Analytics Unlocked: Your Step-by-Step YouTube Guide

How to View YouTube Statistics

Richard Bennett

Oct 26, 2023• Proven solutions

0

Learn how to view YouTube statistics and you can grow your channel faster. By paying attention to your statistics, which are available for free to every YouTuber in the Analytics section of the Creator Studio, you will be able to see how successful your individual videos are and replicate that success.

The information available for each video includes how many new subscribers it attracted and how much watch time it has so far (which is important if you want to monetize someday). By looking at which videos are performing well in these areas you can determine what you are doing right and replicate that success in future videos.

• How to View Your YouTube Statistics
• Interpreting YouTube Watch Time Reports
• Interpreting YouTube Interaction Reports
• How to View Other People’s YouTube Statistics

Making Better YouTube Videos with Filmora to Get More Views

As one of the best video editing software for YouTube, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. After editing, you can upload the video to YouTube directly when export. Download the free trial version below and start making YouTube videos with Filmora.

How to View Your YouTube Statistics

In order to view your YouTube Analytics, sign in to your YouTube account and go to your Creator Studio. From there, click into the Analytics tab in the menu on the left of your screen.

In order to check which of your videos are performing the best, click on Watch time under Watch time reports. At the top of the page there’ll be a graph of your watch time in general, and if you scroll down you’ll see a list of your videos ranked by watch time. The best performing ones will be at the top and, to see more stats related to these high-performing videos, simply click on their titles. Afterwards, you’ll be able to click around the different sections in your Analytics and see reports relating to the specific video you clicked on.

The two main types of analytics reports are Watch Time Reports and Interaction Reports.

1. Interpreting YouTube Watch Time Reports

To find Watch time reports you just need to log into your Google account, go to the Creator studio, click the analytics tab, and then click on watch time. You can see the watch time of every video on your channel, which is important data to have because watch time is the most important factor when it comes to ranking your video in search results.

A watch time report includes the total amount of time that your video, or a selection of videos, is actually being watched for. In order to make sure that you are publishing only quality videos you need to make sure that your viewers are consistently sticking to your videos and watching them all away through, or at least to the half-way mark. Watch time represents one of the most meaningful metrics in ensuring that you are engaging your audience.

YouTube analytics can now display a watch time of every video that you have produced. Seeing the metrics on how long people are actually watching every video that you produce can show you what you’ve done right in the past and what you need to do more of to continue raising your watch time.

Alongside watch time you can see the average duration individual viewers are watching your videos for. The average percentage of your video that gets viewed will showcase areas where you may be struggling with your video content. For example, if an abnormally high number of viewers are clicking away during your intro, there’s probably something about that clip that needs to be changed.

In the watch time reports for individual videos, you will be able to see data on where your views are coming from and which demographics are watching the most. Where your viewers are watching, in terms of desktop or mobile, is also interesting data that is available in this section.

Click here for more tips onincreasing your views .

2. Interpreting YouTube Interaction Reports

Interaction reports are related to the actions viewers take – i.e. subscribing to your channel, liking your videos, or leaving a comments. You can find interaction reports in the Creator Studio under Analytics.

Interaction reports can be broken down into several different reports that can help determine the overall performance of any YouTube videos. The main interaction reports that you should be interested in include:

1. Subscribers: You can find extensive data on your subscribers, like demographics including age groups and gender. Learning more about your subscribers can help you to tailor your content. For example, if you learn that your viewers are mostly young women under 24 in the USA, you can do research into what is currently popular with young women under 24 in the USA.

Want to see your subscriber count in real-time?

2. Likes and dislikes: Likes and dislikes aren’t a powerful metric when it comes to search engine rankings, but they provide useful information to creators. If you’re getting a lot of dislikes on a video, you should look into why. If you’re getting a lot of likes on a video, it can indicate that you should focus on creating similar content.

3. Playlists: A viewer watching a video in a playlist is much more likely to keep watching more videos from that playlist, making playlists great for the growth of your channel. Reports in this section will help you figure out which of your playlists is performing best, which could give you an idea of which types of videos or video topics are going over best with your viewers.

4. Comments: Reading comments is a great way to figure out what your viewers think, but that’s not all they’re good for. If viewers return to a video to continue talking to you or other viewers then that will drive up your views and watch time. If a video is especially good at generating discussion, you should figure out why (i.e. your sign-off question) and keep doing it.

5. Sharing: Discovering where your video is being shared can be important for figuring out what platforms you should be on besides YouTube. If your video is shared and viewed a lot on Twitter, you should consider making a Twitter account for your channel.

6. Cards: Tracking the performance of your Cards will help you optimize them to direct traffic between your videos. By testing out different time stamps for cards you’ll find the perfect places to put them. By trying different messages in your cards you’ll learn how to write ‘calls to action’ that mobilize your viewers.

End screens: End Screens are essential for keeping viewers on your channel. The report of the click-through rates of your end screens is important for helping you figure out which kinds of links work, and which style of ends screen is most effective for you. Are people more likely to click when you talk to them through the end screen, or when it’s a static card?

7. 360 heat map reports: A heat map report works specifically with 360° videos if you are choosing to engage your audience with this type of content. Viewing YouTube video statistics for 360° heat maps will help to show the areas on your video that viewers are most interested in.

How to View Other Peoples YouTube Statistics

If you want to check out the statistics of rival YouTube channels (including the most subscribed channels on YouTube ), or channels you’re a fan of, try using Social Blade . Social Blade is one of the most trusted sources of YouTube data, and it may actually be easier to check your own basic stats there than in the Creator Studio sometimes due to their simple layout. To get started all you need to do is type the name of any YouTube channel into the search bar. You’ll be able to see reports on daily views, channel growth, and even estimated ad revenue (learn more about how to view a channel’s ad revenue here ).

Now that you know how to view YouTube statistics, what will you do with them?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Learn how to view YouTube statistics and you can grow your channel faster. By paying attention to your statistics, which are available for free to every YouTuber in the Analytics section of the Creator Studio, you will be able to see how successful your individual videos are and replicate that success.

The information available for each video includes how many new subscribers it attracted and how much watch time it has so far (which is important if you want to monetize someday). By looking at which videos are performing well in these areas you can determine what you are doing right and replicate that success in future videos.

• How to View Your YouTube Statistics
• Interpreting YouTube Watch Time Reports
• Interpreting YouTube Interaction Reports
• How to View Other People’s YouTube Statistics

Making Better YouTube Videos with Filmora to Get More Views

As one of the best video editing software for YouTube, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. After editing, you can upload the video to YouTube directly when export. Download the free trial version below and start making YouTube videos with Filmora.

How to View Your YouTube Statistics

In order to view your YouTube Analytics, sign in to your YouTube account and go to your Creator Studio. From there, click into the Analytics tab in the menu on the left of your screen.

In order to check which of your videos are performing the best, click on Watch time under Watch time reports. At the top of the page there’ll be a graph of your watch time in general, and if you scroll down you’ll see a list of your videos ranked by watch time. The best performing ones will be at the top and, to see more stats related to these high-performing videos, simply click on their titles. Afterwards, you’ll be able to click around the different sections in your Analytics and see reports relating to the specific video you clicked on.

The two main types of analytics reports are Watch Time Reports and Interaction Reports.

1. Interpreting YouTube Watch Time Reports

To find Watch time reports you just need to log into your Google account, go to the Creator studio, click the analytics tab, and then click on watch time. You can see the watch time of every video on your channel, which is important data to have because watch time is the most important factor when it comes to ranking your video in search results.

A watch time report includes the total amount of time that your video, or a selection of videos, is actually being watched for. In order to make sure that you are publishing only quality videos you need to make sure that your viewers are consistently sticking to your videos and watching them all away through, or at least to the half-way mark. Watch time represents one of the most meaningful metrics in ensuring that you are engaging your audience.

YouTube analytics can now display a watch time of every video that you have produced. Seeing the metrics on how long people are actually watching every video that you produce can show you what you’ve done right in the past and what you need to do more of to continue raising your watch time.

Alongside watch time you can see the average duration individual viewers are watching your videos for. The average percentage of your video that gets viewed will showcase areas where you may be struggling with your video content. For example, if an abnormally high number of viewers are clicking away during your intro, there’s probably something about that clip that needs to be changed.

In the watch time reports for individual videos, you will be able to see data on where your views are coming from and which demographics are watching the most. Where your viewers are watching, in terms of desktop or mobile, is also interesting data that is available in this section.

Click here for more tips onincreasing your views .

2. Interpreting YouTube Interaction Reports

Interaction reports are related to the actions viewers take – i.e. subscribing to your channel, liking your videos, or leaving a comments. You can find interaction reports in the Creator Studio under Analytics.

Interaction reports can be broken down into several different reports that can help determine the overall performance of any YouTube videos. The main interaction reports that you should be interested in include:

1. Subscribers: You can find extensive data on your subscribers, like demographics including age groups and gender. Learning more about your subscribers can help you to tailor your content. For example, if you learn that your viewers are mostly young women under 24 in the USA, you can do research into what is currently popular with young women under 24 in the USA.

Want to see your subscriber count in real-time?

2. Likes and dislikes: Likes and dislikes aren’t a powerful metric when it comes to search engine rankings, but they provide useful information to creators. If you’re getting a lot of dislikes on a video, you should look into why. If you’re getting a lot of likes on a video, it can indicate that you should focus on creating similar content.

3. Playlists: A viewer watching a video in a playlist is much more likely to keep watching more videos from that playlist, making playlists great for the growth of your channel. Reports in this section will help you figure out which of your playlists is performing best, which could give you an idea of which types of videos or video topics are going over best with your viewers.

4. Comments: Reading comments is a great way to figure out what your viewers think, but that’s not all they’re good for. If viewers return to a video to continue talking to you or other viewers then that will drive up your views and watch time. If a video is especially good at generating discussion, you should figure out why (i.e. your sign-off question) and keep doing it.

5. Sharing: Discovering where your video is being shared can be important for figuring out what platforms you should be on besides YouTube. If your video is shared and viewed a lot on Twitter, you should consider making a Twitter account for your channel.

6. Cards: Tracking the performance of your Cards will help you optimize them to direct traffic between your videos. By testing out different time stamps for cards you’ll find the perfect places to put them. By trying different messages in your cards you’ll learn how to write ‘calls to action’ that mobilize your viewers.

End screens: End Screens are essential for keeping viewers on your channel. The report of the click-through rates of your end screens is important for helping you figure out which kinds of links work, and which style of ends screen is most effective for you. Are people more likely to click when you talk to them through the end screen, or when it’s a static card?

7. 360 heat map reports: A heat map report works specifically with 360° videos if you are choosing to engage your audience with this type of content. Viewing YouTube video statistics for 360° heat maps will help to show the areas on your video that viewers are most interested in.

How to View Other Peoples YouTube Statistics

If you want to check out the statistics of rival YouTube channels (including the most subscribed channels on YouTube ), or channels you’re a fan of, try using Social Blade . Social Blade is one of the most trusted sources of YouTube data, and it may actually be easier to check your own basic stats there than in the Creator Studio sometimes due to their simple layout. To get started all you need to do is type the name of any YouTube channel into the search bar. You’ll be able to see reports on daily views, channel growth, and even estimated ad revenue (learn more about how to view a channel’s ad revenue here ).

Now that you know how to view YouTube statistics, what will you do with them?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Learn how to view YouTube statistics and you can grow your channel faster. By paying attention to your statistics, which are available for free to every YouTuber in the Analytics section of the Creator Studio, you will be able to see how successful your individual videos are and replicate that success.

The information available for each video includes how many new subscribers it attracted and how much watch time it has so far (which is important if you want to monetize someday). By looking at which videos are performing well in these areas you can determine what you are doing right and replicate that success in future videos.

• How to View Your YouTube Statistics
• Interpreting YouTube Watch Time Reports
• Interpreting YouTube Interaction Reports
• How to View Other People’s YouTube Statistics

Making Better YouTube Videos with Filmora to Get More Views

As one of the best video editing software for YouTube, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. After editing, you can upload the video to YouTube directly when export. Download the free trial version below and start making YouTube videos with Filmora.

How to View Your YouTube Statistics

In order to view your YouTube Analytics, sign in to your YouTube account and go to your Creator Studio. From there, click into the Analytics tab in the menu on the left of your screen.

In order to check which of your videos are performing the best, click on Watch time under Watch time reports. At the top of the page there’ll be a graph of your watch time in general, and if you scroll down you’ll see a list of your videos ranked by watch time. The best performing ones will be at the top and, to see more stats related to these high-performing videos, simply click on their titles. Afterwards, you’ll be able to click around the different sections in your Analytics and see reports relating to the specific video you clicked on.

The two main types of analytics reports are Watch Time Reports and Interaction Reports.

1. Interpreting YouTube Watch Time Reports

To find Watch time reports you just need to log into your Google account, go to the Creator studio, click the analytics tab, and then click on watch time. You can see the watch time of every video on your channel, which is important data to have because watch time is the most important factor when it comes to ranking your video in search results.

A watch time report includes the total amount of time that your video, or a selection of videos, is actually being watched for. In order to make sure that you are publishing only quality videos you need to make sure that your viewers are consistently sticking to your videos and watching them all away through, or at least to the half-way mark. Watch time represents one of the most meaningful metrics in ensuring that you are engaging your audience.

YouTube analytics can now display a watch time of every video that you have produced. Seeing the metrics on how long people are actually watching every video that you produce can show you what you’ve done right in the past and what you need to do more of to continue raising your watch time.

Alongside watch time you can see the average duration individual viewers are watching your videos for. The average percentage of your video that gets viewed will showcase areas where you may be struggling with your video content. For example, if an abnormally high number of viewers are clicking away during your intro, there’s probably something about that clip that needs to be changed.

In the watch time reports for individual videos, you will be able to see data on where your views are coming from and which demographics are watching the most. Where your viewers are watching, in terms of desktop or mobile, is also interesting data that is available in this section.

Click here for more tips onincreasing your views .

2. Interpreting YouTube Interaction Reports

Interaction reports are related to the actions viewers take – i.e. subscribing to your channel, liking your videos, or leaving a comments. You can find interaction reports in the Creator Studio under Analytics.

Interaction reports can be broken down into several different reports that can help determine the overall performance of any YouTube videos. The main interaction reports that you should be interested in include:

1. Subscribers: You can find extensive data on your subscribers, like demographics including age groups and gender. Learning more about your subscribers can help you to tailor your content. For example, if you learn that your viewers are mostly young women under 24 in the USA, you can do research into what is currently popular with young women under 24 in the USA.

Want to see your subscriber count in real-time?

2. Likes and dislikes: Likes and dislikes aren’t a powerful metric when it comes to search engine rankings, but they provide useful information to creators. If you’re getting a lot of dislikes on a video, you should look into why. If you’re getting a lot of likes on a video, it can indicate that you should focus on creating similar content.

3. Playlists: A viewer watching a video in a playlist is much more likely to keep watching more videos from that playlist, making playlists great for the growth of your channel. Reports in this section will help you figure out which of your playlists is performing best, which could give you an idea of which types of videos or video topics are going over best with your viewers.

4. Comments: Reading comments is a great way to figure out what your viewers think, but that’s not all they’re good for. If viewers return to a video to continue talking to you or other viewers then that will drive up your views and watch time. If a video is especially good at generating discussion, you should figure out why (i.e. your sign-off question) and keep doing it.

5. Sharing: Discovering where your video is being shared can be important for figuring out what platforms you should be on besides YouTube. If your video is shared and viewed a lot on Twitter, you should consider making a Twitter account for your channel.

6. Cards: Tracking the performance of your Cards will help you optimize them to direct traffic between your videos. By testing out different time stamps for cards you’ll find the perfect places to put them. By trying different messages in your cards you’ll learn how to write ‘calls to action’ that mobilize your viewers.

End screens: End Screens are essential for keeping viewers on your channel. The report of the click-through rates of your end screens is important for helping you figure out which kinds of links work, and which style of ends screen is most effective for you. Are people more likely to click when you talk to them through the end screen, or when it’s a static card?

7. 360 heat map reports: A heat map report works specifically with 360° videos if you are choosing to engage your audience with this type of content. Viewing YouTube video statistics for 360° heat maps will help to show the areas on your video that viewers are most interested in.

How to View Other Peoples YouTube Statistics

If you want to check out the statistics of rival YouTube channels (including the most subscribed channels on YouTube ), or channels you’re a fan of, try using Social Blade . Social Blade is one of the most trusted sources of YouTube data, and it may actually be easier to check your own basic stats there than in the Creator Studio sometimes due to their simple layout. To get started all you need to do is type the name of any YouTube channel into the search bar. You’ll be able to see reports on daily views, channel growth, and even estimated ad revenue (learn more about how to view a channel’s ad revenue here ).

Now that you know how to view YouTube statistics, what will you do with them?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Learn how to view YouTube statistics and you can grow your channel faster. By paying attention to your statistics, which are available for free to every YouTuber in the Analytics section of the Creator Studio, you will be able to see how successful your individual videos are and replicate that success.

The information available for each video includes how many new subscribers it attracted and how much watch time it has so far (which is important if you want to monetize someday). By looking at which videos are performing well in these areas you can determine what you are doing right and replicate that success in future videos.

• How to View Your YouTube Statistics
• Interpreting YouTube Watch Time Reports
• Interpreting YouTube Interaction Reports
• How to View Other People’s YouTube Statistics

Making Better YouTube Videos with Filmora to Get More Views

As one of the best video editing software for YouTube, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. After editing, you can upload the video to YouTube directly when export. Download the free trial version below and start making YouTube videos with Filmora.

How to View Your YouTube Statistics

In order to view your YouTube Analytics, sign in to your YouTube account and go to your Creator Studio. From there, click into the Analytics tab in the menu on the left of your screen.

In order to check which of your videos are performing the best, click on Watch time under Watch time reports. At the top of the page there’ll be a graph of your watch time in general, and if you scroll down you’ll see a list of your videos ranked by watch time. The best performing ones will be at the top and, to see more stats related to these high-performing videos, simply click on their titles. Afterwards, you’ll be able to click around the different sections in your Analytics and see reports relating to the specific video you clicked on.

The two main types of analytics reports are Watch Time Reports and Interaction Reports.

1. Interpreting YouTube Watch Time Reports

To find Watch time reports you just need to log into your Google account, go to the Creator studio, click the analytics tab, and then click on watch time. You can see the watch time of every video on your channel, which is important data to have because watch time is the most important factor when it comes to ranking your video in search results.

A watch time report includes the total amount of time that your video, or a selection of videos, is actually being watched for. In order to make sure that you are publishing only quality videos you need to make sure that your viewers are consistently sticking to your videos and watching them all away through, or at least to the half-way mark. Watch time represents one of the most meaningful metrics in ensuring that you are engaging your audience.

YouTube analytics can now display a watch time of every video that you have produced. Seeing the metrics on how long people are actually watching every video that you produce can show you what you’ve done right in the past and what you need to do more of to continue raising your watch time.

Alongside watch time you can see the average duration individual viewers are watching your videos for. The average percentage of your video that gets viewed will showcase areas where you may be struggling with your video content. For example, if an abnormally high number of viewers are clicking away during your intro, there’s probably something about that clip that needs to be changed.

In the watch time reports for individual videos, you will be able to see data on where your views are coming from and which demographics are watching the most. Where your viewers are watching, in terms of desktop or mobile, is also interesting data that is available in this section.

Click here for more tips onincreasing your views .

2. Interpreting YouTube Interaction Reports

Interaction reports are related to the actions viewers take – i.e. subscribing to your channel, liking your videos, or leaving a comments. You can find interaction reports in the Creator Studio under Analytics.

Interaction reports can be broken down into several different reports that can help determine the overall performance of any YouTube videos. The main interaction reports that you should be interested in include:

1. Subscribers: You can find extensive data on your subscribers, like demographics including age groups and gender. Learning more about your subscribers can help you to tailor your content. For example, if you learn that your viewers are mostly young women under 24 in the USA, you can do research into what is currently popular with young women under 24 in the USA.

Want to see your subscriber count in real-time?

2. Likes and dislikes: Likes and dislikes aren’t a powerful metric when it comes to search engine rankings, but they provide useful information to creators. If you’re getting a lot of dislikes on a video, you should look into why. If you’re getting a lot of likes on a video, it can indicate that you should focus on creating similar content.

3. Playlists: A viewer watching a video in a playlist is much more likely to keep watching more videos from that playlist, making playlists great for the growth of your channel. Reports in this section will help you figure out which of your playlists is performing best, which could give you an idea of which types of videos or video topics are going over best with your viewers.

4. Comments: Reading comments is a great way to figure out what your viewers think, but that’s not all they’re good for. If viewers return to a video to continue talking to you or other viewers then that will drive up your views and watch time. If a video is especially good at generating discussion, you should figure out why (i.e. your sign-off question) and keep doing it.

5. Sharing: Discovering where your video is being shared can be important for figuring out what platforms you should be on besides YouTube. If your video is shared and viewed a lot on Twitter, you should consider making a Twitter account for your channel.

6. Cards: Tracking the performance of your Cards will help you optimize them to direct traffic between your videos. By testing out different time stamps for cards you’ll find the perfect places to put them. By trying different messages in your cards you’ll learn how to write ‘calls to action’ that mobilize your viewers.

End screens: End Screens are essential for keeping viewers on your channel. The report of the click-through rates of your end screens is important for helping you figure out which kinds of links work, and which style of ends screen is most effective for you. Are people more likely to click when you talk to them through the end screen, or when it’s a static card?

7. 360 heat map reports: A heat map report works specifically with 360° videos if you are choosing to engage your audience with this type of content. Viewing YouTube video statistics for 360° heat maps will help to show the areas on your video that viewers are most interested in.

How to View Other Peoples YouTube Statistics

If you want to check out the statistics of rival YouTube channels (including the most subscribed channels on YouTube ), or channels you’re a fan of, try using Social Blade . Social Blade is one of the most trusted sources of YouTube data, and it may actually be easier to check your own basic stats there than in the Creator Studio sometimes due to their simple layout. To get started all you need to do is type the name of any YouTube channel into the search bar. You’ll be able to see reports on daily views, channel growth, and even estimated ad revenue (learn more about how to view a channel’s ad revenue here ).

Now that you know how to view YouTube statistics, what will you do with them?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Navigating YouTube Markets: The Quest for a Targeted Niche

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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