a fashion channel why not try to find a link between your name and the topic? The connection between two different things often spawns something creative: Fabric Feud, for example. Just by the name, I know this channel will contain interesting perspectives on garments.

  • Keep it Simple: In the end, simplicity is the way to go. Don’t make it hard to type or hard to remember: cantunderstandthistopic88768 is not a good name, even if it’s strange and cryptic.

If you have a simple name in mind, it’s also a good idea to do a quick search on YouTube and Google to make sure it isn’t already used or similar to another account. Additionally, it’s worth knowing whether the social media handle is available as you will need it to expand your channel.

Consider using your real full name, it’s unlikely to ever change. Many YouTubers start out with a stage name but end up growing out of it and simply using their real name later on in their journey.

We’ve summarized some creative ways of picking up a YouTube name, you can check our guide to picking YouTube Channel Name [4 Aspects]

2. Writing a YouTube Channel Description

YouTube is a search engine and the channel description can be treated much like an About page for a website. That is why keywords are important when composing the channel description.

What are YouTube SEO keywords?

Keywords are the words and phrases people use when they are typing into the search engine to find content. Without the right keywords, your audience may never find your videos.

If you want to start discovering new keywords for your YouTube channel, you can use Ubersuggest . This tool shows you the search volume (how frequently it is searched for) as well as how competitive (how many other channels are using it) the keyword is.

Heighten your chance of discoverability by putting keywords as close to the beginning of the description as possible. Later on in this post, we will go through how to properly conduct a keyword strategy. Hang tight.

In addition to keywords, you should also introduce who you are and what the channel is about. Give them a reason to care about your channel, how is it different than all the other ones on YouTube? Why are you the best person to be producing the content on your channel?

Then encourage the viewers to subscribe if they are interested in what the channel offers: education, entertainment, adventure, or something they can’t get anywhere else. It’s your channel, sell it.

Finally supply some extra details, including when to expect videos to be published and other social platforms where you are active on. If someone is reading your YouTube description , you have already hooked them. Here is your chance to reel them in with your channel’s purpose.

3. Creating the Perfect Logo for Your YouTube Channel

#1. What Icon Should You Use for YouTube?

You may choose an icon that best represents the content your channel is producing. For example, if your channel is about technology, you can have an icon of a robot or an iPhone. This way, when viewers only see your icon, they have an idea that they can expect content around tech.

Here are some websites in which you can download logos and icons for YouTube videos .

#2. What Color Should Your YouTube Logo Be?

When creating your logo, avoid trendy colors as they may go out of style. Instead, consider the psychology of color .

What emotions do you want your channel to evoke to your viewers?

Answering this question helps you develop a consistent branding that applies to all your content as your channel grows. Blue evokes calm and trust, whereas, red is known to increase heart rate and is associated with danger. Before you select a color scheme, know how you want your audience to feel.

#3. What Font Should Your YouTube Logo Have?

While YouTube doesn’t offer a lot of real-estate for text, you might still want to include the name of your brand on your logo.

Potentially, the font you choose for your logo will also be the font for the text that appears on your YouTube videos and your channel art. With that in mind, it is important that you pick one that works best for you at the start. Here are some details to look for when selecting a font.

Legibility: Does the font get too hard to read the smaller it gets? It’s not uncommon for some fonts to become a messy blur once the size is reduced on desktop and mobile.

Simplicity: The most important thing about the font is its readability. If it looks like your doctor’s handwriting, then it might not be the best choice.

Consistency: Placed next to your icon, does the font look natural? You might not want to put an icon of a robot next to a font that looks like calligraphy.

#4. How Should You Design Your YouTube Logo?

Do you really need borders or supporting texts? I ask because the more you have on your logo, the less space it will have to stand out.

White space is your friend, it keeps the viewer’s attention focused on what matters and keeps the design uncluttered.

Save your logo as a vector so that you have the ability to scale without losing the image’s quality.

I get it, you are here to make a YouTube channel, not to design a logo. You’re not a designer. Don’t fret, we have a bunch of free logo making tools for you to create an awesome logo.

If you don’t want to create a logo or if the channel is of your own personal brand, then use a quality photograph or headshot of yourself. Doing so allows people to see who you are and develop an instant connection with you.

#5. What Makes A Good YouTube Channel Banner?

Your YouTube banner, or sometimes known as the channel art, is the cover page for your YouTube channel.

While the old adage tells us not to judge anything by the cover, in a world where we have a surplus of content, it is something we all must do for the sake of our time. If we see channel art that doesn’t appeal to us or doesn’t match the video content created, it is jarring. We are distracted from what matters and left questioning why we are on this channel in the first place.

Alternatively, if YouTube channel art is well designed and matches the aesthetic of the channel, then it can inspire your viewers to watch more, share, and subscribe.

So with that said, what makes a great YouTube banner?

Sizing: YouTube comes with sizing recommendations . The size they suggest is because of all the different devices viewers use to consume content.

You cannot control where and how your viewers consume your content. They can be watching on desktop, smartphone, tablet, or tv via Apple TV or Chromecast. That is why it is so important to have a responsive design: appropriate sizing and layout ensures that nothing important is cut off.

YouTube Banners

Less is more: There is already a lot happening on your YouTube channel page. Crowding your channel art will add more chaos than clarity. Additionally, since the design will shift from device to device, you may lose elements of the design if it is overcrowded.

Keep it in the middle: By keeping all the design elements and text within the safe zone, you can assure nothing will be cut out even if it is viewed on a less than optimal screen. It is a shame when you see that a headline is cut out and you cannot read the whole banner. Use YouTube’s template to help guide your design and ensure that everything important is visible.

High-resolution images: Nothing shouts “I’m an amateur” like having a pixelated image for your banner. Setting a high standard for images at the start will ensure that your whole channel will look professional from the beginning.

Take a go at creating your own channel art with some great YouTube design tools such as Canva and Crello.

Don’t have time to design at the moment? Download 50 free YouTube banner that we created to help busy creators like yourself get a professional page up and running right away.

Part 2: Building Out a YouTube Content Plan

Now that you know how to create a YouTube channel, you will need content to fill it up.

There are many factors to having success on YouTube and one has always been delivering content consistently. You may feel at this moment, that your brain is storming with ideas, but believe me, you don’t want to get caught in a drought. The way to avoid major blockers for your channel is to have a content plan at the onset.

A content plan helps guide you towards the mission, the reason you are building this YouTube channel in the first place.

Topics: Your YouTube channel will be focused on one broad topic, whether it be fashion, health, food, etc. It is hard to fly on a whim with a topic that covers such a wide scope. Creating content for these topics will require preparations and that’s why the earlier you have the content ideas for your video the more time you’ll have to research, rehearse, and get the best result.

Begin with a blank piece of paper and break down your topic into 5-10 different categories. If you have a channel about cooking, it may look something like this: breakfast, lunch, dinner, dessert, snack, etc.

From there, you can drill down more and explore specific topics such as “cheap meals,” “street food,” , etc. Niching down allows those who are looking for a more specific piece of content to find your material. Also, when one specific piece of content performs well, it will give a boost to all the other content related to that broader topic.

Researching Your Ideas: Now that you have a big list of ideas, it’s time to do some research. With so many idea options, it’s easy to get overwhelmed by the work ahead, but stay focused and tackle one idea at a time.

When it comes to videos, discoverability is an important aspect of everything you create. You aren’t only competing with other YouTube channels, you are competing with everything in the world that can turn your viewer away from your channel. That is why you should make it as easy as possible for your content to be discovered.

Pro Tip: Search on YouTube and see if there is already a video for the idea you have. By taking a quick look at what content is out there, you can see who you’ll be competing with and determine if it is worth pursuing. If there are already a lot of existing videos on that topic, it might be too hard to for people find your content at first.

Keyword Research: For each of your ideas, you will want to conduct extensive keyword research. This research will help dictate the tags, titles, and descriptions of your videos once they are ready to publish.

There are a few ways to conduct keyword research, but we suggest using free online tools to help cut down the time spent.

1. Free tools

Ubersuggest : Type in a keyword and Ubersuggest will populate with related terms that you can use in your strategy.

Google Trends : Examine the historical trends of a keyword and determine its popularity in Google search and how it is affected annually and seasonally. Google Trends is also a good tool for seeing which topics are trending. By understanding this, you can plan your content around the hottest trends and ride the wave.

YouTube search bar : Enter your keyword into the YouTube search bar and the platform will automatically suggest the most popular searches with your keywords.

VidIQ : See what keywords other popular videos in your niche are using.

Google Adwords : Created as an advertising platform, Google Adwords also has a tool called Keyword Planner that allows you to see the monthly search traffic and the level of competition for each keyword. This tool is extremely useful for trimming down your long list of keyword ideas.

2. What Are Some Value-adding Content for YouTube?

Inspirational, educational, and entertaining: these are 3 resonating types of content as defined by Google for a YouTube audience.

Inspirational content that triggers an emotion in your audience. These content lean on good storytelling and relatable or unique experiences.

Educational content teaches the audience how to accomplish a task, improve a skill set, and discover new products or ideas.

Entertaining content is an escape for the audience. It allows them to sit back and enjoy your content and forget about what they have to deal with in real life.


You might be interested in:


3. Set Up a Content Calendar to Be Consistent on YouTube

A common issue for many YouTubers is consistency and accountability. Without a proper routine and schedule, YouTubers will end up procrastinating and publishing whenever they finish their content.

In order to properly establish an audience for your channel, there needs to be consistency and that is why it is so important to have a content calendar to affirm when a piece of content is due to be published, thus giving the creator a good idea of when to start each step of the process to meet publishing date.

There are many ways to build out a content calendar, you can simply use a spreadsheet, a calendar, or you can use other management/organization tools such as Trello or Asana . We recommend using Google Sheet and Google Calendar to start, as it is free and easy to use.

Since you are starting out, we suggest that you plan on a monthly basis, as it’ll allow you to be flexible to trending topics and adjust to insights that you’ll acquire as you analyze your content’s performance.

Part 3: Producing Your Content

YouTube Creator Filming

Now that you have a plan it is time to start producing your content. There are many ways to approach this, as different types of channels will have different processes for researching, capturing footage, and editing.

Planning: It doesn’t have to be a fully flushed script, but any bit of planning before hitting the record button will help you prepare some valuable content to be captured. It can be an outline, breaking down the topics you want to touch on.

If it’s a food YouTube channel, you’d want the recipe and all the ingredients ready on hand. Mise en place is the French phrase that chefs use meaning “everything in its place” or having everything they need on hand so when dinner rush comes preparation is done and now they are ready to produce. This same mentality works when preparing to shoot a YouTube video. The more you prepare the easier the shoot and the editing will be.

Equipment: At the start, you can get everything done on your smartphone. But that does depend on what your channel is going to be about and who your target audiences are. If you want to film some simple sketches to entertain people, yes, a smartphone camera can work for start. But if you are reaching a professional crowd or want to appear credible, then it might be worth it to invest in a better camera, audio, and lighting equipment.

Filming/Capturing: Always do some checks before shooting your YouTube videos as bad camera angles, poor audio quality, inadequate lighting are all easier to fix before rather than after the filming. Additionally, set a reminder to backup your footage and charge your batteries after every shoot and have an extension cord or a separate hard drive ready.

Editing: Over time, you will develop your own editing style. At the start, it is best to learn the fundamentals and improve on the basics.

Selecting the software: Some video editing software programs are free and others cost a lot. Do your research, sign up for free trials, and understand the limitations of the applications and the requirements you need. If money is a factor, you might want to stick with the free options such as iMovie or affordable options such as Filmora .

Download Filmora9 Win Version Download Filmora9 Mac Version

Storytelling: Skilled editing enables YouTube creators to tell the story in the most effective way. This does not mean in chronological order. Think of what will hook the audience right away and what will be most impactful at the very end. Pro-tip: Use pre-set transitions sparingly, jump cuts are often the most effective and least distracting. Editing is an invisible art.

Text, graphic or special effects: Video is a show that doesn’t tell medium, so use text sparingly. People aren’t going to your channel to read. However, text when used properly compliments the video and supplies context. Graphics and special effects are good when they support the story you are telling and cheesy when used egregiously to impress the viewer.

Export to the right format: You can pretty much upload any video format to YouTube and they can figure it out. Nevertheless, YouTube recommends using MP4 and encoded with the codec.

Part 4: Optimizing and Distributing Your YouTube Video

Your job is not done after you’ve filmed, edited, and published your video on YouTube. In order to help it get discovered, you’ll need to understand what will drive your audience to click and watch your video as opposed to all the other videos on YouTube.

By performing video optimization and sharing your content in communities interested in what you are creating, you can increase the chances that your video will be seen.

1. Tips for Writing the Best Title for YouTube Video

When coming up with titles for your YouTube video, you should always have your keyword research-ready on hand for reference.

YouTube keyword crawlers read from top to bottom, so it is most effective to have your keywords at the beginning of the title. Strive to build click-worthy titles that inspire curiosity, evoke an emotion, or offer a benefit.

Example:

Good: How to Deep Fry Chicken

Better: Deep Frying Chicken That’s Better Than KFC

While you have 100 characters to work with, anything beyond 70 characters will be truncated by YouTube.

Caution: Always deliver what your title is selling. Misleading viewers can cause mistrust in your content and will turn people off your channel.

2. Tips for Writing the Best Description for YouTube Video

Treat the description as a short synopsis for your video with the keywords strategically placed at the beginning. Include a URL to your website or blog and have any other supporting information or links.

Also, the description is where you can include some boilerplate channel information.

You have 5,000 characters to work with, but only the first three lines will be above the fold.

Pro Tip: If your video is on the longer end (over 20 minutes) or has multiple sections, then you should consider adding timestamps in the description to help the viewer skip to the spot they are most interested in.

3. Tips for Writing the Best Tags for YouTube Video

Keeping that keyword research handy write 5-15 tags. Start with specific keywords, then move into general keywords, and then branded keywords.

Specific keywords: how to deep fry chicken

General keywords: fried chicken recipe

Branded keywords: KFC

4. Tips for Designing the Best Thumbnail Image

Customize thumbnails: It is recommended that you take some time to customize a thumbnail image for your video. This is the first impression and you want to entice the viewer to click and watch.

YouTube auto-selects your thumbnail from a random position on your timeline, so it isn’t mandatory to create a thumbnail, however, the image YouTube selects might not be what you want to use to attract your audience.

Use photo editing software: To control how you want an image to look, you will need to choose a photo editing software. Wondershare PixStudio is a good choice that provides various types of templates for YouTube Thumbnails, Logos, Posters, etc.

pixstudio-online-graphic-design-maker

Have a consistent look: By having consistency, people will begin to recognize your thumbnails and even getting them excited to watch your video.

Pro Tips:

- Avoid using YouTube’s randomly selected thumbnail. Personalize it to stay consistent with your brand.

- Don’t clutter thumbnails. Less is more.

- Make fonts big if you are going to use text.

- Thumbnails have to have context, what is their story? Deliver on that promise.

- Using emotive faces have shown to appeal to people’s emotional cues and increases the likelihood of them clicking.

- Thumbnail file size should be 1280 x 720

5. Closed Captions and Uploading a Transcript

There are two key reasons why it is worth your time to use closed captions or upload a transcript for your YouTube videos.

  1. Having closed captions improves the video’s SEO, as Google indexes and crawls the keywords.
  2. For those that don’t want to or can’t hear the audio will appreciate having closed caption to allow them to enjoy the content.

6. How to Share Your Video with Social Media

Unless you have a huge social media following, it will be challenging to get many views from those channels at the start.

Grow your social media channel gradually by targeting your ideal viewer persona and hashtagging your content. On social media channels such as Facebook and Twitter, keep producing content for them, but don’t forget to share content from other YouTubers. If you see a cool video relevant to your audience, share it as well.

Lead your followers to your YouTube channel with content designed specifically for your social media channel. For example, Instagram Stories are a great way to engage directly with your followers, giving them a sneak peek or letting them know that your latest YouTube videos are up. You can even link directly to your YouTube channel from your Instagram story.

Instagram Story Caspar Lee

YouTuber, Caspar Lee

Join groups on social networks such as Facebook, Reddit, etc. and engage in conversations that are related or complementary to your YouTube channel. The key is to find communities that are interested in the content you are producing, but approach those groups with caution and ensure that anything you share won’t be perceived as spam.

Conclusion

There you go, now you have made your first YouTube video. It might be something you are incredibly proud of or it might have been a great learning experience. It might have gone without a hitch or you might have encountered obstacles you weren’t anticipating. Either way, you followed through and we are happy for you.

Now, get ready for the next one. The job of a YouTuber is never complete as there is always another video to make. By executing what we taught you in this guide, you now have the foundation to grow your channel. Good luck!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Mastering YouTube Brand Visuals: The Ultimate Creation Guide

How to Make Killer YouTube Channel Art

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Call it channel art, call it a cover, banner or whatever you like, the fact remains that YouTube channel art is one of the key elements of any successful YouTube channel. Your viewers arrive at your channel to see your videos, but it is the channel art that can market your brand and products to them.

As much as creating great videos with personality can sell your YouTube channel, the way your channel looks and feels is equally important. Take a brief look around any popular YouTuber’s channel and you’ll see that they’ve invested time and thought into creating beautiful, eye-catching channel art for it.

If you’re still in the dark about how to create YouTube channel art; we’re here to help. Here’s what you need to know.

Quick Jump Menu


The Filmora team has made a video tutorial about how to master YouTube Channel Art, watch it before digging in. Remember to download the free Filmora Trial version to have a try.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: What is YouTube channel art?

YouTube channel art includes thumbnails, banners, watermarks, and icons. Thumbnails will help viewers decide to watch your videos, and a personalized banner will tell people who you are and what your vlog is about. Watermarks both label your work as yours and protect it from theft. Your icon is the avatar you will use to communicate with your subscribers. You can totally change the look and feel of the page and the changes will carry forwards for the page display on all platforms. However, the elements might look slightly different on desktops, mobile devices, and TV screens.

1. Banner

A banner sits at the top of your channel, welcoming viewers to your videos and promoting your brand. Having your brand front and center here is a great plan, as it gives people confidence in who they are watching, as well as raising your brand profile on the platform.

Download Win VersionDownload Mac Version

Size: 2560x1440px recommended. Cannot be smaller than 2048x1152px.

Safe Area for All Devices: 1546x423px

File Size: 6MB or smaller

Do:

- Make sure all your text is in the safe area

- Include channel information like what kinds of videos you make and your upload days

- Add social media links

Don’t:

- Use a font or font color that’s hard to read at a glance

- Put a busy background or photo directly behind your text (put a solid background in-between)

How to Upload a YouTube Banner / Channel Art

Go to My Channel and select Add channel art near the top of the screen (if this is the first time), or hover over your existing channel art to make the edit icon show up.

2. Watermark

Watermarking your videos, banner and other content you produce can help protect your hard work. Sharing should be encouraged on YouTube, but you should absolutely get the credit for your content. A watermark ensures your brand is being acknowledged whenever someone hits the share button.

3. Thumbnail

Developing unique thumbnails can really encourage more video views. Rather than just using a still from your actual video, you can create unique art to accompany each upload, describing what’s within the video and motivating people to watch.

Size: 1289x720px recommended. Width cannot be less than 640px.

File Size: 2MB or smaller

Format: .JPG, .GIF (no moving GIFS), .BMP, .PNG

Do:

- Use colors that stand out

- Have a consistent format (all your thumbnails should have the same basic layout)

- Include your face (or a character’s face, if you’re a gamer)

- Show viewers what your video is about

Don’t:

- Include anything sexually suggestive or violent.

- Write more than 3 words or use a small font

How to Upload a YouTube Thumbnail

In the screen right after you’ve uploaded a video (in your Creator Studio), select Custom thumbnail under Video thumbnails after you upload a video.

OR

Select Edit next to your video in the Video Manager/Creator Studio. In the preview screen, click Custom thumbnail.

If you’re building a brand on YouTube, you should absolutely have a recognizable logo or, at least, an icon that is unique to you. This way you’ll start to be recognized whenever people stumble across your footage, even if it’s on another platform such as Facebook.

Size: 800x800px recommended. Can be square or round, but must render to 98x98px.

Format: JPG, GIF (no animated GIFs), BMP, PNG

Do:

- Use a close up of your face (if you want a custom URL: only channels that use photos as icons qualify)

- Use a simple logo (if that’s more on-brand for you)

Don’t:

- Use a full-body picture (it won’t look good shrunk down)

- Use a picture of a celebrity or an image that falls under someone else’s copyright

How to Upload a YouTube Profile Picture / Icon

Go to My Channel, hover over your existing channel icon, and click the edit icon (looks like a pencil). Then, click Edit.

Adding links to your YouTube channel is a no-brainer. After all, if people love your channel, why not get them engaged on your social networks and website too? Adding links is easy in the Creator Studio, and you can choose to have links overlaid on your channel art too.

6. YouTube Intros

Ideal Length: under 10 seconds is alright. Under 5 seconds is better.

Placement: within the first 30 seconds of your video.

Do:

- Use music

- Include colors and images that match your personal brand

- Include the name of your channel

Don’t:

- Make it longer than 10 seconds

How to Add a YouTube Intro

Add your intro before you upload using your video editing software. It’s best to create it in a separate project and export it as a clip you can re-use in all your videos. Click here to download some free intros

7. YouTube End Screens / Outros

Length: 5-20 seconds

Placement: the last 5-20 seconds of your video

Your video must be at least 25 seconds in order to add an end screen.

Do:

- Link to at least 1 video or playlist

- Prompt viewers to subscribe

- Include social icons and handles so people can find you

Don’t:

- Overcrowd the screen with options (it makes people less likely to click anything)

Part 2: YouTube Channel Art Dimensions & Image Size Checklist

YouTube channel art dimensions

Getting the sizing of your channel art right is crucial. If you don’t plan this from the start, then all the effort you put into designing your channel art will be wasted, as it will either not display properly or will just look terrible. YouTube has provided these guidelines for channel art designs:

  • The file size must not exceed 6MB
  • The image should ideally be 2560 x 1440 pixels
  • The minimum image size is 2048 x 1152 pixels
  • The maximum width is 2560 x 423 pixels

The ideal dimensions for different devices are listed below:

  • Mobile:1546px * 423px
  • Tablet :1855px * 423px
  • Desktop:2560px * 423px
  • TV:2560px * 1440px

You see, YouTube channel art 2560*1440 px is ideal for TV devices. If you’re not sure about the width and height of the channel art image, you can download the Channel Art Templates from YouTube Official Site to check.

Keeping in mind people will access your channel on a variety of screen sizes, you’re going to need to design channel art that fits within these proportions and displays correctly no matter how it’s viewed. Use the ‘safe area’ displayed on YouTube to ensure your logo and branding is correct on every screen size.

Part 3: Why should you care about channel art?

If you’re wondering if you should really be bothered about channel art, the answer is you absolutely should. Channel art is all about branding, and in today’s cluttered web world, having a strong, recognizable brand is crucial. Rather than simply having a place to upload some videos, your YouTube channel can become a powerful marketing tool for promoting your brand and values.

According to research, we are a highly visual species. 65 percent of people learn better visually, and when you’re thinking about retaining information, 90 percent of what we store in our brains is visual information. By presenting your viewers with visual content, you’re helping them take it in, retain it better and remember you for the future.

Part 4: Tips for Making Channel Art

1. Tips for Making Thumbnails

A thumbnail is an image that represents your video in YouTube’s search results. There are things you can do with your thumbnail that will make it more likely to get clicked on. Always upload your own thumbnail rather than relying on the one YouTube automatically chooses, and make sure the thumbnail you use is related to the content of your video.

One of the most important things to remember is that thumbnails are small. It is better if there is not a lot going on in them because details will be hard to see. If there is any text in your thumbnail make sure it is huge so that people can still read it once it has been shrunken down.

If you are making a thumbnail for a vlog entry then choose a shot that has you in it, particularly one where you are not too far away from the camera. It is also a good idea if the thumbnails for your vlog entries all look similar so it is easy for people browsing to recognize which videos are yours.

2. Tips for Making Watermarks

Watermarks work best when they are small and transparent so they do not distract viewers from your videos. If your watermark is colored, there should not be more than one or two colors. Unlike the full version of your logo, you do not want your watermark to be overly eye-catching.

3. Tips for Making Icons

Watermarks work best when they are small and transparent so they do not distract viewers from your videos. If your watermark is colored, there should not be more than one or two colors. Unlike the full version of your logo, you do not want your watermark to be overly eye-catching.

Part 5: Best Free & Paid YouTube Channel Art Maker [2021 List]

Fortunately, you don’t need to be a renowned artist or graphic designer to get some swish YouTube art ready for your channel. With some of the easy-to-use, powerful tools that are available out there, you can make some beautiful, professional-looking channel art in no time at all. Here are six of our favorite tools for creating amazing youtube channel art:

1. Photoshop

Produced by Adobe, Photoshop has been leading the way in professional design software for many years. When it comes to creating logos, banners, editing photos and more, nothing really comes close to the power of this software. While the professional version of Photoshop can set you back several hundreds of dollars, Photoshop Elements is much more affordable at around the $100 mark, and has enough functionality to do most things you’d need for your channel art.

New from Adobe is Adobe Spark Post, a free-to-use web and iOS app which has been specifically designed to help you create beautiful channel art. Although it can only provide basic channel art without much in the way of editing tools, if you’re new to graphic design and want a free, user-friendly way to create your art, this could be worth considering.

2. Wondershare PixStudio

YouTube channel art maker - PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just through drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

This online platform empowers anyone to create a beautiful design within a few steps. No professional skills required! By simply dragging and dropping the creative elements and templates, you are capable to release your imagination and convert it to stunning artwork.

3. Fotor

For a good, user-friendly way to create professional-looking YouTube channel art, Fotor is a pretty solid choice. Using a simple drag and drop interface, users can create a unique channel banner using preset designs or even uploading their own artwork.

The developers of Fotor have built in a bespoke banner maker, preset to the exact size required for YouTube channel art. This makes it easier than ever to ensure you develop excellent channel art which will display correctly on any device. Editing is limited, so advanced designers will probably find it all a bit too simplistic, but for the man on the street, this is a perfect choice.

4. Canva

Canva really stands out from the competition for the number of customizable design elements present on the website. From shapes to backgrounds, images to text, there are thousands of awesome, professional-looking elements to choose from to create your unique channel art.

Similar to Fotor, those who know what they’re doing in the design field will find it lacking in functionality, and there’s an irritating glitch where you can’t stretch more than one image to the ends of the canvas. Watch out for premium design elements too, as lots require payment, although usually not more than a dollar or two.

5. PicMonkey

For a good middle ground between expensive but powerful Photoshop and free but limited options like Canva and Fotor, PicMonkey is a great solution. It has plenty of design functionality, from working with layers to performing tasks like blending, and you can free draw and erase parts of your image too.

We found PicMonkey capable of pretty much everything you’d need to create a professional YouTube banner, and it’s a fair bit more user friendly than Photoshop too. It’s not free, but at a cost of $7.99 per month, it’s pretty affordable for what you get.

6. Snappa

Another web-based freemium service, Snappa has the added advantage of coming pre-loaded with all the dimensions of popular social channel’s banners, profile images and more, including YouTube. That means you can work on your channel art directly, seeing clearly which parts will be displayed on what devices.

The drawback to this particular platform is the sheer volume of stock images already on the site. There are some nice ones, but due to the lack of organization you need to scroll through quite a few mediocre options to find them. There’s also a fairly ungenerous limit on how many items you can create and save without upgrading, but the pro version is fairly affordable at just $10 a month.

There are many other services out there to help you create your YouTube channel art and what’s best for you will depend on the type of channel art you’re looking to create, as well as your own abilities with graphic design. Try some of the free versions before you jump in and pay for things, as some are actually really rather good.

Part 6: YouTube Channel Art Templates Free Download

If you don’t know how to make youtube channel art, don’t be worry, because in the following part, I’ll share with you some free youtube channel art templates. The Filmora team has a community and forum for YouTube creators and it has designed some stunning YouTube Channel Art templates for different genres channels such as gaming, beauty, travel, comedy and education. Click here to download 50 free YouTube Banners, JPG & PhotoShop files. Examples:

Part 7: YouTube Channel Art Dimensions Cheatsheet [Infographic]

Usually, a viewer won’t visit your channel page and see your channel art until after they’ve watched one of your videos. The reason they’ve clicked to see your channel is that they want to learn more about you – do you have more videos like the one they just watched? Do you post a lot? Are you worth subscribing to?

If a viewer who is on the fence about subscribing to you arrives on your channel page and sees that you haven’t bothered uploading channel art, or that you’re using something that looks sloppy, odds are they won’t subscribe. This ‘Channel Art Cheat Sheet’ will help ensure you aren’t losing potential subscribers.

 YouTube Channel Art Cheatsheet

The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects on Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Call it channel art, call it a cover, banner or whatever you like, the fact remains that YouTube channel art is one of the key elements of any successful YouTube channel. Your viewers arrive at your channel to see your videos, but it is the channel art that can market your brand and products to them.

As much as creating great videos with personality can sell your YouTube channel, the way your channel looks and feels is equally important. Take a brief look around any popular YouTuber’s channel and you’ll see that they’ve invested time and thought into creating beautiful, eye-catching channel art for it.

If you’re still in the dark about how to create YouTube channel art; we’re here to help. Here’s what you need to know.

Quick Jump Menu


The Filmora team has made a video tutorial about how to master YouTube Channel Art, watch it before digging in. Remember to download the free Filmora Trial version to have a try.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: What is YouTube channel art?

YouTube channel art includes thumbnails, banners, watermarks, and icons. Thumbnails will help viewers decide to watch your videos, and a personalized banner will tell people who you are and what your vlog is about. Watermarks both label your work as yours and protect it from theft. Your icon is the avatar you will use to communicate with your subscribers. You can totally change the look and feel of the page and the changes will carry forwards for the page display on all platforms. However, the elements might look slightly different on desktops, mobile devices, and TV screens.

1. Banner

A banner sits at the top of your channel, welcoming viewers to your videos and promoting your brand. Having your brand front and center here is a great plan, as it gives people confidence in who they are watching, as well as raising your brand profile on the platform.

Download Win VersionDownload Mac Version

Size: 2560x1440px recommended. Cannot be smaller than 2048x1152px.

Safe Area for All Devices: 1546x423px

File Size: 6MB or smaller

Do:

- Make sure all your text is in the safe area

- Include channel information like what kinds of videos you make and your upload days

- Add social media links

Don’t:

- Use a font or font color that’s hard to read at a glance

- Put a busy background or photo directly behind your text (put a solid background in-between)

How to Upload a YouTube Banner / Channel Art

Go to My Channel and select Add channel art near the top of the screen (if this is the first time), or hover over your existing channel art to make the edit icon show up.

2. Watermark

Watermarking your videos, banner and other content you produce can help protect your hard work. Sharing should be encouraged on YouTube, but you should absolutely get the credit for your content. A watermark ensures your brand is being acknowledged whenever someone hits the share button.

3. Thumbnail

Developing unique thumbnails can really encourage more video views. Rather than just using a still from your actual video, you can create unique art to accompany each upload, describing what’s within the video and motivating people to watch.

Size: 1289x720px recommended. Width cannot be less than 640px.

File Size: 2MB or smaller

Format: .JPG, .GIF (no moving GIFS), .BMP, .PNG

Do:

- Use colors that stand out

- Have a consistent format (all your thumbnails should have the same basic layout)

- Include your face (or a character’s face, if you’re a gamer)

- Show viewers what your video is about

Don’t:

- Include anything sexually suggestive or violent.

- Write more than 3 words or use a small font

How to Upload a YouTube Thumbnail

In the screen right after you’ve uploaded a video (in your Creator Studio), select Custom thumbnail under Video thumbnails after you upload a video.

OR

Select Edit next to your video in the Video Manager/Creator Studio. In the preview screen, click Custom thumbnail.

4. Icon or logo

If you’re building a brand on YouTube, you should absolutely have a recognizable logo or, at least, an icon that is unique to you. This way you’ll start to be recognized whenever people stumble across your footage, even if it’s on another platform such as Facebook.

Size: 800x800px recommended. Can be square or round, but must render to 98x98px.

Format: JPG, GIF (no animated GIFs), BMP, PNG

Do:

- Use a close up of your face (if you want a custom URL: only channels that use photos as icons qualify)

- Use a simple logo (if that’s more on-brand for you)

Don’t:

- Use a full-body picture (it won’t look good shrunk down)

- Use a picture of a celebrity or an image that falls under someone else’s copyright

How to Upload a YouTube Profile Picture / Icon

Go to My Channel, hover over your existing channel icon, and click the edit icon (looks like a pencil). Then, click Edit.

Adding links to your YouTube channel is a no-brainer. After all, if people love your channel, why not get them engaged on your social networks and website too? Adding links is easy in the Creator Studio, and you can choose to have links overlaid on your channel art too.

6. YouTube Intros

Ideal Length: under 10 seconds is alright. Under 5 seconds is better.

Placement: within the first 30 seconds of your video.

Do:

- Use music

- Include colors and images that match your personal brand

- Include the name of your channel

Don’t:

- Make it longer than 10 seconds

How to Add a YouTube Intro

Add your intro before you upload using your video editing software. It’s best to create it in a separate project and export it as a clip you can re-use in all your videos. Click here to download some free intros

7. YouTube End Screens / Outros

Length: 5-20 seconds

Placement: the last 5-20 seconds of your video

Your video must be at least 25 seconds in order to add an end screen.

Do:

- Link to at least 1 video or playlist

- Prompt viewers to subscribe

- Include social icons and handles so people can find you

Don’t:

- Overcrowd the screen with options (it makes people less likely to click anything)

Part 2: YouTube Channel Art Dimensions & Image Size Checklist

YouTube channel art dimensions

Getting the sizing of your channel art right is crucial. If you don’t plan this from the start, then all the effort you put into designing your channel art will be wasted, as it will either not display properly or will just look terrible. YouTube has provided these guidelines for channel art designs:

  • The file size must not exceed 6MB
  • The image should ideally be 2560 x 1440 pixels
  • The minimum image size is 2048 x 1152 pixels
  • The maximum width is 2560 x 423 pixels

The ideal dimensions for different devices are listed below:

  • Mobile:1546px * 423px
  • Tablet :1855px * 423px
  • Desktop:2560px * 423px
  • TV:2560px * 1440px

You see, YouTube channel art 2560*1440 px is ideal for TV devices. If you’re not sure about the width and height of the channel art image, you can download the Channel Art Templates from YouTube Official Site to check.

Keeping in mind people will access your channel on a variety of screen sizes, you’re going to need to design channel art that fits within these proportions and displays correctly no matter how it’s viewed. Use the ‘safe area’ displayed on YouTube to ensure your logo and branding is correct on every screen size.

Part 3: Why should you care about channel art?

If you’re wondering if you should really be bothered about channel art, the answer is you absolutely should. Channel art is all about branding, and in today’s cluttered web world, having a strong, recognizable brand is crucial. Rather than simply having a place to upload some videos, your YouTube channel can become a powerful marketing tool for promoting your brand and values.

According to research, we are a highly visual species. 65 percent of people learn better visually, and when you’re thinking about retaining information, 90 percent of what we store in our brains is visual information. By presenting your viewers with visual content, you’re helping them take it in, retain it better and remember you for the future.

Part 4: Tips for Making Channel Art

1. Tips for Making Thumbnails

A thumbnail is an image that represents your video in YouTube’s search results. There are things you can do with your thumbnail that will make it more likely to get clicked on. Always upload your own thumbnail rather than relying on the one YouTube automatically chooses, and make sure the thumbnail you use is related to the content of your video.

One of the most important things to remember is that thumbnails are small. It is better if there is not a lot going on in them because details will be hard to see. If there is any text in your thumbnail make sure it is huge so that people can still read it once it has been shrunken down.

If you are making a thumbnail for a vlog entry then choose a shot that has you in it, particularly one where you are not too far away from the camera. It is also a good idea if the thumbnails for your vlog entries all look similar so it is easy for people browsing to recognize which videos are yours.

2. Tips for Making Watermarks

Watermarks work best when they are small and transparent so they do not distract viewers from your videos. If your watermark is colored, there should not be more than one or two colors. Unlike the full version of your logo, you do not want your watermark to be overly eye-catching.

3. Tips for Making Icons

Watermarks work best when they are small and transparent so they do not distract viewers from your videos. If your watermark is colored, there should not be more than one or two colors. Unlike the full version of your logo, you do not want your watermark to be overly eye-catching.

Part 5: Best Free & Paid YouTube Channel Art Maker [2021 List]

Fortunately, you don’t need to be a renowned artist or graphic designer to get some swish YouTube art ready for your channel. With some of the easy-to-use, powerful tools that are available out there, you can make some beautiful, professional-looking channel art in no time at all. Here are six of our favorite tools for creating amazing youtube channel art:

1. Photoshop

Produced by Adobe, Photoshop has been leading the way in professional design software for many years. When it comes to creating logos, banners, editing photos and more, nothing really comes close to the power of this software. While the professional version of Photoshop can set you back several hundreds of dollars, Photoshop Elements is much more affordable at around the $100 mark, and has enough functionality to do most things you’d need for your channel art.

New from Adobe is Adobe Spark Post, a free-to-use web and iOS app which has been specifically designed to help you create beautiful channel art. Although it can only provide basic channel art without much in the way of editing tools, if you’re new to graphic design and want a free, user-friendly way to create your art, this could be worth considering.

2. Wondershare PixStudio

YouTube channel art maker - PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just through drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

This online platform empowers anyone to create a beautiful design within a few steps. No professional skills required! By simply dragging and dropping the creative elements and templates, you are capable to release your imagination and convert it to stunning artwork.

3. Fotor

For a good, user-friendly way to create professional-looking YouTube channel art, Fotor is a pretty solid choice. Using a simple drag and drop interface, users can create a unique channel banner using preset designs or even uploading their own artwork.

The developers of Fotor have built in a bespoke banner maker, preset to the exact size required for YouTube channel art. This makes it easier than ever to ensure you develop excellent channel art which will display correctly on any device. Editing is limited, so advanced designers will probably find it all a bit too simplistic, but for the man on the street, this is a perfect choice.

4. Canva

Canva really stands out from the competition for the number of customizable design elements present on the website. From shapes to backgrounds, images to text, there are thousands of awesome, professional-looking elements to choose from to create your unique channel art.

Similar to Fotor, those who know what they’re doing in the design field will find it lacking in functionality, and there’s an irritating glitch where you can’t stretch more than one image to the ends of the canvas. Watch out for premium design elements too, as lots require payment, although usually not more than a dollar or two.

5. PicMonkey

For a good middle ground between expensive but powerful Photoshop and free but limited options like Canva and Fotor, PicMonkey is a great solution. It has plenty of design functionality, from working with layers to performing tasks like blending, and you can free draw and erase parts of your image too.

We found PicMonkey capable of pretty much everything you’d need to create a professional YouTube banner, and it’s a fair bit more user friendly than Photoshop too. It’s not free, but at a cost of $7.99 per month, it’s pretty affordable for what you get.

6. Snappa

Another web-based freemium service, Snappa has the added advantage of coming pre-loaded with all the dimensions of popular social channel’s banners, profile images and more, including YouTube. That means you can work on your channel art directly, seeing clearly which parts will be displayed on what devices.

The drawback to this particular platform is the sheer volume of stock images already on the site. There are some nice ones, but due to the lack of organization you need to scroll through quite a few mediocre options to find them. There’s also a fairly ungenerous limit on how many items you can create and save without upgrading, but the pro version is fairly affordable at just $10 a month.

There are many other services out there to help you create your YouTube channel art and what’s best for you will depend on the type of channel art you’re looking to create, as well as your own abilities with graphic design. Try some of the free versions before you jump in and pay for things, as some are actually really rather good.

Part 6: YouTube Channel Art Templates Free Download

If you don’t know how to make youtube channel art, don’t be worry, because in the following part, I’ll share with you some free youtube channel art templates. The Filmora team has a community and forum for YouTube creators and it has designed some stunning YouTube Channel Art templates for different genres channels such as gaming, beauty, travel, comedy and education. Click here to download 50 free YouTube Banners, JPG & PhotoShop files. Examples:

Part 7: YouTube Channel Art Dimensions Cheatsheet [Infographic]

Usually, a viewer won’t visit your channel page and see your channel art until after they’ve watched one of your videos. The reason they’ve clicked to see your channel is that they want to learn more about you – do you have more videos like the one they just watched? Do you post a lot? Are you worth subscribing to?

If a viewer who is on the fence about subscribing to you arrives on your channel page and sees that you haven’t bothered uploading channel art, or that you’re using something that looks sloppy, odds are they won’t subscribe. This ‘Channel Art Cheat Sheet’ will help ensure you aren’t losing potential subscribers.

 YouTube Channel Art Cheatsheet

The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects on Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Call it channel art, call it a cover, banner or whatever you like, the fact remains that YouTube channel art is one of the key elements of any successful YouTube channel. Your viewers arrive at your channel to see your videos, but it is the channel art that can market your brand and products to them.

As much as creating great videos with personality can sell your YouTube channel, the way your channel looks and feels is equally important. Take a brief look around any popular YouTuber’s channel and you’ll see that they’ve invested time and thought into creating beautiful, eye-catching channel art for it.

If you’re still in the dark about how to create YouTube channel art; we’re here to help. Here’s what you need to know.

Quick Jump Menu


The Filmora team has made a video tutorial about how to master YouTube Channel Art, watch it before digging in. Remember to download the free Filmora Trial version to have a try.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: What is YouTube channel art?

YouTube channel art includes thumbnails, banners, watermarks, and icons. Thumbnails will help viewers decide to watch your videos, and a personalized banner will tell people who you are and what your vlog is about. Watermarks both label your work as yours and protect it from theft. Your icon is the avatar you will use to communicate with your subscribers. You can totally change the look and feel of the page and the changes will carry forwards for the page display on all platforms. However, the elements might look slightly different on desktops, mobile devices, and TV screens.

1. Banner

A banner sits at the top of your channel, welcoming viewers to your videos and promoting your brand. Having your brand front and center here is a great plan, as it gives people confidence in who they are watching, as well as raising your brand profile on the platform.

Download Win VersionDownload Mac Version

Size: 2560x1440px recommended. Cannot be smaller than 2048x1152px.

Safe Area for All Devices: 1546x423px

File Size: 6MB or smaller

Do:

- Make sure all your text is in the safe area

- Include channel information like what kinds of videos you make and your upload days

- Add social media links

Don’t:

- Use a font or font color that’s hard to read at a glance

- Put a busy background or photo directly behind your text (put a solid background in-between)

How to Upload a YouTube Banner / Channel Art

Go to My Channel and select Add channel art near the top of the screen (if this is the first time), or hover over your existing channel art to make the edit icon show up.

2. Watermark

Watermarking your videos, banner and other content you produce can help protect your hard work. Sharing should be encouraged on YouTube, but you should absolutely get the credit for your content. A watermark ensures your brand is being acknowledged whenever someone hits the share button.

3. Thumbnail

Developing unique thumbnails can really encourage more video views. Rather than just using a still from your actual video, you can create unique art to accompany each upload, describing what’s within the video and motivating people to watch.

Size: 1289x720px recommended. Width cannot be less than 640px.

File Size: 2MB or smaller

Format: .JPG, .GIF (no moving GIFS), .BMP, .PNG

Do:

- Use colors that stand out

- Have a consistent format (all your thumbnails should have the same basic layout)

- Include your face (or a character’s face, if you’re a gamer)

- Show viewers what your video is about

Don’t:

- Include anything sexually suggestive or violent.

- Write more than 3 words or use a small font

How to Upload a YouTube Thumbnail

In the screen right after you’ve uploaded a video (in your Creator Studio), select Custom thumbnail under Video thumbnails after you upload a video.

OR

Select Edit next to your video in the Video Manager/Creator Studio. In the preview screen, click Custom thumbnail.

4. Icon or logo

If you’re building a brand on YouTube, you should absolutely have a recognizable logo or, at least, an icon that is unique to you. This way you’ll start to be recognized whenever people stumble across your footage, even if it’s on another platform such as Facebook.

Size: 800x800px recommended. Can be square or round, but must render to 98x98px.

Format: JPG, GIF (no animated GIFs), BMP, PNG

Do:

- Use a close up of your face (if you want a custom URL: only channels that use photos as icons qualify)

- Use a simple logo (if that’s more on-brand for you)

Don’t:

- Use a full-body picture (it won’t look good shrunk down)

- Use a picture of a celebrity or an image that falls under someone else’s copyright

How to Upload a YouTube Profile Picture / Icon

Go to My Channel, hover over your existing channel icon, and click the edit icon (looks like a pencil). Then, click Edit.

Adding links to your YouTube channel is a no-brainer. After all, if people love your channel, why not get them engaged on your social networks and website too? Adding links is easy in the Creator Studio, and you can choose to have links overlaid on your channel art too.

6. YouTube Intros

Ideal Length: under 10 seconds is alright. Under 5 seconds is better.

Placement: within the first 30 seconds of your video.

Do:

- Use music

- Include colors and images that match your personal brand

- Include the name of your channel

Don’t:

- Make it longer than 10 seconds

How to Add a YouTube Intro

Add your intro before you upload using your video editing software. It’s best to create it in a separate project and export it as a clip you can re-use in all your videos. Click here to download some free intros

7. YouTube End Screens / Outros

Length: 5-20 seconds

Placement: the last 5-20 seconds of your video

Your video must be at least 25 seconds in order to add an end screen.

Do:

- Link to at least 1 video or playlist

- Prompt viewers to subscribe

- Include social icons and handles so people can find you

Don’t:

- Overcrowd the screen with options (it makes people less likely to click anything)

Part 2: YouTube Channel Art Dimensions & Image Size Checklist

YouTube channel art dimensions

Getting the sizing of your channel art right is crucial. If you don’t plan this from the start, then all the effort you put into designing your channel art will be wasted, as it will either not display properly or will just look terrible. YouTube has provided these guidelines for channel art designs:

  • The file size must not exceed 6MB
  • The image should ideally be 2560 x 1440 pixels
  • The minimum image size is 2048 x 1152 pixels
  • The maximum width is 2560 x 423 pixels

The ideal dimensions for different devices are listed below:

  • Mobile:1546px * 423px
  • Tablet :1855px * 423px
  • Desktop:2560px * 423px
  • TV:2560px * 1440px

You see, YouTube channel art 2560*1440 px is ideal for TV devices. If you’re not sure about the width and height of the channel art image, you can download the Channel Art Templates from YouTube Official Site to check.

Keeping in mind people will access your channel on a variety of screen sizes, you’re going to need to design channel art that fits within these proportions and displays correctly no matter how it’s viewed. Use the ‘safe area’ displayed on YouTube to ensure your logo and branding is correct on every screen size.

Part 3: Why should you care about channel art?

If you’re wondering if you should really be bothered about channel art, the answer is you absolutely should. Channel art is all about branding, and in today’s cluttered web world, having a strong, recognizable brand is crucial. Rather than simply having a place to upload some videos, your YouTube channel can become a powerful marketing tool for promoting your brand and values.

According to research, we are a highly visual species. 65 percent of people learn better visually, and when you’re thinking about retaining information, 90 percent of what we store in our brains is visual information. By presenting your viewers with visual content, you’re helping them take it in, retain it better and remember you for the future.

Part 4: Tips for Making Channel Art

1. Tips for Making Thumbnails

A thumbnail is an image that represents your video in YouTube’s search results. There are things you can do with your thumbnail that will make it more likely to get clicked on. Always upload your own thumbnail rather than relying on the one YouTube automatically chooses, and make sure the thumbnail you use is related to the content of your video.

One of the most important things to remember is that thumbnails are small. It is better if there is not a lot going on in them because details will be hard to see. If there is any text in your thumbnail make sure it is huge so that people can still read it once it has been shrunken down.

If you are making a thumbnail for a vlog entry then choose a shot that has you in it, particularly one where you are not too far away from the camera. It is also a good idea if the thumbnails for your vlog entries all look similar so it is easy for people browsing to recognize which videos are yours.

2. Tips for Making Watermarks

Watermarks work best when they are small and transparent so they do not distract viewers from your videos. If your watermark is colored, there should not be more than one or two colors. Unlike the full version of your logo, you do not want your watermark to be overly eye-catching.

3. Tips for Making Icons

Watermarks work best when they are small and transparent so they do not distract viewers from your videos. If your watermark is colored, there should not be more than one or two colors. Unlike the full version of your logo, you do not want your watermark to be overly eye-catching.

Part 5: Best Free & Paid YouTube Channel Art Maker [2021 List]

Fortunately, you don’t need to be a renowned artist or graphic designer to get some swish YouTube art ready for your channel. With some of the easy-to-use, powerful tools that are available out there, you can make some beautiful, professional-looking channel art in no time at all. Here are six of our favorite tools for creating amazing youtube channel art:

1. Photoshop

Produced by Adobe, Photoshop has been leading the way in professional design software for many years. When it comes to creating logos, banners, editing photos and more, nothing really comes close to the power of this software. While the professional version of Photoshop can set you back several hundreds of dollars, Photoshop Elements is much more affordable at around the $100 mark, and has enough functionality to do most things you’d need for your channel art.

New from Adobe is Adobe Spark Post, a free-to-use web and iOS app which has been specifically designed to help you create beautiful channel art. Although it can only provide basic channel art without much in the way of editing tools, if you’re new to graphic design and want a free, user-friendly way to create your art, this could be worth considering.

2. Wondershare PixStudio

YouTube channel art maker - PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just through drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

This online platform empowers anyone to create a beautiful design within a few steps. No professional skills required! By simply dragging and dropping the creative elements and templates, you are capable to release your imagination and convert it to stunning artwork.

3. Fotor

For a good, user-friendly way to create professional-looking YouTube channel art, Fotor is a pretty solid choice. Using a simple drag and drop interface, users can create a unique channel banner using preset designs or even uploading their own artwork.

The developers of Fotor have built in a bespoke banner maker, preset to the exact size required for YouTube channel art. This makes it easier than ever to ensure you develop excellent channel art which will display correctly on any device. Editing is limited, so advanced designers will probably find it all a bit too simplistic, but for the man on the street, this is a perfect choice.

4. Canva

Canva really stands out from the competition for the number of customizable design elements present on the website. From shapes to backgrounds, images to text, there are thousands of awesome, professional-looking elements to choose from to create your unique channel art.

Similar to Fotor, those who know what they’re doing in the design field will find it lacking in functionality, and there’s an irritating glitch where you can’t stretch more than one image to the ends of the canvas. Watch out for premium design elements too, as lots require payment, although usually not more than a dollar or two.

5. PicMonkey

For a good middle ground between expensive but powerful Photoshop and free but limited options like Canva and Fotor, PicMonkey is a great solution. It has plenty of design functionality, from working with layers to performing tasks like blending, and you can free draw and erase parts of your image too.

We found PicMonkey capable of pretty much everything you’d need to create a professional YouTube banner, and it’s a fair bit more user friendly than Photoshop too. It’s not free, but at a cost of $7.99 per month, it’s pretty affordable for what you get.

6. Snappa

Another web-based freemium service, Snappa has the added advantage of coming pre-loaded with all the dimensions of popular social channel’s banners, profile images and more, including YouTube. That means you can work on your channel art directly, seeing clearly which parts will be displayed on what devices.

The drawback to this particular platform is the sheer volume of stock images already on the site. There are some nice ones, but due to the lack of organization you need to scroll through quite a few mediocre options to find them. There’s also a fairly ungenerous limit on how many items you can create and save without upgrading, but the pro version is fairly affordable at just $10 a month.

There are many other services out there to help you create your YouTube channel art and what’s best for you will depend on the type of channel art you’re looking to create, as well as your own abilities with graphic design. Try some of the free versions before you jump in and pay for things, as some are actually really rather good.

Part 6: YouTube Channel Art Templates Free Download

If you don’t know how to make youtube channel art, don’t be worry, because in the following part, I’ll share with you some free youtube channel art templates. The Filmora team has a community and forum for YouTube creators and it has designed some stunning YouTube Channel Art templates for different genres channels such as gaming, beauty, travel, comedy and education. Click here to download 50 free YouTube Banners, JPG & PhotoShop files. Examples:

Part 7: YouTube Channel Art Dimensions Cheatsheet [Infographic]

Usually, a viewer won’t visit your channel page and see your channel art until after they’ve watched one of your videos. The reason they’ve clicked to see your channel is that they want to learn more about you – do you have more videos like the one they just watched? Do you post a lot? Are you worth subscribing to?

If a viewer who is on the fence about subscribing to you arrives on your channel page and sees that you haven’t bothered uploading channel art, or that you’re using something that looks sloppy, odds are they won’t subscribe. This ‘Channel Art Cheat Sheet’ will help ensure you aren’t losing potential subscribers.

 YouTube Channel Art Cheatsheet

The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects on Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Call it channel art, call it a cover, banner or whatever you like, the fact remains that YouTube channel art is one of the key elements of any successful YouTube channel. Your viewers arrive at your channel to see your videos, but it is the channel art that can market your brand and products to them.

As much as creating great videos with personality can sell your YouTube channel, the way your channel looks and feels is equally important. Take a brief look around any popular YouTuber’s channel and you’ll see that they’ve invested time and thought into creating beautiful, eye-catching channel art for it.

If you’re still in the dark about how to create YouTube channel art; we’re here to help. Here’s what you need to know.

Quick Jump Menu


The Filmora team has made a video tutorial about how to master YouTube Channel Art, watch it before digging in. Remember to download the free Filmora Trial version to have a try.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: What is YouTube channel art?

YouTube channel art includes thumbnails, banners, watermarks, and icons. Thumbnails will help viewers decide to watch your videos, and a personalized banner will tell people who you are and what your vlog is about. Watermarks both label your work as yours and protect it from theft. Your icon is the avatar you will use to communicate with your subscribers. You can totally change the look and feel of the page and the changes will carry forwards for the page display on all platforms. However, the elements might look slightly different on desktops, mobile devices, and TV screens.

1. Banner

A banner sits at the top of your channel, welcoming viewers to your videos and promoting your brand. Having your brand front and center here is a great plan, as it gives people confidence in who they are watching, as well as raising your brand profile on the platform.

Download Win VersionDownload Mac Version

Size: 2560x1440px recommended. Cannot be smaller than 2048x1152px.

Safe Area for All Devices: 1546x423px

File Size: 6MB or smaller

Do:

- Make sure all your text is in the safe area

- Include channel information like what kinds of videos you make and your upload days

- Add social media links

Don’t:

- Use a font or font color that’s hard to read at a glance

- Put a busy background or photo directly behind your text (put a solid background in-between)

How to Upload a YouTube Banner / Channel Art

Go to My Channel and select Add channel art near the top of the screen (if this is the first time), or hover over your existing channel art to make the edit icon show up.

2. Watermark

Watermarking your videos, banner and other content you produce can help protect your hard work. Sharing should be encouraged on YouTube, but you should absolutely get the credit for your content. A watermark ensures your brand is being acknowledged whenever someone hits the share button.

3. Thumbnail

Developing unique thumbnails can really encourage more video views. Rather than just using a still from your actual video, you can create unique art to accompany each upload, describing what’s within the video and motivating people to watch.

Size: 1289x720px recommended. Width cannot be less than 640px.

File Size: 2MB or smaller

Format: .JPG, .GIF (no moving GIFS), .BMP, .PNG

Do:

- Use colors that stand out

- Have a consistent format (all your thumbnails should have the same basic layout)

- Include your face (or a character’s face, if you’re a gamer)

- Show viewers what your video is about

Don’t:

- Include anything sexually suggestive or violent.

- Write more than 3 words or use a small font

How to Upload a YouTube Thumbnail

In the screen right after you’ve uploaded a video (in your Creator Studio), select Custom thumbnail under Video thumbnails after you upload a video.

OR

Select Edit next to your video in the Video Manager/Creator Studio. In the preview screen, click Custom thumbnail.

4. Icon or logo

If you’re building a brand on YouTube, you should absolutely have a recognizable logo or, at least, an icon that is unique to you. This way you’ll start to be recognized whenever people stumble across your footage, even if it’s on another platform such as Facebook.

Size: 800x800px recommended. Can be square or round, but must render to 98x98px.

Format: JPG, GIF (no animated GIFs), BMP, PNG

Do:

- Use a close up of your face (if you want a custom URL: only channels that use photos as icons qualify)

- Use a simple logo (if that’s more on-brand for you)

Don’t:

- Use a full-body picture (it won’t look good shrunk down)

- Use a picture of a celebrity or an image that falls under someone else’s copyright

How to Upload a YouTube Profile Picture / Icon

Go to My Channel, hover over your existing channel icon, and click the edit icon (looks like a pencil). Then, click Edit.

Adding links to your YouTube channel is a no-brainer. After all, if people love your channel, why not get them engaged on your social networks and website too? Adding links is easy in the Creator Studio, and you can choose to have links overlaid on your channel art too.

6. YouTube Intros

Ideal Length: under 10 seconds is alright. Under 5 seconds is better.

Placement: within the first 30 seconds of your video.

Do:

- Use music

- Include colors and images that match your personal brand

- Include the name of your channel

Don’t:

- Make it longer than 10 seconds

How to Add a YouTube Intro

Add your intro before you upload using your video editing software. It’s best to create it in a separate project and export it as a clip you can re-use in all your videos. Click here to download some free intros

7. YouTube End Screens / Outros

Length: 5-20 seconds

Placement: the last 5-20 seconds of your video

Your video must be at least 25 seconds in order to add an end screen.

Do:

- Link to at least 1 video or playlist

- Prompt viewers to subscribe

- Include social icons and handles so people can find you

Don’t:

- Overcrowd the screen with options (it makes people less likely to click anything)

Part 2: YouTube Channel Art Dimensions & Image Size Checklist

YouTube channel art dimensions

Getting the sizing of your channel art right is crucial. If you don’t plan this from the start, then all the effort you put into designing your channel art will be wasted, as it will either not display properly or will just look terrible. YouTube has provided these guidelines for channel art designs:

  • The file size must not exceed 6MB
  • The image should ideally be 2560 x 1440 pixels
  • The minimum image size is 2048 x 1152 pixels
  • The maximum width is 2560 x 423 pixels

The ideal dimensions for different devices are listed below:

  • Mobile:1546px * 423px
  • Tablet :1855px * 423px
  • Desktop:2560px * 423px
  • TV:2560px * 1440px

You see, YouTube channel art 2560*1440 px is ideal for TV devices. If you’re not sure about the width and height of the channel art image, you can download the Channel Art Templates from YouTube Official Site to check.

Keeping in mind people will access your channel on a variety of screen sizes, you’re going to need to design channel art that fits within these proportions and displays correctly no matter how it’s viewed. Use the ‘safe area’ displayed on YouTube to ensure your logo and branding is correct on every screen size.

Part 3: Why should you care about channel art?

If you’re wondering if you should really be bothered about channel art, the answer is you absolutely should. Channel art is all about branding, and in today’s cluttered web world, having a strong, recognizable brand is crucial. Rather than simply having a place to upload some videos, your YouTube channel can become a powerful marketing tool for promoting your brand and values.

According to research, we are a highly visual species. 65 percent of people learn better visually, and when you’re thinking about retaining information, 90 percent of what we store in our brains is visual information. By presenting your viewers with visual content, you’re helping them take it in, retain it better and remember you for the future.

Part 4: Tips for Making Channel Art

1. Tips for Making Thumbnails

A thumbnail is an image that represents your video in YouTube’s search results. There are things you can do with your thumbnail that will make it more likely to get clicked on. Always upload your own thumbnail rather than relying on the one YouTube automatically chooses, and make sure the thumbnail you use is related to the content of your video.

One of the most important things to remember is that thumbnails are small. It is better if there is not a lot going on in them because details will be hard to see. If there is any text in your thumbnail make sure it is huge so that people can still read it once it has been shrunken down.

If you are making a thumbnail for a vlog entry then choose a shot that has you in it, particularly one where you are not too far away from the camera. It is also a good idea if the thumbnails for your vlog entries all look similar so it is easy for people browsing to recognize which videos are yours.

2. Tips for Making Watermarks

Watermarks work best when they are small and transparent so they do not distract viewers from your videos. If your watermark is colored, there should not be more than one or two colors. Unlike the full version of your logo, you do not want your watermark to be overly eye-catching.

3. Tips for Making Icons

Watermarks work best when they are small and transparent so they do not distract viewers from your videos. If your watermark is colored, there should not be more than one or two colors. Unlike the full version of your logo, you do not want your watermark to be overly eye-catching.

Part 5: Best Free & Paid YouTube Channel Art Maker [2021 List]

Fortunately, you don’t need to be a renowned artist or graphic designer to get some swish YouTube art ready for your channel. With some of the easy-to-use, powerful tools that are available out there, you can make some beautiful, professional-looking channel art in no time at all. Here are six of our favorite tools for creating amazing youtube channel art:

1. Photoshop

Produced by Adobe, Photoshop has been leading the way in professional design software for many years. When it comes to creating logos, banners, editing photos and more, nothing really comes close to the power of this software. While the professional version of Photoshop can set you back several hundreds of dollars, Photoshop Elements is much more affordable at around the $100 mark, and has enough functionality to do most things you’d need for your channel art.

New from Adobe is Adobe Spark Post, a free-to-use web and iOS app which has been specifically designed to help you create beautiful channel art. Although it can only provide basic channel art without much in the way of editing tools, if you’re new to graphic design and want a free, user-friendly way to create your art, this could be worth considering.

2. Wondershare PixStudio

YouTube channel art maker - PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just through drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

This online platform empowers anyone to create a beautiful design within a few steps. No professional skills required! By simply dragging and dropping the creative elements and templates, you are capable to release your imagination and convert it to stunning artwork.

3. Fotor

For a good, user-friendly way to create professional-looking YouTube channel art, Fotor is a pretty solid choice. Using a simple drag and drop interface, users can create a unique channel banner using preset designs or even uploading their own artwork.

The developers of Fotor have built in a bespoke banner maker, preset to the exact size required for YouTube channel art. This makes it easier than ever to ensure you develop excellent channel art which will display correctly on any device. Editing is limited, so advanced designers will probably find it all a bit too simplistic, but for the man on the street, this is a perfect choice.

4. Canva

Canva really stands out from the competition for the number of customizable design elements present on the website. From shapes to backgrounds, images to text, there are thousands of awesome, professional-looking elements to choose from to create your unique channel art.

Similar to Fotor, those who know what they’re doing in the design field will find it lacking in functionality, and there’s an irritating glitch where you can’t stretch more than one image to the ends of the canvas. Watch out for premium design elements too, as lots require payment, although usually not more than a dollar or two.

5. PicMonkey

For a good middle ground between expensive but powerful Photoshop and free but limited options like Canva and Fotor, PicMonkey is a great solution. It has plenty of design functionality, from working with layers to performing tasks like blending, and you can free draw and erase parts of your image too.

We found PicMonkey capable of pretty much everything you’d need to create a professional YouTube banner, and it’s a fair bit more user friendly than Photoshop too. It’s not free, but at a cost of $7.99 per month, it’s pretty affordable for what you get.

6. Snappa

Another web-based freemium service, Snappa has the added advantage of coming pre-loaded with all the dimensions of popular social channel’s banners, profile images and more, including YouTube. That means you can work on your channel art directly, seeing clearly which parts will be displayed on what devices.

The drawback to this particular platform is the sheer volume of stock images already on the site. There are some nice ones, but due to the lack of organization you need to scroll through quite a few mediocre options to find them. There’s also a fairly ungenerous limit on how many items you can create and save without upgrading, but the pro version is fairly affordable at just $10 a month.

There are many other services out there to help you create your YouTube channel art and what’s best for you will depend on the type of channel art you’re looking to create, as well as your own abilities with graphic design. Try some of the free versions before you jump in and pay for things, as some are actually really rather good.

Part 6: YouTube Channel Art Templates Free Download

If you don’t know how to make youtube channel art, don’t be worry, because in the following part, I’ll share with you some free youtube channel art templates. The Filmora team has a community and forum for YouTube creators and it has designed some stunning YouTube Channel Art templates for different genres channels such as gaming, beauty, travel, comedy and education. Click here to download 50 free YouTube Banners, JPG & PhotoShop files. Examples:

Part 7: YouTube Channel Art Dimensions Cheatsheet [Infographic]

Usually, a viewer won’t visit your channel page and see your channel art until after they’ve watched one of your videos. The reason they’ve clicked to see your channel is that they want to learn more about you – do you have more videos like the one they just watched? Do you post a lot? Are you worth subscribing to?

If a viewer who is on the fence about subscribing to you arrives on your channel page and sees that you haven’t bothered uploading channel art, or that you’re using something that looks sloppy, odds are they won’t subscribe. This ‘Channel Art Cheat Sheet’ will help ensure you aren’t losing potential subscribers.

 YouTube Channel Art Cheatsheet

The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects on Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: "2024 Approved Beginning with YouTube Essential Steps to Create Your Space"
  • Author: Brian
  • Created at : 2024-05-25 11:00:12
  • Updated at : 2024-05-26 11:00:12
  • Link: https://youtube-video-recordings.techidaily.com/2024-approved-beginning-with-youtube-essential-steps-to-create-your-space/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"2024 Approved Beginning with YouTube Essential Steps to Create Your Space"