Ace Your Youtube Finances: Secrets for Profits at the 500-Subscriber Milestone

For small creators on YouTube, getting monetized seemed like an uphill task. You had to accumulate over 1,000 subscribers and over 4,000 public watch hours. This can be difficult to attain, especially on a platform where creators are publishing new content every day. However, the 2023 update on the YouTube Partner Program (YPP) provided an easier way to start making money on YouTube. In this article, we look at how the YPP is changing and the beauty of the YouTube monetization 500 subscribers’ policy update.

YouTube Shorts Monetization A cross-platform for helping you present your content in the best way possible!

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Part 1. YouTube Monetization Revamp: 500 Subscribers Minimum Threshold Unveiled

The recent update in YouTube monetization requirements has made it easier than ever for small creators to make money on the platform. The YPP program changed and reduced the number of subscribers needed to be eligible. It has also reduced the amount of watch time needed. Let’s have a look at what the new eligibility criteria look like:

The eligibility criteria for the YPP program are now easier and more achievable than before. To apply, you now need:

• At least 500 subscribers
• Three Shorts or Video uploads in the last 90 days
• At least 3,000 public watch hours in the last 12 months or
• At least 3 million public Short videos in the last 90 days

The new requirements are lower than the old ones. Previously, you were required to have at least 1,000 subscribers with over 4,000 public watch hours. By lowering the threshold, YouTube makes it easier for all creators to monetize their content.

Part 2. YouTube Monetization with 500 Subscribers: A Brief Guide

YouTube announced in 2022 that they were evolving the YPP to continue rewarding more creators. Starting mid-June 2023, the program was expanded to allow more creators to access monetization benefits.

Know If You are Eligible

As a creator, you will want to know if you are eligible for the YouTube monetization 500 subscribers’ plan. Make sure that the notify feature on your channel is active to receive a notification. Go to the Earn area of the YouTube channel, and select Get Notified. Once selected, YouTube will send you an email when reach above the eligibility threshold.

What You Need to Join Expanded YPP

Joining the expanded YouTube Partner Program has the same requirements as the earlier version. These include:

• Being compliant with the YouTube channel monetization policies
• Active 2-Step verification on the Google Account
• Channel is based in any of the available regions or countries
• An active AdSense account linked to the channel
• No Community Guidelines strikes on your Channel
• Have advanced features access on YouTube

Where to Apply for Monetization

After meeting the eligibility criteria, you will need to apply to be enrolled in the YPP. Remember that being eligible does not automatically translate to instant income. You need to apply for the program and wait for the approval. Here are the steps to follow:

On Computer/Desktop

Step 1Sign in to YouTube Studio on your computer or desktop

Step 2Click Earn in the left menu

Step 3Click Apply Now to review and Accept the base terms

Step 4Click Start to set up an AdSense account

On Android, iPhone and iPad

Applying for YouTube monetization on your mobile devices follows the same process as the computer. Only in this case you will using the YouTube Studio app instead of the website. Follow these steps as outlined.

• Open the YouTube Studio mobile app on your Android device.
• Tap Earn from the bottom men
• Tap Apply now to review and accept the base terms.
• Set up an AdSense account as requested, or link an existing active one.

Once you complete these steps on your computer or mobile, In Progress status will surface in the Get Reviewed step. This means that YouTube will review your channel and provide feedback within a month.

What Monetization Review Entails

Once you submit your application, YouTube’s automated systems and human reviewers will look at your channel for a while. They will review it to make sure it follows all the platform’s policies and guidelines. As the reviews are in progress, creators are encouraged to back to the Earn section of YouTube Studio regularly. Typically, you will get the results within a month, but this may be affected by several factors:

• Application Volumes
• Resource Limitations
• System Issues
• Channel requiring several reviewers to determine suitability for YPP

Sometimes the first application may not be successful for some reason. In this case, creators are encouraged to continue uploading original content and try again after 30 days. For second or other rejections, you are allowed to try again after 90 days. During this period, make sure that your channel follows YouTube policies and guidelines to increase your chances of being accepted.

Choose How to Earn

The major way of earning money on YouTube is through ads that show in your videos. In the case of Shorts, the ad-sharing revenue involves YouTube sharing the revenue generated from the ads with creators. However, getting accepted to YPP also allows you to start earning with fan funding and Shopping features. This means that creators can earn money directly from their views using these unique features

YouTube monetization 500 subscribers update allows you to earn money through monetization features that were not there before. This allows creators to interact more with their viewer while generating income. The main fan funding features include:

1. Channel Membership: Offer a membership plan to your viewer through monthly payments in exchange for perks like emojis and badges.
2. Super Thanks: Earn revenue from viewers who show extra gratitude for your videos.
3. Super Stickers and Super Chat: Allows your fans to buy Super Chats that highlight their messages or add fun animated images in the live chat.
4. Shopping: Allows you to connect your official merchandise story to YouTube to showcase your products.

Part 3. Edit Your Shorts for Monetization with WonderShare Filmora

The quality of your Shorts plays an essential role in determining whether your channel will be monetized. This is why you need good video editing software to help you present your content in the best way possible. Wondershare Filmora is a great choice when you want your YouTube Shorts to stand out. From cool green screen tricks to auto-reframing your videos for Shorts, Filmora gives you the whole editing package.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora offers creators fantastic editing features to create better Shorts. Let’s have a look at some of the features you may find helpful:

1. AI Copywriting

YouTube Shorts require quick content that covers everything within 60 seconds. With the Filmora AI Copywriting feature, you can get inspiration and add text to your videos. Express your thoughts more clearly and generate text that makes the video more engaging.

2. Split Screen Video Editor

YouTube Shorts are limited to a length of 1 minute only. Since 60 seconds is quite a short time, you may want to showcase your content on multiple screens. The Split Screen Video Editor on Filmora allows you to make a split screen instantly. Choose from the readily available templates and show your audience what you want from multiple perspectives in the same video.

3. Motion Tracking

With YouTube Shorts, you need to be more creative. Adding objects to your videos makes them fun and engaging. The motion tracking feature on Filmora allows you to track the movement of an object in the video. You can then pin graphics on the object, making the video more exciting. You can also add specific text and align it to an object, allowing your audience to follow through the story.

4. Speed Ramping

The way you present your video means a lot to the audience. No one wants a boring or a really slow-moving video. With the Speed Ramping feature on Filmora, you can adjust the speed of your Shorts with better control of your keyframes. This allows you to create unique cinematic effects that keep the audience wanting more of the content.

Conclusion

The introduction of the YouTube monetization 500 subscribers’ policy update was a special moment for small YouTubers. It meant that the platform was extending its YPP program to more creators, allowing them to earn money from their content. Lowering the monetization requirement gives more people a chance to make money faster. However, it is important to make sure that your videos are offering value to your audience. We recommend using Wondershare Filmora to edit your videos and make sure they stand out from the competition. The better your videos will be, the more views you will get, and the more money you will make.

Free Download Free Download Learn More

Part 1. YouTube Monetization Revamp: 500 Subscribers Minimum Threshold Unveiled

The recent update in YouTube monetization requirements has made it easier than ever for small creators to make money on the platform. The YPP program changed and reduced the number of subscribers needed to be eligible. It has also reduced the amount of watch time needed. Let’s have a look at what the new eligibility criteria look like:

The eligibility criteria for the YPP program are now easier and more achievable than before. To apply, you now need:

• At least 500 subscribers
• Three Shorts or Video uploads in the last 90 days
• At least 3,000 public watch hours in the last 12 months or
• At least 3 million public Short videos in the last 90 days

The new requirements are lower than the old ones. Previously, you were required to have at least 1,000 subscribers with over 4,000 public watch hours. By lowering the threshold, YouTube makes it easier for all creators to monetize their content.

Part 2. YouTube Monetization with 500 Subscribers: A Brief Guide

YouTube announced in 2022 that they were evolving the YPP to continue rewarding more creators. Starting mid-June 2023, the program was expanded to allow more creators to access monetization benefits.

Know If You are Eligible

As a creator, you will want to know if you are eligible for the YouTube monetization 500 subscribers’ plan. Make sure that the notify feature on your channel is active to receive a notification. Go to the Earn area of the YouTube channel, and select Get Notified. Once selected, YouTube will send you an email when reach above the eligibility threshold.

What You Need to Join Expanded YPP

Joining the expanded YouTube Partner Program has the same requirements as the earlier version. These include:

• Being compliant with the YouTube channel monetization policies
• Active 2-Step verification on the Google Account
• Channel is based in any of the available regions or countries
• An active AdSense account linked to the channel
• No Community Guidelines strikes on your Channel
• Have advanced features access on YouTube

Where to Apply for Monetization

After meeting the eligibility criteria, you will need to apply to be enrolled in the YPP. Remember that being eligible does not automatically translate to instant income. You need to apply for the program and wait for the approval. Here are the steps to follow:

On Computer/Desktop

Step 1Sign in to YouTube Studio on your computer or desktop

Step 2Click Earn in the left menu

Step 3Click Apply Now to review and Accept the base terms

Step 4Click Start to set up an AdSense account

On Android, iPhone and iPad

Applying for YouTube monetization on your mobile devices follows the same process as the computer. Only in this case you will using the YouTube Studio app instead of the website. Follow these steps as outlined.

• Open the YouTube Studio mobile app on your Android device.
• Tap Earn from the bottom men
• Tap Apply now to review and accept the base terms.
• Set up an AdSense account as requested, or link an existing active one.

Once you complete these steps on your computer or mobile, In Progress status will surface in the Get Reviewed step. This means that YouTube will review your channel and provide feedback within a month.

What Monetization Review Entails

Once you submit your application, YouTube’s automated systems and human reviewers will look at your channel for a while. They will review it to make sure it follows all the platform’s policies and guidelines. As the reviews are in progress, creators are encouraged to back to the Earn section of YouTube Studio regularly. Typically, you will get the results within a month, but this may be affected by several factors:

• Application Volumes
• Resource Limitations
• System Issues
• Channel requiring several reviewers to determine suitability for YPP

Sometimes the first application may not be successful for some reason. In this case, creators are encouraged to continue uploading original content and try again after 30 days. For second or other rejections, you are allowed to try again after 90 days. During this period, make sure that your channel follows YouTube policies and guidelines to increase your chances of being accepted.

Choose How to Earn

The major way of earning money on YouTube is through ads that show in your videos. In the case of Shorts, the ad-sharing revenue involves YouTube sharing the revenue generated from the ads with creators. However, getting accepted to YPP also allows you to start earning with fan funding and Shopping features. This means that creators can earn money directly from their views using these unique features

YouTube monetization 500 subscribers update allows you to earn money through monetization features that were not there before. This allows creators to interact more with their viewer while generating income. The main fan funding features include:

1. Channel Membership: Offer a membership plan to your viewer through monthly payments in exchange for perks like emojis and badges.
2. Super Thanks: Earn revenue from viewers who show extra gratitude for your videos.
3. Super Stickers and Super Chat: Allows your fans to buy Super Chats that highlight their messages or add fun animated images in the live chat.
4. Shopping: Allows you to connect your official merchandise story to YouTube to showcase your products.

Part 3. Edit Your Shorts for Monetization with WonderShare Filmora

The quality of your Shorts plays an essential role in determining whether your channel will be monetized. This is why you need good video editing software to help you present your content in the best way possible. Wondershare Filmora is a great choice when you want your YouTube Shorts to stand out. From cool green screen tricks to auto-reframing your videos for Shorts, Filmora gives you the whole editing package.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora offers creators fantastic editing features to create better Shorts. Let’s have a look at some of the features you may find helpful:

1. AI Copywriting

YouTube Shorts require quick content that covers everything within 60 seconds. With the Filmora AI Copywriting feature, you can get inspiration and add text to your videos. Express your thoughts more clearly and generate text that makes the video more engaging.

2. Split Screen Video Editor

YouTube Shorts are limited to a length of 1 minute only. Since 60 seconds is quite a short time, you may want to showcase your content on multiple screens. The Split Screen Video Editor on Filmora allows you to make a split screen instantly. Choose from the readily available templates and show your audience what you want from multiple perspectives in the same video.

3. Motion Tracking

With YouTube Shorts, you need to be more creative. Adding objects to your videos makes them fun and engaging. The motion tracking feature on Filmora allows you to track the movement of an object in the video. You can then pin graphics on the object, making the video more exciting. You can also add specific text and align it to an object, allowing your audience to follow through the story.

4. Speed Ramping

The way you present your video means a lot to the audience. No one wants a boring or a really slow-moving video. With the Speed Ramping feature on Filmora, you can adjust the speed of your Shorts with better control of your keyframes. This allows you to create unique cinematic effects that keep the audience wanting more of the content.

Conclusion

The introduction of the YouTube monetization 500 subscribers’ policy update was a special moment for small YouTubers. It meant that the platform was extending its YPP program to more creators, allowing them to earn money from their content. Lowering the monetization requirement gives more people a chance to make money faster. However, it is important to make sure that your videos are offering value to your audience. We recommend using Wondershare Filmora to edit your videos and make sure they stand out from the competition. The better your videos will be, the more views you will get, and the more money you will make.

Recruitment Powerhouses - Top Ten Shorts

Get Inspired from Top 10 Recruitment Videos

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown