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"2024 Approved Amplify Content Reach Essential Strategies to Skyrocket Views"
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Amplify Content Reach: Essential Strategies to Skyrocket Views
5 Tips to Get More Views with YouTube Optimization [Free Checklist]
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Download and Translate YouTube Videos for Free
If you’ve tried to add subtitles to videos on YouTube before, you may have noticed it’s a bit of a pain. Usually, you have to copy the translation and paste it into your clips, which is time-consuming and requires an advanced level of skill.
Therefore, to help you understand YouTube videos and take notes from their content, we’ve brought a complete review of the best YouTube subtitle extractors that will automatically get the required SRT file in no time. In addition, we’ll also provide a bonus tip to edit your subtitles using Filmora.
So, let’s get into the details of each of these tools one by one.
- Wondershare UniConverter
- DVDVideoSoft Free YouTube Subtitles Downloader
- 4K Video Downloader
- ByClick Downloader
10 Free YouTube Subtitle Extractors & Downloaders
We’ve rounded up a list of 10 YouTube subtitle extractors and downloader services to simplify your life and enable you to get the SRT files.
These tools are simple to use and can help you save a lot of time and effort. However, keep in mind that with these software programs, you can only download videos with subtitles automatically generated by YouTube.
Note: if you want to create subtitles, you can also use the Speech to text function.
Online Free Youtube Subtitle Extractor
You can use one of the following subtitle extractor tools if you only need the SRT file:
1. DownSub
DownSub is an online tool that can help you extract subtitles for your favorite YouTube movies or shows. The tool is entirely free and easy to use. Simply paste the link to the video you want to get subtitles for, click download, and DownSub will do the rest.
Some of the key features of DownSub are as follows:
- Download subtitles from YouTube in multiple languages
- Supports multiple formats, including SRT, TXT, and VTT
- Extracts directly from YouTube, Viki, VIU, and more
2. Checksub
Checksub is a handy tool for extracting subtitles for your YouTube video. To use the tool, create your account on the website, drag and drop your file or upload the URL, and wait for Checksub to extract the SRT file.
Here are some of the cool features of the Checksub tool:
- Adds subtitles and translates or dubs your videos
- Ability to edit subtitles
- Supports over 190 languages
- Adds automatic voiceover in a foreign language
3. EasySub
EasySub is another simple and fast-to-use tool that can help you extract YouTube subtitles in no time without installing any software or extensions. Moreover, it supports multiple file formats, such as VTT, SRT, ass, and TXT.
The following are some key features of EasySub:
- Free to use
- Simple and easy to use
- Automatic transcription
- Uses an advanced AI algorithm
- Multi-language support
4. SaveSubs
SaveSubs is a browser-based Youtube subtitles downloader that does not require its users to install any software or touch any code. Just paste the YouTube video link with subtitles, click “Download,” and you can download the file instantly on your device.
Below are a few key features of the SaveSubs tool:
- Download subtitles in multiple formats, such as VTT, SRT, and TXT
- Clear and simple UI
- Supports editable subtitles
- Comes with a social sharing feature
5. YouSubtitles
With its massive subtitle database, YouSubtitles stands out from other online tools. This tool has an easy-to-use UI and can help you get your required file effortlessly. Furthermore, you can even select the translated version of the file after the download.
Here’s why YouSubtitles is one of the best YouTube subtitles extractor online:
- Free to use
- Huge subtitle database
- Supports multiple formats and languages
6. DVDVideoSoft
Another trusted source for YouTube subtitle extraction is DVDVideoSoft. With this tool, you can quickly get the required SRT file by providing the URL of the content. Moreover, you can also use it to download music and videos from Youtube.
Some key features of DVDVideoSoft are as follows:
- Can set the language, interval, and timestamp for the subtitles
- Supports YouTube to MP3 converter and YouTube downloader
- Free to use
- Perfect for downloading subtitles from a particular segment of a video
Youtube Subtitle Downloader Software
Youtube’s automatic subtitles are sometimes inaccurate while using an online tool. Therefore, we recommend you use dedicated software to make adjustments to the content. Some of these programs are as follows:
1. Wondershare UniConverter
Wondershare UniConverter is an easy-to-use software for Windows and Mac that can help you create, add, and generate subtitles for your favorite Youtube videos in just a few clicks.
Price:
- Quarter: $29.99
- Annual: $39.99
- 2-year: $55.99
- Perpetual (one-time): $79.99
Key Features:
Here are some of the things UniConverter can do:
- Auto-generates subtitles from videos in over 100 languages
- Supports multiple video and audio formats
- Customizable subtitle styles
- Comes with a visual subtitle timeline for real-time preview
- Converts TXT to SRT format
- Ability to download the YouTube video on your device
2. DVDVideoSoft Free YouTube Subtitles Downloader
Another customizable and powerful software for downloading YouTube SRT is the DVDVideoSoft Free YouTube Downloader. With this tool, you can get subtitles in multiple languages for any video on YouTube with closed captions.
Price: Free
Key Features:
Here are some key features of the DVDVideoSoft Free YouTube Subtitles Downloader:
- Supports TXT and SRT file formats
- Available for Windows
- Ability to extract subtitles from certain intervals
- Available as a browser-based tool
3. 4K Video Downloader
With the 4K Video Downloader user-friendly GUI, you can download videos from YouTube, Facebook, and many other video sites in high definition. It is also possible to extract YouTube video subtitles in over 50 languages.
Price: Free
Key Features:
Below are the key features of the 4K Video Downloader software:
- Download the video in 4K
- Supports over 50 languages for YouTube subtitles extraction
- Can download an entire playlist
4. ByClick Downloader
ByClick Downloader is another great option to quickly download YouTube videos with subtitles in any format you want. Not only that, you can convert files into MP3, MP4, FLV, AVI, WMV,3GP, WAV, and WEBM formats with just a few clicks!
Price: Free
Key Features:
Key features of the ByClick Downloader are as follows:
- Downloads videos from over 50 different sources
- Excellent user interface
- Quickly downloads YouTube subtitles.
- Supports multiple formats
Bonus Tips: Easily Edit Your Subtitle With Filmora
Since most of the above tools only extract or download the YouTube subtitles and do not offer editing features, we recommend using Wondershare Filmora , where you can quickly apply changes to your SRT file.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Filmora is a powerful video editing software that lets you create and edit clips like a pro. With its easy-to-use UI and wide range of features, you can also create and edit subtitles for your YouTube video using different parameters, animations, text styles, templates, and colors.
Here’s how you can add and edit subtitles on your videos using Filmora:
Step 1 Open the Filmora software on your laptop or desktop and click the “Create New Project” option in the main interface. Select the “Click here to import media” option and upload your YouTube video. Alternatively, you can drag and drop your file.
Step 2 Drag the YouTube video, drop it in the timeline, and click the “Play” icon. Listen to the voiceover on your video footage and press the “M” key to add a marker. Next, click “Titles” from the toolbar and open the “Subtitles” tab from the left menu. Double-click the subtitle to download and preview it.
Step 3 Drag the downloaded subtitle template and drop it in the timeline. Now, adjust it in your video along with the marker point. Double-click the subtitle template in the timeline and type the text from the video voiceover.
You can also add color or template and adjust the text space to make them more visible on your video clip.
Step 4 Click the “Advanced” option, delete the preset text, and set the one you’ve just typed. Next, head to the “Animation” tab to apply any animation effect and click “OK.” Finally, repeat the steps to add subtitles to the whole video.
Conclusion
In this article, we’ve provided a detailed review of the ten best YouTube subtitle extractors and downloaders to help you automatically extract SRT files without much effort.
We’ve also recommended the Filmora software for quickly downloading and editing YouTube subtitles to make them more engaging and clear using various templates, styles, and animations.
Hopefully, you’ve found this article helpful and can now get the SRT files for your favorite YouTube video in a matter of minutes.
- Wondershare UniConverter
- DVDVideoSoft Free YouTube Subtitles Downloader
- 4K Video Downloader
- ByClick Downloader
- Bonus Tips: Easily Edit Your Subtitle With Filmora
10 Free YouTube Subtitle Extractors & Downloaders
We’ve rounded up a list of 10 YouTube subtitle extractors and downloader services to simplify your life and enable you to get the SRT files.
These tools are simple to use and can help you save a lot of time and effort. However, keep in mind that with these software programs, you can only download videos with subtitles automatically generated by YouTube.
Note: if you want to create subtitles, you can also use the Speech to text function.
Online Free Youtube Subtitle Extractor
You can use one of the following subtitle extractor tools if you only need the SRT file:
1. DownSub
DownSub is an online tool that can help you extract subtitles for your favorite YouTube movies or shows. The tool is entirely free and easy to use. Simply paste the link to the video you want to get subtitles for, click download, and DownSub will do the rest.
Some of the key features of DownSub are as follows:
- Download subtitles from YouTube in multiple languages
- Supports multiple formats, including SRT, TXT, and VTT
- Extracts directly from YouTube, Viki, VIU, and more
2. Checksub
Checksub is a handy tool for extracting subtitles for your YouTube video. To use the tool, create your account on the website, drag and drop your file or upload the URL, and wait for Checksub to extract the SRT file.
Here are some of the cool features of the Checksub tool:
- Adds subtitles and translates or dubs your videos
- Ability to edit subtitles
- Supports over 190 languages
- Adds automatic voiceover in a foreign language
3. EasySub
EasySub is another simple and fast-to-use tool that can help you extract YouTube subtitles in no time without installing any software or extensions. Moreover, it supports multiple file formats, such as VTT, SRT, ass, and TXT.
The following are some key features of EasySub:
- Free to use
- Simple and easy to use
- Automatic transcription
- Uses an advanced AI algorithm
- Multi-language support
4. SaveSubs
SaveSubs is a browser-based Youtube subtitles downloader that does not require its users to install any software or touch any code. Just paste the YouTube video link with subtitles, click “Download,” and you can download the file instantly on your device.
Below are a few key features of the SaveSubs tool:
- Download subtitles in multiple formats, such as VTT, SRT, and TXT
- Clear and simple UI
- Supports editable subtitles
- Comes with a social sharing feature
5. YouSubtitles
With its massive subtitle database, YouSubtitles stands out from other online tools. This tool has an easy-to-use UI and can help you get your required file effortlessly. Furthermore, you can even select the translated version of the file after the download.
Here’s why YouSubtitles is one of the best YouTube subtitles extractor online:
- Free to use
- Huge subtitle database
- Supports multiple formats and languages
6. DVDVideoSoft
Another trusted source for YouTube subtitle extraction is DVDVideoSoft. With this tool, you can quickly get the required SRT file by providing the URL of the content. Moreover, you can also use it to download music and videos from Youtube.
Some key features of DVDVideoSoft are as follows:
- Can set the language, interval, and timestamp for the subtitles
- Supports YouTube to MP3 converter and YouTube downloader
- Free to use
- Perfect for downloading subtitles from a particular segment of a video
Youtube Subtitle Downloader Software
Youtube’s automatic subtitles are sometimes inaccurate while using an online tool. Therefore, we recommend you use dedicated software to make adjustments to the content. Some of these programs are as follows:
1. Wondershare UniConverter
Wondershare UniConverter is an easy-to-use software for Windows and Mac that can help you create, add, and generate subtitles for your favorite Youtube videos in just a few clicks.
Price:
- Quarter: $29.99
- Annual: $39.99
- 2-year: $55.99
- Perpetual (one-time): $79.99
Key Features:
Here are some of the things UniConverter can do:
- Auto-generates subtitles from videos in over 100 languages
- Supports multiple video and audio formats
- Customizable subtitle styles
- Comes with a visual subtitle timeline for real-time preview
- Converts TXT to SRT format
- Ability to download the YouTube video on your device
2. DVDVideoSoft Free YouTube Subtitles Downloader
Another customizable and powerful software for downloading YouTube SRT is the DVDVideoSoft Free YouTube Downloader. With this tool, you can get subtitles in multiple languages for any video on YouTube with closed captions.
Price: Free
Key Features:
Here are some key features of the DVDVideoSoft Free YouTube Subtitles Downloader:
- Supports TXT and SRT file formats
- Available for Windows
- Ability to extract subtitles from certain intervals
- Available as a browser-based tool
3. 4K Video Downloader
With the 4K Video Downloader user-friendly GUI, you can download videos from YouTube, Facebook, and many other video sites in high definition. It is also possible to extract YouTube video subtitles in over 50 languages.
Price: Free
Key Features:
Below are the key features of the 4K Video Downloader software:
- Download the video in 4K
- Supports over 50 languages for YouTube subtitles extraction
- Can download an entire playlist
4. ByClick Downloader
ByClick Downloader is another great option to quickly download YouTube videos with subtitles in any format you want. Not only that, you can convert files into MP3, MP4, FLV, AVI, WMV,3GP, WAV, and WEBM formats with just a few clicks!
Price: Free
Key Features:
Key features of the ByClick Downloader are as follows:
- Downloads videos from over 50 different sources
- Excellent user interface
- Quickly downloads YouTube subtitles.
- Supports multiple formats
Bonus Tips: Easily Edit Your Subtitle With Filmora
Since most of the above tools only extract or download the YouTube subtitles and do not offer editing features, we recommend using Wondershare Filmora , where you can quickly apply changes to your SRT file.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Filmora is a powerful video editing software that lets you create and edit clips like a pro. With its easy-to-use UI and wide range of features, you can also create and edit subtitles for your YouTube video using different parameters, animations, text styles, templates, and colors.
Here’s how you can add and edit subtitles on your videos using Filmora:
Step 1 Open the Filmora software on your laptop or desktop and click the “Create New Project” option in the main interface. Select the “Click here to import media” option and upload your YouTube video. Alternatively, you can drag and drop your file.
Step 2 Drag the YouTube video, drop it in the timeline, and click the “Play” icon. Listen to the voiceover on your video footage and press the “M” key to add a marker. Next, click “Titles” from the toolbar and open the “Subtitles” tab from the left menu. Double-click the subtitle to download and preview it.
Step 3 Drag the downloaded subtitle template and drop it in the timeline. Now, adjust it in your video along with the marker point. Double-click the subtitle template in the timeline and type the text from the video voiceover.
You can also add color or template and adjust the text space to make them more visible on your video clip.
Step 4 Click the “Advanced” option, delete the preset text, and set the one you’ve just typed. Next, head to the “Animation” tab to apply any animation effect and click “OK.” Finally, repeat the steps to add subtitles to the whole video.
Conclusion
In this article, we’ve provided a detailed review of the ten best YouTube subtitle extractors and downloaders to help you automatically extract SRT files without much effort.
We’ve also recommended the Filmora software for quickly downloading and editing YouTube subtitles to make them more engaging and clear using various templates, styles, and animations.
Hopefully, you’ve found this article helpful and can now get the SRT files for your favorite YouTube video in a matter of minutes.
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- Author: Brian
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- Link: https://youtube-video-recordings.techidaily.com/2024-approved-amplify-content-reach-essential-strategies-to-skyrocket-views/
- License: This work is licensed under CC BY-NC-SA 4.0.